Director Media Job Description
Director media
provides subject matter expertise in the following areas; Next Generation Dynamic IP Video Packaging, Linear Video Workflow, DRM, HD/UHD/4K Video, Advanced Audio and Video Encoding.
Director Media Duties & Responsibilities
To write an effective director media job description, begin by listing detailed duties, responsibilities and expectations. We have included director media job description templates that you can modify and use.
Sample responsibilities for this position include:
Run analyses on media data to identify actionable media investment decisions, including inefficient spend, comparative analyses for agency cost, media principles and guidelines
Serve as an internal leader, interfacing with senior media teams and clients to provide insights on programmatic media tactics, and marketing opportunities
Manages Senior Manager, Junior Media Buyer, and Media Coordinator including delegation of tasks related to cable buying, radio buying and other digital audio platforms and oversees day-to-day duties as they relate to these mediums
Supervise the management of large-scale media investments across all paid media channels
Oversee media planning and buying processes, agency and internal analytics support
Oversee the flow of client media-related issues
With direction from the VP National Media, oversee strategic planning, budgets, implementation and post-performance for all cable bought to support FBC primetime shows
Assist Vice President in the creation and maintenance of media and producer decks
Represent the media team on designated launch teams and update all documents pertaining to the assigned shows
Maintain positive relationships with sales reps from different media companies
Director Media Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director Media
List any licenses or certifications required by the position: CTS, PMP, ICIA, CS, OTT, CSM, IAB, MCSE, CCNA, ABM
Education for Director Media
Typically a job would require a certain level of education.
Employers hiring for the director media job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Advertising, Business, Education, Journalism, MBA, Business/Administration, Public Relations, Communication
Skills for Director Media
Desired skills for director media include:
Ad serving
Content delivery
Encoding
Online video platform services
Publishing
Salesforce.com
Subscriber management and client side applications
Qualitative measurement approaches – online and offline – and how/when to apply them so that we deliver measurable successes
Analytics
Media
Desired experience for director media includes:
Must be able to resolve problems in a professional manner
Comfort working in a fluid and fast-paced environment, understanding of when to operate with urgency and/ or escalate matters
Experience within the luxury and/or fashion sector is a plus
Requires outstanding understanding of the network computer systems used to access research, programming and scheduling information
Manage agency teams responsible for planning, buying and optimization for digital, social, mobile, traditional and experiential media
Help further establish best practices focusing on marketing strategies in paid and organic media distribution initiatives
Director Media Examples
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Director Media Job Description
Job Description Example
Our innovative and growing company is hiring for a director media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director media
- Extensive knowledge of US Hispanic media including but not limited to traditional media (TV, Radio, OOH) digital and emerging paid media (Google, FB, Snapchat, Twitter, Programmatic…)
- Support new business efforts by providing media strategy, media approach, media plan, write-ups, costs and assumptions, as needed
- Establishing and maintaining excellent relationships with major stakeholders in the media (broadcasters, media-agencies, CIM, …)
- Bringing innovative leadership to the media market with regards to digital measurement, cross-media research, passive measurement, total video measurement, …
- Manage the in-house media planners/ buyer team
- Educate on media issues and trends on an ongoing basis
- Build media strategy and campaign goals unique to each game launch
- Responsible for upfront negotiations and all media partnerships
- Frequent reporting on media performance
- Create global norms and learnings derived from the implementation of those research protocols across the globe, understanding what drives effectiveness of the creative and the different media platforms
Qualifications for director media
- Understand client and agency objectives in response to RFP, but as well how those live within the Onion Inc portfolio
- Readily answer questions about inventory, ad products, creative specifications, optimization tactics
- Interpret Onion Labs ideas & tie back to proposal concepts to determine best options for content distribution strategy and buys
- Manage a team to negotiate with vendors when buying for publishing goals
- Experience and comfort functioning as a corporate spokesperson on both proactive topics issues management
- Complete knowledge of all aspects of Digital Media, Search, SEO, SMM, Mobile
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Director Media Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of director media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director media
- Managing large-scale media investments across all media channels with high level of expertise
- Work collaboratively with analytics to break down media results, turn data into insights and merchandise the learnings across brands and departments
- An understanding of the Media/Publishing industry and the changes impacting our business (digital disruption, competition)
- Contributes content (digital strategy and tactics) to the international media strategy documents
- Regularly communicates with key digital media owners – keeping abreast of new developments and shares updates with the field, including monthly updates from Google/YouTube on spending trends, new products, and performance related information
- Attends weekly research/media meetings to understand the competitive landscape better
- Attends European and Australian territory calls – joins the regularly scheduled media calls o hear commentary on and details from the local plans
- Develop and continuously refine the media strategy for Showtime-over-the-internet to achieve customer acquisition and retention goals
