Paid Media Job Description

Paid Media Job Description

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Paid media provides recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search by client goals.

Paid Media Duties & Responsibilities

To write an effective paid media job description, begin by listing detailed duties, responsibilities and expectations. We have included paid media job description templates that you can modify and use.

Sample responsibilities for this position include:

Leading paid media strategy and programs, particularly display and paid social including Facebook, Twitter
Create custom reporting dashboards using Google Analytics broken out by industry
Work with Campaign Managers on all elements related to SEM and display ad campaign execution to ensure proper tracking and reporting
Manage daily execution of paid media campaigns across search, display, social and mobile
Manage display advertising and content syndication programs
Lead and participate hands-on in the development, execution, and management of paid digital campaigns for SEM, display, and social advertising
Work closely with an outside agency to develop and execute display media across titles
Conduct performance analysis of our existing paid social media programs and identify opportunities for optimization
Manage day-to-day operations of Paid Media campaigns, including Paid Search keyword development, campaign optimization, display, Google Shopping, analytics
Responsible for account specific technical implementation of digital campaigns including display trafficking, partner coding, tagging, of digital media campaigns

Paid Media Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Paid Media

List any licenses or certifications required by the position: SEM, PPC, IG, ABM, ITSMA

Education for Paid Media

Typically a job would require a certain level of education.

Employers hiring for the paid media job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Advertising, Communications, Education, Economics, Communication, Journalism, Statistics, Public Relations

Skills for Paid Media

Desired skills for paid media include:

Google Analytics
Display
Microsoft Office
Emerging trends and technologies
Apply this information in preparing and presenting focused programs and recommendations
Excel and PowerPoint
Paid Social
Client business and their competitive environment
Microsoft Excel
Specifically Word

Desired experience for paid media includes:

Day-to-day management of the media plan including oversight of buy recommendations, execution details, budgets/accounting
Develops analysis that leads to optimization recommendations
Works with senior management to develop strategies and recommendations for media buys
Demonstrates close working relationship and integration with account management
Delegation, oversight and training of Paid Media Coordinator
Handle day-to-day client requests and questions

Paid Media Examples

1

Paid Media Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of paid media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for paid media
  • Direct teams to employ a variety of research techniques to understand and analyze data and provide insight
  • Lead the creation of media strategies built on the shoulders of research and an understanding the client’s business goals
  • Develop measurement and KPIs while overseeing the preparation of reports summarizing these results from social media campaigns & ongoing programs
  • Contribute to developing the talents of your team members and direct reports
  • Provide regular reporting for paid media campaign performance
  • Automate reports for distribution list when appropriate
  • Evaluate campaigns on how they are performing against target KPIs
  • Collect data from various sources and updating reporting templates
  • Work with remote teams to understand reporting needs and adjust reports accordingly
  • Implement appropriate tracking tags using tag management solution
Qualifications for paid media
  • Work with Web Publishing and Web Analytics tag management best practices and QA
  • Support Campaign Manager for all their reporting needs
  • Develop campaign tracking code methodology and best practices to be used by the team
  • Work with SEO team for better keyword alignment across industries
  • Create and manage keyword database for paid and organic search keywords campaign landing pages
  • Coordinate with APAC and EMEA stakeholders for consistent reporting
2

Paid Media Job Description

Job Description Example
Our company is looking to fill the role of paid media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for paid media
  • Assess current digital acquisition performance and define overall vision & strategy to drive acquisition across paid channels (e.g., display, social media, search)
  • Own direct response channels including, but not limited to Google AdWords, Bing, and display
  • Monitor search (SEO/SEM) & social traffic sources for keyword or optimization opportunities
  • Analyze landing page testing results
  • Conduct competitive audits on the paid media landscape
  • Track budget across multiple different campaign and channels
  • Provide SEO support and guidance for the E-comm team (merchandising, content writers, ) to optimize content for SEO
  • Work with our agency to ensure optimal performance of local SEO campaigns to drive traffic to our online store pages, our 300+ physical store locations
  • Use 3rd party tools to optimize campaigns (ie
  • Lead the development of brand media plans in support of overall brand objectives
Qualifications for paid media
  • Familiarity with paid search concepts
  • Database management and familiarity with SQL
  • Experience in reporting on global media strategies
  • Experience in providing training and education
  • Experience working with a Tag Management Solution (Ensighten/Google Tag Manager)
  • Experience in Pay Per Click (PPC) and Search Advertising campaign management on Google & Bing
3

