Media Associate Job Description

Media Associate Job Description

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Media associate provides creative agency with initial and updated trafficking sheet that reflects campaign media plan.

Media Associate Duties & Responsibilities

To write an effective media associate job description, begin by listing detailed duties, responsibilities and expectations. We have included media associate job description templates that you can modify and use.

Sample responsibilities for this position include:

Follows and develops standard procedure for ensuring all Display Media is properly running and troubleshooting with vendors, as needed
Guide the client media team in the development and execution of innovative media strategies and programs
Engage clients and client teams to evaluate the success or failure of digital advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate
Contribute to new business efforts as a Media expert for our interactive marketing programs
Implement departmental policies and practices and manage the department's financial performance (profit and loss)
Develop, implement, and monitor success of media/vendor relationships (including Core Strategic Partnerships)
Executes Campaign Setup via DoubleClick Campaign Manager including tag generation, creative rotation and ongoing optimizations
Provide POVs on various media in the marketplace
Work with a Business Director and Corporate Partnership Director on a wide range of accounts
Prepare strategic analyses to develop corporate proposals for advertisers

Media Associate Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Media Associate

List any licenses or certifications required by the position: CIPM, US, CIPP, HIPAA, GDPR, CCPA, SAP, CSM, PMP, CTS

Education for Media Associate

Typically a job would require a certain level of education.

Employers hiring for the media associate job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Advertising, Business, Economics, Journalism, Business/Administration, Applied Mathematics, Education, English

Skills for Media Associate

Desired skills for media associate include:

Game of basketball
Media services landscape
Visual Basic macros
Agency billing process
DCM/Sizmek DSPs
Digital tagging/trafficking process
Excel
Prisma
Programmatic activation
Spectra OX

Desired experience for media associate includes:

A minimum of 2 years’ professional experience as an artist
A minimum of 3 years’ digital media analysis and planning experience from a media agency
Experience in developing and managing complex tagging / tracking infrastructure matrixes across multiple product lines
Intimate knowledge of the programmatic marketing and audience and creative segmentation
Significant experience with Google Tag Manager, Google Analytics, Omniture, or other web analytics tools
Mastery of Facebook ad platform

Media Associate Examples

1

Media Associate Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of media associate. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media associate
  • Oversee a programmatic team by reviewing strategies, process, campaign results, and overall success of client relationships
  • Interface with agency and client teams to respond to communicate service offerings, assist with complex campaign setups, and to identify and deliver new solutions in a collaborative fashion
  • Ensure direct reports apprised of key client opportunities and other key compnents which affect the health of the business
  • Define and drive adoption of best practices in the Addressable media space
  • Lead regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Keep management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
  • Collaborate with Tech, Data and Inventory partners to ensure that features, assets, and other elements necessary to successfully utilize the offering are properly executed and delivered in a timely fashion
  • Serve as a point of escalation for campaign, strategic, and relationship challenges internal and external)
  • Oversee training, mentoring, and development of direct reports
  • Contribute to the ideation and brainstorming process for client based advertising initiatives
Qualifications for media associate
  • Experience with wordpress CMS and email software like Mailchimp preferred
  • Curious + sharp self-starter with good organization skills
  • Ability to adapt to a fast-paced environment with good humor and professionalism
  • Impressive work ethic
  • Minimum 5+ years of experience in interactive media, marketing, and team management that includes progressive responsibilities
  • Media and Entertainment industry experience is preferred
2

Media Associate Job Description

Job Description Example
Our growing company is looking for a media associate. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media associate
  • Assist the team in pulling and drawing digital media from inventory management systems in order to inform media planning decisions
  • Complete 3rd party media templates
  • Preform other related duties as assigned
  • Partner with Manager to create and submit media insertions orders (for all media types) to ensure media plans are implemented in a timely and accurate way
  • Develop a thorough understanding and knowledge of client communications priorities, relevant audiences and networks of influence
  • Build digital audiences thorough social media channels, blogs, and the web
  • Grow and engage user base
  • Provide exceptional service to internal clients, proactively anticipating client needs and responding to requests
  • Develop content used to engage constituents and grow channels
  • Work closely with the media and strategy teams
Qualifications for media associate
  • 2-4 years of technical experience in video post-production, broadcast or related field
  • Ability to perform well as individual while also contributing to a team within a fast paced, deadline-driven post production environment
  • Demonstrate the ability to work independently under pressure
  • Minimum of 1+ years of agency experience preferred
  • Experience reconciling billings
  • Successful track record with previous work/internship experience working in business, design, coding, digital media or related departments
3

