Digital Strategy Job Description

Digital Strategy Job Description

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Digital strategy provides suggestions and insights into new and emerging design trends and capabilities in the digital marketing space.

Digital Strategy Duties & Responsibilities

To write an effective digital strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included digital strategy job description templates that you can modify and use.

Sample responsibilities for this position include:

Analyze and research the competitor landscape, industry best practices, market size, industry drivers, consumer needs/ trends
OConsistently provide and execute a strategic editorial direction, editorial leadership, and a strong vision, aesthetic and point of view for USA Network’s digital offerings that drive the very best user experience/audience engagement and maximize revenue potential
OManage direct reports
Video views
Social shares
Time spent on site
Pages per visit
App downloads
Collaborate with Brand Marketers and creative / media agencies
Gather requirements for planning new digital marketing, advertising, content roadmaps, relationship marketing or multi-channel marketing campaigns

Digital Strategy Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Strategy

List any licenses or certifications required by the position: SAS, PMI, PMP, CSAP, CA, CPC, SPHR, PHR, TOGAF, CSM

Education for Digital Strategy

Typically a job would require a certain level of education.

Employers hiring for the digital strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Education, Communications, Business/Administration, Technology, Computer Science, Business/Management, Engineering

Skills for Digital Strategy

Desired skills for digital strategy include:

PowerPoint
Excel
Salesforce
Capabilities
Emerging trends and technologies
Developing innovative strategies for implementing successful client programs
Digital space
Their business
Twitter
Microsoft Office

Desired experience for digital strategy includes:

At least 2 years in a role requiring excellent client communication and negotiation skills, such as in an Advertising or Media company or equivalent
Exposure to customer lifetime value models used for online marketing
College degree or advanced degree in an associated field
Experience partnering with IT, analytics teams, UX, and product managers to drive collaborative decisions
Highly collaborative, influential, and creative, with advanced communication skills and leadership ability to work with teams a partner
Experience in navigating complex organizations, creative problem solving, and rational experimentation

Digital Strategy Examples

1

Digital Strategy Job Description

Job Description Example
Our growing company is looking to fill the role of digital strategy. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital strategy
  • Update/promote new digital marketing assets
  • Guide the development and launch of digital marketing strategy across channels
  • Own key strategies within the digital customer lifecycle experience such as existing customer moves, promotion lifecycle management, self-service and customer engagement
  • Own and define strategic roadmap, socialize and gain buy-in from multiple groups, tight coordination with Digital teams which own core functionality, UX, Service & Platform
  • Ensure key strategic marketing priorities for DCOE align with the broader organization and lines of communication are kept up across departments
  • Assist Executive Director as point of contact for DCOE for other departments with respect to new digital customer experience strategies, defining strategy and scope
  • Communicate results, changes and plans to broad range of stakeholders, including executives
  • Benchmark competitors and best in class digital organizations to keep a high level of innovation and pace going to ensure Xfinity.com is achieving best in class performance
  • Understand how customers use our digital properties to drive a better customer move and upgrade experience/journey
  • Oversee all aspects for preparation of Board materials, Quarterly Business Reviews, Digital Planning Off-sites, Weekly Executive Meetings, Business Reviews, and Townhalls for HBC digital across all banners
Qualifications for digital strategy
  • Excellent organizational skills and program management skills, including a demonstrated ability to efficiently plan, organize, and manage projects with limited direct supervision
  • Mature, detail-oriented, able to work well under deadlines, and work independently, collaboratively, and with a team
  • Experience promoting online material and generating traffic through SEO, social media, and AdWords
  • Experience working on a website through a content management system
  • Background and/or a willingness to learn about emerging digital practices
  • Strong data analysis skills and a passion to drive program performance
2

Digital Strategy Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of digital strategy. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital strategy
  • Strengthen relationships with vendors of measurement products, and evaluate new tools and products to augment existing capabilities
  • Own information gathering across the entire digital organization
  • Regularly perform competitive research and analysis to support digital planning off-sites and guide decisions of the leadership team
  • Develop productive relationships with cross banner peers to maintain an overall understanding of the company’s vision while aligning on integrated tools and templates
  • Partner with cross-functional groups on presentations and develop effective methods to communicate to internal and external audiences
  • Help lead collection and design of corporate communications for digital, with a monthly newsletter and the ongoing monitoring of the Sharepoint site
  • Participate in key work streams and task forces
  • Own the creation of strategic content, coordination across teams, and communication of decisions/deadlines
  • Support overall program development by overseeing identified deliverables
  • Support the digital leadership team with special projects
Qualifications for digital strategy
  • Demonstrated ability to rapidly produce insights from analysis and communicate effectively with senior management
  • University degree in Commerce/Business or highly analytical field
  • Partner with Agile teams planning and digital design / development team
  • Legal, compliance, information security, distribution risk
  • Strong knowledge of website development
  • Opportunity to lead, create, and present projects to leadership when identified by the Strategy Manager
3

