Digital Executive Job Description

Digital Executive Job Description

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Digital executive provides best practice support and guidance to regional marketing teams across digital channels (SEO, Content, Social Media, Email).

Digital Executive Duties & Responsibilities

To write an effective digital executive job description, begin by listing detailed duties, responsibilities and expectations. We have included digital executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Remain current on industry trends in the digital space
Meet and Exceed Monthly, Quarterly and Annual Digital Sales Goals (both Integrated and Direct)
Optimise Customer digital journeys
On-going digital tracking strategy
Develop tagging instructions for website development and campaign tracking codes for digital media assets
Proactively prospect, qualify, grow and close digital business to regularly meet and exceed sales goals
Incorporate innovative ways to package and sell MIMIchatter.com digital, social, mobile, and video assets
Coordinate and support delivery of a calendar of national events in collaboration with the Product & Communications Manager & Digital Marketing Manager
Maintain digital marketing and promotional calendar and assist in implementing content
Ensure digital campaign assets (banners, images, copy ) are available and shared with the marketing team

Digital Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Executive

List any licenses or certifications required by the position: TOGAF, IAB, PMP, SPHR, PHR, CISSP, SSL, IO, API, LEAN

Education for Digital Executive

Typically a job would require a certain level of education.

Employers hiring for the digital executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Advertising, Journalism, Digital Marketing, Communication, Management, Education, Business/Administration

Skills for Digital Executive

Desired skills for digital executive include:

Excel
Basic HTML
Content Management Systems
Vietnam media landscape and the role of digital/media channels to deliver compelling solutions
Digital across the marketing and commercial teams
Executive compensation packages across different industries
General office procedures
MS Outlook
Word
Digital

Desired experience for digital executive includes:

Must be a sales "hunter" and aggressively manage New Business Development opportunities with key accounts and additional accounts
Bachelors degree in Advertising, Marketing or related discipline preferred
Proven track record of sales performance is necessary for this position
Website or microsite experience is preferred
Develop, close and manage business from new and existing national accounts on the East Coast
O- This account manager will be accountable for local digital revenue performance

Digital Executive Examples

1

Digital Executive Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of digital executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital executive
  • Assistance with the development of social, influencer and digital media plans for existing and prospective clients
  • Traffic and place all digital display media including ad buys and retargeting
  • Optimise the product propositions online to maximise customer engagement and
  • Define key performance metrics for user behaviour and marketing effectiveness (user growth, engagement, abandonment, campaign ROI, segmentation)
  • Recommend and implement the right set of tools that will enable tracking including use of tracking tools, user interface assessment tools, conversion and site optimization testing methods, and other tools to deliver on driving and acting on insights into the business
  • Analyse data to evaluate and optimize site performance
  • Liaison between marketing, Web and IT teams
  • Set up and manage frameworks for A/B testing and personalisation programmes
  • Forecasting return on investment for IT spend in terms of revenue for the business
  • Implement a data driven approach to web activities
Qualifications for digital executive
  • Candidate must have at least Four to Six years related advertising sales experience and minimum three years internet sales experience
  • Candidate should be a proactive seller, with a strong strategy and proven track-record for getting ahead of the RFP process
  • Candidate should have passion for creating custom content and strong experience selling native advertising integrations
  • Experience of project management and execution to achieve results
  • Able to simplify complex challenges and propose solutions
  • Agility and flexibility, able to adapt to a changing environment
2

Digital Executive Job Description

Job Description Example
Our company is looking to fill the role of digital executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital executive
  • Lead a cross-functional team of technical and marketing resources to successfully implement and manage solutions involving digital marketing capabilities
  • Coordinate appropriate communication internally and externally around issues and/or escalations that arise during the implementation and ongoing marketing operations of the digital solution
  • Own and be accountable for the successful execution of the implementation and production of the digital marketing solution
  • Previous experience in a consultative role with a strong understanding of the digital marketing space
  • Manage copywriting for all social posts for approval by Digital Brand Manager
  • Train and mentor internal team members
  • Execute the eCRM plan in line with the marketing and promotional calendar, using marketing automation software, Marketo
  • Manage email creation, testing and broadcasting of all outgoing emails, in line with brand guidelines, marketing calendar and marketing automation software, Marketo
  • Coordinate social media content calendar, sourcing, creation, posting and monitoring of content
  • Experience in advertising sales is essential (with online experience being very advantageous)
Qualifications for digital executive
  • A good team player, collaborative and inclusive
  • Able to grasp content, platforms, and technology development in an educational environment and communicate its benefits
  • The ability to grow and maintain market share
  • Have demonstrated a record of success in a goal-oriented, highly accountable environment
  • Brand equity knowledge
  • Occasional travel required within U.S based on geographic agency/client allocation
3

