Media Relations Job Description

Media Relations Job Description

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Media relations provides media relations support by monitoring traditional and social media using a variety of mediums, including Cision and Google Alerts.

Media Relations Duties & Responsibilities

To write an effective media relations job description, begin by listing detailed duties, responsibilities and expectations. We have included media relations job description templates that you can modify and use.

Sample responsibilities for this position include:

Good research and writing skills
Teamwork and a collaborative approach
Direct creation of media relations materials, including but not limited to crafting, editing and distributing news releases, media advisories and press kits
Maintain an in-depth knowledge of public health and tobacco control issues, the non-profit sector and youth culture, tracking new research, policy trends and programmatic developments in order to develop strategies and identify news hooks to achieve media coverage
Serve as the primary liaison to communications contacts at partner organizations, including select federal agencies
As part of the overall department initiative for all to be “360 communicators,” contribute posts with original compelling content (written, photo, video) for ITK and/or ESPNFrontRow.com involving writing and possibly video and photography
Further responsibilities within the department in publicity roles as needed and as a means of expanding skill set/experience and showing initiative, such as in sport publicity, working events, further involvement w/FrontRow-ITK
Leading and delivering the communications strategy to external media in the UK and across EMEA
Working directly with senior management to identify and create opportunities and create engaging content to disseminate
Develop strategies to maximise the existing channels that the firm works within acting a s primary spokesperson with the press and industry bodies

Media Relations Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Media Relations

Typically a job would require a certain level of education.

Employers hiring for the media relations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Journalism, Public Relations, Marketing, Education, English, Communication, Business, Public Affairs, Writing

Skills for Media Relations

Desired skills for media relations include:

AP style
Department store business
Accenture’s areas of business
Media relations process in general and Accenture’s media relations policies
Well-developed-skills in building and maintaining traditional and digital media relationships
Microsoft Office
Social media and digital engagement
Top-tier business and national consumer media
Excel

Desired experience for media relations includes:

Meticulous about attention to detail in handling multiple accounts and schedules under tight deadlines
Anticipate when changes are needed and ability to act quickly
Able to function autonomously and effectively as part of a loosely coupled, but highly-aligned team
One with a true love for entertainment and everything that goes on in the world of television, film and pop culture
Demonstrated ability to think innovatively-connecting the dots when others cannot
Minimum of 10 years of experience working in a fast-paced television news (or comparable) environment

Media Relations Examples

1

Media Relations Job Description

Job Description Example
Our innovative and growing company is hiring for a media relations. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media relations
  • Play a central role in driving content that engages on social media
  • Set and manage budgets and prioritize budget requirements
  • Provide support for the department as needed, including couriering/overnighting packages, keeping department organized, escorting talent and proofreading
  • Responsible for daily monitoring of external media coverage related broadly to tobacco control and specifically to Truth Initiative campaigns/activities using platforms such as CisionPoint and Google Alerts
  • Create and maintain media lists and develop media relations contacts
  • Serve as the point person for the internal approval process
  • Create comprehensive coverage reports for quarterly tracking and assessment of performance and in connection with "major media moments."
  • Attend and assist with press events for Truth Initiative and related-campaigns
  • Help ensure materials and messages are consistent with the organization's brand, mission and vision and meet established standards for quality in order to maintain and promote the organization's positive reputation
  • Provide general support and project assistance to the Media Relations team
Qualifications for media relations
  • Experience working with world-class brands
  • Proven experience working on complex programs and/or in complex organizations Superb communications skills, including writing, verbal and editing
  • We are looking for a hands-on, active leader who loves to write, debate, and engage with media and other third parties
  • Sense of humor, patience and positive attitude
  • Position to be based in San Jose
  • Minimum 5 – 7 years media relations experience
2

Media Relations Job Description

Job Description Example
Our company is hiring for a media relations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media relations
  • Research and add media contacts to UN Women’s database, updating existing contacts, as needed
  • Drives positioning of Walgreens as the leader in the healthcare, pharmacy and retail markets
  • Uses creativity, strategic thinking and tactical execution to tell the Walgreens story and generate earned media coverage
  • Develops strong story ideas, writes press releases, creates media talking points and pitches and builds relationships with editors and reporters
  • Communicates a deep understanding of the Walgreens business and competitive landscape, most notably in the retail and healthcare sectors
  • All other duties assigned by Director, Media Relations
  • Oversee and manage the media relations process , including journalist inquiry tracking and response, monitoring & evaluation
  • Craft content and oversee review/approval process for media materials, including news releases, statements, FAQs and responses
  • Measure and report on media relations impact against the company’s objectives and ensure consistent robust KPIs
  • Coordinate Nestlé Purina EMENA and align Nestlé Purina Global and Nestlé Global Corporate Communications teams and markets
Qualifications for media relations
  • Take actively part in European Brand PR network
  • Ability to multitask is indispensable, with immediate, short-term, medium-term and long-term deliverables always in progress
  • Experience with Adobe Creative Suite – especially InDesign, Photoshop
  • Willingness to work long hours/nights/weekends
  • Previous experience in website maintenance
  • Knowledge of social media websites (Facebook, Twitter, Instagram, Snapchat, YouTube)
3

