Director, Media Relations Job Description

Director, Media Relations Job Description

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Director, media relations provides strategic media counsel to and secure market commentary opportunities in top-tier media for investment team leaders.

Director, Media Relations Duties & Responsibilities

To write an effective director, media relations job description, begin by listing detailed duties, responsibilities and expectations. We have included director, media relations job description templates that you can modify and use.

Sample responsibilities for this position include:

Track published industry rankings and awards
Providing strategic counsel and advice to internal clients, including senior and line management, on positioning and tactics regarding media activities
Work closely with the larger communications team and key stakeholders within the Institutional retirement business
Proactively manage the Public Relations Team comprised of one staff person and several public relations consultants
Identify and assess relevant media issues, news and events by proactively monitoring industry and market-related news and events calendars
Proactively facilitate all media interviews
Approve and arrange all NJPAC photo and video shoots
Help to create, build and execute press programs in support of real estate investment strategies and products, relevant marketing campaigns and thought leadership
Work closely with the larger communications team and key stakeholders within the global real estate business
Lead media relations activities, including fielding incoming press calls, providing media with requested information and proactively pitching story ideas to appropriate media contacts

Director, Media Relations Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Director, Media Relations

Typically a job would require a certain level of education.

Employers hiring for the director, media relations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Journalism, Public Relations, Education, English, Marketing, Communication, Management, Business, Graduate

Skills for Director, Media Relations

Desired skills for director, media relations include:

Well-developed-skills in building and maintaining traditional and digital media relationships
Top-tier business and national consumer media
Business media
Especially in the region
Life sciences industry
AP Style
And/
Experience in global media and communications
Health care issues
Health information technology

Desired experience for director, media relations includes:

Strong knowledge of fast-changing media landscape
Strong collaboration skills and ability to coordinate needs of multiple stakeholders in developing communications strategies
7-10 years of PR, event and media relations experience
Proven track record securing fashion/celebrity/event press across fashion, entertainment, lifestyle and trade publications
Experience securing event press and coverage for corporate philanthropy
Established network of media and industry relationships

Director, Media Relations Examples

1

Director, Media Relations Job Description

Job Description Example
Our company is searching for experienced candidates for the position of director, media relations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, media relations
  • Work closely with filmmaking teams and subjects
  • Create and execute campaigns for top tier film festivals including, Sundance Film Festival, New York Film Festival, DOCNYC, Toronto International Film Festival and other regional festivals
  • Provide a “finger on the pulse” of relevant issues and trends that could affect the company’s reputation in education
  • Create and maintain relationships with key business and trade media that can lead to increased visibility for the sector and key campaigns in market
  • Deliver communications consulting to key executives
  • Design and develop standards for communications success and measurement
  • Ensure tight messaging alignment between the businesses and the communications team
  • Manage a staff of four to drive communications programs, events, electronic and in-person communications venues, supervising the team in writing, editing, implementing and disseminating communications
  • Coordinate and align company, customer, product and sales communication efforts when strategically important to do so
  • Lead and manage crisis communications
Qualifications for director, media relations
  • Ideally experience of working in-house or experience of consultancies and how to manage them
  • 8+ years in communications, including serving in media relations function for global corporation
  • Minimum 12-15 years experience – with a preference for a blend of agency, in-house and media expertise
  • Must have established media relations contacts and track record of executing strategic, impactful media relations programs
  • Must have a track record of employing creative public relations and marketing/brand activities to achieve business and reputational goals
  • Experience developing global corporate communications plans, programs and policies
2

Director, Media Relations Job Description

Job Description Example
Our growing company is looking for a director, media relations. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, media relations
  • Provide support on Financial, Government and Regulatory support (when warranted)
  • Lead the creation and implementation of a proactive public relations, thought leadership program leveraging content and insights from the company's economic team
  • Support issues and crisis communications as needed
  • Support and work in collaboration with product, technology and innovation PR teams
  • Develop media coverage and measurement reports
  • Provide coaching and prepare executives for all media interactions
  • Serve as chief client liaison and account lead on 2-4 major accounts
  • Interact with all levels of client contacts, including C-suite executives
  • Manage junior staff on project deliverables and inspire teams to achieve outstanding results for clients
  • Write press releases and statements on campus issues
Qualifications for director, media relations
  • Minimum of 7+ years of experience working in publicity or corporate communications in television or film
  • Must have effective communication, interpersonal, collaboration, and organizational skills
  • Must have experience working with senior level executives and support level staff
  • Must be flexible with the ability to manage multiple tasks in a fast-paced environment
  • Good judgment and the ability to make decisions under tight deadlines
  • 15-20 years public relations experience (both agency and client is strongly preferred) preferably in education or related field but not mandatory
3