- Partner with the VP, Marketing Intelligence Analytics to develop a performance infrastructure for evaluating and optimizing advertising efforts for this critical revenue stream
- Strong relationships with both digital media agencies and internal marketing teams that place a premium on digital storytelling (LA focus preferred)
Qualifications for director media
- 6+ years of media planning or equivalent business experience
- Understanding of the principles of marketing and advertising, media concepts and terms, creative and budget requirements
- A minimum of eight (8) years of prior experience in the development and implementation of media planning and buying strategies within the advertising industry
- Must be a team player, and able to prioritize, work efficiently, and handle multiple tasks simultaneously
- Able to work under pressure and immediate deadlines, highly adaptable, able to read situation by situation, always striving to add relevant value
- Use reporting tools to determine improvements and innovations and to support project requests from partner teams
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Director Media Job Description
Job Description Example
Our company is growing rapidly and is hiring for a director media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director media
- Directs and consults with staff and students to ensure that media policies are consistent and high standards of journalism, advertising and media production are maintained
- Ensure the media department is providing ongoing education on industry trends, tools, and case study
- Manage custom research as needed to uncover consumer desires, target behaviors and unique media opportunities
- Negotiate all media including upfront commitments, agency contracts, and partnership terms
- Effective communication skills, gravitas and intellectual dexterity to work effectively within a business that is undergoing change in response to the continuing digital disruption across the media industry
- Oversee budget allocation process for all media based on client initiatives and direction
- Directs the creative work of the interactive media team to maintain the company’s high standards of excellence, timeliness, and profitability
- Serves as liaison with university administration, student media advisory committees, student groups and faculty and staff
- Knowledge of evidence based factors impacting student success from a Student Media perspective
- Analyzes trends within student media, maintaining expert awareness of program information and change needs
Qualifications for director media
- Minimum 7 years of previous entertainment industry experience required
- Must be able to coach and lead a team and its members effectively
- Must be able to convey strategic vision so that team members understand their individual contribution
- HTML and CSS proficiency required
- Digital expertise and understanding branding to performance-based activations and implications is most critical
- Drives thought leadership, POVs and crafts presentation that ignite and innovate the business
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Director Media Job Description
Job Description Example
Our innovative and growing company is looking for a director media. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director media
- Ability to establish and maintain effective relationships within those outside the immediate team
- Manages the department establishes the overall creative strategy and ensures alignment with the sector-level communications strategy business priorities
- Provides strategic guidance to team based on goals, objectives and company policy
- Develops creative programs that meet the company business objectives and advance brand strategy
- Builds relationships with internal clientele across sector to achieve business success
- Establishes a collaborative and engaging work environment for the interactive team across all geographic locations
- Consults with regional function leads and other partners to ensure clear roles, responsibilities and clearly defined work
- Plans and establishes budget, work goals, measurements, and training requirements necessary to provide both profitable and quality service to clients
- Provides detailed information and cost estimates to ensure accurate data on which to plan and develops functional objectives and budgets leading to stable and profitable accounts
- Oversees creative consultations with account teams to deliver appropriate creative strategies, schedules, budgets, production support, necessary reviews, and client presentations
Qualifications for director media
- Persuasive storyteller and presentation abilities
- Master degree with a strong technical affinity
- Background in dealing with big volumes of data is an asset
- Commercial flair
- Ability to deliver sound strategy that aligns directly to client business goals
- Be the face of the agency and escalation point for clients
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Director Media Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of director media. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director media
- Consult with Marketing, Sales, and Editorial Teams on ongoing market needs, issues, and trends regarding media
- Responsible for fostering relationships with Media clients
- Provides input on media plans during development and before they are final/sent to client, but empowers team to do the heavy lifting, analysis and deck formation
- Responsible for ensuring media checks/balances are properly functioning and instituted on accounts
- Is a key contributor to multi-discipline meetings, lending media expertise and contributing to overall discussion
- Build out a robust and high quality finishing system, including purchase and installation of hardware and software
- Work in lockstep with EPs to design process and workflow, tailored solutions on a project basis where necessary
- Continue to shape technical workflow and design strategies for IGPL going forward
- Build an efficient and robust post ecosystem or tool to adapt current existing content to a format appropriate for entryway screens
- Incubate and advise on new and emerging VR production strategies
Qualifications for director media
- Bachelor’s degree in marketing, media, or communications
- Experience with all major social media channels, especially from a paid perspective
- Believer in the importance of the role of data & analytics in decision making
- Influential participant within media industry
- Creativity to balance strategic plans with tactical realities
- Ability to identify and negotiate partnerships across traditional and digital channels