Media Lead Job Description

Media Lead Job Description

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Media lead provides strategic paid media input in brand planning milestones (Long Range Strategy, Budget, Fiscal Year Consumer Marketing and Online Plans)​.

Media Lead Duties & Responsibilities

To write an effective media lead job description, begin by listing detailed duties, responsibilities and expectations. We have included media lead job description templates that you can modify and use.

Sample responsibilities for this position include:

Driving campaign execution from strategic planning to brief development to implementation through all functional marketing areas internal and external (where applicable) creative and media planning/buying agencies
Responsible for writing Business Requirements, Functional Requirements, User Stories, Release Plans, Use Cases, Creating Wireframes, Project Plans, Status Reports, Meeting Agendas and Meeting Minutes
Manages technology projects from inception to delivery creating detailed schedules, providing timely and clear status updates to management
Possesses general understanding in the areas of application development, database and system design
Acquire a deep understanding of big data, our data structures, and how to gather and manipulate data
Run in-depth analysis on every aspect of media in order to optimize efficiency and effectiveness of spends
Build analytics models to help set and optimize media strategy
Set benchmarks, define best practices and derive new ways to analyze data
Discover, define, develop and refine a library of metrics, reports, and dashboards
Proactively identify problems and perform a wide range of analysis to produce meaningful insights

Media Lead Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Media Lead

List any licenses or certifications required by the position: PMP, NTC, PMI, CPN, SEA, SEO, IAT

Education for Media Lead

Typically a job would require a certain level of education.

Employers hiring for the media lead job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Education, Journalism, Communication, Computer Science, Technical, Social Media, Advertising

Skills for Media Lead

Desired skills for media lead include:

Google Analytics
Taking in to consideration different cultural and language requirements
Advertising
Capabilities of digital paid media platforms
Identify test and opportunities
Marketing
Marketing Process
Operational and research tools for developing media strategy and tactics
Paid channels and ability to set complex and detailed plans
Planning & evaluation of media activities

Desired experience for media lead includes:

Must be able to manage multiple projects in a fast paced environment
Must be action and results-oriented, and able to expand and apply technical knowledge
Creative problem-solver who works well both independently and as part of a team
Must be a "self-starter" work in a group project environment
Must be able to organize, prioritize and schedule a high workload, efficiently
Detail oriented and able to coordinate work streams for on-time, on-budget delivery while ensuring project details are accounted for and acted upon

Media Lead Examples

1

Media Lead Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of media lead. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media lead
  • Oversee the ongoing implementation of the digital marketing strategy across CMT industries to ensure effective utilization of digital channels and tools
  • Identify, develop and manage innovative digital marketing initiatives to support the CMT business goals
  • Develop training, enablement and best practices to help CMT marketing team members understand and improve how they leverage digital channels
  • Attend weekly promo alignment meetings with Merchants, Marketing and lead conversations regarding weekly planning and input tool offer execution
  • Serve as central point of contact for Merchants, Category Marketing, Creative Agency and Legal for all matters of content input and management within input tool across multiple promo vehicles
  • Leads writing activities in Media & Entertainment
  • Elevate first take breaking news stories into higher-impact pieces
  • May manage the work of researchers and writers and/or may lead projects
  • Bring deep knowledge and beat expertise
  • Report and write high impact news, features and analyst stories of a consistently high standard
Qualifications for media lead
  • Experience with Business Process Management software preferred
  • Must have past experience in the digital media or web technology areas
  • Must have strong technical documentation skills (including writing Proposals, Functional Requirements and Use Cases)
  • Understanding the Software Development Lifecycle (including Requirements Gathering, Analysis, Design, Implementation, Testing, Deployment and Maintenance) is required
  • Quantitative Bachelor’s Degree is required (Finance, Economics, Statistics, Software Engineering)
  • Strong SQL skills are a must, including an strong understanding of efficient techniques to query large databases
2

Media Lead Job Description

Job Description Example
Our company is looking to fill the role of media lead. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media lead
  • Identifies, selects and extracts relevant data from various internal and external sources including our enterprise marketing data warehouse
  • Presents analysis and recommendations to marketing and its business partners
  • Drives best practices in and around the support and evolution of the marketing dashboard environment
  • Manage a team of Planning & Campaign managers, helping them to understand the best packages and products to achieve client metrics, working with them on thinking strategically about their client's campaigns, approving all larger media plans and overseeing the planning and management of all clients their team manages
  • Create and implement strategies and programs that drive growth in our business and client satisfaction
  • Help your team to work with sales to understand client's goals in order to identify and recommend ideal media placements for proposals that will ensure client objectives are met
  • Work across multiple teams to build strategic and creative single platform or cross platform plans for our clients
  • Plan and manage some of our largest strategic clients
  • Exercise your deep knowledge and understanding of all of our cross platform products and capabilities
  • Be a point of escalation and will work closely with sales and traffic to solve all problems and to ensure that we not only meet client's objectives but exceed them, ultimately leading to client retention
Qualifications for media lead
  • Candidates must have a good computer background (Outlook, Word, Excel, ..) and solid communication skills
  • Operational knowledge of Clean-in-Place (CIP) and Steam-in-place (SIP) Systems and general production equipment such as Autoclaves, water baths, pH/Conductivity meters
  • Demonstrates poise, patience, and flexibility the ability to communicate and present ideas in a professional and articulate manner
  • A wealth of experience and knowledge of programming in Java (7 or later), and at least one scripting language
  • Focus on long term success with prioritized clients within the Automotive category
  • Monitor and manage monthly targets – 15 meetings per month
3

