Advertising Executive Job Description

Advertising Executive Job Description

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Advertising executive provides coordination and execution of sales and/or strategic marketing projects including package sales involving multiple media products, cross-media packages, joint projects with consumer marketing, contests, event marketing sponsorships, vendor promotions and sales presentations. Provides support to the executive team by being able to develop and prepare Excel, and PowerPoint documents and presentations.

Advertising Executive Duties & Responsibilities

To write an effective advertising executive job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Create a daily itinerary that includes contact numbers, meeting locations, Attend meetings and take notes, as needed
Conduct a thorough analysis of client’s needs in order to develop a strategic, customized plan for their business and goals
Selling print and online Naturejobs advertising to scientific recruiters across the United Kingdom
Prepare sampling reports and track consumer feedback through surveys
Build and expand relationships with the nation's top advertising agencies and brands in order to grow current book of business close new accounts
Utilize Sales CRM tools to track all pertinent account information and sales progress forecast and prioritize to achieve quarterly quota goals
Administer the delivery of 2000+ media campaigns
Manage ATL plans, spend and creative deployment
Manage media plans, optimizing investment for coverage and frequency of insertions matched to core target audience

Advertising Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Advertising Executive

Typically a job would require a certain level of education.

Employers hiring for the advertising executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Education, Advertising, Communication, Digital Media, Print Media, Marketing, Business, Journalism, Communications, Business/Administration

Skills for Advertising Executive

Desired skills for advertising executive include:

General office computer software
Customer service and problem-solving orientation
Excel
Management methods and techniques
Advanced Excel functions
Email marketing
Excel and PowerPoint
Flight Centre store systems is an asset
Media and the roles of different channels
Media market place and media planning

Desired experience for advertising executive includes:

Fluency in English, both verbal and written, is an essential requirement for this role
Media Planner
Five+ years selling experience in media sales
Experience in the travel vertical preferred but not required
Excellent organizational, interpersonal, written and verbal communication
Create program decks with key information (synopsis, cast, airing details) included

Advertising Executive Examples

1

Advertising Executive Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of advertising executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for advertising executive
  • Brief and follow through creative with our internal studio team
  • Be a key point of contact for external agencies (local / media / creative / press repro) in-house
  • Manage the implementation, QA, and optimisation of digital campaigns across the YNAP portfolio using DFP and other platforms
  • Provide screenshots and end of campaign reports for every campaign managed
  • Closely monitor the delivery of campaigns to ensure all booked activity is delivered
  • Closely monitor the performance of managed campaigns, optimising where necessary
  • Be the point person for technical and specification queries, providing high levels of client service
  • Manage inventory, working with sales to find alternatives when inventory is not available
  • Provide quarterly reports to internal teams on overall commercial campaign performance
  • Maintain a daily/weekly task based on Senior Exec and Manager instruction
Qualifications for advertising executive
  • Strong collaboration skills and the ability to build and maintains productive business/professional relationships
  • Support with Trade Marketing efforts
  • Post campaign support - help manage / coordinate production & execution of campaigns
  • Must have excellent sales skills, customer relations, and communication skills
  • Knowledge od campaign execution and campaign analytics
  • Excellent attention to detail & communication skills
2

Advertising Executive Job Description

Job Description Example
Our company is hiring for an advertising executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for advertising executive
  • Managing search, shopping, display and paid social campaigns
  • Bid optimisation via bidding platform
  • Report back on performance
  • To develop and execute the sales strategy and plan for your portfolio, exceeding the revenue targets
  • Ensure all accounts have an optimum planned contact strategy
  • A high amount of new business activity
  • The position will develop into account management across the top customers in the portfolio of products
  • Launching new products and revenue streams to maximise revenues and exceed budgets
  • Works collaboratively and builds trust with key stakeholders around the business
  • Working closely with the line Manager to ensure all Digital Advertising activity falls in line with the overall strategy
Qualifications for advertising executive
  • Bachelor's degree from four-year College or university OR 4-6 years related experience and/or training
  • A college degree or equivalent experience in sales or marketing
  • Proactively canvass, pitch and secure new business across classified, display and digital advertising products
  • Must have at least 3+ years of sales experience and digital knowledge
  • Bachelor’s degree in Business (Marketing, Communications, Journalism or Advertising concentration preferred) and preferred three plus years equivalent digital sales experience
  • High digital sales acumen is required
3

