Account Executive, Media Job Description

Account Executive, Media Job Description

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Account executive, media provides sales coaching to Account Executives on how to position our digital advertising products.

Account Executive, Media Duties & Responsibilities

To write an effective account executive, media job description, begin by listing detailed duties, responsibilities and expectations. We have included account executive, media job description templates that you can modify and use.

Sample responsibilities for this position include:

Assist with campaign delivery including production schedules, site lists, campaign photography, post campaign analysis and site tour logistics
Attend media owner meetings to develop OOH knowledge on environments, formats and audience-targeting solutions
Attend external events / seminars / conferences to develop industry knowledge and experience
Understand and implement rapport’s planning pathway
Learn how to use rapport’s planning tools alongside the industry audience measurement tool Route
Assist Account Managers with response to larger client briefs using relevant planning tools and insights
Develop strong relationships at Agency / Client / Media Owner level
Handles all in-bound and out-bound contact with the client including media authorizations, media plan changes and other program directives requiring client direction and approval
Funnels pertinent data between the client and appropriate Client Support Services and Corporate Support Services teams
Coordinates with the Client Account Services team to communicate client goals, develop alternative strategic solutions and implement recommended print program on a daily basis with the Client Support Services teams

Account Executive, Media Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Account Executive, Media

List any licenses or certifications required by the position: IAB

Education for Account Executive, Media

Typically a job would require a certain level of education.

Employers hiring for the account executive, media job most commonly would prefer for their future employee to have a relevant degree such as Collage and Bachelor's Degree in Marketing, Business, Advertising, Education, Communication, Digital Media, Communications, Print Media, Public Relations, Journalism

Skills for Account Executive, Media

Desired skills for account executive, media include:

Ability to apply online digital advertising and identify optimal product mix to meet customer needs
Advertising opportunities among digital platforms & emerging products
Online and digital marketplace:
How businesses consume and use social media
How advertising works and how great
Targeted advertising can grow your client’s sales and bottom line
Advertising sales software
Internet and telecommunications concepts and demonstrate the ability to discuss them with intelligence and conviction
Graphics

Desired experience for account executive, media includes:

Two years of sales experience (and loved it!)
Ability to design, deliver and execute marketing strategies and Power Point presentations
Proficient with all Microsoft Office Software including Outlook, Excel, Word, and Power Point
Must have mathematical aptitude for rate calculations
5-7 years in sales or a business development role in digital media
An experienced and aggressive sales professional with a track record of penetrating and navigating media agencies, agency trading desks and/or DSPs

Account Executive, Media Examples

1

Account Executive, Media Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of account executive, media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for account executive, media
  • Assists in the implementation and execution of events such as press conferences, media briefings, analyst meetings, media tours third party advocacy
  • Responsible for the solicitation and sale of advertisements on cable television networks to meet established sales goals
  • Generate revenue by contracting sales for airtime and online through telemarketing, cold calling, prospecting and networking
  • Assists in coordinating the production of commercials to air on available channels
  • Monitor client payments on accounts
  • Remain current on industry trends
  • Meet and Exceed Monthly, Quarterly and Annual Sales Goals
  • Create and Sell Multi Screen Needs Based Proposals
  • Growing market share within a designated account list through the combination of acquiring new business and increasing current client spend while increasing client satisfaction
  • Build strong relationships with industry and agency decision makers
Qualifications for account executive, media
  • Digital and or media sales experience is preferred
  • A minimum of 1-3 years experience in local broadcast, cable, on-line or print media sales with a minimum of 2 years experience in digital media required
  • 4+ years of recent/relevant advertising sales experience in the New York market required
  • Must have strong knowledge of MS Office products, such as MS Word, PowerPoint, and Windows
  • Experienced with cold calling, networking and research
  • Ability to write, present persuasively, and execute creative marketing strategies and compelling Power Point presentations
2

