Public Relations & Marketing Job Description
Public relations & marketing
provides content and story leads for use on multiple social media platforms, including Facebook, Twitter, Instagram, YouTube, and Pinterest.
Public Relations & Marketing Duties & Responsibilities
To write an effective public relations & marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included public relations & marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Analyses marketing data to evaluate brand performance and gives recommendation
Review brand’s objectives and assimilate relevant New York marketing programs to meet local needs through marketing and promotional calendar
Work with NY Marketing, Global & Regional Marketing Director to garner understanding, support and approval
Plan the Marketing and promotional calendar and determine the different channels of communications newsletter, E-newsletter, SMS, webpage, etc to drive awareness
Plan and execute retail events, promotional sites, conceptualization and set-up
Working with merchandising designers while adhering to counter merchandising guideline, ordering and upkeep of collaterals, store design and promotion set up
Develop marketing strategies and plan from understanding target customers lifestyle, behavior through analyzing purchase history, research or focus group
Assist and support the Sport Marketing & PR efforts
Identifying, securing and leveraging local media partnerships to drive marketing and event inititives
Develop and maintain comprehensive press database
Public Relations & Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Public Relations & Marketing
List any licenses or certifications required by the position: P/SL
Education for Public Relations & Marketing
Typically a job would require a certain level of education.
Employers hiring for the public relations & marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Public Relations, Journalism, Business, Education, Business/Administration, Communication, Advertising, English
Skills for Public Relations & Marketing
Desired skills for public relations & marketing include:
Adobe Creative Suite
Associated Press style
Various social media platforms
Twitter and Snapchat
Spanish would be helpful
HTML and CSS to maintain website content
Instagram and YouTube
PowerPoint
Print and social media
Search engine optimization is an asset
Desired experience for public relations & marketing includes:
Develop client campaigns from conception to completion
Promotional campaign management as required
Ability to write quickly, accurately and intelligently and inspire people
A passion for skiing/snowboarding and intermediate level ski/snowboard ability
Ability to multi-task, prioritize multiple projects and meet deadlines
Social Media management - preferred
Public Relations & Marketing Examples
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Public Relations & Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of public relations & marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for public relations & marketing
- Oversee the development, effective implementation, tracking, evaluation and necessary revision of an integrated communications plan
- Strategize and oversee all PR efforts and proactively build and maintain media relationships
- Develop, execute and oversee effective media strategy and relationships raising public awareness
- Strategize, guide and oversee Online Marketing activities, social media and digital engagement strategic efforts
- Serve as a partner to the leadership of all program services/operations/departments
- Work with Global Communications and Marketing
- Serve as media spokesperson for the organization
- Lead the team that develops communication materials
- Lead the PR and Marketing teams
- Manage and update the company's web site with new content, including, but not limited to writing news stories, posting multimedia and interfacing with departments
Qualifications for public relations & marketing
- Must have some office experience (working with phones, filing, typing and general clerical)
- Must have effective interpersonal skills and the ability to interact with all levels of management
- Must be able to file and organize materials
- Must be able work under strict time constraints and meet deadlines
- Must be able to work screenings, premieres, events and meetings
- Must be tactful in resolving problems
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Public Relations & Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of public relations & marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for public relations & marketing
- Draft corporate press releases
- Create copy for company sales materials
- Develop and execute an ongoing program to secure appropriate artwork and photography of ANC's installations for use in promotional material
- Participate in the company's response to RFPs, including providing appropriate written communications
- Oversee marketing messaging, brand creation, collateral, print, online, social and CRM advertising, photography, video, and content development in accordance with ski area brand guidelines
- Lead year-round messaging calendar, content and execution via social media, CRM, and web with Digital Specialist’s assistance
- Devise and implement campaigns supporting growth and performance of key functions incl
- Own timely and on-budget delivery of marketing and PR year plans
- Oversee planning, production and distribution of publicity materials including monthly highlights, press kits, releases, tune-in and sales reels and affiliate promos
- Plan and forecast marketing and PR budgets
Qualifications for public relations & marketing
- Experience in fashion, footwear and/or action sports required
- Basic computer skills, Microsoft Office programs and Photoshop
