Senior Manager, Media Job Description

Senior Manager, Media Job Description

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Senior manager, media provides input into the marketing mix strategy, demonstrating strong knowledge across both traditional media and digital channels.

Senior Manager, Media Duties & Responsibilities

To write an effective senior manager, media job description, begin by listing detailed duties, responsibilities and expectations. We have included senior manager, media job description templates that you can modify and use.

Sample responsibilities for this position include:

Answer all ad hoc requests/analysis from global Marketing
Determine KBIs based on aligned European KBI framework and their benchmarks in conjunction with the agency and the markets
Contribute to the WEBU Business unit productivity effort & plan budgets accurately
Develop media strategies that align to brand strategic objectives
Lead and manage media buying and planning process across therapeutic area, across multiple target audience and media channels (TV, print, journal, digital media and search)
Lead and manage media agency teams, including SOW development
Drive efficiency and effectiveness in media planning and buying activities through oversight of agency recommendations, including use of new technology platforms
Lead and manage media performance reporting/analytics to provide insights, implications and recommendations to optimize media campaigns and deliver on goals
Establish and share media best practices and benchmarks across brands by highlighting opportunities to test, learn and optimize/evolve based on knowledge and understanding of patient insights, competitive media initiatives, new channels and/or offerings by channel
Acting as the subject matter expert and thought leader in all media by providing expertise in media channels, technologies and approaches (direct response / general awareness) across all phases of media planning and buying

Senior Manager, Media Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Senior Manager, Media

List any licenses or certifications required by the position: DART, CPA, IAB, PMP, JD, FRM, CAIA, CMA, CCA, CA

Education for Senior Manager, Media

Typically a job would require a certain level of education.

Employers hiring for the senior manager, media job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Business, Journalism, Advertising, MBA, Public Relations, Computer Science, Economics, Communication

Skills for Senior Manager, Media

Desired skills for senior manager, media include:

Microsoft Office Suite
Trends and innovations in traditional and digital media
Ad serving
Ad Networks and overall landscape
Advertising and media planning principles
Connected TVs
Marketing
Programmatic buying methods
Trends and innovations in both offline/linear and digital media
AEM experience

Desired experience for senior manager, media includes:

Flexible approach the ability to cope well under pressure, multi-task, prioritise effectively
5 to 9 years of experience in media research with digital media background as a plus
Passion for the media industry
Fluency in both English and Chinese (both written and spoken)
Strong experience with paid search, including Google AdWords and DART Search
Digital media reporting, analytics and analysis

Senior Manager, Media Examples

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Senior Manager, Media Job Description

Job Description Example
Our company is searching for experienced candidates for the position of senior manager, media. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior manager, media
  • Work with Airtime Sales, Marketing and Programme Distribution to maximize revenue
  • Prepare competitive media assessments
  • Contribute to develop, manage and innovate strategic Global Media Briefs
  • Analyze competitive brands/companies media strategies, and all data related to targets
  • Review and critique media plans, validate plans and ensure brands adhere to global strategy (as outlined in brief)
  • Recommendation on media budgets per brand per market
  • Researching and analyzing data (including qualitative and quantitate research), trends and reports relevant to the business, eg
  • Gaining a comprehensive context for media and sponsorship strategies by analyzing a wide range of information in great detail, including demographics, socio-economics, characteristics, behavior and media habits and the market for the firm’s products and market share
  • Work directly with media sales teams
  • Managing internal relationships (particularly internationally) to build respect and trust in judgement and recommendations
Qualifications for senior manager, media
  • Bachelor's degree in related field or equivalent work experience, with a Master's degree preferred in Computer Science, Statistics, Mathematics
  • Deep expertise in building creative products that have benefited the ad tech marketplace and ecosystem
  • Experience with building use cases, mock-ups and wireframes
  • Hands on experience with technologies required to process large data sets
  • Experience in working and collaborating in small teams
  • Clear, honest, and transparent communication with co-workers is a must
2

Senior Manager, Media Job Description

Job Description Example
Our growing company is looking for a senior manager, media. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior manager, media
  • Maintain deep knowledge of media and marketing data and application to deliver brand ROI
  • Collaborate across intracompany departments to support franchise operations through existing and new opportunities in digital marketing
  • Work directly with franchise owners and GMs to audit, understand and maximize digital marketing performance
  • You develop the digital marketing scorecard, and track, analyze, and report on the strategy, extracting insights that inform the broader strategy in a continuous way
  • In a joint process with the Content team lead the development of the brand connection and media strategy, leveraging OESP media approach and across relevant consumer, shopper, customer connection points in order to build brand love and brand value for our KO Brands, all IMC projects, EUG and Global charters
  • Strategic analysis and intelligent choice of channels that have greatest impact on consumers’ behaviour and have highest return on investment
  • Establish a diligent set of metrics in order to analyse, interprete, understand the effectiveness of our connection/media strategies and leverage tools to optimize campaigns on-the-flight (During-Action-Reviews) and in After-Action-Reviews – this is to be achieved by working in close collaboration with the K&I and Digital teams
  • Work in close collaboration with the Content teams in order to bring to live our brand ideas from an integrated Content and Connection perspective
  • Reports to the WEBU Senior Media & Connection Manager
  • Serve as operational lead for day-to-day and Live Event streaming quality and digital performance metrics, which includes frequent evening and weekend working times
Qualifications for senior manager, media
  • Strong experience in visualizing and synthesizing ideas into viable product lines
  • Experience with AWS/EC2 and/or other cloud based infrastructure systems
  • Ability to lead and motivate a team and drive strategies successfully
  • 8+ years of online media experience preferably across multiple channels including Online/Display Media, SEM, and Email
  • Flexible, driven, self-motivated, and ability to lead a team on key strategies
  • Strategic thinker and goal oriented with ability to create and lead strategy
3

