Assistant Media Planner Job Description

Assistant Media Planner Job Description

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Assistant media planner provides day to day leadership of Subaru of America's digital media tactics (Examples: paid search, digital display & video and social media.

Assistant Media Planner Duties & Responsibilities

To write an effective assistant media planner job description, begin by listing detailed duties, responsibilities and expectations. We have included assistant media planner job description templates that you can modify and use.

Sample responsibilities for this position include:

Generates newspaper/ print insertion orders for Clients
Assist with regular digital reporting and analysis
Perform analyses based on defined brand and regional ROI and budget goals
Provide performance analysis and client reporting on a regular basis
Train Sr
Assist Media and Sr
Utilize media planning tools (Atlas, DFA, DFP, Comscore ) to generate data and drive key insights and strategies
Analyzing, interpreting, and summarizing audience and cost data for individual media vehicles, in consideration of brand requirements such as budget, target audience, types of programs
Maintains media library and media kit file
Ability to work successfully within a team independently

Assistant Media Planner Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Assistant Media Planner

Typically a job would require a certain level of education.

Employers hiring for the assistant media planner job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Advertising, Graduate, Secondary Education, Communications, Internships, Business, Education, Military, Economics

Skills for Assistant Media Planner

Desired skills for assistant media planner include:

Web
Search Engine Marketing and Social Media
Media landscape
Digital
Print
Radio
Spot TV
Ad Relevance
Adviews
Basic media math

Desired experience for assistant media planner includes:

Analytical ability to gather and interpret model output and propose media mix and sales risk in response to client and media planning scenarios at various levels of geography – Nationally, Ford Regions, Ford Dealer Groups, and DMA
Ability to manage multiple projects simultaneously while remaining productive and focused in a fast paced, evolving environment while maintaining attention to detail
Experience using Donovan, IMS, and other media tools preferred
Experience with DFA, Atlas, or similar ad servers, experience using Coremetrics, Omniture or similar enterprise metrics tools, a plus
Presentation skills are preferred
Onsible for

Assistant Media Planner Examples

1

Assistant Media Planner Job Description

Job Description Example
Our growing company is hiring for an assistant media planner. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for assistant media planner
  • Assist planning teams with high level department projects and client requests
  • Meet with supplier-partners to stay on top of new opportunities and provide POVs as needed
  • Continue to enhance brand knowledge by maintaining a solid understanding of brand competitive information, specialty research, consumption data, and be able to apply key learning’s to media plan rationale
  • Work with coordinators and buying teams to ensure 100% accuracy across essential planning documents (insertion orders, contracts/position letters, purchase orders, financial documents, ) and assist with updates as needed
  • Fully understand all campaign components including all details on the schedule flowchart (channels, tactics, rationale), brand objectives and strategies, budget information, brand competitors, creative assets, vendor partners, client and agency contacts, timing documents (closing dates, etc)
  • Implement media buying placements & maintain budget
  • Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience, including emerging media tactics
  • 30%- Collaborates with Media Planners, Sr
  • Research and provide media trends/statistics that planners will use in making the media plans
  • Additional administration responsibilities may occur (scheduling meetings, booking conference rooms)
Qualifications for assistant media planner
  • Four-year degree is required • Past marketing and advertising agency internships strongly preferred
  • Ability to translate technical output to meaningful marketing recommendations
  • Four-year degree is required p> p>- Past marketing and advertising agency internships strongly preferred
  • 1+ years of experience in the social platform, publishing, broadcast, production or general media industry
  • Background in sales or business development
  • Passion for the social media, social video and news industry
2

Assistant Media Planner Job Description

Job Description Example
Our company is growing rapidly and is hiring for an assistant media planner. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for assistant media planner
  • Builds a network of digital media contacts to utilize as information and research resources for the marketing teams
  • And any other assigned duties as requested
  • Assist media planner in development of media recommendation and take the lead role in assimilation of research data, vendor rates and specifications
  • Accurately maintain client records, media approval documentation, and media purchase contracts
  • Monitor and maintain appropriate campaign execution and performance
  • Ensure invoice information is collected and follow up with external suppliers to gather missing information as required
  • Support the team with preparing and maintaining accurate and timely billing and budget control reporting
  • Support the creation of campaign post reports
  • Source proposals from media partners as required
  • Assist the media planning team with developing costs and data collection for recommendations and analysis
Qualifications for assistant media planner
  • Past marketing and advertising agency internships strongly preferred
  • Strong project management skills, ability to lead and handle multiple time-sensitive, cross-functional projects on deadline
  • Humility with a hunger to learn and grow within a fast-paced startup environment
  • 1-2 years of marketing or advertising experience preferred
  • Past marketing and advertising agency internships preferred
  • Past marketing and advertising agency internships
3