Media Associate Job Description

Job Description Example
Our growing company is looking to fill the role of media associate. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media associate
  • Manage multiple reporting platforms and tools
  • Work closely with media brands teams across multiple accounts
  • Work with publishers and teams to execute media buys
  • Work on proposals for publishers
  • Support billing practices
  • Support reporting practices
  • Elevate Ansible values internally across media brands
  • Ensure proper delivery of key business functions such as report, billing ect…
  • Collaborates with the team about new social media, digital advertising, promotion and PR methods that advance our clients success
  • Provides social media counsel to both clients and internal team members as required
Qualifications for media associate
  • This is an entry-level outside business to business sales position
  • Bachelor’s degree (a focus in marketing or communications is a plus)
  • Previous internship experience in digital media a plus
  • 1-2 years of experience in corporate role with proven involvement in reporting, project coordination and market analysis
  • Knowledge of advanced reporting and analytics provided by third party tools (path to conversion, reach, frequency, brand lift, attribution interfaces)
  • Experience in Display marketing is a must
4

Media Associate Job Description

Job Description Example
Our company is growing rapidly and is hiring for a media associate. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media associate
  • Ad operations, DFA (DoubleClick for Ad Serving) or Atlas tag mgmt
  • Pull and compile data on a monthly on needed basis
  • Collaborate with Brand Strategy, Brand Advertising, Digital, Social, and Marketing & Analysis teams to develop integrated marketing campaigns which address business goals and priorities
  • Support brand and product campaigns across mass media channels including TV, print, and digital platforms
  • Contribute ideas that drive innovation and impact within the media plan by incorporating new channels and using traditional channels in unique ways
  • Also responsible for other duties as assigned, such as pulling ad hoc reports or supporting on special projects
  • Attendance and contribution of ideas during brainstorm for RFPs & RFIs
  • Work collaboratively with clients and the internal team to craft pitches that are both strategic and creative
  • Develop media lists (traditional, social, digital influencers) for specific projects and pitch client stories for placement opportunities
  • Conduct keyword research and make keyword recommendations to guide word choices for press releases and other content
Qualifications for media associate
  • General business math
  • Strong curiously for mobile
  • Strong written and communications skill
  • Outgoing and even outspoken
  • Able to work in a complex and multi tiered environment
  • 7+years of related digital media/communications planning experience in a media or digital agency or in-house media or digital strategic planning department
5

Media Associate Job Description

Job Description Example
Our innovative and growing company is looking for a media associate. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media associate
  • Facilitate interviews between journalists and client subject matter experts
  • Provide PR counsel to both clients and internal team members as required
  • Manage monthly reporting and create presentations for client meetings/end of month reports
  • Research and assist in preparations for new business meetings
  • Assistant Media Strategist with compiling any additional materials needed
  • Oversee revision of media plans as needed throughout course of a quarter/year
  • The purpose of this position is to oversee the process and strategic development of all media planning from campaign development, implementation and post analysis on assigned Turner brands (CNN and HLN)
  • Working with senior management, the Associate Media Director will act as a liaison between the marketing client, media team, external buying agencies and media vendors
  • This position is responsible for supervising and developing the media expertise of Media Supervisors and Media Planners assigned to CNN and HLN while building a best-in-class team
  • For all assigned accounts, manage client media billing approval and invoice reconciliations
Qualifications for media associate
  • Possess and demonstrate a deep and current knowledge of Digital trends and strategy within a marketing advertising environment
  • Ability to articulate and educate Clients and team members including Creative on Digital strategy, trends, challenges
  • Track record of successful team leadership and management
  • Work daily with media and influencers across multiple channels, including email, social media and phone
  • Respond to issues and crisis communications
  • Collaborate with teams across multiple disciplines and successfully manage complex, fast-moving and unexpected communications challenges

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