Digital Communications Manager Job Description
Digital communications manager
provides media guidelines to diverse teams – Brand Marketing, IT, franchises, PR, ecommerce, social media, SEO, content, etc.
Digital Communications Manager Duties & Responsibilities
To write an effective digital communications manager job description, begin by listing detailed duties, responsibilities and expectations. We have included digital communications manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Drives the overall strategy for the web team, including the strategy of external facing websites and mobile applications, team meetings, content development, execution of integrated campaigns for the web, and helps the team stay in synch with divisional plans and initiatives
Planning and executing all web, email, social media and display advertising campaigns
Conduct social media analysis and web behavioural analysis
Leverage google analytics and digital analyst to specify reports and tracking requirements, interpret results and make recommendations to improve content and channel planning community activity
Aid in reporting and optimization using Google Analytics and other tools
Oversee all existing on-line communities (employee and business partner)
Oversee and monitor user group creation, connecting communities and enhancing communication flows
Leverage content/information being shared, identify trending topics, connect conversations, link new communities, all with the aim of enhancing communication and improving work flows across the organisation and with external partners
Awareness of on-line user needs and identify opportunities/solutions to enhance the platform
Manage and support user adoption activities
Digital Communications Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Communications Manager
List any licenses or certifications required by the position: PMP, LA, CSM, NAFTA
Education for Digital Communications Manager
Typically a job would require a certain level of education.
Employers hiring for the digital communications manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Marketing, Journalism, Education, Business, Public Relations, Communication, English, Management, Digital Communications
Skills for Digital Communications Manager
Desired skills for digital communications manager include:
HTML
SEO and Google AdWords programs
Content management systems
Adobe Creative Suite
Convio/Luminate/Kentico
Experience with AP Style
Public Relations and Media Engagement
Web
Analytics
Brand guidelines
Desired experience for digital communications manager includes:
Proven relationship building skills with senior partners in branch banking and Product areas
Highly motivated and strategic individual with a proven track record for delivering results
Strong background in proven customer service skills, sales leadership and business planning required
Experience presenting and analyzing complex data for a Senior Leadership audience
Knowledge of industry trends and best practices within a Contact Centre environment
Strong background in Strategic Planning and/or Business Development, with proven ability to identify issues, structure a problem, building and executing a plan
Digital Communications Manager Examples
1
Digital Communications Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital communications manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital communications manager
- Demonstrated knowledge of different content management systems and platforms for internal communications
- Measure performance of digital marketing campaigns against ROI's
- Devise strategies that drive online traffic
- Regionalise the global social media strategy and presence
- Be familiar with and adopt SEO, PPC and paid search tools
- Manage relationships with Media and Digital agencies
- Track conversion rates and make improvements
- Work closely with the marketing team for planning and budgetary control of digital marketing spend
- Establishing and implementing a vision and strategy to evolve the intranet to ensure it helps the organization achieve its business goals
- Leading a generational advance of the intranet including making key decisions related to platforms and its overall role within the digital and knowledge ecosystems
Qualifications for digital communications manager
- Ability to work independently and as part of a larger management team
- Solid understanding of call centre environments and related technologies is an asset
- Prior Phone Channel experience considered an asset
- Previous experience in assessing emerging social channels – from identification to evaluation to implementing a global content strategy
- Previous experience in working within a complex, multinational organization is strongly preferred
- Passion for gaming and entertainment is strongly preferred
2
Digital Communications Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a digital communications manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital communications manager
- Support the development and implementation of reporting strategy
- Support the local communications agenda according to the key markets needs in coordination with global interfaces , with specific focus on digital media needs
- Align and support overall regional communications plans
- Support key markets editorial agendas , events and marketing opportunities through social media / webinars /online media channels
- Own key markets news flow, internal and external, for activation, production, and global news flow insights
- Support and drive the market specific social media and plan/monitor traffic & engagement
- Activate global approach to employee engagement in the key markets
- Develops and launches short and long-term marketing programs and collateral to educate and significantly increase customer awareness of our competitive advantages versus reprocessing
- Develops, establishes and maintains marketing strategies to meet organizational objectives
