Digital Art Director Job Description

Digital Art Director Job Description

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Digital art director provides light HTML and graphic design for mocks and other assets for collateral and marketing communications in Photoshop, Illustrator, or other design software.

Digital Art Director Duties & Responsibilities

To write an effective digital art director job description, begin by listing detailed duties, responsibilities and expectations. We have included digital art director job description templates that you can modify and use.

Sample responsibilities for this position include:

Creates interface designs and visual hierarchy systems
Manage a team that focuses on and is themselves highly skilled in executing key digital experiences
Be an “expert” brand builder and creative idea generator for the brands and businesses that you are working on
Develop creative concepts that align with strategy & creative briefs, media opportunities, technical specifications, production plans, QA, and execution briefings
Work collaboratively with UX, Designers, Copywriters, and Technologists to build exceptional user and brand experiences
Bring conceptual thinking and interactive design leadership to the organization to continually enhance the visual and UX design of the Brand
Build relationships and trust with business marketing organizations
Stay current in the latest in media innovation, technology, and design trends – continually bring this to creative discussions to push the Brand forward
Mentor and advise art directors, designers, and creative organization at large, bringing digital thinking to the table at all creative discussions
Ownership of delivering exceptional creative work on time, and on budget

Digital Art Director Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Digital Art Director

Typically a job would require a certain level of education.

Employers hiring for the digital art director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Design, Graphic Design, Fine Arts, Advertising, Digital Design, Art, Education, Art & Design, Marketing, Arts

Skills for Digital Art Director

Desired skills for digital art director include:

Illustrator
Photoshop
Latest versions of Mac OS
Branding and conceptual development
HTML
Sketch
UI prototyping software
Adobe Creative Suite
Best practices in usability and UX
Css and Javascript principles

Desired experience for digital art director includes:

Strong understanding of social story telling and content creation utilizing established and emerging and emerging platforms to concept and develop original content, behind-the-scenes content, high-engagement posts, blog posts, social experiments
Ability to build out mock-ups, user flows, prototypes
Automotive and/or Luxury experience preferred
Client facing presentation skills a plus
BA degree or related work experience in commercial or visual arts
Previous .Com design experience and retail design experience

Digital Art Director Examples

1

Digital Art Director Job Description

Job Description Example
Our innovative and growing company is hiring for a digital art director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital art director
  • Participate in developing realistic time lines
  • Of graphic designers and web developers to achieve their vision
  • Maintain awareness of e-commerce design trends, strategies, platforms, tools, best practices and utilize these on a daily basis
  • Provide strategic point of view on e-commerce and interactive design
  • Alongside Creative Director and graphic design team, collaborate on the brand’s web art direction and interactive presentations
  • Work with Managing Director of Direct to assess new web and mobile technologies, and collaborate on new ecommerce projects
  • Present ideas, concepts and strategies in cohesive and visually appealing format to Managing Director and upper management
  • Work with e-commerce marketing team to utilize site analytics to inform design and usability practices within the brand
  • Ensure that all interactive layouts and presentations are in keeping with the Anthropologie brand’s aesthetics and quirky personality
  • Collaborate with a team of graphic designers and videographers
Qualifications for digital art director
  • Experience directing and styling photo shoots
  • Possesses attention to detail, can work independently, and multi-task
  • Good understanding of branding and retail marketing
  • At least 3 years of experience with concept, layout and design
  • In order to be considered you must include a link to your portfolio or an attachment of your portfolio**
  • 7+ years of experience in design industry or other creative environment
2

Digital Art Director Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital art director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital art director
  • Work with Senior Ecommerce Manager to influence project budgets and calendar requirements
  • Assess the full scope of all projects and manage design projects and resources within budget
  • Overseeing a small team of production designers, ensuring that templates are being followed and visuals are consistent with the Showtime brand 20%
  • Creating interactive TV image assets, and other misc production
  • Write and conduct annual and mid-year reviews for direct reports
  • Managing freelance designers and small design agencies
  • Graphic production for web and mobile experiences
  • Lead the digital design team in creation of best in class digital marketing communications while considering user experience in all digital creative components, working in either a managerial role and a producer role based on the specific needs of the project
  • Maintain a strong strategic relationship with E-commerce channel partners to stay abreast of developments in strategy, objectives, testing initiatives, data and analytics, and site user experience
  • Promote the professional development of department by encouraging staff to stay abreast on current design trends and technology
Qualifications for digital art director
  • Conceptual thinker with solid understanding of creative/360 concepting and processes specific to ecommerce and digital
  • Demonstrated ability to develop seasonal campaign concepts and strategies and direct the translation of these strategies in support of merchandising initiatives and business goals
  • Ability to translate marketing strategies into clear, concise, appealing and engaging visual assets consistent with the brand image
  • Demonstrated experience in online and digital asset concepting and creation, art direction, graphic design, collateral and promotional materials development, within retailer(s) with scalable ecommerce business and digital presence
  • Ability to provide creative leadership, set and maintain high creative standards, and bring innovation to the business
  • Previous store (POS, signage, ) and print/catalog and other collateral development experience is a plus
3

