Media Buyer Job Description

Media Buyer Job Description

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Media buyer provides weekly campaign reports for live titles in conjunction with the media planning and performance media team members.

Media Buyer Duties & Responsibilities

To write an effective media buyer job description, begin by listing detailed duties, responsibilities and expectations. We have included media buyer job description templates that you can modify and use.

Sample responsibilities for this position include:

Collaborate with creative teams and manage the production of digital and advertising materials
Research latest media trends
Identify and define target audiences, and make appropriate media recommendations based upon available data
Develop integrated media plans – including digital, print, out of home, and broadcast – for New York City, regional, and national markets as required
Demonstrate initiative and proactively manage projects
Conduct ongoing relationships with media sales reps and serve as a powerful advocate for the clients in negotiations
Present media plans and opportunities to the clients
Analyze data and provide reporting
Placing and monitoring the assigned media plans
Update agency on key industry trends, media research, marketplace conditions, and how it all impacts the client

Media Buyer Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Media Buyer

Typically a job would require a certain level of education.

Employers hiring for the media buyer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Associate Degree in Marketing, Advertising, Communications, Business, Economics, Statistics, Education, Finance, Mathematics, Graduate

Skills for Media Buyer

Desired skills for media buyer include:

Assigned media markets
Facilities
Max weekly impressions
Media landscape
Rate and personnel digital properties available to purchase
Weekly grp conversions and acceptable CPM range
Growth and changes in the marketplace
Excel is important
Excel
Google Analytics

Desired experience for media buyer includes:

Optimize media spend making real-time adjustments to ads, targeting, and bidding, on social buying platforms across multiple territories
Willingness to learn – be a self-starter
Ability to listen and think projects through
Ask a lot of questions
Someone who can build rapport and relationships with clients and co-workers within the broadcast community
1 year of digital media planner/buyer/analyst experience preferred but not required

Media Buyer Examples

1

Media Buyer Job Description

Job Description Example
Our innovative and growing company is hiring for a media buyer. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media buyer
  • Forms excellent relationships with advertising sales agents to obtain the best prices and values for advertisement placements, campaigns, or media bundles
  • Negotiates with advertising sales agents to acquire cost-effective and budget-conscious advertising opportunities, available through broadcast and print media, outdoor advertising space, digital media assets, sponsorships or product placement
  • Monitors purchased media to ensure advertisements appear as planned, and reviews billing accounts to ensure accuracy
  • Understands company’s needs and researches accordingly what media is available, and what is afforded by budget
  • Would be responsible for communication in regards to Retail Marketing plans working to coordinate the existing Retail efforts with the Digital plans
  • Identifies and tracks market trends in similar industries
  • Manages media budgets
  • Build data-driven media plans across channels
  • Partner with global agency resources to shape holistic media campaigns
  • Optimize media spend making real-time adjustments to ads, targeting, and bidding, on buying platforms across multiple territories
Qualifications for media buyer
  • Bachelor’s degree in Marketing, Advertising, Communications, Business Administration or related field
  • Dependable, adaptable in all circumstances
  • Minimum of 2 years Buying all aspects of Direct Response Broadcast including CPL, CPC and CPP
  • Knowledgeable about all broadcast media
  • Has developed solid working relationships with reps
  • Must pay extreme attention to detail and be able to proof read documents for accuracy
2

Media Buyer Job Description

Job Description Example
Our growing company is looking to fill the role of media buyer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media buyer
  • Execute and optimize media spend, making real-time adjustments to ads, targeting, and bidding on various buying platforms
  • Analyze media spend datasets to create weekly reports gauging how campaigns are tracking against key campaign targets
  • Analyze campaign performance and develop weekly reports on program & creative performance, highlighting opportunities to optimize, test, and grow the campaigns
  • Develop thoughtful, effective and cohesive digital marketing plans to support Artist album and tour campaign launches across all digital platforms including email, social, paid media, and third party sites
  • Establish and lead the next generation media buying approach to optimize our local digital media spend and conversions within regional offices
  • Evaluate strategic and preferred media opportunities, write POVs, and negotiate campaign terms and pricing
  • Collaborate with the design team to fine tune ideas to help Artists and Venues visualize our team's idea/concept
  • Manage the day-to-day marketing campaigns across multiple channels, including search (Google, Yahoo, Bing), social media (Facebook, Twitter, Instagram), email marketing and mobile platforms
  • Identify key promotional partners, negotiate preferred content placement, and execute promotions that acquire new customers
  • Measure and report performance of all digital, mobile and social marketing campaigns to determine if they are meeting performance goals and objectives and adjust as needed
Qualifications for media buyer
  • Ability to integrate and work successfully with various agency teams, handle multiple projects and meet tight deadlines under pressure
  • Knowledge of various research tools and studies available and how each apply to Out of Home
  • At least 4 years of digital media planner/buyer/analyst experience required
  • Ability to tell stories from datasets required
  • Digital media buyer/planner experience at a media agency, DSP SSP, or other RTB platform is preferred
  • Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced, entrepreneurial environment
3

