Associate Director, Digital Job Description
Associate director, digital
provides competitive insights relating to online selling strategies and market trends through third-party data and internet research.
Associate Director, Digital Duties & Responsibilities
To write an effective associate director, digital job description, begin by listing detailed duties, responsibilities and expectations. We have included associate director, digital job description templates that you can modify and use.
Sample responsibilities for this position include:
Design, develop and execute strategies to recruit, build, engage with communities across social and digital channels
Manage complex digital engagement initiatives from implementation to measurement and reporting of progress and indicated actions for all campaigns
Craft policies and guidelines to govern and promote social media usage and design and direct social media education programs for university leadership, faculty/staff
Consult with clients and internal teams to design, development and implement strategies and tactics to achieve communications, marketing and digital engagement goals
Analyze client and title performance marketing effectiveness
Lead a team that is focused on optimizing both paid (digital media) and owned (eCommerce site) digital media
Coordinate with internal teams and external agencies to translate marketing strategies into online media execution to include retargeting, display, video, SEM, SEO, affiliates, and social media
Manage and track media budget
Work with content and social media team to create online campaigns, sweepstakes, contests and promotions
Partner with the business units to strategize and implement applicable test campaigns, analyze campaign performance across key metrics and ensure flawless execution
Associate Director, Digital Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Associate Director, Digital
List any licenses or certifications required by the position: PMI, CPC, GMP, CSAP, CA, ACE
Education for Associate Director, Digital
Typically a job would require a certain level of education.
Employers hiring for the associate director, digital job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, MBA, Advertising, Education, Business/Administration, Journalism, Technology, Communication
Skills for Associate Director, Digital
Desired skills for associate director, digital include:
@Plan
EMarketer and others
Nielsen NetView
Online planning and research tools and resources
Third party Internet marketing research: comScore Media Metrix
Social metrics
Build
Deployment
Design
Measurement
Desired experience for associate director, digital includes:
Analytics experience across multiple industry verticals
Minimum 6+ years of experience, with minimum of 2+ years of agency experience
Minimum of 2+ years of Business Intelligence tools (Cognos, Business Objects, QlikView) and relational databases (SQL Server, MS Access, Oracle)
At least 4 years of experience in Adobe Creative Suite 5+ (Illustrator, Photoshop, InDesign at minimum)
At least 2 years of experience in Adobe Acrobat Professional
At least 2 years of experience in Microsoft Windows Business Applications (Word, Excel, PowerPoint)
Associate Director, Digital Examples
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Associate Director, Digital Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of associate director, digital. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for associate director, digital
- Act as in-house production service for visual and interactive elements to supplement digital tools for artist campaigns
- Supervise and mentor the Community Manager and contributors responsible for day-to-day maintenance of digital media properties, messaging, and community management
- Oversee all central social media sites and lend consult to managers of divisional, departmental, or program-specific sites
- Leverage knowledge of social media performance metrics for effective ROI analysis
- Leverage competitive intelligence and SEO best practices to provide leadership on how The New School should innovate and evolve within the digital engagement space
- Conceive the engagement strategy for YouTube, and partner with the Digital Content team to create and maximize video content for purposes of engaging prospective students and other key audiences
- Create, research, and manage influencer strategy to reach key opinion formers
- Work closely with peers in Strategic Marketing team (Brand Marketing, PR, Public Programs) and external media agency to execute integrated branded initiatives and programs
- Collaborate with writers, editors, designers, photographers, videographers, and others, to deliver superb content through a variety of evolving social and digital platforms
- Meet regularly with Admission Communication Director and Program Marketing Strategist in order to be integral to accomplishing the goals of Strategic Enrollment Management
Qualifications for associate director, digital
- Knowledge of industry trends with ability to recognize and measure consumer patterns
- Significant experience deploying, analyzing, and iterating on complex marketing campaigns
- Expert in AdService Technologies, ie, MediaMind and DFA
- True passion for media and, especially, the digital arena
- At least 8 years of experience in digital and visual media
- Adept at synergizing large amounts of information in order to vet/assess creative opportunities
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Associate Director, Digital Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of associate director, digital. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for associate director, digital
- Hire, coach and supervise a team of up to four full-time employees, range of interns and consultants
- Provide clients and colleagues with strategic guidance on emerging digital platforms, content and engagement tactics, such as Snapchat, WhatsApp, Facebook Live and the never-ending range of new digital tools
- Lead internal teams to guide strategic focus for content programs and in the creation of content calendars and specific pieces of content including social posts, graphics, videos and more
- Participate in ‘big idea’ development, including generating creative and strategic digital marketing ideas across SI and FOX Sports that align with each advertiser's objectives
- Lead innovative programs/partnerships with the Sports Illustrated team
- Builds and executes social media strategy through competitive research, platform determination, bench-marking, messaging, audience identification and display advertising campaigns
- Identify client goals/objectives and lead the development of strategies and digital tactics against those KPIs for current campaigns
- Stay current with consumer consumption habits, partner/publisher ‘first-to-market’ opportunities and emerging technologies as they relate to current campaigns
- Educate and train staff and clients on new technologies and vendor partners
- Manage team of Supervisors, Planners and Assistant Media Planners over multiple and simultaneous initiatives
Qualifications for associate director, digital
- Ability to project manage on tactical level and keep projects on track and on deadline
- Proficiency in using Adobe PhotoShop, DHTML, Adobe Illustrator and InDesign