Director, Media Relations Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of director, media relations. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, media relations
  • Serves as a senior media relations officer, and advises on targeting stories in support of strategic initiatives to appropriate media
  • Assists administrators and faculty in developing and maintaining positive relationships with local, regional and national media
  • Prepares briefings for media interviews for senior university leaders
  • Manages and coordinates high profile interviews, as assigned
  • Assists the senior director in creating strategies and business services plans
  • Plays leading role in digital media relations strategy and execution
  • Develops strategy and rollout plans for university initiatives
  • Develops response and strategy for communications around sensitive or complex issues
  • Works closely and in conjunction with university leaders to lead the creation, communication and dissemination of university goals and vision throughout the organization
  • Works closely with the senior director to develop short-and-long-range operating goals
Qualifications for director, media relations
  • Ability to work with executive and senior management
  • Development and maintenance of internal operational procedures and processes that support locally-relevant communications programs within a global company and sector
  • A minimum of 6 years prior experience in marketing, preferably in a health care setting
  • Strong relationships with leading business, technology, financial services, consumer media preferred
  • Experience working with national morning broadcast and financial news networks preferred
  • 8+ of experience in the public relations or communications-related field, at least 5 years within cloud technology PR
4

Director, Media Relations Job Description

Job Description Example
Our company is growing rapidly and is hiring for a director, media relations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, media relations
  • Develops strategy and oversees execution of publicity and marketing
  • Includes coordination of publicity efforts, creation/design of printed material and advertisements, media purchase/placement, and event promotions
  • Develops and recommends audience development strategies, coordinating with development and education/outreach
  • Ensures development and maintenance of positive press relations, including coordination of news released and press questions/conferences
  • Oversees and participates in the hiring, training and evaluation of department staff
  • Assists to resolve problems and issues affecting the department and directs measures to improve the effectiveness and efficiency of the department
  • Directs and oversees the development and evaluation of department programs
  • Manages the design, development and coordination of projects
  • Lead the relationship with the business as an internal client
  • Oversee strategic external communications planning and earned media campaign management
Qualifications for director, media relations
  • Lead the development and implementation of communications messages in response to issues or crisis management to enhance and protect relationships with stakeholders, customers and the general public
  • Seek out and obtain knowledge of specific focus areas of the business in order to make messaging recommendations
  • Partner cross functionally to build communication strategies that enhance brand reputation and reinforce service leadership, change management and other key initiatives across critical internal and external stakeholders
  • Support senior management in navigating crises from a communications perspective
  • An inspirational leader
  • Idea driven
5

Director, Media Relations Job Description

Job Description Example
Our growing company is looking to fill the role of director, media relations. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, media relations
  • Use business and product fluency to uncover differentiated media angles of interest for pitches to media
  • Advise the businesses on messaging, shareable content assets
  • Translate content outputs and plans to incorporate internal communications strategies, where appropriate
  • Enable and encourage cross-pollination of best communications practices with colleagues
  • Build relationships with external influencers both directly and indirectly
  • Primary sport contact for men’s basketball, softball and cross country
  • Secondary contact with football and oversees volleyball intern
  • Assists with the overall operation of the athletic media relations office, and undertakes duties assigned by the Senior Associate Athletics Director for Communications
  • Designs social network graphics
  • Assists with the maintenance and updating of the official TU athletics web site and social networking sites
Qualifications for director, media relations
  • Proficient in print and electronic media news gathering techniques, story development
  • Familiarity with health care industry and issues in California
  • Established relationships with California news media
  • Ability to create radio and TV PSAs.Able to lift at least 20 lbs
  • Experience writing skills in both news and feature format
  • Demonstrated knowledge of digital communications systems and multimedia story telling

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