Media Buyer Job Description

Job Description Example
Our growing company is looking for a media buyer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media buyer
  • Manage and own relationships with vendors and third party services
  • Plans, negotiates, buys and maintains media schedules in conjunction with Media Supervisor
  • Shadows senior team members on national network negotiations
  • Oversee discrepancy resolutions and ensures timely and fair compensation for all assigned accounts
  • Manages and completes post analysis for all assigned accounts
  • Secures and manages added value for clients
  • Evaluates new media opportunities and develops POV on key opportunities
  • Along with client objectives, utilizes media research tools and resources to aid in campaign development and optimization when making recommendations for media buys
  • Develops and maintains media partner relationships
  • Works with Team Lead to track and maintain internal campaigns and projects
Qualifications for media buyer
  • Is a self-started and is resourceful in carrying out work assignments and following through
  • Ability to learn new channels, platforms and internal businesses
  • Tracks the market for trends, opportunities, and uses this information to make recommendations on what is best for the client
  • Previous experience in marketing (in-house or agency) preferred
  • Constant supervision and optimization of our client’s digital campaigns including social, search, display and other paid media
  • Trafficking creative through 3rd party servers
4

Media Buyer Job Description

Job Description Example
Our company is hiring for a media buyer. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media buyer
  • Using media buying software for order generation, tracking and invoice management
  • Assist strategists, planners, and buyers and develop metrics-based media and marketing programs supporting EA’s eCommerce and Subscription products
  • Assist in executing and optimizing media spend, making real-time adjustments to ads, targeting, and bidding on various buying platforms
  • Coordinate and manage creative trafficking process to ensure smooth campaign launch
  • Own the day-to-day campaign management activities for traditional Paid Search campaigns in both domestic and international markets across Google AdWords, Bing Ads and Yahoo Gemini
  • Tactically execute against monthly, quarterly and annual strategic goals, relying heavily on data to drive decision making and optimizations across campaigns
  • Work closely with Premium PC/Mac business teams and report on KPIs, including ROAS, budget management and pacing
  • Develop creative and landing page testing plans, present results to key stakeholders at a regular cadence
  • Partner with Google, Bing and Yahoo account representatives to stay ahead of industry trends and secure inclusion in product alpha/beta tests
  • Manage day-to-day relationships with the client, media vendor partners, site/publishers and the internal Account and Creative teams to plan, buy and traffic all tv assets, digital media, including integrated digital content series
Qualifications for media buyer
  • Work closely with strategy team to ensure that overall strategy is woven into all media choices
  • Partner with Strategy, Analytics and Biz Leaders to ensure alignment with and delivery against client KPI’s
  • Attend regular partners meetings, client and creative statuses and maintain on-going rapport
  • Mentor and assist in the training of Associates
  • Help delegate projects and prioritize Associates work-load
  • Understanding of basic digital media buying process
5

Media Buyer Job Description

Job Description Example
Our company is looking to fill the role of media buyer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media buyer
  • Participate in the creative development and management of integrated digital media plans and buys for national advertising campaign, under the supervision of the Media Lead
  • Participate frequent meetings with the account and creative teams to ensure creative is developed in specs required by vendor partners
  • Maintain media plans outlining possible updates, budgeting, execution, reporting and optimization
  • Interpret research, data and media results/metrics in order to achieve to relevant insights
  • Execute all digital plans and ensure that both internal Account and Creative teams are apprised of any possible changes to placements or specs
  • Maintain invoice reconciliation in partnership with the internal Account team
  • Manage multiple deliverables and possess the ability to seamlessly transition among them
  • Develop media buys and execute with vendors utilizing media software (Smart/Print Plus)
  • Maintain weekly in-flight posts for TV campaigns and negotiate added value/makegood weight if necessary and reconcile invoices
  • Enter makegoods into media software
Qualifications for media buyer
  • Strong attention to detail, proficiency in math and communications skills
  • Energetic self-starter with a strong work ethic and integrity positive interpersonal skills
  • Minimum of 2 years' experience directly managing traditional desktop paid search campaigns, display experience is a plus
  • Ability to build rapport and credibility with internal stakeholders external partners
  • Experience wearing both strategic and tactical hats - must be hands on
  • Knowledge of third-party tracking platforms a plus (TUNE, Kochava)

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