Digital Executive Job Description

Job Description Example
Our company is hiring for a digital executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital executive
  • Production of digital audience dashboards and reviews of key sport competitions
  • Knowledge of internet technologies and the online advertising sales market
  • Experience in dealing with major advertising agencies and clients at a senior level
  • The ability to apply creative solutions to advertising briefs and create strong bespoke sales packages in a highly competitive marketplace
  • Experience of applying research techniques to create strong sales stories and proposition
  • Experience of liaising with marketing and editorial teams where necessary
  • An excellent standard of written English for business proposals
  • Coordinate meetings, calls and events to include all logistics (scheduling, catering, meeting materials)
  • Maintain departmental assets and manage services (facilities, office supplies)
  • Investigate and implement social media advertising
Qualifications for digital executive
  • Ability to maintain sustained efficiency and effectiveness in performance, particularly when under pressure and with a heavy workload
  • Ability to balance priorities and multiple projects
  • Collaborative personality who can contribute to the dialogue of Gucci’s
  • Exceptional presenter and communicator with internal and external partners
  • Third level qualification in Marketing
  • Strong IT skills across all relevant related systems ie Wordpress, Newsweaver, Google Analytics
4

Digital Executive Job Description

Job Description Example
Our company is searching for experienced candidates for the position of digital executive. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital executive
  • Forge strong working relationships with key internal and external stakeholders including close liaison and support to each of the businesses within the division as required Manage Digital and social media strategy as a part of the overall marketing plan
  • Work closely with the Market Manager to achieve digital revenue goals
  • Knowledge of social media and analytics software preferred (Spreadfast, Hootsuite, Google Analytics, Facebook Insights)
  • Effectively collaborate to ensure campaigns are fully integrated into brand plans and aligned with company guidelines
  • Act as a consultative resource for the account team and client for issues or opportunities to leverage the Hosted Analytic Environment
  • Bachelor’s degree and 3-5 years of experience in sales, marketing, or related field
  • Demonstrated success leading cross-functional teams and building strong relationships across internal teams
  • Effective management of issues and escalations both internally and externally
  • Account management/business development experience (contracting process, P&L, revenue growth strategies & tactics)
  • Very strong written & oral communication and presentation skills
Qualifications for digital executive
  • Develop an understanding of account base and related industries
  • Thrive in a business development role which includes prospecting expanding existing client relationships
  • Ability for analytical reasoning of sales and research data (CPM, impressions, site metrics, data analysis)
  • Expertise in social media platforms, Facebook, Twitter, LinkedIn
  • Ability to create and adapt email templates using appropriate HTML code and troubleshoot coding errors as necessary
  • Enthusiastic, pro-active, ability to multi-task and desire to be a team player
5

Digital Executive Job Description

Job Description Example
Our company is looking for a digital executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital executive
  • Management of HR Locker platform for the Digital Experience group
  • Strong sense of urgency/responsiveness
  • Ability to understand and absorb complex technical concepts and communicate them to a non-technical audience effectively
  • Proactive communicator and effective influencer with excellent written and verbal communication skills
  • Program management and driving improvement/innovation into sales programs
  • Program management and oversight of internal and customer facing programs
  • Triaging the internal Spark deal support process to ensure the correct resources are being leveraged
  • Creating and managing internal reports and dashboards
  • Functional proficiency in the other European languages preferred
  • Develop and manage key relationships within your agency patch
Qualifications for digital executive
  • In-depth understanding of community management, advocacy, influencer outreach, and creative best practices specific to social media
  • Demonstrable experience developing and executing multi-platform paid, owned, and earned programs
  • Experience working in a cross-functional team inclusive of account management, planning, creative, content, media, production, technology and social
  • Advanced knowledge of social media technology and platforms, and experience working on consumer brands in social and/or influencer programs
  • Extremely online savvy - socially active online with a solid understanding of social media and the dynamics of community interaction
  • Experience working in CMS systems, media platforms, Omniture and Adobe Photoshop Suite of products

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