Digital Communications Specialist Job Description
Digital communications specialist
provides customer support services for the organization across all production web environments, including change requests, and online business development requests for web content.
Digital Communications Specialist Duties & Responsibilities
To write an effective digital communications specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included digital communications specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Work with Marketing to understand their objectives and build strategic direct tactics to meet those objectives using a combination of targeted digital communications, direct mail and email
Maintaining internal and external digital corporate communications platforms, working to make sure they are secure, accurate, and have the best possible user experience
Provide oversight and editorial rigour for social, blog and other digital content to make sure it is engaging, effective and builds brand reputation
Plan, develop and execute national, regional or local digital marketing programs and campaigns, including online advertising, website strategy and design, social media engagement, mobile apps
Maintain routine contact with digital agency relationships, oversee day-to-day production activities
Maintain site analytics, metrics
Establish best practices for and own the hosting of internal and external-facing webinars for Digital Banking Group Marketing associates
Administrate the Digital Banking Sharepoint portal
Coordinate and distribute internal and external digital newsletters
Consult with internal and external customers to understand the need and purpose of a project
Digital Communications Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Communications Specialist
List any licenses or certifications required by the position: UXMC, UXC, ABC, APR, PMP, SEO
Education for Digital Communications Specialist
Typically a job would require a certain level of education.
Employers hiring for the digital communications specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Communications, Marketing, Journalism, Education, Public Relations, Social Media, Management, Editing, Graphic Design, English
Skills for Digital Communications Specialist
Desired skills for digital communications specialist include:
HTML
Content management systems
Communication principles
Online graphics principles
Online writing and usability principles
Relevant web applications used for web production and organization-specific computer application programs
AP style
Excel
Adobe Creative Suite
CSS
Desired experience for digital communications specialist includes:
Experience usage of online content management or CMS systems Wordpress
Experience in the food and/or nutrition sector would be an advantage but not essential
Ability to research develop content ideas
Ideal candidate will be versed in digital storytelling-- , blending together multimedia content to create compelling, rich viewer experiences
Bachelor’s Degree in Marketing, Communications, Graphic Design, IT or related field
Trucking industry knowledge preferred, but not required
Digital Communications Specialist Examples
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Digital Communications Specialist Job Description
Job Description Example
Our company is growing rapidly and is hiring for a digital communications specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital communications specialist
- Oversee use of and post to the department’s social media platforms
- Develop, compile and edit materials that support written communication (e.g., online content, publications, presentations, customer responses, talking points, and other related materials)
- Establish and maintain extensive contacts with key sources (media, news services, community organizations and other targeted audiences) to identify story themes and newsworthy events to promote and disseminate information
- Maintain department style standards
- Implement project, strategies and campaigns by developing content for digital delivery through various channels including email, social media platforms and website
- Provide support for online engagement and creative collaboration on content such as press releases, emails, blog posts, podcasts, white papers, fact sheets, infographics and conference materials
- Ensure accuracy and consistency in external messaging by editing, proofreading and standardizing all outgoing communications
- Manage social media strategy, calendar and collaborate with internal stakeholders to develop and use social media in their outreach efforts
- Monitor, track and utilize analytics for all communications channels
- Develop project plans and solutions to aid in project planning and management for program-wide initiatives, assessing communication challenges with internal/external stakeholders and developing solutions
Qualifications for digital communications specialist
- Takes pride in their work and pays attention to details
- Proven experience delivering effective and innovative digital campaigns in areas such as website development, content management and SEO optimization
- Manage digital content portion of content calendar
- Develop and manage website content, keeping information accurate, timely, and relevant
- Work with other staff to showcase creative assets such as copy, photography, video, and graphic design for digital distribution
- Ability to maintain and demonstrate a high level of confidentiality
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Digital Communications Specialist Job Description
Job Description Example
Our growing company is hiring for a digital communications specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital communications specialist
- Coordinate with project systems on web content strategy and development
- Provide input into the creation of the Market Brand Calendar, including Omni-channel activation.Create the seasonal and annual brand marketing strategy and activation plan including fitness marketing partner and attack strategy, landing the Global priorities and significantly improving Brand KPIs
- Develop, plan and manage Business Unit event activation by close working with Brand Communications, Brand Activation team
