Media Manager Job Description
Media manager
provides leadership for 3rd party and Contract Managers supporting all media technology 3rd party engagements. Work with Brand strategists to develop national and local digital channel investment strategies that are closely aligned with media objectives.
Media Manager Duties & Responsibilities
To write an effective media manager job description, begin by listing detailed duties, responsibilities and expectations. We have included media manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Define, create and maintain process and supporting documentation for various media and operations workflow tasks and processes
Lead Agency partners in development of media recommendations and ensure that media buys deliver on established planning parameters
Partner with community managers to ensure flawless execution of paid media in support of the brand’s BAU social efforts
Partner with other media team members to ensure online/offline cross channel integration
Insure close alignment of interactive KPI’s with marketing and business objectives
Continuously drive plan performance optimization, share channel and campaign performance learnings and educate partners about best practices
Handle various project-oriented tasks as needed such as process improvements, calendar development and program execution
Work with community managers to ensure flawless execution of paid media in support of BAU social efforts
Oversee attributed site visit analytics and reporting
Media Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Media Manager
List any licenses or certifications required by the position: DART, PMP, IAB, DIMAQ, SEO, UNIX, LINUX, AV, LSS, CCNP
Education for Media Manager
Typically a job would require a certain level of education.
Employers hiring for the media manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Advertising, Business, Communications, Communication, Journalism, Economics, MBA, Education, Public Relations
Skills for Media Manager
Desired skills for media manager include:
3rd party tracking and serving technology related to SEM
Competition
Client's business
Latest industry news and trends
Platform-specific capabilities
Media opportunities
Site analytics
Programmatic
3rd party tracking and serving technology
Display
Desired experience for media manager includes:
Demonstrated experience in establishing and maintaining strong internal partnerships
Established local post and production resource network and strong external customer relationships
Requires strong inter-personal and communication skills as she/he regularly interacts with management & staff of various internal & external teams
Open and willing to mentor be mentored
Experience in the digital advertising ecosystem
Must be willing to work in Englewood Cliff, NJ
Media Manager Examples
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Media Manager Job Description
Job Description Example
Our company is looking for a media manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media manager
- Manage extensive financial analysis and forecasts
- Analyze keyword and performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
- Communicate with clients on all elements of a paid media campaign, including performance reporting, project status and client goals
- Maintain high levels of up-to-date knowledge of best practices and strategies in themanagement of online paid media and SEO
- Assist in development of paid media tactical and strategic plans, including support in newbusiness pitches, responding to RFP’s, research and building and managing effective relationships with vendors and contractors
- Passion for researching industry innovations and bringing new ad units or paid media campaign ideas to the attention of the team and appropriate clients
- Execution of reports demonstrating inbound organic search traffic, improving SERPs
- Execution of blended paid media campaign reports showing CPC, CTR, conversion rates
- Research and analyze keyword trends, performance trends, competitive trends
- Optimizing content, offers and landing pages
Qualifications for media manager
- Knowledge of Avid & Final cut pro systems a must
- Social marketing experience in channels like Facebook, Twitter, Pinterest
- Offline media planning experience a plus
- Expertise in SEM channels such as Google and Yahoo! Bing
- Keen process orientation and ability to work independently to resolve problems
- Proven ability to manage multiple projects simultaneously and adhere to tight timeframes
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Media Manager Job Description
Job Description Example
Our company is hiring for a media manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media manager
- Be responsible for enforcing media management standards and use of the minimum metadata set and technical information
- Aide the media team in measuring the success of media campaigns, comparing this performance to the objectives, and constantly seeking ways to improve the accuracy or timeliness of this measurement
- Engage with engineering teams in multiple time zones to plan and deploy products
- Establishes and maintain the processes to formally intake, process, and resolve change requests to product media specifications
- Establish and maintain the process to create and modify quality assurance tools such as style guides, vendor and seller facing guidelines, training and SOP’s
- Mentors, trains, and develops product media providers and supporting teams to allow them to meet the established quality bar more frequently
- Continually develop the Live Site Audit (LSA) program to measure what the customer really sees
- Maintains oversight and drives standardization with manual and automated quality control points to ensure they remain in line with current specifications
- Measures and records defects consistently and objectively
