Public Relations Specialist Job Description

Public Relations Specialist Job Description

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Public relations specialist provides strategic guidance relative to PR strategy, media relations, social media marketing, and content marketing.

Public Relations Specialist Duties & Responsibilities

To write an effective public relations specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included public relations specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Depending on workload and skill set, candidate may have the opportunity to pitch press releases to reporters to help drive press coverage and gain experience with the media, and help develop social media content
Work with industry organizations, particularly Cruise Lines International Association (CLIA), to support proactive and reactive media relations and press opportunities, and to manage issues that may affect the cruising industry
Support social media marketing strategies by assisting in content curation
Own and maintain media lists of reporters, editors and other influencers at key publications
Monitor social channels for press opportunities and crisis management issues
Create press coverage reports incorporating top-level press coverage
Work closely with other parts of the Enterprise Communications team on departmental or company-wide programs
Help with special projects as needed
Office administrative tasks
Assist in development and implemention of Public Relations strategies (incorporating traditional and digital channels) which maintain a positive image of the company and build brand awareness

Public Relations Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Public Relations Specialist

Typically a job would require a certain level of education.

Employers hiring for the public relations specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Communications, Journalism, Public Relations, Marketing, English, Education, Business, Communication, Advertising, Writing

Skills for Public Relations Specialist

Desired skills for public relations specialist include:

Microsoft Office
Financial services industry
Particularly mutual fund investing and financial markets
AP style
Journalism/content creation
Northeast Texas and Louisiana media markets
Social media
Social media marketing and branding
Developing and maintaining website content
Media relations

Desired experience for public relations specialist includes:

Intellectual curiosity about the law
Advanced proficiency with PowerPoint, Microsoft Word, Excel and other commonly used business software
Creative thinking about marketing and public relations tactics
Develop quality content, including all press materials (press releases, fact sheets, executive bios, ) feature stories, newsletters, brochures, magazine copy, trend reports, destination guides, online materials, speeches and presentations
Stay on top of industry trends, shifts and competitor activity, and report as needed to the marketing and leadership team
Maintain Speaking and Awards program

Public Relations Specialist Examples

1

Public Relations Specialist Job Description

Job Description Example
Our company is searching for experienced candidates for the position of public relations specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for public relations specialist
  • Act as company spokesperson and serve as a key contact for media, industry partners and the community
  • Manage agencies that may be hired for special events or projects
  • As noted above, conference/Tradeshow/Event management & on-site support
  • Monitor and track coverage
  • Communicate with industry media, analysts, vendors, and key influencers to ensure that the company maintains a favorable position
  • Determines appropriate type of contact for industry media, analysts, vendors, and key influencers
  • Makes presentations to analysts and influencers
  • Influences and improves analysts’ and influencers’ view of the company
  • Maintains a database of industry media, analysts, vendors and key influencers
  • Provides work assistance to less experienced analyst relations specialists
Qualifications for public relations specialist
  • Experience in both corporate communications and agency setting a plus
  • Excellent media networks in North America (traditional and non-traditional)
  • Experience with Vocus, Cision or similar media monitoring and database tool
  • Ability to produce clear and persuasive content that is audience appropriate
  • Full embracement of new technologies, including database management and the ability to track results
  • Bachelor's Degree with 4-6 years journalism, PR agency or professional services experience
2

Public Relations Specialist Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of public relations specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for public relations specialist
  • Attend weekly PR agency calls and provide support on action items as needed
  • Maintain media lists of reporters, editors and other influencers at key publications
  • Manage external vendor relationships including submission of incoming invoices to AP and annual renewals
  • Assists in managing the product review process
  • Oversees the product review process
  • Assists in speechwriting, PPT presentations and overall PR coordination of internal tracking documents
  • Secure editorial features and news items, develop story angles and write/edit press releases
  • Regularly interface with marketing executives and brand stakeholders to provide project updates and engage in open dialogue that builds trust in public relations strategies
  • Attend multiple weekly meetings on simultaneous brand-wide projects during various stages (pre, during, post) and share progress toward achieving public relations strategies on each
  • Light media training for designated spokespeople for interviews in key markets, providing coaching, talking points and props customized to each opportunity
Qualifications for public relations specialist
  • Strong, current relationships with media in the tech and business fields
  • Proven track record for driving media results, with examples of recent placements
  • Ability to simplify complex information into media-ready pitches
  • Expert level knowledge of the company’s business objectives and operations
  • 7-10 years of experience in public relations or journalism at an agency, an in-house team or at a media outlet
  • Bachelor's degree in business, journalism, marketing or a related communications field
3

