Digital Analyst Job Description
Digital analyst
provides analysis and develop dashboard and ad-hoc performance reporting for digital programs, campaigns and platforms (Tableau, Google Analytics).
Digital Analyst Duties & Responsibilities
To write an effective digital analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included digital analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Team member will work closely with Data Sciences department to perform data validation and integrity checks related to all information collected, understand data structures and availability for any new information collected
Team member will work closely with business partners to maintain and create new reporting structures to better support business decisions
Team member will provide ad hoc analysis for IT and Usability groups in order to detect and resolve site problems
Manage large amounts of data from various 3rd party sources with an eye towards fusing similar metrics together
Provide ad-hoc data analysis under tight deadlines as required
Coordinate and stay informed of all new product development that may impact performance
Manage and monitor daily affiliate performance, and course-correcting as necessary
Serve as primary liaison between affiliate agency, publishers and Saks shareholders, communicating effectively with all parties, to strategically grow channel
Help conceptualize, launch and promote new creative, custom offers, advertising ideas and campaigns, in conjunction with publishers
Stay up to date on new online opportunities, betas and potential publishers
Digital Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Analyst
List any licenses or certifications required by the position: FTK, PMP, SAS, GTM, DCITA, ACE, CART, FBI, SIFT, SANS
Education for Digital Analyst
Typically a job would require a certain level of education.
Employers hiring for the digital analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Statistics, Business, Economics, Computer Science, Mathematics, Engineering, Finance, Math, Education
Skills for Digital Analyst
Desired skills for digital analyst include:
Digital technology preferable
Google Analytics
SQL
Ad server
Double-click
Excel
HTML
CSS
Microsoft Office
Adobe Analytics
Desired experience for digital analyst includes:
Meticulous organization, self-motivated with a flexible approach to the work required
Attribution Analytics experience preferred
Bachelor’s Degree in a mathematically intensive discipline
Experience with testing/optimization platforms is a plus (Optimizely, Monetate, TeaLeaf)
Proven analytical and quantitative skills including a strong understanding of online marketing metrics, data sources, database mining
Knowledge/experience in account management, customer service or sales preferred
Digital Analyst Examples
1
Digital Analyst Job Description
Job Description Example
Our innovative and growing company is hiring for a digital analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital analyst
- Develop and manage Google AdWords campaigns that meet client objectives
- Manage multiple client relationships simultaneously, and seamlessly switch contexts between a diverse set of projects and deliverables
- Respond to ad hoc requests from editorial, product, and audience development teams to help understand usage patterns and behavior
- Produce data and reports to help inform business strategy
- Assist the ad sales team and marketing teams with requests for information on Fusion’s audience
- Report on Fusion’s social media and OTT efforts, working closely with those teams to provide actionable insights
- Assist with analytics implementation QA, documentation, and optimization
- Use merchandising insights to make recommendations about products and categories as it relates to personalized recommendations
- Ensure timely and accurate implementation of personalization program launches
- Support the operational efforts of TCS (including Account Management, Project Management, Sales, Finance, Content, SEO, PPC and Web Dev teams)
Qualifications for digital analyst
- Previous research internship in in a media related environment
- More than 1 year experience in digital analytics
- Ideally 1+ years in a media related environment
- Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
- Provide data to determine key channels driving site traffic and to make business recommendations to increase ROI on future marketing spend
- Own loyalty customer acquisition metrics to hand off to marketing team
2
Digital Analyst Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of digital analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital analyst
- Understanding the relationship between digital KPIs and other KPIs relating to a campaign
- Serving as the main contact point for multiple stakeholders
- Identifying and disseminating best practices that should apply across the Ad Council's campaigns and social initiatives
- Support the maintenance and enhancements of the insight tools/platforms
- Analyze web analytics data other offline data to evaluate site performance
- Discover underperforming areas of the site
- Tracking and evaluating support of campaigns in paid digital ad space via DoubleClick and third party verification platforms
- Looking across paid and owned digital measures to cohesively evaluate campaign success
- Translating data to provide tactical recommendations to improve site traffic, engagement and conversions
- Understanding the relationship between digital KPIs and other KPIs relating to a campaign, both for paid and owned digital platforms
Qualifications for digital analyst
- Experience in using web analytics tools as an end user
