Manager, Digital Strategy Job Description

Manager, Digital Strategy Job Description

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Manager, digital strategy provides technical consultancy in digital technology domains (digital application, digital marketing, SEO/SEM, web usability, web analytics, humanoid robotics).

Manager, Digital Strategy Duties & Responsibilities

To write an effective manager, digital strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, digital strategy job description templates that you can modify and use.

Sample responsibilities for this position include:

Monitor competitor advancements and technology trends to inform and refine our digital strategy and roadmap as applicable, and inform execution plans
Develop and deliver the Digital Strategy, 5 year vision and roadmap for Personal Lending, Real Estate Secured Lending, and Business Banking, in collaboration and partnership with other channel senior leadership and key stakeholders
Minimum of 5 years of related experience required • Experience in research, top tier strategy consulting, healthcare, technology or retail
Work with all internal departments (Ad Ops, Marketing, Management, Finance ) on the development and implementation of client campaigns
Representing the business within the digital channel by translating business strategies into measurable goals and initiatives
In partnership with Digital Sales team, Product, and Marketing, be a champion to drive Digital Sales and related KPI's
Working directly with the business to bring digital channel thought leadership and create and drive the establishment of Key Performance Indicators (KPIs) that are aligned to business goals
Completing business cases and/or benefits, in partnership with internal partners and the business
Collaborating with other senior leaders in the channel and elsewhere to provide management information measuring progress against strategic objectives for the business
Ensuring risks are identified, mitigated and reported per enterprise policy/guidelines and ensure appropriate escalation processes are followed

Manager, Digital Strategy Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Digital Strategy

List any licenses or certifications required by the position: PMI, PMP, CSM

Education for Manager, Digital Strategy

Typically a job would require a certain level of education.

Employers hiring for the manager, digital strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Engineering, Business/Administration, Education, Computer Science, Digital Marketing, Economics

Skills for Manager, Digital Strategy

Desired skills for manager, digital strategy include:

Digital channels and workplace technology platforms and services
New media and related technologies
Emerging media and the Internet
SEO/SEM
Specific interactive strategy experience
Technology
Agile working methods Scrum/Kanban
Analytics and other digital technologies
Banking
Banking infrastructure and applications

Desired experience for manager, digital strategy includes:

Experience with relational databases, queries, Oracle SQL Plus, Netezza or similar technologies
Experience in web analytics (Omniture preferred), digital advertising and/or data-driven media
Experience using third-party data overlays to determine audience insights such as demographics
At least 5 years supporting the Retirement business
Certificate or diploma in digital media, online strategy, social media, web analytics and/or search engine marketing considered an asset
Investment industry accreditation considered an asset (e.g., CSC, CIFC)

Manager, Digital Strategy Examples

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Manager, Digital Strategy Job Description

Job Description Example
Our innovative and growing company is hiring for a manager, digital strategy. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, digital strategy
  • To include all aspects of strategy development including vision setting and refinement, strategic analysis and roadmap development in collaborative planning processes that build cross-functional, cross-business unit alignment
  • Establish ongoing process for additional digital development opportunities as they arise, including opportunity evaluation identification of potential business partnerships
  • Establish thought leadership and become a true expert in health innovations in the digital ecosystem by all means necessary
  • Developing senior level contacts in the digitial health and investment communities
  • Ongoing analysis and assessment of industry trends and customer needs/requirements
  • Define the product vision, roadmap, and supporting metrics required to deliver and enhance a best-in-class Specialty patient digital experience
  • Work with the Product Development team for requirements definition, design, roadmap development, experimentation, implementation, launch, and measurement
  • Develop and maintain strategic plans and activation strategies for building a multi-vehicle customer and member strategy to drive digital product awareness and trial, engagement, loyalty and advocacy to deliver large-scale digital growth and substantially enhance the digital experience
  • Facilitate dialogue with broad group of cross-Digital, cross-functional, and cross-enterprise teams with a demonstrated ability to lead using excellent communication skills and ability to influence decisions and to continuously identify testing and optimization opportunities to maximize ROI
  • Deliver requirements to the IDS leadership team
Qualifications for manager, digital strategy
  • At least 6 years combined technical and functional business experience, with a minimum of 3 years data experience working in ad networks, web analytics, CRM or related data-centric activity
  • Results oriented individual, with senior level leadership experience
  • Extensive digital experience is required
  • Superior project management skills with ability to structure, prioritize and management multiple projects with minimal direction
  • Extensive knowledge of Excel, PowerPoint, Word, and analytics modeling
  • Deliver senior executive level consumable strategic artifacts and outputs identifying trends, issues and opportunities
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Manager, Digital Strategy Job Description

Job Description Example
Our growing company is hiring for a manager, digital strategy. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, digital strategy
  • Content Development.Produce and post digital content, including text, images, videos
  • Site and Social Development / Management.Support and manage new artist site builds and launches
  • Reporting and Analysis.Compile and distribute regular reports to internal team
  • Support the Director, Digital Innovation Strategy & Acceleration
  • Will require strong attention to detail as the incumbent reviews and analyzes all legal contracts and documentation ensuring that they represent accuracy and relevancy
  • Will be required to develop a strong understanding of all projects within the SA&I team including, scope, objective, timeline, current state
  • Build and maintain a repository of reusable negotiation terms to support future initiatives
  • Develop and maintain a repository of all current and pipeline legal contracts and documents to ensure prioritization framework
  • Develop and maintain a repository of all legal contracts and documentation that have been executed to allow for easier sourcing and review
  • Develop plans and accurate estimates for completion of legal contracts and documents, continuously improving the level of accuracy of estimates
Qualifications for manager, digital strategy
  • Strong knowledge of and personal connection to MTV brand and franchises
  • Strong Digital Analytics experience (site analytics, media projections, results)
  • Campaign Management experience (including platforms that utilize email, SMS, preference centers, business rules, CRM integration, unsubscribe guidelines)
  • Solid understanding of web programming languages
  • 3+ years' experience working as an Analyst / Senior Analyst in a top-tier organisation - preference given to management consultants with demonstrated leadership capability
  • Exceptional leadership skills and proven track-record as a high performer
3

