Manager Public Relations Job Description

Manager Public Relations Job Description

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Manager public relations provides oversight of the social media plans pertaining to assigned sports, planning content calendars and merging them with the overall department’s social media plan.

Manager Public Relations Duties & Responsibilities

To write an effective manager public relations job description, begin by listing detailed duties, responsibilities and expectations. We have included manager public relations job description templates that you can modify and use.

Sample responsibilities for this position include:

Requires daily interaction with trade and consumer media, from the proactive pitching of product news to the coordination of press tours and press events
Write and/or research articles related to higher education policy
Conduct communications-related research as needed
Work with staff to prepare advocacy alerts and research announcements regularly disseminated via mass messaging system (i.e., Magnet Mail or High Road)
Providing executive communications and analysis to leaders and various stakeholders across the company during the lifecycle of the issue
Oversee celebrity seeding, studio services and sampling distribution including the analysis of ROI
Research speaking engagements at industry events to raise brand visibility for key executive leadership
Improves return on investment from Public Relations agencies
Under the direction and guidance of the Corporate Communications Director, the PR Manager will assist in the development and dissemination of key messages based on the company’s strategic vision, short term and longer-term goals to the external audience
Oversee monthly credit reports – organization and distribution on a monthly basis

Manager Public Relations Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager Public Relations

List any licenses or certifications required by the position: CSW

Education for Manager Public Relations

Typically a job would require a certain level of education.

Employers hiring for the manager public relations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Communications, Public Relations, Marketing, Journalism, Business/Administration, English, Business, Education, Writing, Advertising

Skills for Manager Public Relations

Desired skills for manager public relations include:

Analysis
Both traditional and social media engagement
Media outlets and contacts
Media tracking
Research
Web-based technology and demonstrated use of social and media tools for content creation and brand journalism
Targeted communications
Consumer media
Entertainment
Food and fashion

Desired experience for manager public relations includes:

Must be strong and competent manager to lead agency across all areas of strategy, development and execution
Must demonstrate proven ability to manage multiple projects with aggressive timelines
Must have the ability to multiple tasks
Must have strong computer proficiency (word, excel, access and PowerPoint)
Excellent written and verbal communication skills in English and Dutch (French a plus)
Established media (enthusiast, mainstream, broadcast…) and influencer contacts in the Benelux

Manager Public Relations Examples

1

Manager Public Relations Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager public relations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager public relations
  • Manage communication flow on new product, promotions, styles, that could be used in PR efforts
  • Partner with PR firms to create meet and greet programs with editors
  • Manage look book production through coordination with internal teams to secure all required materials on the appropriate editorial schedule (images, lookbooks, samples)
  • Post on relevant blogs, and seed content into social applications as needed
  • Coordinate editor/celebrity gifting program
  • Actively manage, analyze and archive PR-related exposure
  • Collaborate with Executive team on all business stories for external press and internal materials for executive bios and headshots for company use
  • Develop, manage, and produce special events
  • Develop and expand new and existing events
  • Establish, manage and maintain the special event budgets
Qualifications for manager public relations
  • Established media (enthusiast, mainstream, broadcast…) and influencer contacts in Italy
  • Strategic and structured thinking ability
  • Able to delegate work
  • Solid understanding of fashion trends and market
  • Bachelor’s degree in communications, public relations, journalism, or other related field
  • Minimum 5 years of experience writing content for the web and managing websites for nonprofit organizations
2

Manager Public Relations Job Description

Job Description Example
Our growing company is hiring for a manager public relations. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager public relations
  • Manage all daily sample requests
  • Build and maintain key media relationships and identify key editorial partners
  • Collaborate on and contribute ideas for digital initiatives and work closely with Manager, Digital Public Relations
  • Work on all team-wide PR initiatives (events, strategy sessions)
  • Place and track seasonal product orders and coordinate seasonal product photo shoots
  • Mentor, guide and manage PR Coordinator
  • Bachelor’s Degree with 5 years of Men's PR experience
  • Ability to collaborate with and influence internal and external partners
  • Self-starter with strong initiative, ownership and accountability for business
  • Undertaking feature and industry stories, press releases, activity corners
Qualifications for manager public relations
  • Creative, out-the-box thinker who wants to deliver a compelling message and tell interesting stories
  • Gung-ho attitude, unafraid of getting out there, meeting people and spreading the Sharethrough word
  • Minimum 3 years of technology PR experience
  • 8+ years PR experience, including a significant amount of consumer PR work
  • Experience both within an agency and client environment preferred
  • Experience managing a team of two or more & an external agency or support
3