- The successful candidate will demonstrate a strong work ethic, exceptional organizational skills to balance projects across multiple departments, and be Internet savvy
- Bachelor’s degree in communications, journalism, marketing, or public relations a plus
- Organization and effective communication is vital
- Ability to work nights and weekends frequently in the winter and occasionally in the summer
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Public Relations & Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for a public relations & marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for public relations & marketing
- Writes and proofreads copy for additional marketing and communications initiatives
- Reviews and analyzes pertinent communications data to help develop communications strategies and key themes and messages
- Researches and monitors industry trends
- Support digital marketing and public relations strategy for the digital business, coordinating efforts across the company to identify synergies and media opportunities
- Work closely with cross-functional company teams to identify marketing and press priorities across editorial, product and partnership initiatives
- Serve as main point of contact for digital brand team to review all press materials and align marketing synergies for all SLS priorities
- Develop multi-platform marketing campaign strategies to support launch of new products, content features and partnership efforts
- Leverage internal and external talent to grow Scripps Lifestyle Studios in front of key industry and trade audiences
- Keep up to date with SNI digital competitive positioning and spearhead communication efforts for both internal and external audiences
- Identify industry recognition programs and nominate relevant content, product or personnel for consideration
Qualifications for public relations & marketing
- Excellent oral and written communication skills are critical
- Junior status or above working toward a degree in Journalism, Communications, Public Relations, English or Business
- College degree or pursuance of college degree preferred, especially in marketing, business, or journalism fields
- Basic computer skills, including competence with Microsoft Office
- Basic understanding of marketing concepts and practices
- Bachelor’s degree with strong emphasis on journalism, public relations or related field preferred
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Public Relations & Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a public relations & marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for public relations & marketing
- Initiates print production orders for NCH in-store marketing elements
- Partners with digital marketing team to create patient biographies for NCH digital co-branded landing page
- Partners with social media team to create a fully integrated media plan for NCH on Facebook, Twitter, & Instagram
- Proofs all NCH marketing campaign collateral & assets
- Develops communications for internal and external partners regarding the NCH campaign as needed
- Coordinates products and gift cards for PR opportunities to support key seasons/businesses
- Creates and maintains a monthly PR calendar to help support internal planning
- Assists marketing strategy team as needed
- Write press releases, articles, blogs, speaker proposals, website content, brochures and other marketing/PR-related materials
- Monitor all forms of media – online, social, and print
Qualifications for public relations & marketing
- Extensive knowledge of Associate Press style
- Basic design skills preferred
- You must be headed into your senior year of college or a recent college graduate
- Support relationships with PR vendors and other resources
- Schedule and coordinate speaking engagements, media/analyst briefings, media trainings, and other events
- Support the development and maintenance of project tracking reports and success metrics
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Public Relations & Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of public relations & marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for public relations & marketing
- Collaborate and partner closely with cross-functional partners to implement a range of strategies and creative solutions to reach key target audiences, including customers and influencers, media and members of the communities we serve
- Drive and/or collaborate with appropriate external partners on external marketing, communication, and community activities to build a brand through advertising, conferences, events, outreach
- Direct and execute integrated communications campaigns that leverage tradeshows/events, public relations, social media, org comms, and marcom with help from the broader comms team
- Develop, recommend and maintain editorial policy and branding guidelines
- Work with digital and social media team, graphics and ad agency to ensure brand guidelines are met and executed on marketing materials
- Direct public relations strategy for the company, manage PR messaging and prepare spokespeople for press interviews
- Collaborate with Org Comms Director to anticipate and manage internal and external crisis communications
- Develop metrics and processes that help us measure communications impact and reinforce our culture of achievement and accountability
- Focus on internal/employee communications
- Editor of employee newsletter
Qualifications for public relations & marketing
- Currently pursuing a degree in marketing, public relations, journalism, communications, business, or related fields
- Strong understanding of marketing and public relations
- Familiar with Associated Press (AP) writing style
- Background in search engine optimization
- Experience developing promotional or thought leadership videos
- Minimum of 2 years in a marketing role, hospitality experience an asset