Public Relations Specialist Job Description

Job Description Example
Our company is growing rapidly and is hiring for a public relations specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for public relations specialist
  • Develop an in-depth understanding of the business and position company as an industry leader on key issues impacting the financial services industry
  • Manage relationship with designated store managers and regional directors of operations to ensure smooth service delivery for VIP and media appointments held at the store
  • Supervise external agency and provide necessary PR tools in support of brand initiatives
  • Annually review media monitoring and press database vendors, and make recommendations on best vendor to select
  • Manage PR budgets for retail brands
  • Travel required including international
  • Partner with communications, development, and marketing teams to execute strategic communications plans across our mobile portfolio and direct to consumer platforms
  • Create programs to support game launches and maintain the momentum of live services
  • Craft messaging and orchestrate the delivery of the EA narrative across multiple owned and earned channels
  • Maintain strong relationships and dialogue with mobile, tech, business, and gaming media
Qualifications for public relations specialist
  • 3-5 years of relevant experience as a journalist, blogger, PR specialist, or copywriter
  • Extreme attention to detail and professionalism
  • A self-starter with a strong collaborative work ethic and initiative
  • Coordinate the work of a global PR team and multiple PR agencies
  • Forge deep relationships with development, marketing, social and executive teams to ensure flawless execution
  • Oversee weekly, monthly, and quarterly reporting against KPIs
4

Public Relations Specialist Job Description

Job Description Example
Our company is hiring for a public relations specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for public relations specialist
  • Publish useful, timely information on corporate social media feeds and blogs
  • Manage to monthly, quarterly, and yearly budgets
  • Support execution of PR strategy to raise general awareness around corporate brand and local community initiatives
  • Development of press releases, internal communication, speaking abstracts and more
  • Help coordinate and attend all corporate Ubisoft media events
  • Organize and monitor media coverage, clip tracking and distribution for Ubisoft’s corporate news and products
  • Research and track editorial calendars, speaking opportunities and awards
  • Research gaming and entertainment industry news through competitive landscape monitoring and identify consumer market trends
  • Attain a clear understanding of all Ubisoft video game titles and key messages and learn to effectively communicate that information to the media in both written and verbal forms
  • Potential domestic and international event travel
Qualifications for public relations specialist
  • Proven track record with mobile products and/or live services, preferably with an entertainment focus
  • Aggressive self-starter with ability to work comfortably and confidently with cross functional partners at all levels of the organization
  • Strong, relevant media contacts
  • 3+ years' of experience in public relations (preferably at a PR agency) or previous journalism experience
  • Experience using CisionPoint, Tweetdeck, Hootsuite and other social monitoring software a plus
  • Program/project management abilities
5

Public Relations Specialist Job Description

Job Description Example
Our growing company is looking for a public relations specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for public relations specialist
  • Ability to help management make a PR plan come to life
  • Must work effectively as a member of a PR team that is dedicated to garnering positive press for the Company and its brands
  • Develops and attends trade show press briefings, manages pressroom accommodations, and conducts post show folllow up
  • Coordinates mail-outs, advertisements, email list management, email distribution
  • Creates and revises multiple documents within Photoshop, or similar, as necessary
  • Successful development, execution, and delivery of PR campaigns and AR strategy
  • Develop strong relationships with media and industry analysts
  • Manage and collaborate with the company’s outside public relations agency
  • Coordinate and manage media interviews with C-level executives and clients
  • Prepare executives for press and analyst interviews by developing message points and briefing documents
Qualifications for public relations specialist
  • Intellectual curiosity and strong news sense
  • Bachelor’s degree in Communications, PR or related field
  • Minimum of 2 years experience in public relations both agency experience and in-house experience is a plus
  • Relationships with both local and national business and industry media outlets a plus
  • Comfort and confidence working with senior leaders
  • Philanthropic experience is a bonus

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