Account Executive Job Description

Account Executive Job Description

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Account executive provides high touch client engagement through the full life cycle of the client sales and management process. Create and present proposals to clients and agencies to secure business, utilizing rate card guidelines and keeping the network's best inventory interests in mind.

Account Executive Duties & Responsibilities

To write an effective account executive job description, begin by listing detailed duties, responsibilities and expectations. We have included account executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Develop proposals utilizing MS office products, Tapscan, Max$mizer
Develop proposals utilizing MS office products
Maintain a working knowledge of research products, Nielson and MRI
Develop sales revenue from new advertisers maximize revenue from assigned list (active & non-active accounts)
Own, manage and develop agency & client relationships through day-to-day contact
Informally mentor more junior members of staff
Generate revenue to the station and its web/digital product from both traditional and non-traditional prospects in the Rio Grande Valley market
Prospect new business from non-traditional sources such as newspaper, direct mail, radio and co-op vendor programs
Create customized solutions that will satisfy client's marketing needs and generate revenue for the station
Participation in station special events is required

Account Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Account Executive

List any licenses or certifications required by the position: RSPH, CTP, EMC, CCNA, FIPS, PCI, UL, DOT, ITIL

Education for Account Executive

Typically a job would require a certain level of education.

Employers hiring for the account executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Business, Marketing, Management, Communications, Advertising, Education, Communication, Graduate, Math, Merchandising

Skills for Account Executive

Desired skills for account executive include:

Full life cycle of the sales process from prospecting to close
Gartner’s products and services
Computer networking
Full life cycle of the sales process
High-capacity and fiber connected networks
Excel
Complete line of products/services and customers' issues and needs through in-house training and reading/research
LAN and WAN technologies
Industry trends
Products

Desired experience for account executive includes:

This position will be responsible for all aspects handling local accounts
Maintain and grow existing local accounts
Continually contact, develop and prospect new business accounts either through agencies or through direct client contact
Produce sales equal to or exceeding personal budgets
Represent station to client and agency levels in a professional manner
Establish and/or maintain client contact and develop consistent service to those clients

Account Executive Examples

1

Account Executive Job Description

Job Description Example
Our growing company is looking to fill the role of account executive. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for account executive
  • Performs necessary analysis and planning to assure that the objectives and priorities for each event property are established and met in time frames acceptable to the client
  • Sells sponsorship assets, exhibitor space, and VIP Hospitality packages to assigned event properties
  • Identifies and cultivates brands/marketing executives within targeted accounts who make event marketing, VIP hospitality decisions
  • Negotiate sponsorship/exhibitor space pricing with client
  • Prepare weekly, monthly & quarterly reports (weekly activity reports, weekly account updates, proposal reviews, monthly projections/forecasts, ) for management
  • Prepare Monday major account recap for leadership team (TY/LY wtd, mtd vs
  • Takes a strategic view of the client’s business and what solutions we can offer
  • Develops creative, custom and effective solutions for our customers
  • Leads strategic advertising projects by developing and retaining new, local, and direct business for the local operating unit
  • Day-to-day contact with clients
Qualifications for account executive
  • Responsible for exceeding sales budget through collection of sold accounts
  • Bachelors Degree required (Marketing, Advertising, or Communications preferred)
  • Previous sales experience (within media industry preferred)
  • Cold calling experience (via telephone preferred)
  • History of success (scholastics, sports, part-time employment, awards)
  • Ability to perform in a fast-paced, challenging, and dynamic environment
2

