Media Relations Specialist Job Description
Media relations specialist
provides advance and on-site media support at campus events, including arranging media briefings and interviews with City of Hope experts.
Media Relations Specialist Duties & Responsibilities
To write an effective media relations specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included media relations specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Pitch story ideas, corporate news developments, and expert sources to reporters and industry influencers across all media channels including print, online, broadcast and social media
Support program and project development, including on-line research, benchmarking, internal + external video and social media content collaboration, and developing and updating presentations, program materials, key messaging, and fact sheets
Help oversee the measurement of PR results aligned to key metrics
Participate in spokesperson media training activities
Implement media events, press conferences/briefings, and consistently develop editorial/media contacts
Monitor internal status of jobs and due dates
Continually build understanding and knowledge of clients’ business and competitive environments
Develop and monitor program plans and budgets for profitability
Develop and execute media relations and public relations strategies for the UW Medicine health system with a particular emphasis on the School of Medicine and select departments within the school
Counsel senior leadership across the system on developing skills and tactics for working with the media to ensure appropriate messaging
Media Relations Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Media Relations Specialist
Typically a job would require a certain level of education.
Employers hiring for the media relations specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Journalism, Public Relations, Education, Marketing, English, Business, Writing, Communication, History
Skills for Media Relations Specialist
Desired skills for media relations specialist include:
Established and emerging web tools/platforms and how people use them
AP style
Associated Press style
Both those occurring at City of Hope and those occurring elsewhere
How the media works and a proven track record of generating press with major outlets
Issues relevant to City of Hope and its work
Policies
Regulations and standard affecting decisions and interpretations
Relevant laws
Social media
Desired experience for media relations specialist includes:
Excellent writing , organizational , and customer service skills
Knowledge of reproductive health, legislative and legal issues a plus
Interest in and /or familiarity with news media landscape preferred
Experience working in a mission-driven, not-for-profit organization a plus
Be able to think outside the box to solve problems and work collegially with a diverse internal staff
Provide tactical implementation support for all media activities such as product launches, auto shows, press releases, media interviews
Media Relations Specialist Examples
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Media Relations Specialist Job Description
Job Description Example
Our growing company is looking to fill the role of media relations specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media relations specialist
- Build and maintain media relationships in China, especially in top-tier general and business media (media workshop, media luncheon, media visits )
- Work collaboratively at the local level with Corporate Affairs colleagues jurisdictional and functional subject matter experts to develop and deliver well-defined media relations, stakeholder and internal communications programs that support business objectives and functional goals
- Help build and implement stakeholder engagement plans and programs to educate, influence and create a favorable environment for company programs, issues, activities and positions
- Identification of media targets for specific story angles
- Maintain media lists for each business segment and topic
- Writing and editing press releases
- Participating in message development
- Participating in calls with divisional executives
- Preparing briefing documents for executives
- Tradeshow PR (media outreach, set up exec
Qualifications for media relations specialist
- Strong knowledge of online resource management tools
- Monitor, forecast and report spending plan and coordinate monthly and year-end budgetary reconciliation, including invoicing, payment and accruals
- A proven ability to develop and execute a wide variety of media strategies for clients of all sizes
- Proven management and leadership skills the ability to counsel on media relations strategy and the evolving media landscape
- The ideal candidate must think strategically and “outside the box,” make quick decisions, have the ability to multitask and be eager to learn
- Bachelor’s degree in Communications or a Science
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Media Relations Specialist Job Description
Job Description Example
Our company is searching for experienced candidates for the position of media relations specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media relations specialist
- The Media Relations/Public Relations Specialist position will report to the Director of Strategic Worldwide Communications
- Field proactive and reactive media inquiries
- Create press materials
- Manage and staff media interviews
- Work with colleagues across functions
- Develop new and different ways of communicating messaging to amplify content
- Leverage existing internal and external channels to amplify content and messaging
- Develop a channel agnostic approach to certain topics to maximize the reach of messaging and insights
- Explore new channels for promoting content with a focus on digital
- Oversee all aspects of media relations, including creating news releases and alerts
Qualifications for media relations specialist
- Research skills and familiarity with online information sources
- Five plus years of progressively responsible media relations and public relations expertise
- Must have a proven ability to pitch media on the local and national level
- Demonstrates ability to manage multiple projects and priorities
- Possesses a high level of customer service to both internal and external customers
- Fully proficient in office software (word, excel, powerpoint and project management)
