Marketing & Advertising Job Description

Marketing & Advertising Job Description

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Marketing & advertising provides support and coordination of the creative development process, production and trafficking of various marketing and brand related advertising projects.

Marketing & Advertising Duties & Responsibilities

To write an effective marketing & advertising job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing & advertising job description templates that you can modify and use.

Sample responsibilities for this position include:

Cross-platform integration of marketing and advertising campaigns and initiatives
Support digital advertising campaigns, specifically involving various social media channels
Conduct marketplace research and present analysis/recommendations to the Corporate Marketing team, likely around competitive usage of social media, the future of the evolving advertising world and/or TBD topic that is of interest to both the intern to RH
Spearhead the planning, implementation & maintenance of key consumer marketing plans for E! (linear & non-linear priorities), including the overseeing of budgets for these campaigns
Provide strategic and positioning recommendations for the development of marketing tactics that effectively communicate integrated campaign messages brand the network
Generate guerrilla, non-traditional/social, innovative ideas to extend media, maximize impact, and breakthrough to target audiences
Coordinate the flow of information and materials among all departments to facilitate the marketing process
Manage budgets and timelines for media and marketing programs and campaigns with accountability to approved allocations and deadlines
Assist in the management of departmental budget (forecasting/maintenance)
Provide periodic detailed summaries and presentations of project status post-mortem reports to supervisor for the purpose of informing upper and executive management

Marketing & Advertising Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing & Advertising

List any licenses or certifications required by the position: CIPP, PMP, CPM, CIPS, APICS

Education for Marketing & Advertising

Typically a job would require a certain level of education.

Employers hiring for the marketing & advertising job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Associate Degree in Marketing, Communications, Advertising, Business, MBA, Economics, Journalism, Finance, English, Business/Administration

Skills for Marketing & Advertising

Desired skills for marketing & advertising include:

Advertising production and execution
Advertising field
Broadcast production
Creative process
Marketing and Advertising
Print
Social media
Entertainment brand marketing and advertising
MS Office
Microsoft Excel

Desired experience for marketing & advertising includes:

Perform duties with leadership qualities, team-building skills, and personal accountability to motivate and inspire subordinates, peers, constituent departments and vendors
Any other duties and tasks as requested by supervisor
Craft cases assessing revenue and cost opportunity for new and existing advertising products
Organize and manage the communication of information and materials among all departments to facilitate campaign execution
5+ years of experience, preferably at a digital agency, with an emphasis on display, rich media, Social and online video campaigns
Experience working along side highly motivated team members in an environment that embraces individual momentum rather than highly-structured process driven thinking

Marketing & Advertising Examples

1

Marketing & Advertising Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing & advertising. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing & advertising
  • Develops, directs, plans and evaluates all advertising activities to support the bank’s marketing and advertising strategies
  • Coordinate assets for Comic-Con executions
  • Track and update a weekly Pop Culture Trends Report for department
  • Update Final Marketing Campaign Decks
  • Help gather, organize and maintain past campaign layouts & executions to reference for future launches
  • Encode digital assets for campaigns
  • Providing creative direction in development of marketing materials, communications, advertising, and educational materials to facilitate marketing efforts
  • Overseeing development of collateral-level copy, supervising design activities, and proofing and editing vendor-produced materials
  • Analyzing advantages/disadvantages of specific advertising media and opportunities
  • Coordinate the development and implementation of League-wide initiatives including Jewel and Event Day activation
Qualifications for marketing & advertising
  • 5-7 years management experience in advertising, media, marketing, digital arenas
  • A person with a track record of building world-class creative with brands that have a passionate following
  • A deep understanding of how to infuse a brand's value, traits and personality into advertising
  • Proactive, but also organized enough to stay true to the priorities
  • A love of entertainment!
  • Lead and develop the Entertainment and Major Retail marketing team
2

Marketing & Advertising Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing & advertising. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing & advertising
  • Shadow managers and directors in planning meetings for fall/winter series to understand the marketing and advertising process
  • Participate in regular agency and vendor meetings
  • Monitor and provide updates on any identified competitive advertising activity
  • Work on ad hoc assignments and reporting relative to brand marketing/advertising
  • Due to the timing of the internship, this individual will have exposure to and be in a position to provide feedback on our traditional and digital planning for calendar year 2016
  • Design & Implement ATL/BTL Campaigns as per business need
  • Manage the end to end process from Campaign briefing to roll out
  • Preparing and printing materials for meetings
  • Arranging messengers for ingoing and outgoing samples
  • Filing and tracking digital invoices
Qualifications for marketing & advertising
  • Bachelor’s degree and a minimum ten years of advertising and marketing experience or an equivalent combination of education and experience
  • Ability to direct and oversee advertising agency
  • Multi-tasker, able to work with multiple departments and respond to real-time pressures
  • Sports/Advertising background preferred
  • University degree in marketing, communication or related discipline
  • Knowledge in digital advertising will be a plus
3

