Digital Senior Manager Job Description

Digital Senior Manager Job Description

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Digital senior manager provides architecture and technology leadership across a range of digital technologies including but not limited to Web, eCommerce, Web Content Management, and Digital Marketing.

Digital Senior Manager Duties & Responsibilities

To write an effective digital senior manager job description, begin by listing detailed duties, responsibilities and expectations. We have included digital senior manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Take architectural ownership across areas such as Mobile Banking, Mobile Payments, Marketing and Servicing Websites, Identity and Access Management, Customer Profiles or Enterprise APIs
Strategize and execute social media and digital marketing programs
Work with Marketing, Programming and Creative to develop content plans to drive usage, brand awareness and revenues across
Maintain and update websites and other branded channels aligning with local programming and marketing team’s stunt calendars
Assists the Senior Marketing Director in developing strategic marketing plans for mass market paperbacks e-originals
Ensure full compliance with all Shire policies/standards and all relevant legal/regulatory guidelines for the delivery of Integrated Marketing programs
Lead all digital governance in all digital platforms in accordance with Local and Global Business Unit (BU) and Brand strategies managing CRM
Facilitate collaboration with brand partners CRM Database (Event, Department store, Football clubs, Fan clubs)
Serve as the primary liaison with customers during implementation process
Identify new business opportunities with clients and coordinate with the sales/business development team

Digital Senior Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Senior Manager

List any licenses or certifications required by the position: PMP, ITIL, PMI, ACP, CPA, MBA, TOGAF, CSM, CRM, SEO

Education for Digital Senior Manager

Typically a job would require a certain level of education.

Employers hiring for the digital senior manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Computer Science, MBA, Education, Communications, Engineering, Business/Administration, Statistics, Technology

Skills for Digital Senior Manager

Desired skills for digital senior manager include:

Marketing automation platforms
Ecommerce technologies and concepts inclusive of both eCommerce through customers who sell online direct eCommerce
Relevant digital technologies along sales funnel
Access
Additional language would be advantageous
Business transformation and project management methodologies
Development tools
Excel
Kanban
Market trends related to digital supply chain

Desired experience for digital senior manager includes:

Develop, pitch, manage, and report on specific paid digital marketing/advertising campaigns
Good hands-on knowledge of web, mobile and social analytics systems (Omniture, Flurry )
Passion for innovation and retail with a proven ability to deliver this through a global organization
Background and commitment to consumer research, insights and feedback to drive business outcomes
Entrepreneurial track record, self-starter and comfortable with ambiguity
Strong understanding of digital and retail experiences, & the platforms that support them

Digital Senior Manager Examples

1

Digital Senior Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of digital senior manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital senior manager
  • Set and agree KPI’s and regularly monitor the performance of websites, YouTube, Social Media, Apps and other digital products, launched in the region, against these targets
  • Oversee the process of assuring timely and accurate site content
  • Review and approve creative content briefs
  • Manage Digital Merchandisers at the Associate and Assistant levels
  • Support and amplify larger brand initiatives with digital programs
  • Site Merchandising & Marketing -Wholesale Accounts - 60%
  • Manage Digital spend to budget on a monthly basis
  • Develop chargeback guidance for geographic markets annually
  • Create visibility on overall Digital and project budgets for executives and discipline leaders on the digital team
  • Identify key influencers within digital channels and be responsible for relationship management
Qualifications for digital senior manager
  • Strong attention to detail, organization and ability to manage multiple projects simultaneously
  • Demonstrated end to end project management skills
  • Be goal orientated with the ability to work under pressure
  • Ability to lead, energise and motivate high performing project teams
  • Research competitor products and identify opportunities for competitive differentiation
  • Develop market assessments and business cases for new offerings
2

Digital Senior Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of digital senior manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital senior manager
  • Coordinates and assists in creation of materials for client presentation
  • Assist with gathering specifications to generate an estimate for each project
  • Maintain Advantage job jacket to include estimates, schedules, change orders, PDFs
  • Properly close the job at the end of the project and ensure that samples are obtained
  • Keep abreast of latest developments in digital, and identify, prioritize and exploit technologies, platforms and methodologies to further the organization’s reach and engagement and support the digital strategy
  • Identify sources of funding for digital projects, working with the CMO and CFO
  • Work closely with relevant stakeholders such as Distribution, Operations… to maximize digital application
  • Work with the CMO to set annual budgets and be responsible for achieving digital strategic objectives
  • Establish and maintain relationships with key digital partners
  • Represent the digital team in the weekly Events planning meetings to build the larger campaign strategy throughout the year across all categories, collaborating with C&I and Events teams
Qualifications for digital senior manager
  • Strong knowledge of web development, information design, digital marketing communications development and implementation
  • BS in related technology field preferred
  • Minimum 7 years technology product management experience in digital media (Video delivery)
  • Minimum 5 years product management experience in application development (iOS, Android, STBs, Game Consoles, etc)
  • Undertstanding of Shared Entitlements concepts with practical experience with UltraViolet or similar industry system
  • Experience communicating with Sr
3

