Digital Media Planner Job Description

Digital Media Planner Job Description

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Digital media planner provides research support during development of Objectives & Strategies and plans (@Plan, Media Metrix, Nielsen-NetRatings, AdRelevance).

Digital Media Planner Duties & Responsibilities

To write an effective digital media planner job description, begin by listing detailed duties, responsibilities and expectations. We have included digital media planner job description templates that you can modify and use.

Sample responsibilities for this position include:

Closely interact with SEO/PPC/Creative/Account teams across multiple departments and client stakeholders
Manage live campaigns to ensure full delivery of booked orders, working closely with Ad Ops team
Issue RFPs to publishers
Negotiate effective media deals
Act as liaison between the agency and publishers
Create insertion orders and work with publishers to ensure adherence to terms and conditions
Work with creative agency to ensure proper ad development and ensure media and creative strategies work in harmony
Work with Brand team to ensure plans are on strategy and meet client objectives
Confidently present to clients and listen/adapt based on feedback
Work with Campaign Management to QA campaigns launch

Digital Media Planner Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Media Planner

List any licenses or certifications required by the position: IAB

Education for Digital Media Planner

Typically a job would require a certain level of education.

Employers hiring for the digital media planner job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Advertising, Business, Communications, Business/Administration, Digital Media, Education, Economics, Communication, Graduate

Skills for Digital Media Planner

Desired skills for digital media planner include:

Microsoft Office
Social metrics
@Plan
Emerging trends across the media landscape
NetRatings
Nielsen NetView
Others
Third party Internet marketing research: comScore Media Metrix
Similar
SEO

Desired experience for digital media planner includes:

Make (and implement) optimization recommendations bases on reports provided by Campaign Management team
Handle cancellations and reallocations in a timely manner
Demonstrate ability to integrate and work cross functionally with teams including creative, social, account, production, , playing the 'connector' on media-related projects
Be the MP team expert fielding questions related to RFP, systems, ad products, site and site stats
Minimum 15 months planning experience
Enable and work with our paid media agency partners to drive the strategy and execution of paid campaigns in support of demand generation program and goals

Digital Media Planner Examples

1

Digital Media Planner Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of digital media planner. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital media planner
  • Ensure campaigns are created and implemented to best achieve campaign performance and media efficiency goals
  • Monitors campaign delivery against impression goals and Key Performance Indicators as established with the client
  • Provides reporting, monitoring and optimization of campaigns to ensure performance benchmarks are met
  • Serve as internal champions and knowledge base for programmatic digital media executions
  • Work closely with Supervisor to prepare channel neutral media plans inclusive of
  • Work with marketing leaders to maintain and update media plans
  • Develop and execute new and effective campaign recommendations across paid search, display, paid social, syndication
  • Build and maintain relationships with vendors, agency partners and clients
  • Execute digital advertising campaigns from inception through to execution
  • Monitor, analyze and report on campaign results making strategic optimization recommendations where necessary
Qualifications for digital media planner
  • Leverage A/B Testing to ensure decisions and optimizations are data and market driven
  • Stay informed on the latest thinking in best practices around social media marketing, media buying and attribution
  • Define a holistic paid digital strategy based on portfolio value proposition across one of our brands - Power, zSystems or Storage
  • 2-5 years of in-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting social network advertising, and content distribution and placement networks like Outbrain and Taboola
  • Experience handling marketing budgets and forecasting and reporting on results
  • Understanding of metrics, digital media testing methodology and optimization strategies
2

Digital Media Planner Job Description

Job Description Example
Our company is growing rapidly and is hiring for a digital media planner. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital media planner
  • Provide support and work closely with digital coordinator
  • Working with ad operations to ensure discrepancies are actioned in a timely manner
  • Demonstrate proficiency with Mediahub and industry systems/tools (Kantar, MRI, DART)
  • Assist Non Digital Account Planners in their development of the client facing presentations by providing digital recommendations and input
  • Partner with Account Executives and Digital Account Coordinators to review and evaluate campaign effectiveness
  • Identifies key metrics and recommends appropriate campaign management and measurement mechanisms to evaluate campaign performance
  • Assists with developing interactive media strategies for new business initiatives
  • Respond to RFP Requests from National, Digital, and Local Sales
  • Participate in initial kick-off call and strategize with Seller and Marketing
  • Create cohesive and comprehensive media plan(s), looping in any necessary departments
Qualifications for digital media planner
  • 1-3 years minimum Digital Display experience – agency side
  • Demonstrate a high competency of using Microsoft Excel, Word and PowerPoint
  • Experience using Doubleclick for Advertisers (DFA > DCM) and Doubleclick Bid Manager (DBM) or equivalent
  • In-depth knowledge of programmatic buying and the wider Digital Display landscape
  • Ability to form strong relationships with clients and internal teams
  • Good knowledge of the fundamentals of Ad Serving and Display Technologies
3

