PR Executive Job Description

PR Executive Job Description

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PR executive provides administrative support to the Head of Corporate Communications, and other Communications and Marketing departmental heads as required.

PR Executive Duties & Responsibilities

To write an effective PR executive job description, begin by listing detailed duties, responsibilities and expectations. We have included PR executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Provide regional strategic and tactical support to the PR Director for all news and product-related activities for APAC and International teams upon request
To promote MR PORTER and its brands, campaigns, activities and events to the APAC media on a regional level and in turn to the general public and external audiences
To develop and maintain relationships with key journalists both online and offline in the key markets of Hong Kong and Singapore
Monitor MR PORTER brand placement/exposure, ensuring all communications and activities are on brand
Localize' the MR PORTER brand by identifying key products, new designers and exclusive items and develop and implement a communications strategy to promote these areaswithin the APAC region
Proactively follow sales and sell thru reports each week across brands and identify areas with the Retail and Merchandising teams to be pushed out across media channels
Work closely with the Marketing team to ensure that all MR PORTER messages are timely and consistent with Marketing activity
Identify opportunities for brand partnerships, sponsorships and events across APAC for the MR PORTER brand, market relevant information for all teams
Draft & disseminate key press releases to editors (both online and offline) in all key markets
Provide administrative, sample and image requests, event co-ordination and strategic support to the PR Director

PR Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for PR Executive

Typically a job would require a certain level of education.

Employers hiring for the PR executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Communications, Marketing, Journalism, Public Relations, English, Business, Writing, Communication, Management, Education

Skills for PR Executive

Desired skills for PR executive include:

Facebook
YouTube & TikTok
PowerPoint
Myprotein and the fitness industry as a whole
Children's publishing landscape
Golf
Golf essential
Graphics and collateral
Hotel’s marketing communications strategy
Instagram

Desired experience for PR executive includes:

Have strong interpersonal communication skills – especially excellent writing skills
Have a keen passion and demonstrable experience in videogames and the broad entertainment industry
Graduate or equivalent with 3 years PR experience gained in luxury fashion or multi brand retail environment
Retail PR experience within key markets in APAC is preferable
2+ years of experience as an Executive or Administrative Assistant
Must be detail-oriented, highly organized, and able to work independently with minimal direction/supervision

PR Executive Examples

1

PR Executive Job Description

Job Description Example
Our company is growing rapidly and is hiring for a PR executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for PR executive
  • Plan and execute PR activities (such as media gathering, press conferences, interviews, sponsorships, ) to communicate brand positioning to the press and public
  • Ensure that you are up to speed on sales activity and that all vital information is communicated to all agencies on a weekly basis
  • Writing about the brand creating interesting view points that will catch the attention of editors and publications
  • Identifying and pitching to print and online publications
  • Identifying product placement opportunities
  • Manage a technology client's blog
  • Create and manage written materials including status reports, client correspondence
  • Maintain regular contact with clients
  • Build understanding and knowledge of the clients' business and their competitive environment
  • Assist with the management of event and tour logistics
Qualifications for PR executive
  • General administrations and housekeeping of brand packs, press releases and boiler plates
  • Assist the Global Head of PR and US PR Managers with fact finding, collating statistics, writing quotes and press releases
  • Assist with compiling spokesperson quotes and write press releases
  • Assist the Global Head of Publishing with pitching to US media for The EDIT and PORTER Magazine
  • Lead/assist with photo shoots (where necessary)
  • Manage PR Assistant
2

PR Executive Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of PR executive. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PR executive
  • Executing e-mailings
  • Always takes all feedback as a constructive learning opportunity and acts upon it
  • Ensures work and relationships are founded on open and honest communication
  • Ensures that client counsel and agency action is always purposeful and challenging
  • Understand and evaluate the hotel's marketplace and recommend/ implement various advertising platforms
  • On-budget and on-schedule implementation of assigned projects
  • Prepare timely team and client updates on all stages of project progress
  • Participate in client conference calls and meetings as needed
  • Prepare accurate and thorough conference call or client meeting recap reports within 24 hours of meeting
  • Demonstrate mastery of AP-writing and editing style
Qualifications for PR executive
  • College graduate with proven 2-4 years of in-house and/or agency PR experience
  • Demonstrate a solid understanding of the luxury fashion and beauty industry disruptive e-commerce landscape
  • Proven commercial experience of working in a fast paced environment and work well under pressure
  • Working relationships with various print, digital and broadcast media, knowledge of influencers
  • Discreet, professional and well spoken, with excellent verbal and written communication skills
  • Ability to manage employees and cultivate their growth within the organization
3

