Public Relations Director Job Description

Public Relations Director Job Description

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Public relations director provides leadership and strategic planning in the development and coordination of public relations efforts including press conferences, executive media training, and relevant communication with regional and National media.

Public Relations Director Duties & Responsibilities

To write an effective public relations director job description, begin by listing detailed duties, responsibilities and expectations. We have included public relations director job description templates that you can modify and use.

Sample responsibilities for this position include:

Serve as the primary, dedicated liaison between the firm and members of the media
Work with Brand Marketing & Communications on the development of external communications related to the firm and its activities (press releases, media pitches, briefings)
Build on existing media relationships while creating new contacts (long-lead and short-lead, mainstream media, trade and blogs), working to secure positive coverage for THE OUTNET in the media
Draft statements and respond to media inquiries on behalf of THE OUTNET the relevant company spokespeople
Draft, edit and disseminate press releases and other relevant PR materials on a seasonal basis
Drive all market specific key fashion news stories in line with the UK team
To act as an ambassador amongst all key target US Media at appropriate levels
Establish reporting mechanism to inform Sales and Marketing Management of all activities and coverage
Monitor and report competitor activity and relevant industry trends, events and opportunities to appropriate teams
To develop strong relationships with all relevant US brand PR’s

Public Relations Director Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Public Relations Director

List any licenses or certifications required by the position: CAVE, P/SL, CPR

Education for Public Relations Director

Typically a job would require a certain level of education.

Employers hiring for the public relations director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Journalism, Public Relations, Marketing, Business/Administration, Business, Education, English, Management, Leadership

Skills for Public Relations Director

Desired skills for public relations director include:

Well-developed-skills in building and maintaining traditional and digital media relationships
Top-tier business and national consumer media
Digital image procedures for press
Photographic rights issues and processes
Screen and web
Relevant industry events
Your clients’ brands
AP-style journalistic writing and editing practices and strong presentation skills
Allocadia
Analytics

Desired experience for public relations director includes:

Proven experience as a seasoned and versatile executive-facing communicator
Excellent communication skills, including strong editorial (writing, editing, proofing) proficiency
Strategic, innovative thinker with the ability to see emerging trends and the big picture, with equal ability in driving projects from development to completion
Superior project management skills and ability to meet tight deadlines and juggle multiple priorities with flawless execution
Ability to effectively partner with senior management, team members and agency partners, along with the ability to work well with all level of associates, is critical
12+ years of communications experience with dynamic, high-profile companies, media organizations, and/or government agencies

Public Relations Director Examples

1

Public Relations Director Job Description

Job Description Example
Our growing company is looking to fill the role of public relations director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for public relations director
  • Work with the UK PR Manager and VP Sales & Marketing and to devise PR strategy for US markets
  • Proactively build on the favourable reputation of theOutnet.com with target audiences, aligning all communications with corporate brand positioning
  • Suggest ideas/initiatives to drive customer growth and brand awareness in US markets
  • Develop sales/customer recruitment program with relevant counterparts in UK
  • Plan and manage an annual budget and help allocate resources specific to the US
  • Work with UK Sales and Marketing management team to streamline the PR infrastructure in the US
  • Develop global PR roadmap, while executing all PR efforts in the U.S. in partnership with the agency and marketing teams
  • Define seasonal strategies to effectively pitch brand stories and products to media
  • Oversee editorial execution including product previews, pitching, sample trafficking, gifting
  • Provide counsel and leadership to regional teams in Europe, Asia and the Americas
Qualifications for public relations director
  • Creative thinking and idea generation – a key skill for this role
  • Creating positive impact on business through strong relationships, both internal and external
  • Extremely well-organised, methodical and efficient, with initiative and drive
  • Pro-active yet discerning about the validity and value of opportunities we choose to pursue
  • Proven managerial experience within the luxury fashion industry, focused on corporate communications and events
  • Mix of agency and in-house experience preferred
2

Public Relations Director Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of public relations director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for public relations director
  • Identify and develop key partnerships
  • Manage PR agency relationships and scope of work
  • Manage PR budget
  • Gather material and support development of public relations materials – pitch letters, press releases, quotes, fact sheets
  • Develops and implements action plans for large-scale events including publicity plans, detailed event plans, invitations lists, event management, VIP handling
  • Acts as divisional liaison between other WB divisions other Time Warner companies on behalf of the Wizarding World of Harry Potter locations around the world
  • Partner with assigned business units to understand their strategic goals and then lead the creation and execution of strategic public relations plans and initiatives
  • Manage company relationships and drive deliverables with public relations agencies
  • Manage day to day PR efforts and direct public relations strategy and implementation, including agency management, external media interaction, press releases, and product placement decisions
  • Participate in the development of the seasonal marketing strategy
Qualifications for public relations director
  • 10 years experience in Public Relations field
  • Fashion experience required
  • Strong organizational skills, ability to work in a fast paced environment
  • BA/BS degree in Marketing, Communications, PR or equivalent
  • Powerful interpersonal skills
  • Passionate and have an entrepreneurial mindset in building new business
3