Manager, Digital Strategy Job Description

Job Description Example
Our company is hiring for a manager, digital strategy. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, digital strategy
  • Develop a bi-weekly report that provides an overview of all contracts and status
  • Provide and present, a bi-weekly report to the Director, the current status of all legal contracts and documents, noting exceptions/anomalies and timelines/expirations
  • Apply advanced elicitation techniques to work with different types of stakeholder groups
  • Supports ongoing Digital Services thought leadership activities – webinars, training sessions, social posts, blog posts, presentations
  • Continual education and self-growth through reading industry blogs and social media, attending industry conferences, seminars, analyzing research briefs
  • You will work collaboratively with marketing managers, creative team members and IS/IT teams to understand business needs and potential digital solutions
  • Works cross-functionally to scope and prioritize new program / product capabilities and features, and prioritizes roadmaps and backlog
  • Manages a program budget / P&L as part of the larger digital programs portfolio
  • Leads the development and expansion of new points of integration for Digital Programs
  • Identifies and leads integrated programs in collaboration with other program leads and channel owners
Qualifications for manager, digital strategy
  • Bachelor’s Degree in Mathematics, Economics, Finance or Statistics
  • Advanced understanding of HTML, CSS, web publishing
  • 4+ years of relevant work experience (digital marketing, merchandising, communications)
  • Liaise and own relationships, leveraging Enterprise capabilities Digital Channels, M4E
  • Strong, proven project leader that demonstrates the ability to inspire and lead a cross functional team
  • Innovative thinker yet practical applicator to ensure focus and results delivery
4

Manager, Digital Strategy Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, digital strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, digital strategy
  • Participate in new business presentations
  • Define store digital strategy – Capture and define holistic needs, vision, objectives and priorities of the store digital experience
  • Own test plans and prioritization – Define requirements of pilots and test plans, especially needs and requirements of training and education for the store cast members
  • Own continuous improvement - Work closely with the stores team to engage in ongoing monitoring of store digital experiences
  • Thought leadership – Collaborate with key executive stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning various partners along the way
  • Leading to Develop enterprise information & analytics strategy enterprise analytics solution plan– activities include business issue & requirements analysis, solution design, estimation, project plan and implementation methods
  • Has direct responsibility for the growing Donate A Photo digital engagement tool
  • The Manager, Digital Strategy will work with the Sr
  • Bachelor's degree plus 8 years of digital marketing experience to include supervisory or managerial experience reflecting increasing levels of responsibility
  • Gallo brand marketing, digital marketing, public relations or sales experience
Qualifications for manager, digital strategy
  • 3-5 years of strong analytical and problem solving hands-on experience, using quantitative analysis to solve business problems
  • BS in Statistics, Engineering, Research, MIS, Computer Science, Quantitative Social Sciences (Economics, Political Science, Psychology, Sociology) or equivalent education/training/experience
  • Extensive experience with social platforms (Facebook, Instagram, Twitter, LinkedIN, Pintrest)
  • Five years of insurance operations
  • Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing and ambiguous environment, requiring ongoing
  • Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through the use of training, coaching and people development while promoting a performance based culture
5

Manager, Digital Strategy Job Description

Job Description Example
Our growing company is hiring for a manager, digital strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, digital strategy
  • Communicate timely updates across Digital Banking of industry developments, new competitive feature launches and considerations
  • Experience managing multiple online or social media campaigns in an agency environment
  • Experience with online or social media campaign development
  • Experience driving digital strategic thinking, marketing and business growth
  • Experience managing external relationships with partners and vendors
  • Skilled at increasing conversion rates by utilizing tools such as search engine optimization, search engine marketing, email marketing, word-of-mouth marketing (direct or via agency), blogging or other new marketing vehicles
  • Skilled in written/verbal negotiation and presentation skills
  • Understand current and emerging trends, attitudes and behaviours of consumers in the digital space, and translate into actionable recommendations
  • Lead the 5C Digital Framework for Heart Health with country teams, keeping consumer journeys up to date and aligning all marketing accordingly (creative, media, customer and CMI/data/analytics) to drive digital performance, make ROI transparent and leverage data capabilities
  • Pilot new opportunities to reach, connect and engage with more consumers, ensuring their ROI against agreed output KPI’s and working together with strategic partners (retailers, agencies and media partners)
Qualifications for manager, digital strategy
  • Experienced thought leader and driver of innovation and executional capability
  • Subject matter expert in the field of Digital and strength in innovation
  • Continuous Improvement focus (including digitization opportunities) across Wealth channels
  • Senior level relationship management capabilities
  • Ability to develop User Centric Design Principles while coordinating content management and site administration
  • Utilize site reporting trends and incorporate findings into site optimization

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