Senior Public Relations Job Description
Senior public relations
provides specific direction for social media platforms and design a strategy to grow followers across the board and correlate the theme and content.
Senior Public Relations Duties & Responsibilities
To write an effective senior public relations job description, begin by listing detailed duties, responsibilities and expectations. We have included senior public relations job description templates that you can modify and use.
Sample responsibilities for this position include:
Create mutually beneficial relationships with product marketing directors, promotions managers, media contacts key authors
Develop and implement category specific PR stories into local PR channels
Develop and oversee successful execution of annual strategies, which include clear objectives and measurable results, to communicate and build kate spade new york, KSS and jack spade as each expands from a fashion into a lifestyle brand
Support creation of a Communications Center of Excellence to ensure efforts scale globally and Kate Spade & Companystandards and desired outcomes are met
Lead internal PR team while also exhibiting an understanding of how PR activities fit within the overall communications objectives of the company
Manage all media inquiries (primarily focused on, but not limited to, fashion-focused outlets) to ensure key messages are reflected print, broadcast and online coverage
Strategize, manage and maximize the PR team to ensure seasonal coverage for categories the brand
Help manage agency that executes front of house responsibilities for all shows
Conceive, coordinate and over-see special projects, parent with team members on over-seeing budgets, liaise with other departments, outside partners, vendors , Coordinate appropriate press coverage of events
Must consistently be a presence at industry events magazine parties, openings, screenings etc
Senior Public Relations Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Senior Public Relations
Typically a job would require a certain level of education.
Employers hiring for the senior public relations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Communications, Journalism, Public Relations, Marketing, English, Education, Business, Creative Writing, Conducting, Editing
Skills for Senior Public Relations
Desired skills for senior public relations include:
Journalism/content creation
Media relations
Social media marketing and branding
Various media platforms in which attorneys can obtain visibility
Photoshop
Architecture and design community is important
Creating and promoting content and contributing to strategy within a large and complex organization
Digital image procedures for press
France and advantage
Gaming industry
Desired experience for senior public relations includes:
University Degree in Communications, Languages, Translations or related disciplines
Fast paced, independent and focused
Great team player and interest in business, political and social landscape in Asia
Keen understanding of the digital and new media landscapes
Collaborative and team-based management style
Bachelor’s degree and a minimum of seven years working fashion public relations
Senior Public Relations Examples
1
Senior Public Relations Job Description
Job Description Example
Our growing company is looking to fill the role of senior public relations. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior public relations
- Help develop and implement strategies to increase the amount of positive publicity the firm receives while minimizing negative publicity
- Manage the firm's Twitter handle and advise on content for all social media communication channels to assure consistency in the firm's message
- Develop and execute strategies to enhance the firm's brand and maximize the value of the earned media in the digital media landscape
- Ensure media inquires are responded to in a timely manner with accurate, compelling information
- Serve as primary contact for financial advisors who need assistance with dozens of media inquiries received every day, providing counsel and 'just in time" media training as appropriate
- Manage all national, statewide and market-specific rankings (ex
- Assist in crisis management strategy development and execution
- Serve as firm spokesperson when appropriate
- Ensure that financial advisors in the US are equipped with the necessary tools – Financial Focus articles, news releases, radio reports – to assist them in garnering positive publicity in their local markets
- Coach less experienced members of the PR team and onboard new Marketing division associates
Qualifications for senior public relations
- Undergraduate degree in journalism, public relations or related field and a minimum of 10 years of experience is required
- At least 5 years of direct experience managing public relations activities in technology and/or entertainment environment
- A mix of agency and in-house experience is preferred
- Experience implementing international press tours and events
- Someone who takes initiatives by pitching new projects
- Basic understanding of the transformations in video entertainment
2
Senior Public Relations Job Description
Job Description Example
Our company is growing rapidly and is looking for a senior public relations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior public relations
- Work closely with the PR Agency and internal business units to develop messaging about the brand
- Develop PR campaigns - for product/service launch
- Editorial and Athletes (Provide content and athlete stories for all media outlets
- Providing recommendations to Advisory, Communications and Marketing leadership for how to best align public relations to business needs
- Serve as senior agency contact
- Understand and help others understand the role of PR
- Manage all account financials including accurate budget creation, allocation, and control
- Play a pivotal role in handling many of the day-to-day activities for the healthcare practice’s largest accounts, including working with senior members of the team to oversee projects, provide client counsel, and keep teams motivated and high-performing
- Oversee development of high-quality work product, including press materials and other campaign collateral
- Collaborate with talent from across the agency – creative teams, strategy/planning teams, media teams, other experts – to deliver amazing work for clients
Qualifications for senior public relations
- Experience with OTT and TVE services preferred
- Represent PR and Thought Leadership at the Global Circulation Managememt Committee meetings
- Strong understanding of audience engagement tactics via social media platforms including Facebook, Instagram, Twitter
- A minimum of 5 years’ experience in PR and Communication in FMCG, retail, or PR agency
- A Bachelor’s Degree in Journalism, Mass Communication, or Public Relations is preferred
- Rich event management experience
3
Senior Public Relations Job Description
Job Description Example
Our innovative and growing company is hiring for a senior public relations. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior public relations
- Develop global brand communications strategy and engages global network of Area and Affiliate colleagues to develop and execute programs that align with global brand strategies
- Demonstrate strong understanding of corporate businesses and/or therapeutic areas, industry and competitive landscape to provide effective counsel to management
- Liaison with Investor Relations and Corporate Public Affairs colleagues to appropriately position leading brands across multiple audiences
- Manage resources/budgets on programming within company financial policies and external policies governing industry practices
- Oversee the development of PR plans (annual and/or project) to support business growth
- Serve as spokesperson for designated brands
- Manage review process for numerous external communications materials (pressreleases, statements, response documents, fact sheets, science writer's guides,etc.)