Digital Media Planner Job Description

Job Description Example
Our growing company is hiring for a digital media planner. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital media planner
  • Review all Insertion Orders before sending to Senior Management
  • Seek new trends and opportunities within the industry within display, mobile, social and video
  • Knowledge of consumer habits & touchpoints, magazine, digital mobile, social, video
  • Oversee their US Media Planning and Buying Process
  • Work directly with Marketing Brand managers to develop media plans
  • Work directly with Media Agency in NYC
  • Oversee activities of an Associate Media Manager
  • Develop negotiation strategies with media partners
  • Make recommendations on changes
  • Work closely with Finance and Marketing Analytics team
Qualifications for digital media planner
  • Be comfortable managing multiple campaigns of varying size and objective simultaneously
  • Experience managing large budgets in fast paced, entrepreneurial environment
  • Good knowledge of new innovative Ad Formats and Platforms
  • Ensure transparency and understanding of team activities
  • At least a year of experience in prior media - function
  • Ability to delegate and oversee Assistant Media Planner workload
4

Digital Media Planner Job Description

Job Description Example
Our company is growing rapidly and is looking for a digital media planner. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital media planner
  • Implement, manage, steward, report and optimize media plans, providing performance feedback loop to creative and marketing teams to optimize creative, landing pages, and content
  • Keep current with emerging media opportunities/technology to also share with internal teams and apply to client work and new business as appropriate
  • Participate in business development opportunities, both in a support or lead role to develop and distinguish ourselves from the competition
  • Must be poised, articulate, and informative in client-facing meetings and presentations and be a team player, leader, mediator where necessary
  • Assist in the creation of international digital media plans and proposals
  • Collaborate with internal research teams to communicate needs specific to digital sales in order to deliver effective sales proposals and commercial arguments
  • Input digital orders into the ad server and monitor inventory
  • Liaise with clients and external vendors to get the relevant artwork and tracking required for campaigns to go live
  • Define clear objectives, and KPIs for all digital campaigns
  • Actively participate in the campaign management process by liaising with ad operations to ensure correct campaign set up, reporting and optimization
Qualifications for digital media planner
  • Minimum 1 year as Assistant Media Planner
  • Experience and understanding of industry research and planning tools (Comscore, Compete, MRI, Hitwise )
  • Working knowledge of industry trafficking and reporting tools (Dart, Atlas, and MediaMind )
  • Proactive approach to collecting information on brands, products, marketplace and trends
  • Demonstrates willingness to learn from peers
  • Is seen as a truthful individual and is able to keep a confidence
5

Digital Media Planner Job Description

Job Description Example
Our growing company is looking to fill the role of digital media planner. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital media planner
  • Work with finance to ensure clients are invoiced accurately and on time
  • Build and maintain good industry knowledge
  • Provide outstanding customer service to both internal and external stakeholders
  • Maintain excellent relationships with all departments
  • Understand best practices around campaign performance and recommendations
  • Work within Google Analytics to monitor and optimize campaigns, build client reporting
  • Train assigned sales team on current processes regarding order entry, dashboard reporting, and digital sales workflow
  • Assist sales team in achieving sales revenue targets by providing analytical data support to the clients
  • Be the main point of communication between The Daily Press Media Group and all vendors to execute an effective partnership including but not limited to successful API integration, troubleshooting data lags in reporting, and creating compelling analytics dashboards
  • Act as a main point of contact for assigned sales team members when issues occur included but not limited to gaining access to google analytics, google tag manager implementation, dashboard issues, and troubleshooting issues with the Hive system
Qualifications for digital media planner
  • Knowledge of industry tools such as comScore, ad serving solutions, social media platforms
  • Insatiable desire to continually learn and stay on top of industry news & trends
  • Reporting and analytical skills with ability to distill digital media performance data into meaningful and actionable insight
  • Personable, confident and capable of managing client relationships
  • Knowledge and understanding of industry research and planning tools (Comscore, Compete, MRI)
  • 1+ years of experience in prior media function

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