Manager, Digital Job Description

Manager, Digital Job Description

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Manager, digital provides nielsen Media Research and ComScore with the stations daily program line-up for ratings and measurement purposes.

Manager, Digital Duties & Responsibilities

To write an effective manager, digital job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, digital job description templates that you can modify and use.

Sample responsibilities for this position include:

Maintain a working knowledge and technical skill of Google Analytics, CRM reports, and other applicable systems
Evaluate Google analytics data regularly to track KPI’s
Operate as lead resource for external projects that have implications to digital execution
Ensure proper internal communication of digital marketing SLA’s and procedures
Issue tracking and reporting within the digital team and with key vendors / agencies
Direct project teams to define digital strategies, outline engagement structure and deliverable, ensure quality work and client satisfaction
Own display channels for both awareness and re-targeting programs
Manage day-to-day aspects of marketing budget and invoicing process, maintaining reports that communicate estimated spend and invoiced to date committed by month and quarter
Build and manage the social media strategy for Denmark, ensuring that it is aligned with adidas global plan
Develop, enhance and maximize our own channels, through strategies to maximize our partners/assets social networks

Manager, Digital Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Digital

List any licenses or certifications required by the position: PMP, PMI, AMC, SCRUM, IAB, MBA, IQ, CSM, QA, ITIL

Education for Manager, Digital

Typically a job would require a certain level of education.

Employers hiring for the manager, digital job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Education, Communications, MBA, Advertising, Computer Science, Management, Digital Marketing, Journalism

Skills for Manager, Digital

Desired skills for manager, digital include:

Excel
HTML
PowerPoint
Others
NetRatings
@Plan
Nielsen NetView
Third party Internet marketing research: comScore Media Metrix
SQL
Google Analytics

Desired experience for manager, digital includes:

A history of working with leading B2B technology brands/companies/institutions, and an understanding of B2B technologies (data storage, security, networking)
Together with internal stakeholders, develop our earned channels across digital
Create content to support social across Brand campaigns, focusing on weekly and daily conversation
Follow-up on key accounts and ensure that content is delivered and executed
Be the voice of adidas in all our channels, ensuring interaction with our consumers
Grow and optimize our paid search and external marketing campaigns through ongoing testing of keywords, ad copy, landing page recommendations, bidstrategies, ad extensions, geo-targeting

Manager, Digital Examples

1

Manager, Digital Job Description

Job Description Example
Our innovative and growing company is hiring for a manager, digital. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, digital
  • Researching top vendors to become valued partners
  • Leverage analytics to track campaign and website performance and make recommendations for improvement
  • Review metrics against expected/forecasted results, measure channel effectiveness and ROI on all marketing campaigns
  • Provide analysis and insights of integrated campaigns for optimization and report on industry trends related to digital marketing to enhance future marketing initiatives
  • Works collaboratively with managers and Plan USA teams to optimize learnings about Donor Engagement and integrates digital marketing with overall marketing and organizational strategies
  • Attends relevant meetings and helps put new ideas and strategies in place
  • Apply a good level of technical knowledge relating to websites and digital solutions
  • Collaborate with agencies and internal teams to ensure delivery of accurate specifications for projects
  • Oversee A/B and multivariable tests
  • Manage content through a review committee process
Qualifications for manager, digital
  • 2-3 years of account management experience including digital experience and be able to demonstrate online industry aptitude, terminology, and general SEM/SEO best practices fundamentals
  • Promote a winning, positive culture
  • 5 years or more experience in sales, promotions, marketing required
  • Thorough understanding of current digital music distribution partners and industry best practices entertainment trends and social networking
  • Experience managing sprints and releases via Jira (or similar tool) strongly preferred
  • Prior experience managing large-scale websites and content management systems, platform migrations and redesigns
2

Manager, Digital Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, digital. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, digital
  • Coordinate training and learning efforts
  • Create, monitor, and enforce governance model for the community
  • Curate homepage of posting announcements
  • Collaborate with IT to plan and execute enhancements
  • Gathering and testing of all assets needed for go live (tags, creative, keywords)
  • Work directly with organizational and project leaders to identify, vet, and determine optimal technological solutions to address business and project-specific objectives
  • Lead the implementation of technology development projects as assigned
  • Serve as in-house expert and internal resource on NICHQ’s various software programs and online properties
  • Building and challenging key areas of privacy management
  • Building effective relationships through the key areas within Group Digital
Qualifications for manager, digital
  • Deep understanding of the principles of social media and digital communications, while still being willing and able to be hands on
  • Range of digital sales, marketing, and merchandising experience
  • An understanding of digital music services both download and streaming
  • Work with our specialist partners on SEO to ensure the sites are fully optimised
  • Expert in managing social media platforms, especially Weibo and Wechat
  • 3-5 years business development experience preferably in the digital content / digital product licensing areas
3

