Manager, Advertising Job Description

Manager, Advertising Job Description

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Manager, advertising provides training to Marketing, Trade Marketing and Sales to assure understanding of competitive claims, the requirements of product label advertising and claim support and the internal review process.

Manager, Advertising Duties & Responsibilities

To write an effective manager, advertising job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, advertising job description templates that you can modify and use.

Sample responsibilities for this position include:

Fluency in at least one European Language - French, Spanish, Italian, German, Dutch or Swiss - is preferred, but by no means essential
Prepare ad/promo proposals along with budget estimates in support for campaign plan development
Work with account directors and agencies to plan and implement ad campaigns for print, digital, and email products
Oversees all Technology related Project Management activities for digital advertising
Acts as day to day project manager on major initiatives
Work closely with Product Directors and Technology Leads to formulate team roadmap for the business line and ensure that the roadmap is followed and adjusted as needed
Takes lead role in ensuring that team adheres to published roadmap and helps team adjust to keep them on track
Act as advocate for Project Management Process within the group
Ensure that their Director or Manager is keep informed of key decisions made within group and report status to him/her on a regular basis
Work closely with fellow Program Managers and Directors to ensure that cross team issues are dealt with swiftly

Manager, Advertising Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Advertising

List any licenses or certifications required by the position: MCSE, IAB, MBA, PMP

Education for Manager, Advertising

Typically a job would require a certain level of education.

Employers hiring for the manager, advertising job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Advertising, Business, Communications, Education, Economics, MBA, Statistics, Finance, Technical

Skills for Manager, Advertising

Desired skills for manager, advertising include:

SQL
Advertising technologies
Algorithms
Excel
Brand references and trials
Auto industry to quickly identify process flaws and course correct
Competitive product offerings
HTML
HTML and JavaScript
Internal/AbbVie guidelines

Desired experience for manager, advertising includes:

Pre-press and Magazine production knowledge
Knowledge of color theory for color showing and correction
Expert level Macintosh, Adobe CS Suite (Photoshop, InDesign, Acrobat)
Thinks strategically and inspires others
Demonstrated ability and strength in impacting, influencing and objection-handling
Superior communication skills, to work with agency/marcom partners and selling creative and media plans internally with key stakeholders

Manager, Advertising Examples

1

Manager, Advertising Job Description

Job Description Example
Our growing company is looking for a manager, advertising. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, advertising
  • Online display advertising experience
  • 2-3 years of digital media planning/buying/online marketing experience required
  • Knowledge in Dart for Advertisers
  • Agency or retail marketing experience is a plus
  • Consulting with internal stakeholders to facilitate and manage online advertising campaigns for generating, awareness, traffic levels and lead optimization
  • Gathering and organization of subject matter content and information for the accurate production of advertisements to ensure maximum optimization of online campaigns
  • Recommending and evangelizing creative concepts to maximize effectiveness of online advertising campaigns with internal clients and stakeholders
  • Working with both internal teams and external sources to develop online advertising campaign plans
  • Providing advice and assisting in the preparation of online advertising budgets, calendars and project schedules
  • Providing input and advice during stakeholder discovery and strategy sessions to ensure that their online advertising needs are met and where possible exceeded
Qualifications for manager, advertising
  • 2-3 years experience in traditional and digital (inkjet) print production
  • Working familiarity with PC, Macintosh platform and business software
  • Problem solving skills and ability to work under pressure and tight deadlines
  • Experience managing technical projects including web applications, software applications, and mobile apps required
  • Manage production across all mediums – Television, Video, Digital, Print, Out of Home
  • Develop individual model communication positioning and advertising objectives with inputs from consumer research and internal sources (Sales, Product Strategy, VCI, PR)
2

Manager, Advertising Job Description

Job Description Example
Our innovative and growing company is looking for a manager, advertising. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, advertising
  • Execute single copy price adjustments and prepares single copy pricing plans at the direction of the Sr
  • Partner closely with R&D Engineering to develop new product features that better enable our customers and improve performance
  • Create adoption plans and strategies in your product area by partnering with the demand and sales teams
  • Development of the value proposition for your products and features
  • Help with the development of Rhythm of Business (ROB) reporting and be able to explain what is driving or offsetting monetization performance with respect to your product area
  • Generate actionable insights to improve the search advertising platform, increasing both long-term revenue and relevance
  • Develop and lead executive level presentations on research and monetization focused projects
  • Assist with short to long-term revenue forecasts that incorporate the business strategy economic and competitive influences
  • Excellent partner and publisher management
  • Lead project work streams with limited oversight
Qualifications for manager, advertising
  • Sound leadership, staff management, and teambuilding skills
  • 5 years in the digital video advertising environment
  • Knowledge of traditional, online, and social media required
  • Must have experience with managing project managers
  • 5-7 years of brand marketing experience (3+ as a manager) at an entertainment company or advertising/promotion agency (entertainment industry experience preferred)
  • Strong knowledge of the digital media space and new technology platforms
3