Paid Media Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of paid media. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for paid media
  • Managing GGP’s relationship with an external paid media agency while collaborating with our internal creative agency to deliver leading edge assets and media programs that drive results
  • Effectively managing agencies, budget tracking and reporting
  • Effectively communicating to leadership and business partners the opportunities associated with each campaign’s media performance and recommendations for future programs
  • Lead paid media strategy to drive lifts in key digital metrics and increase the long-term effectiveness of GGP's digital and marketing programs
  • Collaborating with teams across the organization to effectively develop and optimize campaign strategies across email, mobile and paid media including but not limited to messaging, offers and influencing creative that drive engagement, customer acquisition and retention
  • Ensuring paid media campaigns are planned and executed holistically and are integrated with all other components of the campaign, taking into account coordination with other campaign tactics, measurement, tagging, reporting, analytics, messaging, branding, creative and content, and backend technical and database considerations
  • Serve as liaison with account leads to ensure successful and timely completion of projects
  • Provide reports during and post campaign with insights to help inform future media and content strategy
  • Analyze market research by using online services and other resources
  • Help identify strategic opportunities within existing accounts
Qualifications for paid media
  • B2B experience preferred, ideally within an agency
  • Experience in quantifying SEO performance and strong understanding of technical SEO (sitemaps, crawl, canonicalization)
  • 5+ years’ experience in media planning and buying
  • 5+ years’ experience working with digital media partners
  • 2+ years’ experience with creating and promoting content on social media channels
  • Media and/or Advertising Agency experience preferred
4

Paid Media Job Description

Job Description Example
Our company is searching for experienced candidates for the position of paid media. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for paid media
  • Identify and prioritize high impact opportunities by conducting extensive competitive & market assessment and historic on site acquisition performance
  • Work with business stakeholders to ideate campaigns and with Agile team to develop and launch A/B tests, capture customer feedback and refine successive campaigns
  • Develop & communicate performance reporting with insights & optimization recommendations
  • Define paid media KPIs and track & communicate progress to all relevant stakeholders
  • Identify key external marketing partners and negotiate optimum media rates
  • Partner with key agency partners to execute campaign strategies, manage relationship with strategic media partners Google, Facebook
  • Use first party and third party data to identify Target Audience(s)
  • Strengthen the practice leadership team for Paid Media
  • You will handle the branded media and direct response media issues day-today autonomously
  • Work cross functionally with business intelligence, market research, engineers, product managers and creative
Qualifications for paid media
  • Minimum 2 years of experience of hands-on SEO experience at a digital marketing agency or within a web marketing team at a technology company
  • Knowledge of 3rd party tracking and serving technology related to SEM (Kenshoo, IgnitionOne)
  • Deep understanding of all media channels- candidate must be knowledgeable in both traditional media (including TV) and digital media
  • Clear understanding of the evolving media landscape
  • Deep understanding of the data marketplace and application of 1st and 3rd party data sources that can build more intelligence into media
  • Previous experience working with large established digital properties such as Google, YouTube, Bing, Yahoo, Facebook
5

Paid Media Job Description

Job Description Example
Our growing company is looking to fill the role of paid media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for paid media
  • We as a team are accountable for results and reporting, which can in part be defined as execution of the media plan
  • You also will have the ability to mentor staff, delegate responsibilities that encourage team development
  • You will constantly be able to Promote a culture of shared learning and increase your visibility of media expertise
  • Work with digital marketing team on regional Paid Media strategy and setup all Paid Media campaigns
  • Manage regional Paid Media budget, ensuring monthly spend doesn’t exceed plan
  • Complete weekly Paid Media efficiency reviews – identifying least efficient activity and provide corrective action
  • Complete daily reviews of PPC performance
  • Complete weekly PPC keyword bid reviews, and implement bid adjustments
  • Own landing page and advert testing process outside of US, including the build of landing pages using
  • Work with regional marketing teams to identify Paid Media growth opportunities
Qualifications for paid media
  • Must have reliable computer capable of accomplishing required job functions
  • Excellent paid search skills [legit, hands on, SEM wizardry skills – not just theory]
  • The level of digital media knowledge that translates to confidence, but not cockiness
  • A manager’s mindset
  • A career mindset
  • Strong relationship building skills - able to build credibility with all stakeholders

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