- Prepares quality metrics and reports by collecting, analyzing and summarizing quality trends
Qualifications for media manager
- 5+ years experience in media planning, strategy, marketing and advertising
- SEM understanding and background
- 5+ years of hands on PPC/Paid Search management experience with Google, Yahoo/Bing
- MUST have extensive agency experience
- Complete mastery of Google Adwords
- Understands the concepts of reach, frequency, frequency management, ROI and latency
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Media Manager Job Description
Job Description Example
Our innovative and growing company is looking for a media manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media manager
- Evaluate research, develop points of view and craft media strategies and tactics to address business objectives
- Support Brand and LOB (line of business) media plan execution and maintenance
- Manage media campaign budgets, including monthly reconciliation and reporting
- Develop solid understanding of financial services competitive category, stay current with media trends and identify opportunity areas
- Influence business partners on media approach via succinct, data driven presentations
- Track, benchmark and report on key performance indicators
- Foster an environment of motivation, inspiration, curiosity and passion for the work we do
- Provide daily support to Media Director
- Provide trusted counsel to senior leaders and media spokespeople on both media opportunities and issues
- Prepare written materials including communication strategies, media releases, question & answer documents, articles for trade publications, issues briefs
Qualifications for media manager
- Direct Experience with DSPs (Google DoubleClick Bid Manager, MediaMath, etc)
- Function is geographically located in region
- Good communicator with the ability to influence at senior level
- Passionate about TV output with a good understanding of the editorial and presentation requirements of a schedule
- An appreciation of creative and production issues
- Highly computer literate with experience in using specialist systems such as Techedge, IBMS, GripIt or similar
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Media Manager Job Description
Job Description Example
Our growing company is looking for a media manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media manager
- Understand different file formats and audio track layouts and their different uses in a production environment
- Understand the importance of metadata and to ensure an accurate and consistent approach to metadata input
- Understanding the importance of managing media and the requirement for it to be constantly available, not lost or deleted
- A good sporting knowledge will be an advantage
- Support local media plans for brand activities
- Execute, manage, and optimize online biddable media campaigns and programs for agency clients
- Generate and manager monthly bill/pay and spend reporting in coordination with Social Media Analyst
- Serve as trusted advisor for media response in the event of a company crisis
- Oversee development, review, and distribution of press materials, including press releases, media advisories, media kit, website press room, and more
- Serve as company journalist -- seek opportunities to publicize company innovations, successes, and news items by building relationships with internal contacts throughout the organization
Qualifications for media manager
- Create and present multi-channel media schedules, using Foresight data to appraise campaign results
- Bachelor's degree/Master’s degree in Communications, Marketing, or related field
- At least 4-5 years of working experience in media and/or creative agencies, or managing media and/or creative agencies from client perspective
- Excellent knowledge of media planning, understanding of creative process, regional industry insight and understanding
- Experience with global clients
- Over 7 years of media experience
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Media Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of media manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media manager
- Lead annual planning (including IMC and Connections planning workshops) under Lows of Growth principles
- Driving the strategy through media plans by working closely with our brand teams, cross-functional teams like Culture & Partnerships and Consumer Planning
- Evaluating National and Local media plans in the US against that strategy
- Oversee a Team of Media Coordinators, Specialists and Senior Specialists
- Identify Performance Expectations, Give Timely and Constructive Feedback and Conduct Formal Performance Appraisals for Direct Reports
- Cultivate and Maintain a Positive Relationship with Vendor Partners (ex
- Work with the Senior Brand Manager to devise and drive the media strategy, above and below the line
- Work with the Insight team to deepen customer targeting and understanding of campaign performance, using analytics and trackers
- Partner with the wider brand team, and the digital teams, to ensure knowledge and data sharing
- Key focus driving growth in exposure of Universal artists across relevant digital media
Qualifications for media manager
- 10+ years global marketing experience with emphasis in media
- 7+ years in a Media Agency or managing paid media in a client marketing organization
- Thought Leadership - Continuing to deliver excellence in thought leadership by leading this activity across the business
- Global Projects and Teams - As part of the core project team on global project Brand Footprint, lead the PR activity and all internal communications supporting the project
- Social Media- Continuing to innovate to build our digital media footprint through social media initiatives and corporate website management
- Internal Communications - Work with the Head of Retail and Consumer insights to deliver the internal communications strategy