Account Executive Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of account executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for account executive
  • Working with the Acura Field Team
  • Monthly newsletter communication
  • Traffic rotations and correspondence with media agency
  • Overseeing incentives and offer cards
  • Various online and off-line production
  • Mentoring and management of the Assistant Account Executive
  • Call on a wide variety of direct and agency clients (with an emphasis on new business development)
  • Develop and implement concepts targeted to traditional and non-traditional television advertisers
  • Conduct in-depth advertiser needs analysis and responding with appropriate recommendations to address the client needs
  • Attend sales meeting, training sessions, and client remotes
Qualifications for account executive
  • Adhere to station policies regarding pricing, merchandising, commercial content, competitive product protection, and monitor competition with the highest degree of integrity and ethics
  • Minimum of 1 year sales experience in the Metro Detroit Area
  • 1-2 years relevant sales experience preferred
  • Sponsorship, Exhibitor, VIP Hospitality sales experience within Lifestyle and/or Sporting events, Marathons, Triathlons, Sporting Tournament, Film Festivals, Culinary Festivals, Music Festivals
  • Good creative sensibilities
  • 25% as needed, willingness to travel and work in a global team of professionals
3

Account Executive Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of account executive. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for account executive
  • Represent OUTFRONT Collegiate Sports Properties, Maryland Sports Properties
  • Proactively solicit and follow-up on personal sales leads under the guidelines established by supervisors
  • Work in conjunction with Sales Team to uphold mandates of entire department regarding sales and service objectives
  • Represent OUTFRONT Media, Denver Sports Properties
  • Be organized, operate with sense of urgency
  • Internal champion/leadership role for CNBC Digital Media platforms
  • Establish a profitable growth plan for territory
  • Create and execute seasonal business plans and proposals to retailers
  • Develop existing accounts by maximizing assortments and new product launches
  • Manage all aspects of co-op requests and approvals adhering to Speedo's policy of execution to include marketing, finance and planning
Qualifications for account executive
  • A passion for television and media business
  • Must have legal right to work within the United States
  • Ability to manage multiple campaigns and high volume of projects simultaneously
  • College degree in marketing, advertising or related field/experience
  • An understanding of digital media platforms along with the ability to grow and maintain market share
  • Two (2) to three (3) years demonstrated sales experience
4

Account Executive Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of account executive. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for account executive
  • Communicate all retailers’ feedback to VP of Sales and VP of Merchandising on Speedo product, competitive product and any relevant opportunities voiced by retailers to successfully fulfill the stores needs
  • Using respective networks, direct and maintain the sale and distribution of inventory to agencies and clients to meet revenue budget requirements
  • Analyze and diagnose client needs and share analyses with all TBSI divisions to maximize all revenue opportunities
  • Develop and maintain stable relationships with operations and sales support groups within the company
  • Be responsible for daily supervision of the team , Sales Assistants, and Sales Planners
  • Be a positive team player and active role model for support staff and other AE's
  • Lead the development of strong client and agency relationships for applicable accounts
  • Develop creative ideas and solutions for business responsibilities
  • Direct comprehensive servicing and support for clients and agencies
Qualifications for account executive
  • Minimum of 5 years proven record in apparel sales and/or retail buying experience
  • Proven track record in developing long-lasting business relationships with clients
  • A self-starter with a competitive drive and initiative
  • While looking to succeed personally, must be able to support team environment, and adhere to department guidelines
  • One (1) to two (2) years demonstrated sales experience
  • Ability to write well-researched press releases, collateral materials, business memos, activity reports, and factual components of plans in a timely manner
5

Account Executive Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of account executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for account executive
  • Lots of energy and ability to have fun while working hard
  • Winning attitude, professional appearance
  • Iron will to get up and run again after you have fallen
  • Unwavering honesty and dependability
  • Team-oriented thinking, team oriented action
  • Professional skill level with writing, speech, manners, etiquette
  • Skill to think on your feet
  • Thick skin for frequent rejection by prospects
  • Internal drive to keep prospecting and making lots of sales calls
  • Creative problem solving ideas
Qualifications for account executive
  • Familiarity with social media analytics such as Radian6 PR tools such as Cision, Factiva and wire distribution services
  • Experience in selling sponsorships
  • A strong overall knowledge of the media industry is also required – both traditional and new media
  • 3 to 5 years hands-on experience in sales, preferably in sports or related disciplines
  • Outstanding written and verbal communication skills (English native or equivalent is mandatory) and attention to detail
  • Qualified candidates must have a minimum of five years Broadcast or Cable television sales experience and a college degree or comparable combination of education/experience and/or training

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