Manager, Advertising Job Description

Job Description Example
Our innovative and growing company is looking for a manager, advertising. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, advertising
  • Learn new accountability tools as necessary to conduct analyses on corporate program performance and to give guidance on campaign effectiveness
  • Partner to build compelling case studies that marry analysis with storytelling
  • Provide POVs on various modeling solutions and alternative approaches
  • Explain custom research capabilities for digital, print and cross media projects
  • Interface with and train sales & marketing staffs
  • Enhance the case study portfolio and generalize learnings
  • Collect, expand and organize our case study library to serve as an insights resource
  • Generalize results from new accountability tools
  • Develop principles for successful digital campaigns
  • Serves as a subject matter expert on SEC, FINRA and MSRB rules pertaining to communications with the public
Qualifications for manager, advertising
  • Thrive on direct calls and team calls with account executives
  • Have a track record of exceeding revenue targets
  • Are a champion of change and an idea development
  • Some travel to regional offices may be necessary
  • MBA or Finance, Economics, CS/Engineering Degree with 3-5 years of professional experience
  • Manage Talent Acquisition for Japan and executive positions overseas
4

Manager, Advertising Job Description

Job Description Example
Our growing company is looking for a manager, advertising. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, advertising
  • Act as a day-to-day lead with program leads
  • 15%-Partners with internal/external customers at both technical and non-technical levels identifying system solutions and capabilities to meet business needs
  • Maintaining clear communications with media vendors, the ad agency and Paris Central team to adhere to guidelines and directions
  • Paying close attention to detail when checking digital campaigns and ensuring that the media plan is executed as approved
  • Identifying opportunities with catalogue retail partners and managing the advertising shoots
  • Acting as a liaison with Paris on clear guidelines and translating direction
  • Manage local marketing activities such as store opening and closing the roll out of new store formats
  • Manage production budget
  • Proven track record of integrating & launching large scale marketing initiatives at a national level, working with internal stakeholders, agencies/ and or vendors
  • Ability to benchmark performance relative to alternative offerings and to identify and direct future opportunities for new products or activations
Qualifications for manager, advertising
  • Act as an HRBP for global executives
  • Able to work with senior global stakeholders
  • Able to summarize large amounts of information and provide concise actionable insights
  • Proactive in continuously improving the way inventory is managed and analyzed
  • Familiar with Operative.One and/or FatTail is desired
  • Experience as a functional manager is preferred
5

Manager, Advertising Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, advertising. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, advertising
  • Developing mutually beneficial partnership deals internationally with luxury brands and strategic partners
  • Driving the development and acquisition of new and existing partners & brand collaborators, through big idea pitches, partnership events and the creation of unique marketing contracts
  • Driving INTL revenue through acquisition of new customers via new partnerships and existing successful partnerships, helping to deliver a consistent growth in line with revenue targets
  • Helping to deliver 15+ partnership-focused activations across key markets in BU17, and support in part across additional multi-focused initiatives across BU17
  • Optimising online, print and out of home advertising advertising performance in partnership with media agency, ensuring strong ROI is maintained with a focus on new customer acquisition
  • Driving consistency across advertising and partnerships in order to deliver a global strategy across markets, supported by a local voice within markets
  • Ensuring efficiencies with media partners, ensuring media partnerships work together with advertising spend to gain maximum ROI
  • Work closely with PR and retention teams to ensure a holistic and optimised approach to all partnership events, ensuring that new customers acquired are qualified and valuable
  • Coaching and developing a team of advertising & partnerships executives, with support from senior management
  • Driving and implementing campaign strategy, and coordinate campaigns across channels and products to support teams in creating and executing innovative advertising and brand campaigns to achieve brand goals
Qualifications for manager, advertising
  • A well informed creative ‘gut’ – has spent years evaluating advertising and driving to bigger ideas
  • Solid understanding of the ATL production processes including, but not limited to, 2 & 3D animation, standard filming vs CG effect timelines, know the benefits and environments suited to shooting on, and filming in, HD vs
  • Minimum of 5 years general business/financial service industry experience, with 2-3 years advertising compliance and management experience strongly preferred
  • Specific knowledge of FINRA, SEC and MSRB advertising rules
  • Flexibility and sound business judgment
  • Must currently possess FINRA Series 7, 63, and 24 or obtain within 6 months

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