Public Relations Manager Job Description
Public relations manager
provides media relations support, including writing press releases, working with client and media contacts, building relationships with local press, and monitoring and flagging important news stories, trends.
Public Relations Manager Duties & Responsibilities
To write an effective public relations manager job description, begin by listing detailed duties, responsibilities and expectations. We have included public relations manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develops a full range of original, well researched and creative print and online publicity materials including press releases/kits, Q&A’s, publication articles
Manage content, production and distribution of biweekly online newsletter, NACUBO Current
Maintains strong relationships with key press contacts in fashion, lifestyle, retail, and business sectors
5 years experience within event production in the fashion industry
This is a global position
Develop comprehensive strategy for communicating company news and product announcements
Develop, manage and execute strategic communication programs that incorporate business strategy, product direction and market position
Lead the collaboration with business units, senior leadership and the public relations team to ensure the most effective communication programs and strategies
Manage and direct work assignments for agency resources
Manage administrative functions (budget, editorial calendar, event planning, update PR kits, mailings)
Public Relations Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Public Relations Manager
List any licenses or certifications required by the position: CSW
Education for Public Relations Manager
Typically a job would require a certain level of education.
Employers hiring for the public relations manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Communications, Public Relations, Marketing, Journalism, Business/Administration, English, Business, Education, Writing, Advertising
Skills for Public Relations Manager
Desired skills for public relations manager include:
Local community and possess existing press contacts
Games and the game industry
Social media platforms
Computer design/graphic software
Fashion
AP-style writing
Communication planning
Developing media relationships
Online
AP Style
Desired experience for public relations manager includes:
Strong public relations, media relations and press release writing
Knowledge of mobile and digital games
Knowledge of spelling, grammar, punctuation, English usage and basic math
Knowledge of PR plan, asset calendar, press release, fact sheet, media alert and pitch letter format
Seeking positive, proactive personality to become an important member of the team
Spearhead all advertising activities to maximize SkinCeuticals exposure in the most cost-effective manner
Public Relations Manager Examples
1
Public Relations Manager Job Description
Job Description Example
Our growing company is looking to fill the role of public relations manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for public relations manager
- Create AIA style guide to identify exceptions to NACUBO style guide
- Prepare and format comment letters on NACUBO letterhead for distribution and posting on the website
- Defining and executing on communications strategies for issues that have significant corporate and/or product brand impact
- Developing, writing and finalizing several articles, blog posts and other written storylines on a weekly basis
- Develop and Monitor PR strategies aligned with other marketing functions to optimise brand exposure to consumer
- Ensure effective use of Global content, develop regionally content and manage local content
- Develop media relations strategy and ensure effective implementation
- Works closely with the PR and Marketing teams to ideate and execute programs that are consistent with the brand and company’s overall communication strategy
- Supports the Director of PR with writing communications documents, including press releases, talking points, presentations, pitches, memos, and other communications materials for both external and internal audiences
- Manage photoshoots and in-store filming opportunities
Qualifications for public relations manager
- Must have a combination of in-house and PR agency experience
- Must be an, strategic planner and creative thinker with a clear and strong vision
- Experience transforming complex concepts into accessible consumer messages
- Experience in large-scale event organization
- A passionate video gamer
- Degree in public relations, marketing, journalism, or business or equivalent work experience
2
Public Relations Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of public relations manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for public relations manager
- Manage the annual event calendar
- Work internally with other department such as Marketing, Creative Service, Communication, Legal, Finance
- Microsoft Office skills, including Adobe creative suite
- The ability to work across departments
- The ability to multitask between different projects
- Be able to make decisions on your own
- The ability to solve last minute emergencies
- Work directly with PR agency to project manage work flow, traffic deadlines and develop monthly coverage reports from all regions across all Portfolio brands
- Develop PR strategies for Portfolio brands
- Help develop seasonal PR strategy
Qualifications for public relations manager
- Demonstrate extensive knowledge of games, eSports, and the game industry
- Strong team player, able to balance and blend various department needs and views into effective PR strategy and work with other teams to complement and support each other's plans and objectives
- A passionate gamer
- Bachelor's Degree in Public Relations, Marketing, Journalism, or Business, or equivalent work experience
