Advertising Account Manager Job Description

Advertising Account Manager Job Description

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Advertising account manager provides training in social media and digital advertising best practices for the business unit, and support executive thought leadership on digital platforms.

Advertising Account Manager Duties & Responsibilities

To write an effective advertising account manager job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising account manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Build and maintain strong relationships with key print and digital media buying/planning and marketing teams at both the agency and client level
Identify and monitor revenue variances for print and interactive products
Work effectively with team members and colleagues within the group and across traditional work units particularly online, OOH and commercial print
Demonstrate a broad understanding of all aspects of business
Presenting work & taking feedback
Day to day communications with clients
Building strong & positive working relationships
Developing presentations and proposals for clients
Managing pitches
Work with the clients services team to grow our client base

Advertising Account Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Advertising Account Manager

List any licenses or certifications required by the position: MCSE

Education for Advertising Account Manager

Typically a job would require a certain level of education.

Employers hiring for the advertising account manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Advertising, Economics, MBA, Statistics, Education, Engineering, Communications, Computer Science

Skills for Advertising Account Manager

Desired skills for advertising account manager include:

Online media
Digital media platforms
Ad platforms
Digital advertising
HTML5 and Flash
Processes and policies
Tools
Counsel and planning for our partners’ business objectives
Google Analytics
Media

Desired experience for advertising account manager includes:

2 or more years in Display Advertising account Management or similar role, preferred
Experience with DoubleClick or similar ad server, preferred
At least 3-5 years experience with Advertising Agencies is a must
A demonstrated ability to think out of the box and providing solutions to business issues
Experience working on fuel and automotive accounts are big pluses
Proven record of success in a goal oriented, high accountable environment

Advertising Account Manager Examples

1

Advertising Account Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for an advertising account manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for advertising account manager
  • Serve as an expert, internally and externally, on all aspects of digital advertising platforms with a focus on branded content, digital couponing, programmatic buying, mobile applications, and loyalty rewards
  • Development of an understanding of our Digital product offerings and internal systems
  • Identify, design and champion innovative ways to provide the benefits of account management on a large scale
  • Hire, manage and mentor a team of Account Managers and analytics professionals
  • Provide marketing ideas to grow client business through radio airtime and digital applications
  • Manage all aspects of the client relationship - contracts, billing, & collections
  • The Account Manager - Advertising manages digital/print advertising sales efforts for designated journals, websites and related products to maximize revenue and increase competitive market share by making a high volume of strategic calls each day
  • Make strategic recommendations to improve engagement and ROI for all aspects of a client's campaign
  • Develop and sell supplements to pharmaceutical and 3rd party Medical Communications/Medical Education agencies
  • Complete understating of online advertising in order to sell banner ads, eNewsletters, microsites, direct email campaigns, video and other online products
Qualifications for advertising account manager
  • SalesForce.com or other CRM tool preferred
  • Team player, working well in a cross-functional and geo-distributed organization
  • Bachelor’s degree in Computer Science and/or related field and/or Technical Sales experience
  • Experience using third party Ad Serving vendors like Doubleclick Studio, MediaMind, Pointroll
  • Functional understanding of digital technologies (Flash, JavaScript, Streaming Video, XML)
  • Well organized, self-motivated, detail-oriented individua
2

Advertising Account Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for an advertising account manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for advertising account manager
  • Maintains clear and consistent communication with Director of Advertising Sales and VP of Advertising Sales regarding sales performances and market trends
  • Significant revenue growth from syndicated upsell –BDAMs should be working the full Passport upsell agenda
  • Work collaboratively with internal stakeholders (retail, marketing, editorial and PR)
  • Utilize technical proficiency in various programs to support the sales team
  • Build solid relationships with advertising agencies and clients, displaying a dedication to delivering first-class service and online advertising solutions for Display and Search
  • Utilize your strong project management skills to oversee the end-to-end management of campaign workflow, liaising with key internal and external stakeholders to drive flawless campaign execution and success
  • Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions
  • Serve as a source of market intelligence for other areas of the Display Advertising team (e.g., product development, product marketing, pricing) and assist in the development of best practices and operational efficiencies
  • Source new leads and identify new business opportunities by client meeting during exhibitions or office visit
  • Maintain proper sales reporting and records with company system like CRM, AMS
Qualifications for advertising account manager
  • Passion for entertainment, digital and gaming space
  • Strong respect for team environment
  • Develop strong ideas that help clients meet their goals
  • Proven leadership and ability to help up-level team members
  • 1-2 years of account management experience, digital experience preferred
  • Bachelor’s Degree in Business, Marketing, Advertising or a related field preferred
3