- Understanding of business objectives and their wider impact
- Interest in behavioural economics
- Well-organised completer finisher
- Ability to grasp complex issues and communicate these to senior management
- Engaging, credible, persuasive, and professional
3
Digital Analyst Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital analyst
- Oversee the development and management of data collection, management and analytics tools such as a DMP, social listening tools, 3rd party ad servers
- Develop best practice digital measurement plan to prepare for the systematic use of DMP and DSP
- Evaluate existing analytics tools and data providers to improve the accuracy and effectiveness of our existing dataset
- Provide relevant insight and recommendations to the senior management team in relation to trends and patterns in online sales, traffic and conversion
- Work with the marketing channel owners to provide them insight on marketing campaign effectiveness and assist in driving the direction of our marketing through attribution projects and a robust testing plan tailored to fit each channel, recommending changes which you can see improving the business
- Manage the tag management, working with the digital marketing channel managers to ensure the correct implementation and set up of all of our required tags within Google Tag Manager
- Lead the implementation of any new analytics packages
- Regular west-coast travel between Orange County, CA, San Diego, CA, Los Angeles, CA, Seattle, WA, and Portland, OR
- Defines key performance indicators and implements enterprise level measurement, analytics, and reporting methods to gauge success of the intranet and website
- Works with development teams to automate and streamline storage, retrieval, and publication of content
Qualifications for digital analyst
- You will have a passion for learning and all things digital
- Knowledge of Tealeaf or other session recording tools considered an advantage
- Proactively communicate and collaborate with external and internal customers to analyze information needs and functional requirements and deliver key requirements artifacts as needed
- Work independently with users to define concepts and under direction of product and project managers
- Collaborate with architects, developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance needs
- Strong analytical and product management skills required, including a thorough understanding of how to interpret customer business needs and translate them to application and operational requirements
4
Digital Analyst Job Description
Job Description Example
Our company is searching for experienced candidates for the position of digital analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital analyst
- Presenting data insights in a clear and concise manner through the use of visuals, slide decks, and in unconventional ways
- Be responsible for turning Business Requirement Specifications into clear test strategies, test scripts and plans
- Conduct regular review and modifications to test scripts and plans
- Produce and communicate test reports
- Previous experience in a UAT Analyst role within a Digital business
- Knowledge of Software Testing theories and practices
- Business requirement skills and an in depth understanding of all aspects of test lifecycles
- A creative approach to problem-solving and idea generation
- The ability to deliver multiple streams of activity
- Develop data visualizations that help tell the analytical story
Qualifications for digital analyst
- Familiarity with other data tools such as Tableau, SAS, and SQL
- Digital marketing campaign experience
- Understanding of website technology such as HTML, JSP, and JavaScript
- Strategic thinker who can translate top line objectives into initiatives that can drive results
- Cross functional retail knowledge
- Expert-level proficiency in Google Analytics
5
Digital Analyst Job Description
Job Description Example
Our growing company is looking for a digital analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital analyst
- Build/design actionable dashboards for stakeholders
- Use data analysis to identify opportunities to improve
- Tell a comprehensive story of how users behave while interacting with digital initiatives
- Support Digital Media Buyers with reporting and analytics to inform digital media campaign optimizations
- Support Content/SEO team with traffic data to quantify lift of site optimizations and identify new opportunities based on analysis of trends and site usage
- Support client calls with reporting and insights
- Manage and consolidate digital media campaign data from various campaign platforms
- Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting
- Monitor day-to-day campaign performance and maintain in-depth understanding of client’s overall business and marketing objectives
- Identify and access all data, client or 3rd party, to gain the best knowledge to make decisions
Qualifications for digital analyst
- Leading the development of our reporting capability from a digital team (product) perspective, ensuring that reporting becomes as automated as possible
- Regularly reviewing the data that partners can provide to us, assessing the value of this and establishing how this can best be utilised across our reports to enhance our understanding of digital performance
- A self-started who is eager to recognize needs and take an active role in identifying solutions
- Experience and adeptness with other platforms preferable, , comScore AdEffx, Nielsen OCR, MOAT Atlas, Facebook Ads Insights
- The ability to work effectively on a cross-functional team
- Confidence presenting and translating data for non-technical audiences