Manager Public Relations Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager public relations. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager public relations
  • Own the PR process from strategy through execution
  • Identify and cultivate relationships with industry analysts and key influencers in local, regional and global publications
  • Make recommendations and advise key firm thought leaders to position them as industry experts
  • Spearhead the continued growth of the Best Global Brands franchise in North America
  • BA/BS degree required (Marketing/Business Management or related degree)
  • Driven personality with confidence to interact with executive-level clients and employees
  • Proven success developing and executing PR programs
  • Demonstrated relationships with key national and global branding and business trade media publications
  • Superior interpersonal capabilities
  • Develop and implement a strategic communications plan to advance corporate brand identity
Qualifications for manager public relations
  • 5-10 years PR experience in fashion, retail, consumer
  • Fashion experience in-house or at an agency preferred
  • Bachelor’s Degree in Communications or related area
  • Minimum of 5 years prior experience in Public Relations within a Global Lifestyle Brand, Digital or Retail space
  • Strong organizational, planning and prioritizing skills in a fast paced environment with strong attention to detail
  • Must have previous experience working with Fashion GPS, PowerPoint, Outlook, Word, Excel, Google Docs
4

Manager Public Relations Job Description

Job Description Example
Our company is looking for a manager public relations. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager public relations
  • Ability to strategize and deploy multimedia PR tactics
  • Identify platforms and opportunities for spokespeople or message dissemination
  • Work with internal clients to develop thought leadership in the form of surveys of members and the public
  • Source and manage speaking and sponsorship opportunities
  • Foster community relations through involvement in community initiatives
  • Assist in managing the PR aspect of potential crisis situations
  • Brand PR – Work closely with respective brand teams to conceptualize creative PR campaigns to support their marketing objectives
  • Digital – Custodian for managing corporate reputation for RB India on digital platforms
  • Internal Communications – Work closely with relevant stakeholders to plan and execute the Internal Communications strategy
  • CSR – Work closely with a cross functional team to further strengthen RB India’s nationwide hygiene and sanitation program – RB Banega Swachh India
Qualifications for manager public relations
  • Establish and maintain relationships with the enthusiast, product and technology North American media via various media platforms
  • Understand the factors driving industry coverage
  • Oversee the creation and selection of press materials for all product press efforts for the Americas including development and distribution of product press kits, photography, product information and Press Website
  • Lead the creation of product press events domestically and participate in international events to introduce new and updated products to the press (both automotive and non-automotive)
  • Support the communication of Lamborghini product, technology and brand developments
  • Support the brand's Motorsports efforts including press materials, interviews, on-site agency coordination, social media
5

Manager Public Relations Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager public relations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager public relations
  • Assists with development of communications plans by audience, product and channel
  • Serve as a resource with Media Architect regarding updating the Website and assist with the sites re-design
  • Formulates, writes, prepares, and publishes quarterly newsletter
  • Assists with the Annual Report and regarding events and success stories
  • Writes and edits copy for various applications (print, presentations, ads, press releases)
  • Responsible for video production requests – event videos, campaign video, etc
  • Responsible for the coordination of the organization’s photography needs and accompanies photographer with shot list, direction and retrieves name information at events
  • Creates/seeks opportunities to extend the UWBC message to corporations (e.g., flyers, banners, billboards, ) in conjunction with campaign staff and the Marketing and Communications Division
  • Ensures effective and timely marketing and communications support to UWBC staff
  • Ensures communication efforts adhere to budget and brand guidelines
Qualifications for manager public relations
  • Strong team player, able to balance and blend various department needs and views into effective product-PR strategy and work with other teams to complement and support each other's plans and objectives
  • Public relations experience in beauty industry is required
  • A hip personality is important for maintaining brand credibility
  • Monitor trends via real-time reporting and identify ways the company can leverage current topics of interest
  • Knowledge of PR and blogging ecosystem relevant to the beauty industry
  • Working knowledge of social networks

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