- Minimum 6+ years of experience in digital media and/or marketing
- Degree(s) in chemistry (or work towards a degree with at least two years of college chemistry) with a comfort level in multiple areas of chemistry, including organic chemistry
- Experience with a digital analytics tools like Google Analytics or Adobe Analytics
- Proficiency in Microsoft Office (PPT, Excel, Word)
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Associate Director, Digital Job Description
Job Description Example
Our company is looking to fill the role of associate director, digital. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for associate director, digital
- Communicate/collaborate with partner agencies from a technology and design perspective
- Mentor and guide Media Planners and Assistant Media Planners to develop media recommendations
- Assist Media Supervisor in the presentation of media deliverables to clients
- Grow and empower Supervisors to manage client day-to-day tasks, while providing strategic counsel
- Work with Supervisor to manage digital budgets across Disney’s line of businesses, including granular campaign and publisher spends
- Foster day-to-day relationships with technology partners
- Lead and manage the day-to-day strategic digital media planning activities for assigned account(s)
- Develop interactive media campaigns/programs
- Supervise the development and negotiation of all media buys & numerous major upfronts
- Manage program implementation to achieve outstanding results in a timely and cost effective manner
Qualifications for associate director, digital
- Ability to think big and shepherd creative concepts from inception to execution
- Comfort level liaising with multiple parties to get buy-in on big initiatives, and create unity in goals and objectives
- 5-7 years of experience in media planning including 3-5 years of management experience required
- 8+ years’ experience, at least 5 in a digital capacity, PR preferred
- Familiarity with social listening, social content management and web content management systems, such as Spredfast, Sprout, Hootsuite, Sysomos, Brandwatch, WordPress, preferred
- Demonstrated experience and ability to lead cross functional teams effectively ability to manage external experts (consultants, actuaries)
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Associate Director, Digital Job Description
Job Description Example
Our innovative and growing company is hiring for an associate director, digital. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for associate director, digital
- Define design production processes, identify process improvements, and guide changes that make the team more efficient and effective
- Participate in the exploration and understanding of new measurement and analysis methodologies such as social influence mapping
- Participate in new business development activities, lead and help grow new capabilities from an analytics / measurement perspective
- Responsibility for building, administering, and maintaining strategic plans relating to maximizing the effectiveness of Kellogg’s digital connectivity capabilities in promoting networking across the Kellogg community with a focus on alumni to alumni connections
- Strategically builds cross-functional partnerships to optimize tools for application in Kellogg’s total strategy
- Manage the administration of critical contractual and licensing terms for key customers and, where appropriate, further afield
- Develop strategic cross-channel promotions to drive subscriptions and lifetime value, with a strong focus on converting website traffic into paid subscribers
- Lead the development of key partnerships to help expand The New Yorker audiences
- Partner with the Executive Director, VP, CM team, and editorial to create a unified consumer facing brand experience
- Proven track record of seeking out, understanding and evaluating emerging technologies and facilitating adoption where appropriate
Qualifications for associate director, digital
- Excellent knowledge of digital networks, technologies and tools
- Experience working with agencies and managing relationships
- Demonstrates acute knowledge of industry trends, emerging technologies, competitors' products and services, regulations and legislation impacting the company in their respective EA domain
- Seven to 10 years of experience in at least two IT disciplines (such as technical architecture, network management, application development, middleware, information analysis, database management or operations) in a multitier environment
- Possesses a high level of understanding of Strategic Thinking demonstrated by the ability to recognize risks, merge diverse points of view into a coalition with shared goals and objectives and identify relevant stakeholders and gain their commitment
- Work closely with brand teams to implement digital strategies and optimize on-line presence, including website enhancements, desktop/mobile display, SEO/SEM, multi-channel digital campaigns, and social media marketing
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Associate Director, Digital Job Description
Job Description Example
Our company is growing rapidly and is hiring for an associate director, digital. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for associate director, digital
- Collaborate with other technical leads and architects on system architecture and design
- Lead and manage all aspects of client digital marketing campaigns (including paid search, paid social, email marketing, display advertising and social media)
- Create and execute omnichannel campaigns to drive traffic and conversions
- Serves as the dedicated digital marketing point-of-contact for the Brand(s), digital agencies and Multi-channel hub teams to enable seamless execution of brand strategy and lead execution of digital campaigns/tactics
- Collaborates with Brand leads on campaign/tactic strategy and provides input on the development of functional plans
- Set the visual style direction by managing every aspect of art direct through the ideation, creation and execution of the creative work through photography, videos, launch campaigns and other projects assigned
- Help inspire, excite and motivate the creative team and key stakeholders
- Help to source, manage and direct outside vendors (photographers, production companies, agencies, ) to ensure the work produced is fresh and on brand
- Work with IT Scrum Teams and Product Owners to identify business requirements
- Provide a digital perspective and ideas for startups, brainstorming, and proactive projects
Qualifications for associate director, digital
- Provide insights and recommendations on how to optimize the use of digital platforms to increase customer engagement and marketing campaign effectiveness
- Monitor digital and mobile health trends to identify innovative ways to engage with customers and drive growth
- Manage digital platform vendors to ensure campaign execution, appropriate tagging, reporting, and troubleshooting
- Participate on cross-franchise digital team to share best practices and leverage opportunities across businesses
- Be the expert “go-to” person on digital marketing best practices
- Lead digital strategy discussions and contribute to annual brand planning process