Advertising Account Executive Job Description

Advertising Account Executive Job Description

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Advertising account executive provides strategic guidance around use of budget and digital advertising channel choices – including social media, paid search and digital display.

Advertising Account Executive Duties & Responsibilities

To write an effective advertising account executive job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising account executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Ability to work from home and in the field
Working knowledge of full product portfolio
Working knowledge of competitors and aggressive drive to steal market share
Engagement in sales training and product knowledge classes
Ability to promote and sell our full digital & mobile product line
Ability to create professional sales proposals and presentations
Ability to resolve client conflicts
Ability to calculate ad rates on a CPI and CPM basis
Ability to work internally with ad support, sales planners, client services and management
Adherence to the highest standards of professional conduct

Advertising Account Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Advertising Account Executive

Typically a job would require a certain level of education.

Employers hiring for the advertising account executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Education, Advertising, Communication, Print Media, Digital Media, Marketing, Business, Journalism, Communications, Business/Administration

Skills for Advertising Account Executive

Desired skills for advertising account executive include:

Advertising and CRM software
Ability to apply online digital advertising and identify optimal product mix to meet customer needs
Advertising opportunities among digital platforms & emerging products
Online and digital marketplace:
How advertising works and how great
Targeted advertising can grow your client’s sales and bottom line
How businesses consume and use social media
Advertising sales software
Email marketing and social media advertising

Desired experience for advertising account executive includes:

Build relationships with digital advertising agencies
Create integrated media programs that are impactful and deliver results
Be an evangelist for Moviepilot
Must have ability to develop new business
Grow revenue and market share through new product development by providing creative and innovative solutions to selling challenges
Foster long-term partnerships with local advertisers to to maximize revenue growth

Advertising Account Executive Examples

1

Advertising Account Executive Job Description

Job Description Example
Our growing company is looking for an advertising account executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising account executive
  • Manage high sales call volume and cold call prospective clients to set appointments
  • Meet department goals and objectives pertaining to performance standards
  • Conduct needs assessments interviews with clients to develop customer driven audience solutions
  • Develop layouts, write ad copy and enter ads into the billing system
  • Generate/research data lists and sources to prospect for potential customers
  • Maintain knowledge of product offerings to be able to effectively respond and recommend appropriate customer solutions
  • Plan, develop, and implement strategic account plans for assigned automotive franchise and independent dealers which includes both creative short and long term sales strategies to increase revenue and market share
  • Prospect potential new and existing clients in a defined geographical territory and offer creative ideas to maximize profits by monitoring and evaluating changes in market or customer situations and identifying emerging trends
  • Develop & present integrated LATMG advertising and/or cars.com solutions to match client needs & to provide maximum return-on-investment for our clients
  • Provide support, assistance, and collaboration where necessary to other members of the sales and advertising organization to ensure company goals, initiatives & objectives are achieved
Qualifications for advertising account executive
  • Proficient use of Microsoft Office (Excel, Word, Outlook, PowerPoint) and other software programs such as customer relations software
  • Attend all pertinent training sessions as needed to maintain a very high level of product knowledge and of emerging automotive digital industry trends
  • Responsible for attaining and exceeding aggressive revenue and account retention goals
  • Maintain current advertiser and prospect information in CRM
  • Requires a Bachelor's Degree in Business or Liberal Arts or equivalent related experience in Marketing and/or Sales
  • Requires a minimum of 1-3 years’ experience in Sales or related field in online advertising
2

Advertising Account Executive Job Description

Job Description Example
Our growing company is hiring for an advertising account executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for advertising account executive
  • Research and understand the market needs and dynamics pertaining to the geospatial segment
  • Gather client and market feedback and pass that to product team(s) to improve continuous product development
  • Travel to client offices in key markets to conduct new business meetings (occasional travel to other locations expected)
  • If based in Paris or Berlin, candidate is expected to spend significant amount of his/her time in London
  • Develop new revenue related business opportunities while identifying digital sales opportunities
  • Manages multiple local and regional accounts
  • Partners to drive digital sales with Publishers and Advertising Vice Presidents
  • Utilize support roles and resources in order to maximize digital sales time
  • This role requires strong versatile copywriting skills for print and broadcast advertising
  • A proactive attitude, with the ability to use initiative
Qualifications for advertising account executive
  • Must be analytical, highly motivated, persuasive, and have strong oral and written communication skills
  • Must possess a demonstrated ability to be flexible, have a broad product knowledge base, and to deal with a variety of demanding customers
  • Must be able to entertain and travel to customer sites and industry functions
  • Ideally located in the San Gabriel Valley as per the assigned territory
  • Sell auto marketing solutions to the regional account sector that makes decisions locally
  • Deal with primarily Auto dealers and groups, multiple decision-makers and influencers
3

