Product Manager, Digital Job Description
Product manager, digital
provides strategic guidance for digital media planning across paid & earned platforms, and lead demand generation programs through execution.
Product Manager, Digital Duties & Responsibilities
To write an effective product manager, digital job description, begin by listing detailed duties, responsibilities and expectations. We have included product manager, digital job description templates that you can modify and use.
Sample responsibilities for this position include:
Deliver compelling reasons for users to become members/subscribers
Provide regular stakeholder reporting on search-related and on-site channel KPIs
Conduct competitive site analyses
Provide qualitative and quantitative content analysis
Inform content recommendations through data-driven search insights
Own the product backlog
Maintain an overview of all product roadmap activity for the department and provide senior management and various groups with guidance and communication on launch activities
Enhance and strategize the User Experience for both Web & Mobile products
Work with Marketing, Content Strategy and PR teams on planning and executing successful deployment and launch of new products and services
File and prioritize incoming feature requests & bug reports
Product Manager, Digital Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Product Manager, Digital
List any licenses or certifications required by the position: PMP, CSPO, PSPO, ACP, CAPM, AIPMM, NPDP, SCRUM, MBA, CSM
Education for Product Manager, Digital
Typically a job would require a certain level of education.
Employers hiring for the product manager, digital job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Computer Science, Marketing, Engineering, MBA, Technology, Management, Education, Technical, Design
Skills for Product Manager, Digital
Desired skills for product manager, digital include:
Financial services industry
Customer operations
Technical support
Digital marketing and related technology
Owned and earned digital media platforms
Paid
Your product
Adobe Experience Manager
Google Analytics
MS-Office Suite
Desired experience for product manager, digital includes:
3 years’ experience in translating business strategy and analysis into successful consumer products
3 years digital industry experience for consumers
1 year Agile product management experience
3+ years of digital product management
3+ years of experience as a Consumer Product Owner in an Agile development process
Maintain all content, UI, IA, and functionality and manage new projects relating to updates for MetLife
Product Manager, Digital Examples
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Product Manager, Digital Job Description
Job Description Example
Our growing company is looking to fill the role of product manager, digital. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product manager, digital
- Dedicated to and works closely with product delivery team(s)
- Responsible for product features and user experience
- Monitors performance to identify trends and recommends initiatives to leverage opportunities
- Contributes to the product strategy to implement overall Digital Channel Strategy
- Create and maintain an in-depth evidence base of tutor/centre needs and behaviours for designated services and/or market segments throughout the life of our qualifications and services through regular research with customers
- Works closely with the digital delivery team and functional partners to implement initiatives identified in the product roadmap
- Collaborates with product managers across BFS and Technology & Operations delivery teams to ensure appropriate prioritization and sequencing of initiatives
- Responsible for building the right products and is the voice of the customer to the project teams
- Responsible for digital features and digital user experience
- Monitors channel performance to identify opportunities for continuous improvement
Qualifications for product manager, digital
- Strong understanding of all phases of the SDLC as applied to applications backend systems
- 2-4 years experience as a Product Manager or Product Designer in online consumer products (physical/digital), preferably at an ecommerce or consumer technology company
- Proven experience planning, building and measuring features that convert new visitors to customers
- Interests in Beauty product Fashion
- A strong business sense and deep understanding of the digital landscape
- Digital product experience with accountability for financial, customer, and other commonly understood industry benchmarks for success
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Product Manager, Digital Job Description
Job Description Example
Our innovative and growing company is hiring for a product manager, digital. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product manager, digital
- Research new digital technologies and standards to evolve our current digital capabilities and build new ones
- Analyze information to make decisions and/or influence change
- Represent function to external stakeholders
- Lead delivery of web, mobile, and/or social media products across platforms
- Own and evangelize roadmap, positioning, execution, and measurement for your products
- Write user stories and other requirements for engineering teams, detailing new products, product features, and enhancements as an advocate for fans and other product end users
- Be an advocate for UX and Ul design throughout engineering and QA phases of development
- Constantly assess competitors, emerging technology, and users to keep growing and improving
- People management and mentorship, as assigned
- Own development of success metrics (conversion, revenue) to assess enhancements and track and communicate progress accordingly
Qualifications for product manager, digital
- Support the company in its ingestion and analysis of Adobe Analytics data
- Ensure the quality and reliability of Adobe Analytics data
- Build out a central Digital Analytics Center of Excellence
- Demonstrate outstanding understanding and knowledge about the digital analytics space
