Media Director Job Description

Media Director Job Description

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Media director provides leadership across digital media tools – DMP, Programmatic Platforms, Ad-Serving Platforms.

Media Director Duties & Responsibilities

To write an effective media director job description, begin by listing detailed duties, responsibilities and expectations. We have included media director job description templates that you can modify and use.

Sample responsibilities for this position include:

Supervise performance media lead and in-house Social & Search Media practice
Manage agency teams responsible for planning, buying and optimization for digital, mobile, traditional and experiential media
Obtain major national TV and print exposure with outlets viewed and read by country music core consumers (primary focus), but also generate interest through other media outlets
In partnership with marketing staff, contribute to artist, album, and singles media-specific strategies and marketing plans that result in airplay and sales
Play a vital role in event and awards show facilitation
Guide the media department in the development and execution of innovative media strategies and programs
Monitor trends in the digital marketing and advertising industry and collaborates with the VP of Media to ensure the Media Department (and our agency) is prepared for potential changes within the sector and positioned for success as an industry leader
Prepare buying section in proposal decks in response to RFP’s
Work with accounts to manage buying portions of all Insertion Orders
Respond and consult on all special requests

Media Director Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Media Director

List any licenses or certifications required by the position: CTS, PMP, ICIA, CS, OTT, CSM, IAB, MCSE, CCNA, ABM

Education for Media Director

Typically a job would require a certain level of education.

Employers hiring for the media director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Advertising, Business, Education, Journalism, MBA, Business/Administration, Public Relations, Communication

Skills for Media Director

Desired skills for media director include:

Statistical methods and testing methodology
Ad serving platforms and online analytic solutions
Mobile
Search
Video
Ad serving technologies
Media tools
SEO
SMM
Agency billing process

Desired experience for media director includes:

Experience with BI/Data Visualization tools
Passion for staying current in digital space, with an in depth knowledge of current emerging technologies in both the online and VOD spaces
Serve as crucial liaison with Co-Marketing partners to kick-start planning process and mutually beneficial planning approach
Manage the development of key consumer insights gleamed from primary and secondary research sources
Collaborates with internal Product/IT and external agency functions on the development and implementation of advertising tracking tools
Work with social team to further our own original content as well - quality, visible traffic growth

Media Director Examples

1

Media Director Job Description

Job Description Example
Our innovative and growing company is looking for a media director. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media director
  • Define and activate best practices and procedures related to trading/activation
  • Able to establish and maintain effective relationships interdepartmentally those outside the immediate team
  • Manages large scale ROI models and financial forecasts ($20 million plus)
  • Analyzes and use ratings and CPM metrics to estimate business growth
  • Evaluates competitor's programs using ratings and CPM information
  • Oversees FBC’s upfront negotiations and plans for cable, radio and digital radio
  • Oversees local cable advertising agency on all local cable buys, including tracking spending across different MSO platforms
  • Oversees Billing Supervisor in regards to all billing, invoices and discrepancies
  • Requests all assets that pertain to digital radio, radio, and cable from the design team and on-air producers
  • Work with affiliate marketing in order to manage co-op placements and national radio promotions
Qualifications for media director
  • Work with a team to analyze outcome of campaign through results reporting and light analysis
  • Ability to take initiative to make recommendations for adjustments to schedules in progress if applicable
  • Create a new standard in establishing effective media plans that provide not only programatic solutions, but creative distribution options incorporating our properties
  • Ability to articulate how certain spaces in media best suite client objectives and messaging campaigns according to digital trends, audience behaviors and traffic figures
  • Possesses the creativity to balance strategic plans with tactical realities
  • Ability to manage challenging situations effectively
2

Media Director Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of media director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media director
  • Work on post campaign performance documents including post performance decks, conversion analysis and delivery reports
  • Relay direction to traffic coordinator on network restrictions
  • Negotiate the annual contracts for Nielsen Data, Shipping and Dubbing, and Strata Buying System
  • Evaluate first to market opportunities and upcoming new cable shows as they pertain to different FOX launches
  • Manages overall marketing budgets and approves territory plans, including creating greenlight estimates, reviewing territory ad pub submissions, and coordinatng with Distribution colleagues to ensure a profitable ad pub/revenue ratio by territory
  • Interacts weekly with central digital support teams at OMD and Group M
  • Responsible for local plan reviews as needed
  • Liaises with staff from Marketing Finance and Distribution on topics of budget levels and profitability to support SVP and Marketing Senior Executives
  • Liaises with regional team in London regarding digital needs for European local plans and regional media plans
  • Regularly meets with Japanese team to review digital plans and provide support from Burbank as required
Qualifications for media director
  • Exceptional numerical and statistical ability, with significant experience using advanced statistical and econometric modeling techniques, such as Bayesian and machine learning techniques and database software packages, such as SAS, R, Matlab, eViews, Tableau
  • Excellent diagnostic skills to analyze and identify discrepancies within sophisticated models and effectively troubleshoot
  • Experience leading or working with data analysts and media strategy team
  • 4 to 7 years of media planning/buying experience, preferably at a media / digital agency, with working knowledge of traditional and new media platforms
  • Beauty products experience preferred
  • Reviews media plans from China
3