Advertising Account Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of advertising account manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising account manager
  • Objectively reviews all advertisements to ensure accuracy, layout/design, copy, printing
  • Opportunities for incremental revenue generation and communicate to Key Account
  • Drive and optimize the client’s marketing campaigns on LinkedIn by leveraging the LinkedIn Marketing Solutions product suite and data
  • Identify and up-sell relevant, incremental marketing opportunities/programs to clients
  • Build strong customer relationships and be the strategic t point of contact for customers’ day-to-day needs
  • Conduct regularly scheduled client calls to communicate key campaign performance metrics
  • Project-manage timelines and creative/asset submissions
  • Prospect and develop key senior level ad agency and CPG relationships
  • Develop effective sales proposals and ad sales solutions by utilizing a thorough understanding of appropriate and available inventory
  • Interpret data and campaign performance metrics to drive insights and recommendations through results presentations
Qualifications for advertising account manager
  • Extensive knowledge or Advertising and Digital Marketing solutions and technology
  • Experience in dealing with major agency groups
  • Preferred sector experience selling to advertisers and digital marketing agencies
  • Experience of working on Co-Prime sales team preferred
  • Minimum College Diploma and /or equivalent direct sales experience
  • Extensive business-to-business network is preferred
4

Advertising Account Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of advertising account manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising account manager
  • Maximise advertising business opportunities for Jobs & Notices
  • Prospect, manage and service base of recruitment and corporate advertisers in achieving their tactical communication goals meeting their long term employer and corporate branding needs
  • Identify opportunities for incremental revenue generation, present creative solutions to
  • Proactively manage relationships with key internal and external vendors to ensure deliverables meet agreed upon specifications, deadlines and standards
  • Provide campaign updates and recommended optimizations and ensure that our clients are satisfied with their business growth
  • Use your knowledge of analytics and to develop solutions for client business and marketing challenges, while also uncovering opportunities
  • Provide campaign updates and ensure that our clients are satisfied with their business growth
  • Report on business figures internally with the leader of your assigned vertical
  • Collaborate with other team members on projects related to achieving client goals
  • Work collaboratively with a team to drive growth with existing accounts
Qualifications for advertising account manager
  • Competency with Wide Orbit, Airware, MicroBBM & SalesPro Lite an asset
  • Competency with Salesforce (CRM) an asset
  • 20% nationally
  • At least 1 to 2 years Account Management or Sales experience
  • Proficient in an industry leading third party ad servers — Sizmek, DoubleClick, Atlas
  • Degree educated and 2+ years of relevant digital and print sales experience, ideally gained within a luxury environment (both men’s and women’s facing)
5

Advertising Account Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of advertising account manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for advertising account manager
  • Develop and distribute monthly “Campaign Health Checks” using Google Analytics to provide key updates on client website traffic trends and behaviors
  • Develop and distribute quarterly Competitor Analysis reports using provided resources and tools to shed light on gaps and share comparative insights based on successes/challenges of other like clients
  • Ensure all partners in our portfolio are following Google best practices in setting up and managing their customers' accounts
  • Identify and promote other opportunities for partners across portfolio
  • Partner closely with sales team to support campaign implementation, performance tracking and optimization
  • Excellent business sense, problem solving, project management and analytical skill
  • Thrives in ambiguity, takes ownership of growing the core, is a leader in agency relationships
  • To exceed set sales targets
  • To exceed minimum call KPIs
  • To administer activity logs
Qualifications for advertising account manager
  • 2+ years of front-line client interaction
  • Strong print and digital agency contacts preferred
  • Strong client contacts preferably in fashion, watches, jewellery & beauty preferred
  • Able to sell cross platform and with a global mind-set
  • Excellent presentation, communication and superb writing skills
  • Strong organizational skills, self-motivated, efficient and resourceful

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