- Demonstrate outstanding communication and partnership skills which are essential for interacting and communicating with key stakeholders in business and technology across all levels to manage, inform, and influence outcomes
- Demonstrate organizational ability to adapt to changing demands
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Product Manager, Digital Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of product manager, digital. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for product manager, digital
- Manage content and creative placed on digital properties including mobile app, website, and customer and guest portals
- Project management for development of digital assets and digital asset projects including management of digital development company
- Report on digital efforts against KPIs established for digital assets and marketing campaign
- Ensure all digital properties are in alignment with the company’s brand standards
- Manage costs associated with product development for digital properties
- Model behaviors that support the company’s common purpose
- Help drive product optimization initiatives
- Improve customer acquisition improvements to support digital marketing activity such as search engine optimisation, aggregators or affiliate marketing, signposting or data acquisition
- As a Product Manager you will engage with stakeholders, vendors, designers, and project managers to implement projects ranging from full redesigns to vendor integrations, all within a fast-paced news environment
- You will also keep a pulse on competitors in the industry, best practices in web design, the latest trends in digital media, and the needs of the online editorial team — all to provide the foundation and vision for projects that will continue to drive traffic growth into the future
Qualifications for product manager, digital
- Deep expertise in technical area(s) including architecture, quality assurance and development
- Develop product concepts, roadmaps, test plans, and functional specifications documentation
- Collaborate with designers and engineers to conceptualize, design, and deliver multi-platform applications
- Work with people at all levels of the organization globally with suppliers, vendors and customers
- Passion for the web and the future of news
- Strives for greater efficiency, improved process, and higher quality
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Product Manager, Digital Job Description
Job Description Example
Our growing company is hiring for a product manager, digital. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product manager, digital
- Participate in editorial team meetings and editorial content planning sessions
- Contribute to creating guidelines and processes for digital content management, asset creation, delivery and archiving
- Collaborate with technical product owners and content teams to ensure accurate and timely release of content across web platforms
- Coordinating project deliverables across teams with competing deadlines and multiple contributors and stakeholders
- Measure engagement and generate reports on program impact
- Manage content lifecycle
- Daily oversight of day-to-day operations of network
- Engage with stakeholders, vendors, designers, and project managers to implement projects ranging from full redesigns to vendor integrations
- Monitor competitors in the industry, best practices in web design, the latest trends in digital media, and the needs of the online editorial team — all to provide the foundation and vision for projects that will continue to drive traffic growth into the future
- Pursue licensing and other revenue-generating opportunities for our content collection
Qualifications for product manager, digital
- Works cross-functionally as required to drive strategic initiatives and improve processes
- Adds financial value to company by analyzing company data to identify and recommend initiatives that positively and materially impact the financial results of the company
- BS required (or equivalent experience in IT)
- 4-5 years of experience with product management utilizing agile methodologies
- Ability to thoroughly understand complex business and technical issues
- Background in software and/or e-commerce product management
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Product Manager, Digital Job Description
Job Description Example
Our company is searching for experienced candidates for the position of product manager, digital. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for product manager, digital
- Leverage a world-class knowledge base to drive and pivot as needed to ideate and industrialize market specific software products
- Evangelize true user-centered method throughout the user community (internal & external)
- Monitor best practices over the digital space in order to identify opportunities and new technologies
- Own customer engagement for digital product with thorough knowledge of the specific digital product
- Developing innovative solutions that always put our customers first
- Leading our digital operation plan to ensure all targets and key performance indicators (KPI’s) are met
- Using your expertise to guide and advise your colleagues across the customer network, supporting us to better understand and deliver for our customers
- Write product specifications and work directly with other product teams during their product development cycle
- Organize and maintain each project’s respective backlog through grooming sessions, daily standups, and sprint planning
- Evaluating vendor and/or products to insure they will meet current or future needs
Qualifications for product manager, digital
- Consumer / media experience, with demonstrated success leading mobile-first consumer products (Native and/or Mobile Web)
- Strong knowledge of content management systems / publishing platforms, APIs, and 3rd party integrations
- Proven track record of driving audience and engagement growth metrics
- Experience in both large and small companies with the hands-on ability to work with teams in a start-up environment
- Degree in a technology-oriented field, or equivalent experience
- Ability to multitask and prioritize in a deadline driven environment and work well with different stakeholders