Digital Art Director Job Description

Job Description Example
Our growing company is hiring for a digital art director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital art director
  • Provide clear and concise direction to direct reports in terms of developing digital design concepts, troubleshooting issues and setting goals
  • Own the consistency and accuracy of soft and hard good grids
  • Must be able to manage daily workload and team development
  • The main responsibility of this role is to be a key creative engine for Blue Hive
  • Creative and design responsibilities for client work across all social media platforms (Facebook, Twitter, Tumblr, Instagram)
  • Ability to think strategically, conceptualize creatively and see the campaign concepts through
  • Ability to work across multiple platforms including web, print, social and mobile
  • Provide creative direction for clients including visual assets, photography selection, and font style to follow established brand guidelines with accuracy
  • Raise the bar creatively by educating staff and clients on the elements of good design
  • Stay up-to-speed on design trends
Qualifications for digital art director
  • Must be comfortable working in an agile environment with changing demands and aggressive deadlines
  • Trend savvy and naturally curious about consumer behavior, needs and wants
  • Passionate about fashion and well-versed with of-the-moment graphic design and typography
  • Minimum of seven years of experience as an art director, preferably within an advertising agency or in-house creative department
  • Must have experience in digital creative print/broadcast/video production
  • Must have strong conceptual thinking and design ability with proven experience in visual composition across mediums
4

Digital Art Director Job Description

Job Description Example
Our innovative and growing company is hiring for a digital art director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital art director
  • Illustration technique a plus for developing infographics
  • An understanding of After Effects and video and broadcast production is a huge plus…huge
  • Must be enthusiastic and committed to staying on top of leading edge web design, mobile design & development trends
  • Knowledge of social media trends and best practices of digital content creation, distribution and syndication
  • Create concepts to articulate, inform, and validate ideas with consumers and stakeholders (prototypes, wireframes, sketches, journey maps, personas)
  • Attend and actively participate in daily design and project team status meetings
  • Maintain knowledge base and remain competitive of software updates and advances in the marketplace to ensure we are bringing the best solutions to the brands and businesses being served
  • Work with Product and UX teams to design boundary-pushing, interactive, showpiece pieces of branded content
  • Concept and design stories, infograhics and motion graphics
  • Manage junior designer
Qualifications for digital art director
  • Please include a link to your portfolio on your resume or attach your portfolio along with your resume
  • Act as a Creative/UX lead to conceptualize, design and define user experiences and interactions for maximum impact
  • Use research and testing to both inform and validate design decisions and focus on constant improvement
  • Experience in e-commerce and web design required
  • Bachelor’s degree (Graphic design or similar degree preferred) or equivalent experience with demonstrated excellence
  • 5+ years visual design in an Agency or corporate environment with exposure to Clients
5

Digital Art Director Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of digital art director. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital art director
  • You’re dialed in
  • You've got to be a team player
  • You are a strategist artist
  • You should be incredibly organized, methodical and timely
  • Assist in production of email advertising and gif animations
  • Partner with Creative lead, Designers and Project Managers on day-to-day creative updates and site changes
  • Partner with the Creative Studio, Global Digital, Global Marketing and PR teams for design and business related strategies
  • Ability to mentor and manage junior level designer
  • Must have knowledge of e-commerce and digital design
  • Seasonal gifting campaigns such as Holiday, Mother’s Day, Father’s Day and Sale
Qualifications for digital art director
  • Deep and proven experience in Direct Response and email marketing initiatives
  • Understanding of the Creative Brief process
  • Demonstrable ability to manage multiple complex and diverse projects
  • Experience working in collaborative technology platform environments
  • Portfolio of interactive work in the digital direct channel, including email marketing
  • Understands the drivers of creative optimization methodologies, including testing and metric driven recommendations

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