Assistant Media Planner Job Description

Job Description Example
Our growing company is hiring for an assistant media planner. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for assistant media planner
  • Assist with the preparation of media POVs/evaluations
  • Coordinate and attend learning sessions with key media suppliers
  • Develop proficiency with necessary media research tools, systems, and software
  • Support the team on various client related projects as required
  • Assist in solving/clearing billing discrepancies or queries in a timely manner
  • Support the team in preparing and maintaining accurate and timely billing and budget control reporting (BCRs)
  • Source proposals from media partners and liaise with Specialty Business Units (SBUs) as required
  • Assist in overall campaign management, delivery and optimization
  • Liaise with the ad operations team to ensure campaign set-up, website tagging, ad serving
  • Partner with ad operations team to ensure invoice clearing and budget management
Qualifications for assistant media planner
  • Experience with ad server technology
  • An interest in the entertainment/television network industry a plus
  • Bachelor’s degree with coursework or internship in media, advertising, marketing, or a related field
  • Tracking and reporting on KPIs
  • Able to understand and take direction
  • Post secoundary diploma preferably in a media or marketing related program ​
4

Assistant Media Planner Job Description

Job Description Example
Our company is looking to fill the role of assistant media planner. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for assistant media planner
  • Traffic Workbooks
  • Utilize Research Tools
  • Manhattan Research
  • SRDS
  • You will be integral in navigating viewers and maintaining audiences to a channel or channel group and liaising between various departments (presentation, creative, channel, marketing) to ensure that campaigns are delivered effectively
  • The role will also involve producing on-air continuity plans, running weekly status meetings with key senior stakeholders and analysis audience behaviour
  • Identify top vendors to become valued partners
  • Works collaboratively and effectively with internal stakeholders to understand the core business and marketing objectives
  • Undertakes research on media outlets, best forms of media to reach marketing objectives
  • Identifies target audiences and analyzing their characteristics, behavior and media habits
Qualifications for assistant media planner
  • Strong skills in MS Officel is a benefit
  • Keeping abreast of industry trends through advertising and media trade journals
  • Relevant experience (employment or internship) in media or advertising preferred, but not required
  • Strong quantitative (analytical and math) skills
  • Proficiency in Excel and PowerPoint/Keynote
  • Proficiency with Adobe Photoshop, InDesign and After Effects (and other Adobe Creative Suite programs) is preferred
5

Assistant Media Planner Job Description

Job Description Example
Our company is hiring for an assistant media planner. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for assistant media planner
  • Plans and implements interactive media plans to meet the marketing teams’ strategic goals
  • Oversee the program’s strategies, schedules, costs, and ROI including presentations/reporting including audience characteristics, behavior, and media habits
  • Continually analyze performance of campaigns and modify approach to optimize results and maximize lead flow
  • Negotiates with interactive properties to ensure the most cost-effective buys and most efficient placements
  • Researches and compiles statistics on reach, clicks, cost-per-impression, cost-per-click, click-through-rate, cost-per-acquisition, for internal best practices and guidance for marketing
  • Establishes internal time tables for materials and processes for on-time delivery
  • Makes timely placement of all media according to schedules
  • Approves all media invoices and forwards to accounting for payment
  • Performs various duties as assigned to further awareness and demand creation objectives
  • Help media buyers and planners develop, execute and monitor media plans
Qualifications for assistant media planner
  • Able to multi-task with a high attention to detail
  • Ability to think ahead and grasp big picture
  • Prepares media plan, reports, and other deliverables, and executes media plan implementation
  • Manage pixels for tracking and retargeting purposes
  • Draft reports during and post campaign with insights to help inform future media and content strategy that require minimal tweaking
  • Assist in SEO audits with recommendations by evaluating website health, organic rankings, website tags, competitor rankings

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