Advertising Executive Job Description

Job Description Example
Our company is growing rapidly and is looking for an advertising executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising executive
  • Ensuring all campaigns are up and optimised according to best practice guidelines
  • Working with the content team to ensure keywords, landing pages and ad copies are effectively optimised to ensure maximum ROI and conversion is possible
  • Managing and optimising bids strategy across multiple markets using third party tools
  • Managing campaigns budgets accordingly
  • Implementing A/B and multivariate testing to continuously improve ROI and account performance
  • Analysing and reporting performance of all Digital advertising campaigns
  • Keeping up-to-date with the latest industry trends and sharing knowledge with the team
  • Training and helping to define Digital Advertising activity and strategies for a host of stakeholders in the business
  • Leading presentation of results, marketplace updates and competitive reports and insights
  • Work as a leader of the sales and support teams to ensure accuracy and client satisfaction
Qualifications for advertising executive
  • Positive and professional can-do attitude
  • Media and Publishing Industry knowledge preferred
  • A minimum of 1 year experience in local broadcast, cable, on-line or print media sales with a minimum of one year experience in digital media helpful
  • Experience in an ad operations or related role
  • Hands-on end-to-end campaign management
  • Ability to innovate and think critically to look for and drive improvements on processes and tools
4

Advertising Executive Job Description

Job Description Example
Our company is looking to fill the role of advertising executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising executive
  • Seamless meeting logistics, such as video conference and conference calls for internal and external meetings
  • Assist with event coordination (including off-sites, client engagements, and intra-company meetings)
  • Build and deliver a best-in-class advertising program promoting THE OUTNET in both existing markets and new markets
  • Deliver against acquisition targets, focusing on new customers through innovative and insight-led media plans
  • Own the agency relationship and drive the conception and delivery of THE OUTNET media strategy
  • Negotiate integrated media buys spanning on and offline channels, including live events, working with external publishers and internal stakeholders from conception through to execution
  • Contribute to the strategic forward planning for brand advertising channels and support in managing budgets accordingly
  • Internal liaison with creative team to plan for and deliver all assets required for media plan
  • Foster successful publisher relationships through regular in-person contact and updates with both internal and external relationships
  • Ownership of reporting cycles to the business on key successes across the channels we manage
Qualifications for advertising executive
  • Desirable – experience of retail / tele-comms marketplace
  • Strong and demonstrable IT skills and interest in technology - basic knowledge of HTML, Javascript
  • Mobile-first ad ops experience, ideally in-app although mobile web also a plus
  • Experience supporting cross-regional international teams
  • Experience with Facebook Power Editor for management of custom audience-targeted campaigns
  • ECommerce expereince
5

Advertising Executive Job Description

Job Description Example
Our growing company is looking to fill the role of advertising executive. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for advertising executive
  • Support research and idea generation
  • Research, plan and support new advertising initiatives for focus markets
  • Work with all internal departments to deliver on/off-site content to support campaigns and initiatives, and support PR & CRM channels through leveraging media investment
  • Manage open team online calendar
  • Time keeping management
  • Order supplies, organizes mail and manages department listservs
  • Provide logistical assistance with work related events and conferences
  • Coordinate knowledge management by maintaining office files, databases, shared drives
  • Assist in the management of team resource allocation
  • Identify, maintain and develop current and prospective customer accounts and actively pursue opportunities for growth and development
Qualifications for advertising executive
  • There will be project work to complete, which should be done in a professional manner
  • Knowledge of local Rockland County community/businesses is a plus
  • 2-5 years of experience in online advertising including display, custom/native content, programmatic, video, and social
  • Excellent writing and presentation skills for pitching our opportunities to buyers at all levels
  • Internet and marketing savvy with the ability to pitch creative Web 2.0 ideas, including display, mobile, custom, native, and programmatic products
  • Highly organized and detail-orientedSearch Jobs US

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