Digital Account Manager Job Description
Digital account manager
provides insight and analysis to determine the ROI from various online marketing campaigns, including affiliate, paid search, display and organic/content marketing campaigns.
Digital Account Manager Duties & Responsibilities
To write an effective digital account manager job description, begin by listing detailed duties, responsibilities and expectations. We have included digital account manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Sell to current and prospective accounts, developing action plans, tracking existing campaigns and proactively reselling accounts in both digital display and 435 Digital products
Build digital strategies for your clients and be creative
Thorough understanding and communication of the TMG Digital Products
Utilize support roles (CSR, Planner, Marketing, ) in support of revenue for assigned Accounts
Successfully plan, execute, monitor, control and close 435 Digital campaigns
Develop and implement strategic communications programs that address a client’s business and communication needs
Have an understanding and ability to analyze client ROI / CPA goals, media buying cycles, target demographics, marketing philosophy
Can own multiple pieces of business and manage resources appropriately to meet client needs
Initiate strong passive revenue ideas
Orchestrates multiple projects simultaneously (assigning resources, tracking progress, ensuring timeliness of completion, holding team members accountable)
Digital Account Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Account Manager
List any licenses or certifications required by the position: EUC, MUST, PMP, PMI, CCM, IAB, GE
Education for Digital Account Manager
Typically a job would require a certain level of education.
Employers hiring for the digital account manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Advertising, Management, Education, Business/Administration, Journalism, Economics, MBA
Skills for Digital Account Manager
Desired skills for digital account manager include:
Digital marketing trends and potential new channels and strategies
3rd party research tools
Online research methods
Understanding of the facets of online advertising and ad metrics
Current macro- and microeconomic trends
Industry trends
Content distribution and placement networks like Outbrain and Taboola
Paid search
Various paid marketing channels and technologies
Marketing-related creative process
Desired experience for digital account manager includes:
Previous experience working with sales and with customers, preferred
Previous experience in consumer packaged goods or retail is highly preferred
Possess excellent organizational, interpersonal, and influential written and verbal communication skills
Team player attitude with a thorough understanding of mobile and online
Must be comfortable interacting with clients in person and over the phone
Some travel required along with attendance at after hour events and seminars
Digital Account Manager Examples
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Digital Account Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of digital account manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital account manager
- Performs all digital inventory management functions including forecasting inventory, total campaign management to ensure 100% fulfillment and trending with all campaigns, and troubleshoots all issues as the primary contact for the department
- Uses tools such as Order Hub to provide optimum results to advertisers
- Delivers detailed campaign performance reports with strategic analysis, optimization recommendations and up-sell opportunities, rationale to support suggestions
- Communicates effectively and consistently with internal and external customers via both written and verbal methods
- Provides support and proactive communications between Ad Ops and the local site/department
- Participates in all digital sales and operational training sessions as required
- Demonstrates excellent business acumen and use of account management tools
- Project Manage Customer Install-Base Builds
- Proactively manage all aspects of the environment
- Work together with Senior Digital Management Consultant to maintain strong relationships with regional partners to ensure that localized digital marketing products and services provided are aligned globally in terms of philosophy, standards and quality
Qualifications for digital account manager
- Prior experience with primarily online marketing including, SEM, SEO, and Lead Generation is also required
- Must be able to work with multiple Account Executives with ease and provide exceptional customer service and be team oriented in nature
- A detailed understanding of the earned media landscape and how it intersects with digital
- Extensive relevant agency/client contacts
- Experience working in broadcast settings preferred
- Team player /collaborative approach
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Digital Account Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a digital account manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital account manager
- Provide client monthly program summaries and recommendations to continue to evolve E-marketing program
- Understand all SHS marketing services and industry benchmarks to allow for proactive recommendations and management of marketing programs on an ongoing basis
- Coordinate access to client with specific Subject Matter Experts as needed (Website Creative, Website Strategy, Technology, SEO, PPC, Media, CRS/RM)
- Facilitate requests to Internet Marketing Teams (Website Creative, SEO, PPC, Media, ) with required level of detail for effective and timely fulfillment utilizing ticketing systems
- Lead and manage the execution of digital and traditional projects from brief to finish
- Develop organic growth strategies and drive tactics to support those strategies
- Formalize, document, and manage contract progression and new partner on-boarding