PR Executive Job Description

Job Description Example
Our innovative and growing company is hiring for a PR executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for PR executive
  • Communicate effectively, to target markets, the amenities and benefits of the hotel, including food and beverage provisions, wellness facilities and conference, banqueting and events
  • Create and develop high quality content and stories for the hotel’s social media channels
  • Managing of online presence through digital channels and campaigns, including but not limited to social media, website and digital marketing
  • Disseminates PR related information to other departments, establishes and maintains effective employee relations
  • Responsible for Media Network and Database
  • Responsible for Press releases for the Hotel and all F&B Outlets
  • Internal communications, producing first class content in the form of press releases, interviews, social media posts and managing the PR calendar and PR budget to cover product launches, campaigns, social media and events
  • Coordinating monthly “Café Briefings” (monthly staff meetings) for the entire AU business facilitating content development and overseeing logistical aspects to ensure smooth execution at all stages
  • External communications, building strong, lasting relationships with ANZ journalists and influencers, with a roster of contacts across traditional and digital media
  • Event management, including planning, executing and evaluating internal and external PR-related events for media, bloggers, influencers and industry professionals
Qualifications for PR executive
  • Knowledge of FashionGPS, CisionPoint and Meltwater
  • Collaborative, hardworking and enthusiastic attitude
  • Experience using PR database software such as Cision, Gorkana, PR newswire
  • Assist in the organisation of press events set out in the contact programmes global investor trends survey (UK), fund manager/sector roundtables, annual press party, hospitality
  • An understanding or interest in Communications is a plus
  • Ability to multi-task in a fast paced environment, while thinking quickly on your feet
4

PR Executive Job Description

Job Description Example
Our company is looking to fill the role of PR executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for PR executive
  • Incumbent will be an expert, and sole point of contact, for a specialized administrative function for employees (e.g., purchase orders, international travel, visa applications, onboarding, e-Setup, Invoicing, SOW)
  • Ensure effective Search Engine Marketing (SEM) buy by focusing on local tactical keywords online marketing initiatives to drive site traffic and support online sales & servicing
  • Provide strategic and tactical support to the Senior PR Manager particularly for all product related activities
  • Able to conceptualize and implement creative solutions to ensure media coverage and buy in
  • Ensure fast response turnaround internally and externally
  • Promote THE OUTNET and its brands, campaigns, activities and events to the media, influencers general public and external audiences in the US market
  • Monitor THE OUTNET brand placement/exposure, ensuring all communication and
  • Activity are on-brand
  • Proactively seek opportunities to profile new and existing brands on site, capsule collections, our in house label, Iris and Ink, amongst media and influencers throughout the US
  • Ensure that THE OUTNET as a brand and the designers stocked are represented
Qualifications for PR executive
  • S/he will have an intricate level of understanding of the account(s), the clients’ businesses, products, markets, personnel, outside influencers, opposition
  • Ability to craft formal email to clients
  • Securing press coverage with key media including internationals, nationals, regionals, supplements, glossies, on-line, broadcasters, radios
  • Extensive liaison and managing expectations with photo agencies, VIPs, PR agencies
  • Minimum 2-3 years of experience in PR or Communications
  • Excellent communication skill both in English & Korean
5

PR Executive Job Description

Job Description Example
Our growing company is looking to fill the role of PR executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for PR executive
  • Working with various in-house marketing teams to help plan for upcoming launches, ensuring all press office assets are collated in a timely manner
  • Managing the media database and ensuring all contact details are up to date
  • Monitoring press across all outlets and proactively highlighting specific opportunities to position Myprotein products
  • Networking with key media contacts daily building new relationships for on-going opportunities
  • Managing the press office showroom by ordering samples from the warehouse and distributing samples to journalists
  • Managing the PR events calendar to ensure all sports, fitness and nutrition events are considered for upcoming publicity opportunities
  • Working alongside the New Product Development team to create a PR timeline for upcoming launches to ensure all PR opportunities are prioritised and optimised in a timely manner
  • Assisting with the production of press events by compiling guest lists, sourcing quotes from suppliers and bumping in and out of venues
  • Maintain and grow an up-to-date media and blogger contacts database
  • Create and distribute regular press releases, including images, focusing on key messages and highlighting new services and special promotions in line with annual PR plan
Qualifications for PR executive
  • Eager to learn and passion for PR/Communications
  • Previous experience in a PR role (account exec level or work experience)
  • Ability to be creative and an independent thinker
  • Confidence to present ideas to wider teams
  • Ability to understand the competitor landscape
  • An ability to demonstrate a passion of and knowledge around the beauty industry

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