Media Analyst Job Description
Media analyst
provides cross-platform support to Media Manager and Supervisory teams, working in DSPs, social platforms, and with 3rd party media vendors leveraging audience targeting.
Media Analyst Duties & Responsibilities
To write an effective media analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included media analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Assists account manager in identification, definition, prioritization, and analysis of client needs
Conducts analysis and develops recommendations to address client strategic needs
Coordinates project plan execution with other team members
Prepares reports synthesizing analysis and summarizing recommendations for client
Maintains client contact and presents in internal and client status meetings and readouts
Drive integration the proper functionality for running, tracking and messaging re-engagement campaigns with tech and development teams
Work with Analytics and Product Management to define target segments and consumer flow
Manage creative messaging and timelines
Run re-engagement spends with third party networks and platforms
Project manage timelines and deliverables across teams to ensure proper campaign execution
Media Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Media Analyst
List any licenses or certifications required by the position: CTS, CAMS, GTM, PMP, DFE, ISTQB, IAT, WLAN, GIAC, SANS
Education for Media Analyst
Typically a job would require a certain level of education.
Employers hiring for the media analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Statistics, Economics, Finance, Advertising, Mathematics, Education, Public Health
Skills for Media Analyst
Desired skills for media analyst include:
Visual techniques for data analysis and presentation
Current issues within the online media industry
Data collection
Statistical software packages
Web measurement technologies:
Traditional media and understands how and why they are utilized in developing strategic campaigns
Targeting and privacy are a good to have
Ad serving
Syndicated media research & systems
DSPs
Desired experience for media analyst includes:
Help define the right processes and toolset to run re-engagement campaigns at scale
Analyze market information, primary and secondary research, competitive media data and core product data (online usage, print readership, ) to support the creation of product positioning statements, sales solutions and proposals
Exposure to mobile, social, tablet measurement approaches understanding of role of attribution and paths to conversions
You must have 1-2 years relevant (Media Agency or Publisher) experience to be considered
Please attach a copy of your resume in Word or PDF format to be considered for this position
Work directly with appropriate business Teams to understand project concept, objectives and approach
Media Analyst Examples
1
Media Analyst Job Description
Job Description Example
Our company is looking for a media analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media analyst
- Meets with appropriate personnel for periodic reviews of prototypes and final products
- Coordinates interaction and communication among teams
- Works with appropriate personnel to allocate personnel time to project tasks and to track progress of their work
- Assesses and prepares to address the operational impacts, workflow, training, issues of a project
- Handle ad hoc projects involving budgeting / forecasting for the department preparation of PowerPoint presentations for management, clients, regional offices and conferences
- Responsible for all aspects of digital campaign analytics including evaluation of marketing program effectiveness and clear communication of results/insights to paid media and resort marketing teams across the organization and external media agencies
- Develop actionable paid media recommendations and strategies supported by analytics
- Create data / audience sets and profiles that feed into larger programmatic buying solutions
- Address challenges that reduce our ability to deliver outcomes that exceed campaign expectations
- Support complex ad-hoc post analysis of offers as required by leadership and the support team
Qualifications for media analyst
- Experience with BI (Microstrategy, Tableau, R, ) and statistical software (SPSS, SAS, R) and Hadoop a plus
- Exposure to C++, Java, HTML 5, HiveQL knowledge is valued but not necessary
- Mobile and / or gaming experience preferred
- 2+ years of Investment Banking / Corporate Finance / Management Consulting preferably in the entertainment/media space
- Highly proficient in word, excel, powerpoint (and/or Mac equivalent software)
- Analyze and organize the data available to the business
2
Media Analyst Job Description
Job Description Example
Our company is growing rapidly and is looking for a media analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media analyst
- Communicate, either verbally or in writing, our TV and Radio Brands’ performance
- Contribute to the development of programming strategies for clients
- Identify and anticipate managers’ needs for research and information on the radiobroadcasting market
- Design, conduct and manage quantitative and qualitative studies
- Maximize the use of available databases
- Keep track of media trends
- Become expert on all MediaMath systems and processes, reporting and analytics (e.g., data architecture, attribution, T1 interface, reporting & dashboards, APIs, ETL/integration points, real-time/asynchronous methods for exchanging data)
- Experience in analytics and reporting in Business context (e.g., marketing analysis, media measurement, strategic planning)
- The ability to analyse data, present reports and create marketing dashboards
- Sound knowledge of online media, technology and research is a big plus
Qualifications for media analyst