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Media Relations Specialist Job Description
Job Description Example
Our company is growing rapidly and is looking for a media relations specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media relations specialist
- Convey complex subject matter in an easy-to-understand and colorful style by writing news releases, media advisories, expert alerts and stories for Rice News, Rice Magazine and other venues and posting stories and photos online
- Assist in researching and maintaining Rice’s media database
- Serve as backup for other team members’ beats as needed
- Maintaining an in-depth knowledge of the university’s strengths and goals and finding new, creative, and compelling ways to tell stories through various media
- Keeping abreast of higher education’s issues and trends, global and national current events and campus activities
- Participating in major media events and other duties as assigned
- Deliver actionable insights, specific recommendations on how to improve communications campaigns by monitoring and analyzing brand, competitor, and category conversations employee feedback and key performance metrics such as video views, newsletter open rates
- Oversee and cover interviews at set visits, junkets, photo shoots, television appearances
- Assist in writing first drafts of press materials (pitch letters, media advisories)
- Possible internal client contact related to tactical issues and day to day account maintenance
Qualifications for media relations specialist
- Position activities are focused on internal and external communications to employees and external stakeholders, which support initiatives and projects developed by corporate communications and business unit organizations for broader application
- Involves proactive communication planning and plan execution, project leadership and a high level of coordination with other communication functions within Corporate
- Work off-site, full-time, at the
- Experience communicating across wide audience groups internal communications experience is preferred
- Master degree in Humanities or Economics
- 4 years of professional experience in areas that involve constant relations with external stakeholders
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Media Relations Specialist Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of media relations specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media relations specialist
- Use social media to present the University’s key messages
- Research and implement ways to build the University’s visibility and reputation through creative use of social media platforms
- Serve as a resource for social media managers in departments, offices and colleges across campus, providing feedback and guidance
- Work closely with Strategic Communications Director to ensure consistency of approach for communications programs across the state
- Analyze key themes and state energy policy initiatives from a wide range of sources within the local area in order to identify and develop communication programs
- Support business with messaging, guidance, and internal and external support during storms and other major events
- Manage and coordinate responses for media inquiries, surveys and corporate communication requests by providing general information, partnership details, financial and fundraising data, and photos
- Lead media training and facilitate message briefings to prepare CEO, senior leadership, directors and managers for media and corporate communications requests
- Manage vendor relationships, including media monitoring services and newswire vendors
- Coordinate responses for media inquiries, surveys and corporate communication requests by providing general information, partnership details, financial and fundraising data, and photos
Qualifications for media relations specialist
- Experience in the Oil & Gas sector is an asset
- Full command of computer systems
- Availability for brief business trip abroad at short notice
- 4+ years of experience in public relations, preferably in a PR Agency
- Proactivity in offering new ideas
- Ability to manage timelines and meet deadlines while juggling multiple projects
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Media Relations Specialist Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of media relations specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media relations specialist
- Assist with media training and facilitate message briefings to prepare CEO, senior leadership, directors and managers for media and corporate communications requests
- Manage vendor relationships for assigned vendors, including media monitoring services and newswire vendors
- Coordinate, develop and implement proactive media efforts to garner coverage in tier-one and industry outlets
- Write and edit press materials and other content
- Maintain and develop relationships with journalists from key media outlets
- Develop and maintain media lists for key business areas
- Collaborates with internal partners to establish and execute communication strategies in support of the U.S. agenda and targeted business objectives
- Establishes and maintains effective working relationships with international, national, regional, local and trade media across all platforms, and proactively places news as appropriate
- Effectively develops, writes, edits and distributes information designed to reach audiences through news media and social/digital platforms in the context of the business
- Responsible to write press releases and other media collateral such as fact sheets, Q&A and media advisories
Qualifications for media relations specialist
- 3 years + professional experience in high-profile corporate communications or public relations roles supporting globally branded organizations, preferably working within the lifestyle arena and with a connection to high energy brands
- Knowledge of print, digital and broadcast mediums
- Ability to work collaboratively with others and develop consensus within diverse groups
- Knowledge of footwear or apparel industry
- Candidate should be able to deliver an extensive connection to key influencers within the world of sneaker and sports culture
- Requires at least seven years of progressive experience in public relations and contact with the media, preferably in the tourism, entertainment or attractions industry