Media Lead Job Description

Job Description Example
Our company is looking to fill the role of media lead. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media lead
  • Utilize company resources and cross functional relationships throughout the process
  • Develop and evolve the right mix of capabilities and partners by identifying new ways to leverage HP data as a competitive advantage in the market
  • Serve as a change agent with the ability to effectively evangelize new strategies and media technologies
  • Ability to educate and provide guidance on emerging trends and technologies within all media channels (TV, OOH, Display, Social, Radio)
  • Drive coordination of data activation across media agency & partner ecosystem
  • Collaborate with data sciences team to manage and enhance audience insights and learning agendas including but not limited to A/B testing, Dynamics Creative optimization (DCO)
  • Understand, define and communicate how search and social behavior meshes with the online media ecosystem, how it impacts higher level business goals
  • Be the single point of contact on the Demand Generation Team that can provide insights across all media tactics (paid and non paid) Drive insight leadership related to all demand gen tactic results
  • Create weekly input tool template set-up and space allocation in-accordance with annual, quarterly and campaign plans
  • Advise merchant teams on their weekly allocations and the best way to make use of their print and digital ad space per their strategy
Qualifications for media lead
  • Minimum 2-4 years experience in digital media, application and web development projects, including at least 2-4 years working on technology or software development projects
  • Comprehensive knowledge of all TV Production equipment and technology within assigned operating areas, including but not limited to
  • 8 plus years of media agency or sales experience, having sold for 2 or more different mediums (television, radio, out-of-home, digital)
  • Sophisticated client presentation skills
  • Implement and support processes within a matrix environment
  • Ability to meet deadlines and successfully manage multiple and diverse assignments concurrently
4

Media Lead Job Description

Job Description Example
Our company is looking for a media lead. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media lead
  • Execute any class-level space allocation changes within input tool prior to creative execution
  • Serve as a key support role for input tool program, providing side-x-side teaching for merchant partners
  • Troubleshoot unique situations and problem-solve multiple data integrity/production issues with promo vehicles in-production (Incorrect/Missing inputs, assigning correct assets, determining entry procedure for unique offers, etc)
  • Execute all late change within source systems and secure content re-approval from proper merchants and/or marketers
  • Ensure no input tool or offer content issues prevent timely deployment of promo vehicles
  • Work with each business team individually to optimize and continually improve their own planning and production activities
  • Maintain and report on necessary metrics within the category planning/entry process
  • Participate in holistic cross-functional process improvement exercises as needed
  • Lead team stretch assignments/seasonal projects as needed (Black Friday ad production, new vehicle process on-boarding, new platform/toolset integration)
  • Independently manipulates raw data sets into information fit for analysis
Qualifications for media lead
  • Ability to demonstrate a deep understanding of how we differentiate ourselves from competitors in this new and ever-changing digital landscape
  • Bachelor’s Degree in computer science/engineering preferred
  • ScrumMaster Certified or equivalent experience preferred
  • Strong interpersonal skills, flexibility, and ability to take direction from various leaders
  • Innovative, creative thinking in order to identify new channels and program ideas
  • Good understanding of media and asset mgmt
5

Media Lead Job Description

Job Description Example
Our innovative and growing company is looking for a media lead. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media lead
  • Lead, mentor and inspire a world-class video marketing team, fostering an open culture that celebrates original thinking, innovation and creative risk taking
  • Creates, plans and leads effective marketing campaigns to build audiences for subscription video and over the top entertainment products, networks and content
  • Oversees channel marketing mix, including all consumer touch points across paid, earned and owned channels
  • Independently monitors key data to recognize patterns and analyzes trends and develops a consistent mechanism to communicate this information
  • Develops reporting to monitor business critical results and transitions to appropriate area for continuing production information development and or data management
  • Provides required analysis, partnering with business analysts, media managers, finance product and other areas
  • Leads and participates in the peer review process as needed
  • Utilizes established and provides input into best practices around Descriptive Analytics
  • Lead and develop a team of media strategists responsible for understanding and overseeing how we reach our players on a global scale
  • Be a critical contributor in developing greater transparency, coordination and efficiency within the global media planning process
Qualifications for media lead
  • Candidates must have good computer background (Outlook, Word, Excel, ..) and strong communication skills
  • Advanced knowledge of TV Production equipment, workflows, and technology including but not limited to
  • Candidates must have a good computer background (Outlook, ENPS, Word, Excel, ..) including experience with computer network signal flow
  • Degree or equivalent - Specialisation in Digital and Media important
  • 10+ years prior experience in media to drive improvement to campaigns
  • Excellent management skills as this is a leadership role

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