- Significant experience writing targeted communications materials (i.e., speeches, talking points, news releases, media advisories, op-eds)
- Significant experience creating public presentations using PowerPoint, Prezi, or other presentation tools
3
Public Relations Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a public relations manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for public relations manager
- Assist in Corporate Communication
- Coordinating with all stakeholders (spokespeople, agency & journalists)
- Liaise with field marketing team on national promotions and campaigns
- Work collaboratively with brand and divisional teams
- Correspond with the press as a representative of Blizzard, as needed
- Work with outside PR Agencies on traditional editor and blogger outreach with a focus on beauty press, channel management, events and tracking
- Develop relationships with new contacts and grow relationships with existing contacts including trade, consumer, business and broadcast press bloggers and key influencers
- Write and distribute all seasonal product press releases, campaign releases, events
- Develop communications campaigns to support the major franchise rankings products
- Build PR reports
Qualifications for public relations manager
- Minimum 8 years proven experience in public relations, media communication and event management in luxury brands
- Established connections with PR agencies and excellent contacts with the press
- A high level of proficiency is required in both written and verbal communications the ability to provide sound strategic PR counsel to seasoned businesses managers
- A solid track record for good relationships with media, vendors, influencers, celebrity
- A strong knowledge base of all media types
- 7-9 years of related experience in public relations, marketing and brand management
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Public Relations Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of public relations manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for public relations manager
- Proactively Identify opportunities for key product positioning efforts
- Manage review unit seeding program and inventory
- Under the general guidance and supervision of E.A.M and within the limits of established hotel mission, marketing strategies and procedures, promotes & maintains good communications needs of its guests and highly regarded by community
- Develops an annual Communications Plan with specific goals and budgets as outline in the hotel's Marketing Plan / Communications Manual
- Helps to align and leverage the communications efforts for the Pharmaceutical, Surgical, Lens and Consumer Health businesses
- Manages sensitive BU-specific communications by leading content and messaging development related to acquisitions, business development & licensing activities
- Act as spokesperson on behalf of Micron
- Partner with IR, government affairs and other key internal stakeholders to develop PR plans in support of key corporate communications (Earnings, crisis communications)
- Manage relationship with and expected deliverables from rest of team, public relations agency
- Develop and maintain relationships with key hotel contacts including general manager, director of sales/marketing, and director of public relations any hotel retained public relations/marketing firms
Qualifications for public relations manager
- Develop and maintain working relationships with Lamborghini SpA Communication colleagues and with the colleagues who support the functional areas of marketing
- Represent the brand at industry functions and activities
- Serve as ALA communications lead on tonality and structure of brand press releases
- Lead speechwriting for brand management
- Agency planning, execution on annual objectives for automotive media and lifestyle coverage and events
- Monitor return of investment in terms of number of articles/impressions and tonality
5
Public Relations Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of public relations manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for public relations manager
- Agency Management – Lead the day to day management with agency partner and adopt best industry practices for campaign performance evaluation
- Responsible for local PR activities in towns and cities with a proximity to our offices (San Jose, Boston, Plantation, Cambridge, Long Crendon)
- Create and develops a PR work plan, timetable and performance expectations to meet established goals
- Represents UWBC and cultivates relationships with media contacts and sponsors, assuring proper follow up and follow through to assure excellent customer relations
- Monitors public relations efforts, creates and prepares reports, analyzes and interprets data, and suggests strategy changes
- Manages sensitive issues and crisis communications
- Coordinates PR support for other divisions and is the PR liaison for the Commission on Substance Abuse
- Maintains accurate media list, including print, radio, television, and company newsletters
- Creates, monitors, and manages budgets for public relations activities
- Writes collateral material and assures publication and distribution according to special event timelines
Qualifications for public relations manager
- Coordinate messaging for ALA and Lamborghini SpA Legal and Safety Affairs on issues including crash tests, safety litigation and introductions of new advanced driver assistance systems for North American market
- Take actions to influence media agency reporting results as primary group measurement of media activities
- Minimum five years direct, relevant experience in PR, journalism or a closely related field
- Existing relationships with sport, lifestyle, business and/or technology journalists
- Collegiate athletic experience is a plus
- Proficient in computer software such as Microsoft Excel & Word, Outlook, Adobe Photoshop and PowerPoint, InDesign