Media Relations Job Description

Job Description Example
Our innovative and growing company is hiring for a media relations. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media relations
  • Prepare news and launch activities, including coordinating media and analyst interviews, tours, events, generating releases, presentations and other materials as appropriate
  • Cultivate and maintain relationships with top media, analysts and industry leaders (business, national, global)
  • Provide media and spokesperson training for key execs and sales leadership as needed
  • Set or lead PR/AR strategies, policies, standards and direction
  • Recognized as an authority and thought leader on PR or AR matters, and frequently called upon to handle sensitive issues or relationships
  • Contribute to the development and adoption of innovative PR/AR principles and practices across HP
  • Manage and motivate agencies to deliver on message, on time, on budget
  • Functional or department budget management
  • Collaborate with the Senior Vice President, Global Public Affairs & Chief Benefit Officer to develop and direct the company's media strategy, goals and performance metrics
  • Advise and consult with executive leadership to develop targeted communications strategies and utilize key market surveys to best leverage the company's position in local, national, and international markets
Qualifications for media relations
  • Strong knowledge of the media landscape and their modus operandi (particularly in France)
  • Fluency in English and French is key
  • Demonstrated skills working effectively with the press, print and electronic media resources
  • Ability to present complex information, including data, to a variety of audiences (ranging from subject matter experts to the general public) by utilizing a variety of formats (written articles, oral presentations)
  • Experience in managing both traditional and non-traditional media
  • Bachelor’s degree with focus on communications or equivalent
4

Media Relations Job Description

Job Description Example
Our company is hiring for a media relations. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media relations
  • Develop and implement crisis media strategies, while collaborating with internal and external stakeholders
  • Demonstrate a deep understanding of the reach of the Laureate network and leverage relationships with key internal and external stakeholders, partners and local staff to develop cohesive, inclusive internal and external communications and media strategies
  • Develop a deep and broad understanding of key client relationships, company priorities and the competitive landscape to best recommend approaches and potential differentiators
  • Identify new delivery systems, such as technology and social media, to drive messages to company’s internal and external audiences
  • Collaborate with the Global Impact team to implement components of the company’s Here for Good social mission, both to internal and external audiences, and on local and company-wide platforms
  • Measure the effectiveness of current traditional and new media programs – track progress, utilize metrics, obtain feedback, recommend improvements and leverage best practices
  • Identify marketing trends to ensure the company consistently brings innovation to the media function
  • Lead media trainings for spokespersons – students, faculty, and senior executives
  • Support internal and external events related to the activities of the company and its key partners
  • Contribute to annual department budget and review monthly spending reports and requests to ensure proper usage of media related funds
Qualifications for media relations
  • Possesses strong media relationships, especially within the advertising space
  • Continually seek out and create opportunities to place stories in all types of media, from traditional to digital to influencers
  • Develop media and influencer engagement strategies for planned campaigns, ongoing “news engine” programs and real-time news events that lead to ongoing, positive media coverage
  • Stay ahead of trends and create story opportunities from real-time news events
  • Develop compelling, media-focused content, ranging from press releases and written pitches to digital and video content
  • Build strong relationships with national, regional and trade media bloggers and influencers, including writing compelling pitches to journalists
5

Media Relations Job Description

Job Description Example
Our innovative and growing company is looking for a media relations. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media relations
  • Develop, execute, edit, and oversee written communications of complex nature, including key content messages for speeches, presentations, magazine columns, correspondence, social media posts, and opinion pieces
  • Design and implement effective media relations programs with routine outreach to local and national news organizations
  • Design and implement effective constituent communications programs
  • Liaise with staff responsible for a variety of community outreach activities
  • Establish relationships with key reporters and editors at top-tier and influential media outlets
  • Participate in strategic planning, financial and business planning, special projects, and other assignments pertaining to the mission of communications and PR functions
  • Provide support and management for various media programs and events including event planning, scheduling, and identifying target audiences
  • Promote books published by the Hoover Institution including developing and executing publicity plans
  • Develop and maintain social, paid and earned media strategies
  • Identify and build relationships with industry influencers, thought leaders, bloggers, writers
Qualifications for media relations
  • A strategic thinker who is able to make connections across the business and apply them to communications initiatives
  • 10+ years' experience in Media Relations, Journalism or equivalent
  • Interact with clients to present strategic recommendations addressing challenges and opportunities, in “think on your feet” situations
  • Manage updates to social media properties, moderate and respond to comments and establish a consistent community culture and tone
  • Analyze community insights and spot trends
  • Marry culture and the interests of our community through always-ready content development

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