Public Relations Director Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of public relations director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for public relations director
  • Manage seasonal preview special events
  • Manage seasonal reports/ranking across all categories
  • Oversee analysis of PR activities, monitor coverage and proactively recommend strategies to target opportunities
  • Strong interdepartmental communications with Design, Marketing, Wholesale, Retail, and eCommerce to support internal initiatives and events through communication and branding
  • Partner with Social Media team to ensure calendar alignment and synergies
  • Team leader responsible for directly managing PR Coordinator and PR Assistant
  • Women’s Collection & Accessories
  • Men’s Purple Label & Accessories
  • Responsible for media relations and contacts across women’s and men’s top tier fashion and lifestyle media
  • Support management of Fashion PR department.Strong interdepartmental communications with Women’s and Men’s Design, Accessories Design, Merch, PRC
Qualifications for public relations director
  • Deliver high quality work in tight deadlines and the ability of handle pressure
  • Strong written and spoken communications in English, Cantonese and Mandarin
  • Deep understanding of story elements required to secure press
  • Generates positive impact on business through strong relationships both internal and external
  • Knowledge of retail/fashion industry
  • Proven capacity for collaborative leadership of staff, vendors and outside advisors, board members
4

Public Relations Director Job Description

Job Description Example
Our innovative and growing company is hiring for a public relations director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for public relations director
  • Align closely with brand counterparts to ensure messaging is on point, sales, research and data executives on press communication, panels and conferences, client communication & strategy and overall industry awareness
  • Reports to the Vice President, Business Communications
  • Provide strategic counsel to executive-level clients
  • Ensure internal and external stakeholders are aligned
  • Help manage, influence and negotiate scope of work with clients
  • Drive the strategic communication planning process
  • Act as an effective advisor to senior clients and develop long term partnerships
  • Stay ahead of the trends in how businesses communicate in multiple commercial environments and advise clients on where they need to focus their resources
  • Demonstrate deep understanding of enterprise businesses, B2B environments, cloud computing and B2B security
  • Define the communications strategy for the business and various media/analyst targets (gaming, tech, business, consumer)
Qualifications for public relations director
  • 2+ years Public Relations experience required in either an agency or corporate environment
  • 5-7 years of solid agency experience Bachelor's degree in public relations, communications or related discipline
  • Must have solid PR experience in the fashion industry
  • Strong written communication, negotiation, and relationship building skills
  • Must be able to work collaboratively with multiple internal and external business partners
  • Previous team leadership and management experience required
5

Public Relations Director Job Description

Job Description Example
Our company is hiring for a public relations director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for public relations director
  • Ensure integration across other disciplines – social, digital marketing, partner marketing
  • Define messaging that helps to shape the company’s reputation within the category
  • Develop and implement a strategic communications plan to advance brand identity
  • Manage key directory listings and submissions, identify appropriate ways to communicate publicity information to media
  • Company Communications - work in partnership with strategic corporate functions (IR, sales legal, HR) and delivery units to create, deliver and manage official company communications (earnings, M&A ), and channels (web, social media )
  • Develop strong relationship with media with tourism industry partners
  • Complete all application files as required (Grand Prix du Tourisme, Fidéides)
  • Is proactive and creative in identifying and developingintegrated PR and Social Media programs which capitalize on unique and newsworthy stories leveraging unexpected opportunities as they arise
  • Engages in media relationsby actively managing professional relationships with local and regional media and influencers that will benefit the hotel and company as a whole
  • Plays a key role in reputation management
Qualifications for public relations director
  • BA or BS degree required, emphasis in Marketing, Communications or Public Relations preferred
  • 10+ years experience with increasing levels of responsibility in public relations field required
  • Prior exposure or previous work experience in public relations, communications and publicity tied to consumer products (entertainment) and themed entertainment (theme parks, touring shows, exhibitions, ) strongly preferred
  • Marketing/public relations training or background required
  • Must be an independent thinker
  • Proven leadership and crisis management skills required

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