- Extensive experience with analytic tools/software such as SAS, SPSS, MS Access, Cognos, Tableau, Adobe
- Knowledge of DSP (Demand Side Platform) and DMP (Data Management Platform) to extract campaign analytics data
- CRM and/or Paid Media experience preferred
- Ability to work proactively in a fast paced, dynamic environment and ever evolving environment where ad technologies and methodologies change often and rapidly
- Ability to work well within an environment involving high quantity of product, established (and frequently tight) timelines, and interaction across a variety of departments
- Minimum 2 years prior experience in TV/film production or operations-related functions including program delivery, formatting, scheduling, standards and post-production
3
Media Analyst Job Description
Job Description Example
Our growing company is hiring for a media analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media analyst
- Strong understanding of DSP systems
- Work with management to streamline current reporting processes and identify opportunities for efficiency
- Contribute to process improvement initiatives and support implementation of new financial and business operational systems
- Assist in preparation of budgets and forecasts for business unit revenue and expenses
- Support the consolidation of the monthly P&L, forecasts, budgets, five year plans and any ad hoc reporting requests
- Ensure standards are applied consistently among the various media businesses and analyze consolidated data to identify and understand significant deviations from budget or forecast
- Coordinate with team members to implement and execute internal media allocations
- Support consolidated headcount and compensation reporting and forecasting
- Support corporate FP&A reporting requirements and ensure corporate allocations are properly reflected in the P&L
- Coordinate required master data additions or changes
Qualifications for media analyst
- Be a confident communicator with a flexible approach and have a proven track record working in a demanding environment managing multiple steams of work
- Experience working with a variety of tools is desirable
- Over 5 years experience in a BA position working across various industries
- Extensive experience with requirements gathering, process analysis, testing, training and end to end delivery is required
- Provides end-user maintenance support related to version asset metadata creation into media systems
- Responsible for media import, export, transfer and deletion of files
4
Media Analyst Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of media analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media analyst
- Daily subscription of system error reports
- Periodic update of Media Status Report into BOX and Workfront systems
- Analyze new software that could be added to VOD production lab environment to help improve workflows
- Main point of contact with external vendors regarding VOD lab hardware and software troubleshooting and enhancements
- Media Systems include but not limited to Production Digital Asset Management (pDAM), Invenio, APT Isilon, Aspera Connect, PIX, iWeb
- VOD Lab programs include but not limited to Vantage, Baton, Argonovis, Isilon, MacCaptions, Sequence
- Works with syndicated and internal research resources (Nielsen, Scarborough, comScore, Experian, Polk, Kantar) in order to profile consumers, analyze market trends, and create simplified, story-based presentations in support of sales efforts
- Gathers and interprets research on marketplace and media trends
- Partners with sales management and department leaders in order to develop and execute sales strategies, and support company initiatives
- Understands the basics of media research
Qualifications for media analyst
- Working knowledge of databases is essential
- Working Knowledge of advanced platform delivery requirements, including VOD, DAI and TVE is essential
- Prior experience with various file types and specifications for digital file content delivery a plus
- 2 years previous Media or Digital Operations experience within a television network
- Communicate to customer information regarding system outages updates on their requests
- Knowledge of Media Industry systems such as Media Ocean’s Reppak, Agency OX or DS, Wide Orbit, Harris’ OSI, Imagine or Medialine, Strata
5
Media Analyst Job Description
Job Description Example
Our company is looking for a media analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media analyst
- Reviews cable and Hispanic buys and provides feedback to media managers, stays up to date on programs and specials
- Own analysis and reporting on editorial coverage and media events
- Work with editorial leads to successfully scope, set-up, execute and track campaign data and performance measures
- Utilize internal tools to write queries and partner with data engineers to synthesize raw data and help develop clear and concise insights quickly, in an focused and digestible manner
- Design and execute efforts to help the editorial team improve key metrics such as repeat visitation, content recirculation, and social traffic referrals
- Station specialist for assigned markets (SF, Sacramento, Seattle)
- Weekly & Sweep & Program Tracking Reports
- Process & analyze competitive trend reports during/after each sweep
- Complete requests for customized presentations
- Create PowerPoint Slides illustrating the success of our stations
Qualifications for media analyst
- A team player and an effective communicator
- A Bachelors Degree with 2-4 years experience in Digital Advertising, whether at a Media Agency, Ad Tech company or Publisher
- Media Analytics/BI team experience preferred
- Basic SQL experience preferred
- Comfortable working with large, unstructured data sets and creating data visualizations
- Knowledge of the mobile advertising ecosystem/technologies preferred