Senior Manager, Media Job Description

Job Description Example
Our company is hiring for a senior manager, media. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior manager, media
  • Understand and articulate Affiliate and Influencer’s roles in the Marketing ecosystem and lead proactive insights on channel opportunities through both short-term and long-term business lenses
  • Monitor and escalate streaming performance and other technical issues as appropriate
  • Track performance and drive improvements for video quality across all platforms
  • Collaborate with product, technical, and operational teams to determine business and technical requirements for new product delivery as it pertains to video streaming and delivery
  • Assist in deployment and daily management of live encoding appliances
  • Assist in active monitoring of live encoding appliances during marquee events
  • Support deals after close by creating and maintaining contract management procedures
  • Act as initial point of contact for various production departments
  • Lead the team in the day-to-day management and optimization of media, ensuring the team delivers excellent performance across all channels, tied to performance goals / business objectives
  • Responsible for effectively managing campaign spend across biddable media platforms by implementing bid and budget changes including ownership and delivery of pacing documents to appropriate teams monthly as defined by business
Qualifications for senior manager, media
  • Ability to interpret and synthesise information, generating useful insights that can be readily understood and acted upon by others
  • Must possess a thorough understanding of interactive communications and creative development processes industry best practices
  • Familiarity with product range, target audience and competitor activities in key markets
  • Highly creative and imaginative abilities, curiosity for products, propositions and services
  • Excellent interpersonal and communication skills, working well in a team and with a range of creative and business professionals
  • Ability to analyze and interpret data with an interest in human behavior, psychology, cultural and social trends, and consumer issues
4

Senior Manager, Media Job Description

Job Description Example
Our company is looking for a senior manager, media. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior manager, media
  • Be the lead digital media buyer, supporting the performance media strategy and plans set forth by strategy / planning team
  • Ensure that campaigns are consistently well executed, following best practices
  • Staying abreast of industry trends and competitive offerings in the marketplace, building advantageous relationships with media partners and technology suppliers as appropriate
  • Ensuring adherence to the performance media campaign implementation workflow process
  • Generating and maintaining a culture in the team which maximizes team members’ performance and enables innovation and proactive work
  • Managing career development for team members, including induction, training, mentoring and conducting annual performance reviews
  • Conducting weekly team meetings and other team admin task
  • Oversight and direction of each channel manager when assigning tasks
  • Oversee channel managers to ensure timely and accurate product or results delivery
  • Train channel managers on optimization tactics and account budget pacing strategies
Qualifications for senior manager, media
  • Proven track-record of delivering media results for clients, including working relationships with local and national reporters, columnists, bloggers
  • Experience with media software such as Cision and Radian6
  • Demonstrated experience in health-focused media relations and health/science communications
  • Must be an articulate professional with exceptional communication, problem solving and analytical skills and strong influencing abilities
  • Participate in the development of the brand’s core creative idea by teaming up with the Content team when formulating the liquid idea
  • In case of receiving charters support the IMC team in the amplification of an existing core creative idea / liquid & linked idea respective, across relevant consumer/shopper connections
5

Senior Manager, Media Job Description

Job Description Example
Our innovative and growing company is looking for a senior manager, media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior manager, media
  • Assist in coordinating product launches and product related marketing campaigns
  • Managing team workflow and reallocating / prioritizing work where necessary to fit capabilities of the team and ensuring high standards are maintained
  • Media plan execution & measurement – Working with Agency partners & internal groups, oversight on timely plan execution, including project management, appropriate trafficking, digital tagging, and on-going optimization and reporting of performance
  • Reporting to the Director, Regulatory-Content Distribution and Broadband Policy, and supporting VP, Regulatory-Media, the primary accountability is to manage cable-related regulatory matters, specific media-related projects
  • Create and drive best-in-class Media, Influencer, and Affiliate strategies that deliver against company objectives and goals
  • Research, identify, develop and negotiate and maintain relationships with key Influencers and Partners
  • Partner closely with internal teams on holistic media strategies and tactics and custom content development, pushing the envelope on media innovation and creativity
  • Support Affiliate Manager through developing holistic Affiliate channel strategy and synergy with Influencer work
  • Direct and manage external agencies and vendors
  • Manage and efficiently optimize the program within budget goals, working closely with Investment lead on budget opportunities
Qualifications for senior manager, media
  • Ensure Communication Briefs for each specialist agency is in line with the brand core creative idea in order to ensure truly liquid & linked connection plans
  • Challenge and build on the Business Brief and identify the communication objective for the IMC
  • Define the best integration strategy to bring to life the liquid idea across OESP media channels and relevant consumer connection points
  • To detect Media opportunities and make the most of them for our brands ideas
  • Profound knowledge of media industry, agency business and connection planning expertise
  • Experience in managing multiple stakeholders in a matrix organization external partners

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