Manager, Digital Job Description

Job Description Example
Our innovative and growing company is hiring for a manager, digital. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, digital
  • QA test newly developed site test links provided by agency partners
  • Leverage keyword learnings to enhance search visibility and grow organic traffic
  • You will work closely with Marketing, Programming and Creative to develop content plans to drive usage, brand awareness and revenues across
  • Input on digital maturity roadmap
  • Lead TH digital transformation plan
  • Manage the re-design and development of the corporate website with a new focus on generating leads and conversions online ensuring other business, regulatory, legal and accessibility requirements are addressed
  • Manage the relationship with the web development and hosting company and other relevant agencies as required
  • Familiar in various statistical analyses
  • Establish Key Performance Indicators and goals for tracking the effectiveness of digital properties and marketing initiatives
  • Act as a subject matter expert in analytics and digital building capabilities and understanding across the enterprise of the tools and capabilities available the business impact of making data driven decisions
Qualifications for manager, digital
  • Oversee X-channel promotions through the use of house banners across NBC-owned websites
  • Working with the Digital & Social Media Executive, develop and oversee social media strategy across all channels
  • Support channel Marketing Managers to conceptualise and execute digital marketing campaigns in the form of interactive activities, contest promotions
  • Demonstrated ability to use logic to problem-solve
  • Proven track record in selling to large, national retail customers
  • Post-secondary education in business or technical field preferred
4

Manager, Digital Job Description

Job Description Example
Our innovative and growing company is hiring for a manager, digital. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, digital
  • Being good citizens
  • Being transparent
  • Stays abreast of digital marketing trends, digital marketing technologies and emerging digital marketing channels
  • Along with List Manager, manage list segmentation
  • Oversee and conduct daily management of content marketing and lead nurturing campaigns
  • Oversee daily execution of email campaigns from bundling of creative assets, creative set-up, testing and deployment via email/automation service
  • Support the success of digital marketing campaigns by providing insight on best practices, program enhancements, bring forth new ideas and stay current on new trends and ideas
  • Serve as strategic lead for key email enhancements including automated/triggered- based email programs, win back campaigns, retargeting campaigns
  • Understand and monitor the competitive landscape for customer email activities and strategies, provide insight and recommendations on changes
  • Drive email list research and growth strategies and execution across multiple channels, serving as email acquisition authority
Qualifications for manager, digital
  • Successful candidates should have an established record of success as a digital marketing professional
  • Manage tracking of Digital Media production expenses by project in SAP
  • Perform accounting-related functions for Fluency Studios productions
  • Manage ultimate models and amortization in SMART for Fluency Studios productions
  • Assist in the analysis of Compensation and Benefits, identifying and summarizing key trends for reporting to Senior Management
  • Assist in the preparation of annual budget, estimates, and long-range plan by thoroughly understanding key business drivers
5

Manager, Digital Job Description

Job Description Example
Our company is looking for a manager, digital. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, digital
  • Leverage our strong and authentic brand and incredible wealth of content to execute on content marketing strategies through paid channels
  • Execute plans and measure results, across the full range of digital vehicles, to drive growth
  • Maintains monthly reporting on digital assets
  • Updates job knowledge by participating in educational opportunities and staying abreast of the latest trends in healthcare marketing, advances in digital media technology
  • Create the unified MUSA customers digital experience
  • Develop and test hypothesis re customer engagement
  • Use data-driven decision-making to manage and execute weekly email
  • Develop email acquisition strategy to grow our customer email file
  • Develop HD Truck Parts blog to be leveraged on website, social media and in email campaigns as appropriate
  • Develop & manage mobile apps as appropriate for sales force and sales meetings
Qualifications for manager, digital
  • Proven track record of delivering measurable performance results through digital marketing end-to-end experiences with an understanding of the impacts of SEO, SEM, paid and social media
  • Strong understanding of digital marketing tools/tactics and optimizing their use for digital campaigns, including email, website, paid search, SEO, SEM, social media and banner ads
  • General understanding of the internet and interactive advertising
  • Passionate about digital, future trends, technologies and devices
  • Aggressively prospect, develop, and close leads using a variety of online and offline sources focused on maximizing “vertical” opportunities
  • Engage and strategize with colleagues to find/develop new partners

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