VP Media Job Description
VP media
provides cross-functional support across Media Operations and Emerging Media teams to foster deeper alignment across media disciplines.
VP Media Duties & Responsibilities
To write an effective VP media job description, begin by listing detailed duties, responsibilities and expectations. We have included VP media job description templates that you can modify and use.
Sample responsibilities for this position include:
The management of multiple digital media teams lead by Media Directors and including Associate Directors, Supervisors, Sr
Direct client interaction experience at a Senior level interaction with internal Executive staff
Responsible for the strategic development and execution of advertising and media campaigns that support our Advice and Wealth Management and Asset Management businesses
Supports brand strategy work including positioning, ID, verbal and visual guidelines
Translates research and analytics into insights to drive toward continual learning and optimizations
Provide leadership to direct and indirect reports, including coaching, mentoring and ongoing performance feedback to direct reports delivery of annual performance reviews
Complete analysis of the wing-to-wing process including competitor benchmarking and industry technology offerings
Facilitate delivery across all key stakeholders
Manage relationships with IT shared services leaders
Review and analyze information relating to negative media/PEPs for clients and related parties identified from the Screening Unit and/or Screening results
VP Media Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for VP Media
Typically a job would require a certain level of education.
Employers hiring for the VP media job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Communications, Business/Administration, Advertising, Business, Finance, Economics, Journalism, Graduate
Skills for VP Media
Desired skills for VP media include:
Brand business with a focus on upstream initiatives
Marketing and media sufficient to develop media plans for the promotion of Warner Bros
Media analytics and ability to apply data to inform insights
Media disciplines
Media industry trends
Media topics and trends
Test and optimize to support media strategies
Ad serving technologies
Digital media landscape and business -- inclusive of programmatic
Emerging retail and shopper technology
Desired experience for VP media includes:
Experience overseeing publicity for multiple networks
Experience and/or expertise in the social media space
Lead New Media licensing efforts for NBCU’s filmed entertainment and television product in UK and pan territory platform deals (Apple, Microsoft, Sony & Google)
Cultivate and maintain strong customer relationships with New Media clients alongside the New Media Account Management team
Ability to understand the Corporate standards with respect to the identification of substantive negative media and PEPs associated with our direct clients and related parties and ensure socialization of these adopted standards into the holistic WCOB KYC due diligence process
Manager ‘triage’ of incoming alerts
VP Media Examples
1
VP Media Job Description
Job Description Example
Our company is looking for a VP media. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for VP media
- Manage escalations and any ongoing follow-ups from the data
- Ensure due diligence system is updated properly based on information sourced
- Oversees the research and evaluation of new business opportunities
- Lead overall external media strategies and plans to drive all brand initiatives
- Create “best-in-class” marketing programs working with internal marketing team and agency partners to develop all media strategy and plan development
- Maximize internal assets to drive brand initiatives across, TV, digital and out-of-home experiences
- Develop strong relationships across the organization, in particular with communications, research, scheduling and programming to ensure goal alignment and performance measurement
- Support revenue and sponsorship opportunities for all business news and primetime marketing initiatives
- Drive significant awareness and trial of primetime programming, while increasing business news loyalty, implementing strategic ways to extend time spent viewing
- Manage a diverse workload, across all brand initiatives
Qualifications for VP media
- Successful track record optimizing media buys to a target ROI
- Analytical thinker with good quantitative skills
- Understanding of metrics used to measure mobile and digital advertising
- Minimum 10 years experience in media and/or combined media and marketing, with
- Minimum 10 years of marketing experience in media placement& planning
- Strong leadership skills, a good talent cultivator
2
VP Media Job Description
Job Description Example
Our growing company is looking to fill the role of VP media. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for VP media
- Mobilize the team to drive tactical execution, analysis and optimization across all channels
- Maintain clear communication with brand and category teams, senior management, and multiple creative and media agency partners
- Own multiple media agency relationships
- Frame, and adjust if necessary, campaign expectations and make every effort to exceed expectations
- Define KPIs and own campaign dashboard
- Actively seek out and engage with research partners to determine KPI’s, data sources, and measurement tools that will provide insight for learning
- Responsible for identifying new opportunities and solutions for business, media and digital issues through innovation, advancement and thought leadership
- Articulate and visualize various emerging trends and behaviors across the entire media landscape
- Establish best practices to ensure teams take full advantage of proprietary and syndicated tools to deliver results
- Promote an open working environment where opinions, views and ideas can be shared
Qualifications for VP media