- Manage business process and workflows for existing account activities
- Work in partnership with account team to optimize partner business
- Proactively facilitate contract renewal and amendment processes with account team
Qualifications for digital account manager
- Special reports builder pulling Atlas data, publisher reports, extended data
- Understanding and experience across all digital channels
- Applicants must have 3-5 years of relevant experience
- Agency or in-house agency preferred
- Marketing Degree required or recent MBA
- Demonstrated knowledge of online marketing
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Digital Account Manager Job Description
Job Description Example
Our growing company is hiring for a digital account manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital account manager
- Collaborate with other business units to identify value-add and/or upsells
- Manage customer reporting to deliver insights, internal guidance, sales funnel progress, and current financial standings
- Serve as liaison, connecting advertising operations with partners and technology teams on integrations
- Report and analyze monthly programs to determine efficacy
- Confirm placement and marketing vehicles
- Initiate strong passive revenue ideas (eg
- Sales opportunity creation in Digital India Projects & ISPs
- Working with internal teams to build competence and value proposition for Presales and Sales
- Verifies and process invoices for digital delivery of content via hard drive or satellite and keys issued to release content
- Maintain purchase order request required for invoice payment
Qualifications for digital account manager
- Concept driven and self starter
- Familiarity and skill with the tools of the trade in marketing
- Proven ability to manage multiple daily tasks, , long-term strategic projects
- Knowledgeable about the metrics of traditional media, especially radio, television and print the metrics of the new media
- Minimum of 4 years relevant business to business service/relationship management experience
- Knowledge of Project Management processes and work planning
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Digital Account Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of digital account manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital account manager
- Work with Sales Operations team to project profitable bookings for new films pre-release, analyze profit/loss post-release
- Act as point person for client questions and concerns
- Work with sales team and other departments to assist in the creation of client proposals and media plans
- Participate in client presentations with sales
- Establish regular contact with customers to ensure their needs are met, communicate campaign progress, measure progress and proactively address issues and develop solutions
- Liaise with internal groups as needed to deliver solutions to clients
- Manage all aspects of advertiser campaign planning, launch execution, optimization and recap
- Up-sell and renew existing campaigns/clients, focus on retention and growing business
- Work with Executive Digital Director to develop and execute sales strategy
- Aggressively grow ad revenue in the designated territory across desktop, tablet, mobile and video
Qualifications for digital account manager
- Serve as the primary point of contact and support for digital experience matters for a portfolio of hotel clients
- Provides Digital Experience (DX) sales support and subject matter expertise to EMEA Sales and Account Management team
- Advise and consult on all aspects of the digital marketing mix (in house or by regional partners) and their deployment to achieve clients’ business objectives
- Produce digital reporting and insights
- Facilitates digital marketing product implementations and customer training
- Minimum five years of experience in an Account Management role or similar, in a digital advertising environment with proven success of closing business and account retention (comfortable with both account management and sales)
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Digital Account Manager Job Description
Job Description Example
Our company is looking for a digital account manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital account manager
- Work with Group Digital Director to develop and execute sales strategy
- Identify and grow both new and existing digital clients in the Division(s) that this role supports
- Increase the company’s digital revenue by finding the right digital solutions for new and existing clients to include display, sponsorships, SEM, SEO, SocialWeb Dev, and Content Solutions
- The position has advertising revenue responsibility that roll up the digital goals of the CTMG sellers that they are assigned too
- The role does not directly manage a staff
- Coordinate communication with internal and external stakeholders
- Develop, drive and deliver account specific growth plans
- Responsibility for developing and implementing joint business plans, measurement and benchmarking performance, troubleshooting performance gaps, driving and nurturing winning initiatives
- Provides leadership for key accounts, building client relationships, developing accounts and increasing revenue
- Leads agency account teams for specific accounts – providing training, guidance and mentorship
Qualifications for digital account manager
- Ability to work remotely, across European and US geographies
- Depth of digital marketing knowledge and can speak with experience and confidence around SEM (SEO & PPC), MetaSearch, Email, CRM, Social Media, Online Media, Mobile, Google Analytics, Website Development, Website Effectiveness and overall Digital Strategy
- Service industry background (Hospitality ideally)
- Additional European language would be a distinct advantage
- Operational experience bid management, web master etc
- Demonstrated ability to manage people and the execution of online projects and builds