- Deliver the best possible sell-in tools together with Trade Marketing, Retail Marketing, and Fitness Marketing teams (advertising, media, trade marketing, own retail marketing, e-com, consumer-facing events, PR and social tools) for the category and augment where needed with Global approval
- Oversee Myraid.com, developing and implementing a content strategy
- Publish content for both internal and external audiences (via Enterprise Portal, internal networks and swissre.com)
- Compile and distribute internal and external newsletters using existing newsletter tools
- Track and report metrics from digital campaigns using Google Analytics
- Running and reporting results on various surveys using Qualtrics
- Leverage an effective mix of social media channels to position the topic across all global regions
Qualifications for digital communications specialist
- Able to work under regular deadline pressure and manage multiple projects across multiple lines of business
- Broad and deep knowledge of the digital media landscape
- Strong leader and problem-solver
- Experience working with graphic designers and web developers to create digital products (infographics, GIFs, memes)
- 2-3 years of email marketing or digital marketing preferred
- Strong project management skills with the ability to understand business needs, provide viable and innovative solutions to problems, set clear expectations and effectively work with a multi-disciplinary team
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Digital Communications Specialist Job Description
Job Description Example
Our company is looking to fill the role of digital communications specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital communications specialist
- Proactively look for the innovative ways to ensure a high level of user engagement, and subsequently implement the suggested improvements
- Produce high quality digital content, with a strong emphasis on video format, for teams across HR
- Writing clean, crisp, professional communications for a diverse, global audience
- Collaborating with various teams and business stakeholders to create program announcements,covering initiation, progress, and delivery success
- Creating, editing, and updating web content on the company's intranet, using Microsoft SharePoint
- Planning and executing digital health events, including IT Spotlights, workshops, WebEx presentations, lunch and learns, and stakeholder meetings
- Leading the communications digital health projects
- Researching, interviewing, writing, and editing news stories that demonstrate the organization's value
- Assisting with script creation and production of informal videos
- Managing internal social media content
Qualifications for digital communications specialist
- Ability to work with limited direction on a broad variety of projects with both internal and external project resources
- Ability to follow instructions and complete tasks in a timely fashion
- Self-starter, with strong sense of ownership, assertive follow-through and results orientated
- Customer service” attitude to build and maintain cross-functional relationships and work collaboratively in a team environment
- Experience with email push platforms preferred
- Ability to work some evenings and weekends and some overnights
4
Digital Communications Specialist Job Description
Job Description Example
Our company is looking to fill the role of digital communications specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital communications specialist
- Manages our email communication program for distribution, field sales and customer outreach
- Maintain a library and archive of all multimedia materials – photo, video, web-based applications
- Manage and deliver projects related to ecommerce, design and new product introduction
- Support quarterly acquisition campaigns
- Improving the overall user experience of the site to ensure it keeps up with the needs of the business
- Strengthen ecommerce capabilities of the website
- Collaborates with internal and external stakeholders to creatively solve problems
- Brief and change requests writing and creative assessment
- Interacting with product, technology, legal and pricing departments to ensure business objectives are aligned
- Interacting with other Marketing Communications disciplines to delivery fully integrated campaigns
Qualifications for digital communications specialist
- Requires travel by air or car on occasion
- Bachelor's Degree in Communications, Journalism or a similar field required
- 5+ years’ experience in communications or journalism required
- Ability to interact with client and senior management
- Demonstrated experience with online communication technology including website, social media, blogs and email marketing systems
- Experience with a range of writing styles
5
Digital Communications Specialist Job Description
Job Description Example
Our growing company is looking to fill the role of digital communications specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital communications specialist
- Strong Excel knowledge and application
- Write, ghostwrite, edit or repurpose copy for multichannel use (websites, social media, apps, email marketing and print collateral)
- Develops wide variety of communication and collateral pieces, including employee and newsletters/e-newsletters, new clinic launch communication plans, sales, marketing pieces, and service line product/service sheets
- Engage with Reputation Management account managers and participants to consult, develop and analyze blog content strategy
- Work closely with Search Engine Optimization (SEO) and Analytics team on keyword research and other relevant tasks
- Write, edit and proofread content- for internal and external use
- Complete assignments within required deadlines
- Develop and maintain an social media editorial calendar
- Continuing education related to digital marketing trends
- Research, track and report digital analytics
Qualifications for digital communications specialist
- Attends work on a consistent, continual and punctual basis
- Knowledge of various research methodologies, including surveys, focus groups, and design thinking preferred
- Ability to write for diverse audiences including disability community preferred
- Enterprise software and technology experience highly preferred
- Up to 25% travel (including international locations)
- Creative, innovative, team player with high energy and able to work with minimal supervision