Account Executive, Media Job Description

Job Description Example
Our growing company is looking for an account executive, media. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for account executive, media
  • Generate new non-traditional advertising revenue based on an action plan to grow existing client base and seek out new opportunities
  • Research, compile and analyze the media landscape as it pertains to core technology influencers and outlets
  • Program, manage and optimize paid media campaigns across platforms like AdWords, Facebook, Twitter, LinkedIn, Instagram, Outbrain
  • Track operational performance of multiple accounts, ensuring quality work, deadline and budget adherence
  • Play a role in creation of digital communications/marketing plans and goals
  • Work with third party paid media vendors to program, manage and optimize paid media campaigns
  • Consistently produce high quality internal and external campaign reporting
  • Create a variety of content for a range of audiences, both internal and external.Help shape client stories and messages, with the goal of integrating our clients into the broader news cycle and trending social conversations
  • Delivering Exceptional World Class Customer Service
  • Help create strategic media plans for brand announcements (product launches, condition awareness campaigns, seasonal activations, celebrity endorsements)
Qualifications for account executive, media
  • Have a valid driver’s license and a vehicle with appropriate insurance
  • Demonstrated record of success in a fast paced, goal oriented environment
  • Ability to develop a strategic sales and gap management plan
  • Proficient in prospecting high potential accounts and setting up appointments with key decision makers
  • Recognized top sales performer with a track record of over-achieving
  • Able to identify client business needs and proactively develop customized advertising solutions to meet client objectives
3

Account Executive, Media Job Description

Job Description Example
Our company is growing rapidly and is hiring for an account executive, media. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for account executive, media
  • Create and implement new forms of advertising and other revenue-producing products that fit with the mission of Student Media
  • Set and track weekly budget goals and ensure that Student Media meets those goals
  • Track bills and collections and maintain a database that documents accounts
  • Recruit, train and motivate a business staff
  • Manages and retains revenue for a territory's install base of accounts in Japan
  • Develop strategies for national consumer media – primarily products, services and compelling trend stories
  • Develop and execute high-quality product launches and media programs from conception to execution to placement
  • Work with a broader corporate communications team on a host of consumer issues
  • Help manage sensitive reactive media issues
  • Provide high-level strategic thinking for myriad media inquiries
Qualifications for account executive, media
  • Willingness to develop and succeed
  • Outstanding ability to close sales
  • Two to five years sales experience preferred
  • Experience selling to the Telecommunications and Media sector preferred
  • Satisfactorily complete background check and drug screening
  • One to three (1-3) years of account management experience
4

Account Executive, Media Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of account executive, media. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for account executive, media
  • Coordinate and execute overall communications/public relations/marketing strategies for accounts
  • Develop story angles and story ideas for assigned healthcare accounts coordination of creative and graphic design work that may need to support story placement
  • Additional writing assignments may include copy for websites, ads, brochures, newsletters, PowerPoint presentations, special event scripts and speeches, radio commercial and PSA copy, video scripts and other client related or media correspondence
  • Develop accurate, complete and updated media distribution lists for each “pitch” including news advisories, pitch letters and news releases
  • Make timely follow-up by phone, in writing and in some cases, in person, with reporters, editors and writers for story development and media coverage
  • Manage all aspects of digital campaigns and delivery for each client
  • Coordinate with MNI Digital Media Group and internal account manager on all phases of the digital selling process
  • Executing an Install Base Sales Plan, farming (up sell, cross-sell) in an existing account base within the media segment (broadcasting and gaming)
  • Develop and edit compelling and high-quality written content including media materials, plans, counsel memos and client correspondence
  • Translate complex topics into consumer and media friendly content
Qualifications for account executive, media
  • Displays a positive attitude and willingness to learn
  • Internship experience in advertising/media space a plus
  • Highly proficient in MS Office suite, particularly in Excel
  • Ability to multi-task while demonstrating a high level of attention to detail and organization
  • A fire in the belly, with the desire to learn and grow
  • A customer centric account manager committed to providing an exceptional level of service
5

Account Executive, Media Job Description

Job Description Example
Our growing company is hiring for an account executive, media. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for account executive, media
  • Ability to develop and manage critical path documents or work back schedules
  • Demonstrate ability to execute and manage logistics around client events
  • Capability to comprehend and utilize online media effectively as part of the media mix (including social media vehicles/tools)
  • Knowledge of the process around distribution of press releases and multi-media content through a variety of channels/mechanisms
  • Review and/or develop drafts of media monitoring reports and trackers
  • All other duties as assigned by Local Sales Manager and Station Manager
  • Develop and implement quarterly sales plans and activities
  • Have a strong working knowledge of USA TODAY Sports products, assets and capabilities
  • Establish and maintain successful, productive relationships with agency and client contacts
  • Work closely with teammates in National Sales and Sports Marketing maximize revenue opportunities
Qualifications for account executive, media
  • Passionate, enthusiastic, tenacious and have a determination to succeed
  • Committed to managing a well-run business through consistent delivery of sales fundamentals
  • You are a go-getter, happy to roll up your sleeves and chip in to get the job done
  • You thrive in a team environment but also are independent and motivated to get on with it
  • You are analytical with a creative twist and love more than anything to put your hands up to contribute your ideas on a regular basis
  • You possess excellent numeracy, written and oral communications skills

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