Digital Strategy Job Description

Job Description Example
Our company is searching for experienced candidates for the position of digital strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital strategy
  • Works with Chief Influence Strategist to sell in and execute digital media solutions that propel influence forward
  • Partner with social and media relations teams to develop message strategies for influence-led campaigns
  • Work with creative agencies to develop new digital ad units, obtain creative assets, oversee production, build measurement plans and campaign scenarios
  • Work with paid media teams to develop targeting proposal, craft media plan, serve ad units and optimize against the results
  • Be facile and partner with different agencies in multiple geographies to develop new ways to measure influence’s impact on sales
  • Help develop a new and growing global department
  • Deliver flawless project oversight
  • Work across multiple, international brands
  • Aid in ensuring division profitability
  • Assist with new business plan development
Qualifications for digital strategy
  • BSB, BA, or equivalent 4 year college degree from a top university
  • Strong strategic and analytical background
  • Ability to take complex information and create a compelling and understood narrative
  • General understanding of retail and digital organizations
  • Consulting or similar strategy background
  • Experience working with executive leadership in some capacity
4

Digital Strategy Job Description

Job Description Example
Our company is growing rapidly and is looking for a digital strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital strategy
  • Track, prioritize, and manage analytics implementation initiatives across multiple Agile SCRUM teams
  • Own A+E’s tag management system - Develop and deploy an array of analytic tools in support of key Marketing, Ad Operations, Product, Sales, Research, CRM and UX objectives on both web and mobile app platforms
  • Manage the testing, QA, QC and debugging of analytics code
  • Evangelize the benefits of data-driven decision-making across the organization, educating key stakeholders about trends in Digital measurement and analytics
  • Ensure team projects stay on track and meet business timelines
  • Work with the Digital Strategy Directorto appropriately promote and integrate business unit offerings
  • In partnership with the agency, focus on testing andoptimization
  • In partnership with the agency, map outweb analytics requirements and help support implementation and ongoingmaintenance and changes
  • Be the resident subject matter expert onorganic search engine marketing with a deep understanding offset bestpractices
  • Maintain the tone/voice across social channels
Qualifications for digital strategy
  • Be able to prioritize competing workstreams, often with quick turnarounds
  • Balance a sense o­f urgency with a calm and confident demeanor
  • Bachelor's degree required in HCI or design-related discipline
  • Proficiency with design tools (Adobe Creative Suites, ) and MS Office
  • Ability to create rapid UI prototypes with common modeling tools (Visio, Photoshop)
  • Ideal candidate will have strong knowledge of digital strategy AND track record working with Creative to optimize strategy
5

Digital Strategy Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital strategy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital strategy
  • Develops digital assets in collaboration with an external agency
  • Partner with senior leadership to identify, analyze, and accelerate strategies for growth
  • Develop business models and market size to support investments in new product and content areas
  • Identify digital content trends and develop actionable recommendations
  • Collaborate with internal stakeholders to problem solve tactical issues as they arise
  • Foster a digital-first culture, collaborating with all teams to build and integrate brands, platforms and tools to help us move faster in the digital world
  • University or College Degree in Business or related field, MBA preferred
  • 5-7 years work experience, Corporate Strategy or Management Consulting and digital media preferred
  • Manage the timelines around all launch plans and site improvements and be able to provide executive level updates manage across teams (design, IT, etc) to meet agreed upon deadlines
  • The coordination, and daily maintenance of Heartland Alliance’s external website—ensuring a well-designed, effective, up-to-date, and properly maintained website
Qualifications for digital strategy
  • Basic understanding of all business functions (Finance, Marketing, Operations, Product )
  • Demonstrated capability of leading a cross-functional program
  • Ability to articulate and educate Clients and team members on Digital strategy, trends, challenges.Demonstrate strong proficiency with systems/tools
  • Minimum of 12 years’ experience in technology, business management and/or consulting roles with BA/BS degree (minimum of 7 years with MA/MS degree)
  • Minimum of 7 years’ experience in leadership role with proven experience building and leading a Digital Strategy organization
  • 5-7 years experience in a digital environment, along with a Bachelor’s degree in a relevant field of study

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