Advertising Account Executive Job Description

Job Description Example
Our company is growing rapidly and is looking for an advertising account executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising account executive
  • A passion for advertising and an understanding of what makes a good advertisement
  • Ensure all sales paperwork (Salesforce, Traffic confirmations, ) is accurate, complete and up to date
  • Day-to-day support to Director of client's creative strategy development, management and execution
  • Interact daily with client, all appropriate properties and agencies
  • Coordinate and manage status reports and client communication
  • Liaise/interface with internal stakeholders including creative and production
  • Support the creation and implementation of materials to support client creative initiatives
  • Coordinate client meetings, deliverable presentations, client approvals and follow-ups
  • Interpret and apply research learnings
  • Participate in strategic discussions, brief development and aiding in research
Qualifications for advertising account executive
  • Solid knowledge base of print & digital media sales solutions, including sponsorship, and display sales
  • Identify the needs of a client through discussions of their objectives and strategies, and collaborates with client solutions to develop advertising opportunities to meet them
  • Bachelor's Degree in marketing, advertising or equivalent combination of education and experience preferred
  • 1-3+ years sales experience with a record of success in a goal-oriented, highly accountable environment along with prior Retail Automobile sales with specific success stories in digital auto
  • Basic understanding of digital media platforms to include SEO, social media, online display, mobile & other digital solutions preferred
  • Experience with CRM technology, Salesforce preferred
4

Advertising Account Executive Job Description

Job Description Example
Our innovative and growing company is looking for an advertising account executive. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising account executive
  • Work with client and creative team on creative briefings
  • Establish project schedules and meetings
  • Execute status reports, meeting reports and estimates
  • Generate revenue for various network offerings and platforms
  • Develop target list of advertisers and develop specific plans for generating and increasing advertising sales
  • Responsible for attaining/exceeding budget
  • Responsible for embracing, communicating and executing the mission of A4
  • Develop effective advertising campaigns for customers utilizing all products/services available
  • Responsible for increasing, maintaining and acquiring new client revenue on Cable Networks (Altice and FIOS), News 12, Cheddar and digital products any/all future products and services
  • Responsible for embracing, communicating and executing the mission of a4 Media
Qualifications for advertising account executive
  • History of driving results and the ability to think and act strategically
  • Ability to sell competitively and strategically using data and insights
  • Strong two-way communicationskills and an effective collaborator and delegator
  • Patience and perseverance
  • Minimum 3+ years' experience working in a business development and sales environment
  • Knowledge and experience in the advertising marketplace, whether on the Buy or Sell side
5

Advertising Account Executive Job Description

Job Description Example
Our growing company is looking to fill the role of advertising account executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising account executive
  • Execute on all phases of the sales cycle such as lead generation, prospecting, research, customer needs assessment, proposal generation, campaign implementation, account management/optimization, and follow up
  • Meet and exceed monthly and annual sales goals for all required sales categories, including linear, digital, news, etc per yearly comp plan
  • Build relationships with clients and agencies continuously
  • Perform post buy analysis when needed
  • Sell high profile events, sporting events and packages
  • Maintain Salesforce (ALM) daily and weekly, ensuring all records are accurate and up-to-date
  • Manage sold inventory, makegoods and orders
  • Identify opportunities to raise rates and maximize inventory
  • Partner with research and marketing to prepare presentations for clientsParticipate in special projects and perform other duties as assigned
  • Manage existing clients and develop new business in the Pittsburgh and surrounding area
Qualifications for advertising account executive
  • Knowledge of local Piscataway community/businesses is a plus
  • Knowledge of local Hudson Valley community/businesses is a plus
  • Knowledge of local Oakland community/businesses is a plus
  • Knowledge of local Long Island community/businesses is a plus
  • 4+ years of successful B2B advertising sales experience, experience with advertising agencies a plus
  • Efficient time management skills — must be able to work independently and handle multiple ongoing tasks with rapidly changing priorities

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