- Create spokesperson platforms and uncover opportunities to tell relevant stories to various media audiences
- Support the company’s inbound marketing strategy through inclusion of SEO keywords, directory listings
- Publish content on social channels, blogs
Qualifications for senior public relations
- Must possess knowledge on popular social media platforms, including Facebook, YouTube, and Instagram , with hands on experience with digital / social media analytics tools
- Minimum 5 years public affairs experience
- Bachelor’s degree in Communications or relevant field
- Ability to interpret and repurpose a wide range of data and insights into consumable/media-friendly outreach
- Advanced knowledge of public relations and communications strategies and concepts
- A minimum of 8-10 years of public relations and corporate communications experience is required, preferably inside a systems or semiconductor industry leader
4
Senior Public Relations Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of senior public relations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior public relations
- Develop creative strategy for content marketing campaigns
- Formulate and execute PR plans to support industry-specific and big data public relations programs
- Work closely with marketing leadership, creative teams, writers, and external PR resources to develop campaigns that support product launches, events, and thought leadership
- Generate steady volume of press releases, pitches, and articles
- Provide PR counseling to internal clients
- Manage PR agency on a daily basis and proactively identify trends and pitch ideas to generate media coverage
- Ensure that external PR resources have tools they need to be successful
- Work with internal teams on award submissions and speaking opportunities
- In collaboration with Regional Marketing Director, Regional Managing Principals, Office Leaders, Firmwide PR team, create proactive PR programs in support of strategic objectives
- Develop and maintain productive, positive relationships with department faculty and program leaders
Qualifications for senior public relations
- Confidence to interact effectively and establish rapport with senior leaders, earning their trust and respect
- An articulate, outgoing individual who is a superb listener and verbal communicator
- Outstanding writing and editing skills, sound working knowledge of current web content strategies and development practices
- BA/BS degree, plus a minimum of five years preferred working in a marketing services agency or equivalent experience client-side
- Highly proficient with Microsoft Office (Word, Excel and PowerPoint required)
- Ability to coach and educate account staff on best practices on key social networks (Facebook, Twitter, LinkedIn, Instagram, Pinterest), especially with paid media and social media monitoring
5
Senior Public Relations Job Description
Job Description Example
Our innovative and growing company is hiring for a senior public relations. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior public relations
- Developing and implementing annual strategic public relations plans for the US division of LG Mobile Phones
- Supporting mobile product launches by working closely with the PR agency in the creation of press releases, media alerts, creating media target lists, building product messaging, supervising media outreach and product review program
- Trade show execution and management
- Developing and maintain media relationships with trade, tech and consumer influential media outlets
- Communicating and synchronize US PR plans and media results to LG global communications team in Seoul
- Coordinating with marketing disciplines such as digital, trade, advertising, insights and experiential to guarantee alignment of marketing programs
- Working closely with LG internal product managers and account/carrier leads to ensure proper product specifications
- Create press materials to support media understanding and uptake, including press releases, media pitches and media kits
- Manage the company press box and coordinate media engagements
- Provide on-the-ground support for media opportunities and events media coaching and talking points for executives as needed
Qualifications for senior public relations
- 3-4 years of work experience, preferably in high-tech PR
- Bachelor’s degree in journalism/public relations/communications field required
- Experience in using social media and new media platforms to support social media team with PR assets
- 10+ years of experience and proven expertise in public relations or equivalent work experience
- Ability to work with wide range of internal and external partners, at multiple levels and with diverse work styles and personalities
- Event orchestration and management