Digital Senior Manager Job Description

Job Description Example
Our company is hiring for a digital senior manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital senior manager
  • Localize our search engine marketing programs for Canada
  • Own and manage the content of the Canada landing page and hot sites
  • Serve as the primary point of contact for key initiatives, questions, and emergencies related to the digital channels
  • Manage competitive intelligence efforts by ensuring the platform team tracks and reports the implications of new developments in Digital Client Experience, financial services, and overall technology hardware – PCs, tablets, phones
  • Be the product manager & owner for our new 4 Sight2.0 calibration manager software platform
  • Drive greater adoption of new digital technologies across the whole pressure product range including within our services business
  • Drive a global digital strategy supporting the annual pressure business strategic growth plan (Growth Playbook) in conjunction with region P&L leaders, product pillar leaders, fulfilment organizations, marketing & engineering
  • Continuously leverages data-driven problem solving skills to understand and report on key performance indicators
  • Collaborates with marketing and other stakeholders to determine effective strategies for achieving digital/native goals
  • Understand and communicate client business needs to the internal team
Qualifications for digital senior manager
  • Must have strong understanding of various front-end web technologies (html, CSS, JS) and development SDK’s (iOS, Android)
  • Must have a clear understanding of agile development process and methodologies (Waterfall/Scrum) and how the design integrates
  • Must be able to collaborate in large organization
  • Must have proven hands-on skill-set able to jump in and be a self-starter
  • The ability to quickly understand customer and operational considerations, risk
  • Significant and demonstrable experience in digital media
4

Digital Senior Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of digital senior manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital senior manager
  • ODisplay ads (banners, text)
  • OCampaign calendar and Product group intake processes
  • ONudges, Notifications and NBAs
  • OCross-channel campaign management capabilities
  • ONew Content Management Segmentation & Targeting Capabilities
  • Define the features and requirements necessary to drive projects through to implementation
  • Facilitate the determination of KPI and success benchmarks
  • Develop business cases to validate the commercial benefit, including conceptualizing and promoting high-level business benefits
  • Manage digital and social programs including Websites, Twitter, Facebook, You Tube, Twitch
  • Work with the Rogers Digital Agency and Brand Marketing teams to drive audience-based insights across multiple communications channels and lines of businesses
Qualifications for digital senior manager
  • Experience working with analytical tools
  • 5+ years working in digital marketing
  • Previous management of website and mobile application teams
  • Familiar with industry leading Content Management Systems
  • Deep understanding of technologies underlying internet-enabled entertainment apps, including video CMS, social network systems, recommendations systems, HTML5
  • 3-4 years’ previous experience with relevant retail ecommerce merchandising or marketing
5

Digital Senior Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a digital senior manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital senior manager
  • Measure effectiveness and efficiency of local internet marketing activities, and ensure compliance with all relevant internet standards and policies
  • Lead a team of Product Owners and Analysts
  • Set direction for Scrum teams, communicate product vision and roadmap to the teams while maintaining prioritised and enriched product backlogs
  • Partner at Director level across Commercial and Operations functions
  • Partner with Delivery Managers and other functional leads to deliver a step-change in efficiency delivery
  • Build an ecosystem of partners for customer focussed innovation and analytics
  • Develop strategies and tactics for driving customer relationships, optimizing data capture and subscription revenue
  • Own execution of marketing programs from conception to launch and analysis
  • Create, execute, and continually optimize a data backed testing plan
  • Identify and leverage native and content marketing opportunities to achieve our goals
Qualifications for digital senior manager
  • Prior experience as a Studio Manager, Office Manager or Project Manager for a digital team is desirable
  • 3+ years experience managing a digital, tech company, or agency’s budget and P&L OR experience managing multiple substantial (>$1M) project budgets
  • 3+ years experience as a key reviewer/negotiator on Statements of Work and Change Orders
  • Experience negotiating a wide range of digital Statements of Work
  • Proactive, detail oriented, with a strong drive for fiscal responsibility and operational discipline
  • Excellent communication, presentation, and interpersonal skills and must be analytically rigorous and results-driven

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