- Ability to prioritize and multi-task and to work in a dynamic, fast-‐paced environment
- Direct a staff of media professionals
- Experience analyzing digital web marketing performance using tools like Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics
- Responsible for overseeing numerous data streams in real time and then using that data to recommend media and creative placement optimizations
- Collaborate with other internal departments and teams across the division and company
- Supervise daily operations and workload of Media Analytics manager and assist the larger media team as needed
3
VP Media Job Description
Job Description Example
Our company is looking to fill the role of VP media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for VP media
- Manage team morale, attrition risk and staff development
- Provide occasional hands on technical engineering – lead by example
- Be able to engineer product to internal requirements
- Maintain currency of all engineering documentation and test cases
- Look for service optimization and automation opportunities
- Troubleshooting/Problem solving – Dive deep in markets where extra support is needed or when short-term gaps in talent exist
- Pan Regional Buying - oversee the LATAM, APAC and EMEA pan regional television buying and ensure high level of innovation of custom media
- Cost analysis/Budgets – facilitate and manage forecasting, budgeting and pacing
- May oversee portfolio management responsibilities of junior team members
- Deliver timely, thoughtful intelligence reports and analysis to key stakeholders, crafted with the sense of urgency required in a live events/live content business and with the executive audience in mind
Qualifications for VP media
- Must have a research/analytical mind set
- Must be able to develop, monitor and manage budgets and expenditures
- Ability to be hands-on (20%) and provide Management & Leadership (70%)
- Expertise with Microsoft Lync, SfB
- Experience with RTC monitoring platforms, ideally Microsoft SCOM and Nectar or Prognosis
- Solid network knowledge (protocols / codecs)
4
VP Media Job Description
Job Description Example
Our growing company is hiring for a VP media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for VP media
- Partner with key content and product stakeholders on content modeling, dashboard construction, hypothesis generation and testing, company scorecards, and other data driven initiatives
- In close partnership with our Engineering team, facilitate the architecture, design and implementation of an enterprise data warehouse, including transitioning from existing legacy systems
- Lead or co-lead with Strategy Director in strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution
- Create coherent communications plan (appropriate channels, suitable mix) based on all info available (sales, MMM, METT, publicly available info, ) – not just receptivity data
- Oversee strategic implementation and measurement/optimization of communication plans
- Earn shared leadership role with creative agency in holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, marketing planning, creative execution, message distribution, measurement, and optimization
- Brief partner agencies on strategic implementation needs and roles of specific communication channels
- Work with internal & external teams to ensure that strategic themes and communications plans are implemented faithfully
- Build and sustain strong client relationships-attending client meetings and maintaining regular contact
- Partner and support Strategy Director
Qualifications for VP media
- 5+ years of engineering experience in the financial industry
- Knowledge of identity management and SSO
- Familiarity with Cisco and MSFT interoperability
- Database technologies particularly SQL
- SAN storage and NAS/Direct Attached storage solutions
- Development skills with VBscript, Jscript, PowerShell & SQL and Lync App/Web SDK
5
VP Media Job Description
Job Description Example
Our growing company is looking for a VP media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for VP media
- Evaluate existing DMP, Onboarding, DSP, CSP, Analytic solutions and develop a plan to seamlessly integrate those solutions for maximum productivity
- Partner with media buying and analytic teams to improve our ability to target, measure and report on performance across media channels
- Partner with the SVP, Finance in development and presentation of annual budget, monthly forecasts, management metrics, and development of financial strategies
- Lead the development and deployment of enterprise wide business intelligence tool and platform
- Build and develop coverage of GCB's selected clients in the region, working and coordinating with the line of business partners such as Debt Capital Markets, FX & Rates, TS, Asset Management
- Guide the work efforts and management of National Sales Managers/Team Leaders and may occasionally be directly involved in generating revenue
- Optimize digital media through expansive budget to deliver double digit sales growth year over year
- Identify new opportunities for incremental sales through all channels through development of new strategic plans execution excellence
- Develop insights from data generated from bid management and analytics platforms, in order to generate innovative strategies for sales growth
- Translates the vision of the organization into actionable, quantitative plans by running a multi-million dollar budget to ensure KPIs are achieved (acquisition, revenue, lifetime value, etc)
Qualifications for VP media
- An ability to think beyond just media — no matter what the solution requires, you’ll be a sharp, informed digital marketing advocate and expert for our clients and our team
- Minimum 10-12 years entertainment media or marketing experience required
- Theatrical experience strongly preferred
- BA/BS degree in Business or Marketing equivalent work experience required
- Familiarity with international dynamics and various platforms
- Negotiating legal documentation