Media Director Job Description

Job Description Example
Our company is searching for experienced candidates for the position of media director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media director
  • Develops and oversees new revenue initiatives, including media services (photography and video production)
  • Attends Burbank-based brainstorming sessions to share ideas and listen to group discussion
  • Reviews social listening reports and recommends findings to be shared with the local teams or applied to the overall strategy
  • Write and issue RFPs to select media partners, evaluating proposals and negotiating with vendors for maximum efficiency
  • Write plan decks, including strategy and rationale, and present to clients
  • Lead plan implementation, including gaining client authorization,contracting with media partners, developing deliverables chart (assets, due dates, specs) to guide creative and other internal teams through plan execution
  • Work in tandem with internal trafficker and external vendors to track campaigns and optimize as needed
  • Develop monthly performance reports to present to clients
  • Serve as primary point of contact for client requests
  • Assist in management of billing and invoicing processes
Qualifications for media director
  • Must be able to think strategically and translate strategy into tactical operations
  • Strong communication and collaboration skills, the ability to use data to craft a story
  • Minimum 10 years experience in media and/or combined media and marketing
  • Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
  • Minimum 10 years of TV/Entertainment marketing and/or media planning experience
  • Knowledge of US Hispanic market – including local markets nuances
4

Media Director Job Description

Job Description Example
Our company is searching for experienced candidates for the position of media director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media director
  • Striving for operational excellence, while taking care of the management and improvement of efficiency processes
  • Working in partnership with clients and their teams to identify client issues, expectations and requirements and balance them against budget, time and delivery constraints
  • Facilitate the growth of team members with special projects as needed or requested
  • Champion new, bold and game-changing ideas that create real business change
  • Lead Sales efforts
  • Data Storytelling
  • Evidence of being able to initiate and implement changes required on a global basis through rigorous test and roll out plans
  • The ability to describe and explain advanced statistical models and techniques to a lay-audience
  • Professional curiosity
  • Analytical rigour, integrity to drive the right decisions
Qualifications for media director
  • Thorough knowledge of the media landscape in Belgium is a strong asset
  • You are a compelling communicator with both tech & non-tech audiences, who inspires and motivates people
  • Digital omnivore, embracing new media wholeheartedly
  • Ability to deal with clients at the very highest level
  • Fluent orally and in written in Dutch, English and French​
  • 10-15+ years of media planning experience with high level clients (with this seniority, knowledge of offline media is expected)
5

Media Director Job Description

Job Description Example
Our innovative and growing company is hiring for a media director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media director
  • Must know the purpose of all media tools and when to use them to direct junior staff to actually use them
  • Directs staff and oversees execution of all creative efforts to ensure that they are aligned with strategy, within budget, and on schedule
  • Responsible for full life cycle talent management process for team
  • Facilitates and promotes corporate initiatives and values throughout the function
  • Oversees the daily operations of the department
  • Oversees budget and payroll for the department, and is responsible for all its fiscal affairs
  • Develops and maintains short- and long-term departmental goals
  • Develops training and development opportunities for staff and students and implements program assessment activities
  • Oversees purchase of new equipment and ensures preventative maintenance on same
  • Serves on a variety of university-wide committees as assigned
Qualifications for media director
  • Demonstrated ability to develop and integrate intellectual capital, POV, and recommendations that capitalize on media trends to fulfill company vision and strategy
  • TV planning experience a must
  • International planning and execution a significant plus
  • Boldness to thrive in an entrepreneurial environment, balancing independent thought with collaboration
  • Digital expertise is most critical, however this person will need to demonstrate understand across all media forms (including SEM, Social, Print, OOH, TV) and how to synthesize into cohesive plans
  • Experience directing a high profile account

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