Marketing & Advertising Job Description

Job Description Example
Our company is looking for a marketing & advertising. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing & advertising
  • Collaborate with the Executive Vice President and entire corporate marketing staff to bring programming, tools and training to the East End
  • Lead customization and local execution of corporate ad campaigns
  • Collaborate with the Office Heads and Regional Sales Manager to consult with top agents on business development strategies, creation of marketing plans and programming
  • Oversee development of collateral and advertising
  • Supervise in-house and out-sourced design activities, proof, edit and traffic materials
  • Develop and execute corporate events and sponsorship presence
  • Develop specialized curriculum and train in small group and lecture setting to individual agents, teams and offices
  • Manage day-to-day operations, including budgeting, sponsorships, staff, agency and vendor management
  • Stay abreast of current trends and tools to serve as a constant source of support and intelligence for agents
  • Stay on top of industry trends, events, new technologies, unique opportunities
Qualifications for marketing & advertising
  • Ability to manage stakeholders & execute all projects timely & efficiently
  • ESSENTIAL 1+ years of relevant advertising or operations experience
  • Storyboarding experience
  • 7+ years marketing experience (digital experience a must
  • Minimum 2-3 years experience in business-to-business marketing for services organizations, such as financial services, hospitality or professional services
  • Strong integrated marketing experience including but not limited to digital marketing, traditional advertising, below the line marketing (collateral, direct mail) and promotions and events
4

Marketing & Advertising Job Description

Job Description Example
Our growing company is hiring for a marketing & advertising. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing & advertising
  • Interfaces with management and advertising and other agencies/vendors to develop and implement advertising and other marketing programs
  • Works with other marketing staff to develop research to monitor the effectiveness of advertising bankwide
  • May oversee the copy writing and layout of advertisements
  • Manages a team of creative services and marketing project officers including selection, establishing performance goals, performance management, and coaching and development
  • Oversees creative service activities including merchandising and promotional material
  • Oversees segment marketing with a focused marketing strategy and program for the Hispanic, Asian and other identified market segments
  • Oversee market research in partnership with the L.I.F.T
  • Coordinate business collateral for new agents (business cards)
  • Assists local leadership with additional tasks and duties as assigned
  • Administer all paid search, online remarketing, and shopping accounts for ACCO Direct’s nine (9) U.S. and four (4) Canadian eCommerce web sites
Qualifications for marketing & advertising
  • Fully understands audience based selling principles including how to apply audience analysis and knowledge in conjunction with research data for creative execution and overall strategy
  • Work in tandem with auto account executives, digital specialists and account managers to build a continuous pipeline of sales prospects and building strategies to maximize revenue potential within designated segment for local market
  • Collaborative, social and customer service-oriented by nature
  • Clear understanding of HTML for troubleshooting site issues
  • Experience with visualization tools including Tableau, Spotfire, Omniscope and MicroStrategy will be highly valued
  • Prior knowledge of advertising ecosystem, understanding of marketing metrics, and analytical products offered as a service is preferred
5

Marketing & Advertising Job Description

Job Description Example
Our company is hiring for a marketing & advertising. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing & advertising
  • Follow up with all approved special events, giveaways, promotions and tournaments
  • Assist in all Player Development special events, giveaways, promotions and tournaments
  • Assist with actively telemarketing (cold-call) for various Market needs
  • Submit Project Requests for all property signage and outdoor signage
  • Make all point, comp and PBT manual adjustments to Guest accounts
  • Build, test and maintain all MGT promotions each month
  • Conduct monthly property walkthroughs to make sure all signage is correct assist in the maintenance of the property
  • Learn marketing across a diverse span of ILS platforms
  • Expand your leadership skills and personal growth development
  • Interns will become versed in SEO, SEM and building ad content
Qualifications for marketing & advertising
  • Must be willing to work at the E! offices in Los Angeles
  • Television/film knowledge
  • Focus area of study in marketing, advertising or business
  • Knowledge of basic html editing
  • 1-3 years total experience with at least 1 year in Brand Communication role
  • Familiarity with scripting like R, Python, VBA, Perl and cloud computing techniques is preferred

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