- Collaborates to create, launch and track performance of product and service offerings in the Endodontic marketplace
Qualifications for digital communications manager
- Vimeo video editing
- Knowledge of Tessitura, Mail2 and Word Press or similar programs is preferred
- Experience coordinating basic events (press days, 30under30 parties, cultivation events)
- Strong attention to detail, including proofreading
- A proven track record in digital, social media and content development
- Fluency in more than one language an advantage
3
Digital Communications Manager Job Description
Job Description Example
Our company is looking to fill the role of digital communications manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital communications manager
- Manages production for offline media other than professional journal creative done by outside agencies
- Identify and assess competitive response tactics and develop counter strategies and tactical plans
- Develop and deliver key field communications and participate in quarterly business reviews, customer meetings, and key salesforce activities
- Manages the execution of online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development and brand awareness
- Manages a wide range of investigative studies to assess the organization’s present and future position with regard to market share, effectiveness of current marketing/sales programs and feasibility of new products
- Manages direct reports, providing leadership and support relative to progress of work, resolution of problems, and assurance that standards for quality and quantity of work are met
- Establishes individual performance objectives and reviews performance against goals, providing consistent performance feedback and coaching to direct reports to assist in employee/career development
- Reports complaints in accordance to complaint handling process
- Complies with division’s regulatory guidelines
- Develop and create content and marketing materials for Aftermarket business channels, including
Qualifications for digital communications manager
- Build and Lead a positive team of dynamic communications experts
- Significant knowledge of the full marketing mix (advertising, PR, social media, events, sponsorship, retail, ) in a major brand or retailer (sporting goods industry preferred), digital agency, digital consulting firm
- 5-7 years of relevant experience in account service, marketing and/or digital marketing
- Bachelor degree in marketing or comparable education
- A solid track record managing and evolving a global intranet
- 8 to 10 years of communications experience, with 5 years of digital communications experience
4
Digital Communications Manager Job Description
Job Description Example
Our company is looking to fill the role of digital communications manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital communications manager
- Communications, Media & Technology clients and sharing of best practices
- Manage and optimize the GSAS website, adding and updating content and page design in Drupal, creating new pages and implementing new features as needed
- Work with GSAS stakeholders to update pages and ensure accuracy
- Manage and design several other websites on the OpenScholar platform
- Work in close collaboration with the HR Vice Presidents and the Director of Employee Communications aligning interactive content strategy with business objectives
- Execute PHC campaigns by integration of all touch points like PR, digital marketing events
- Leading and coaching a diverse and international team of nine professionals to the next level in their career and in marketing communications
- Serve as the liaison between the Digital Marketing Team and Agent Marketing Team across all regions
- Help Agent Marketing Team create digital marketing pitch materials, one sheets and other marketing materials agents may need for their client meetings
- Create training programs and curriculums for agents
Qualifications for digital communications manager
- Demonstrated skill in speaking and writing clearly and strong interpersonal skills with a proven ability to work comfortably with senior executives and across functions
- Excellent research and writing skills are a must, the desire to create content with the purpose of reaching our target audiences
- News & social media aptitude
- Experience working in a global or regional leadership team
- 3 + year of business management experience
- Cross Functional Leader/Project Management experience
5
Digital Communications Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of digital communications manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital communications manager
- Prepare and present media plans, proposals and analyses as required
- Initiate and coordinate the media buying process and encourage executions that deliver exceptional results
- Cultivate an ongoing understanding of client business, operations & marketing strategies and how these relate to media & communication strategies
- Understand, educate and implement proprietary and 3rd party tools into the planning process
- Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments
- Provide stimulus for creative and innovative solutions to business and media issues
- Maintaining stewardship and accountability of the media plan, regularly evaluating and monitoring execution
- Manage the group workload and identify staffing requirements
- Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion
- Work with GSAS stakeholders to update, redraft, or edit pages and ensure accuracy
Qualifications for digital communications manager
- Content and Production Management
- Graphic design experience considered an asset
- Recognized leadership ability
- Demonstrates effective management of the marketing, advertising and promotional activities of the organization
- Ability to manage people and multiple projects in a fast-paced, deadline driven environment
- Strong creative, analytical and strategic problem solving skills