Advertising Manager Job Description

Advertising Manager Job Description

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Advertising manager provides reports on key metrics for all aspects of digital advertising, including leads generated and on-site conversion.

Advertising Manager Duties & Responsibilities

To write an effective advertising manager job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Works with Finance, Brand Management/Project Management, Licensees and the Agency managing Departmental accounting activities
Develop the creative strategy and produce briefs for advertising and/or campaigns
Make the most of the firm’s insight and analytics to inform creative strategies and recommendations
Develop strategic advertising/campaign and media plans in collaboration with local marketers for key markets – supporting the business priorities for each country/region
Create and own the project plan for key deliverables – work closely with internal partners and external agencies to ensure items are on track
Manage an annual advertising/campaigns and events calendar for assigned countries/region
Conduct ongoing brand, product, industry and other required analysis to understand customer trends and better inform campaign planning and execution
Work with team and agency partners to conduct regular competitive analysis (creative and media trends) and share learning with internal teams
Management of budgets and one direct report
Previous advertising experience, either from another financial services firm or from agency, asset management experience is preferred

Advertising Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Advertising Manager

List any licenses or certifications required by the position: MCSE, IAB, MBA, PMP

Education for Advertising Manager

Typically a job would require a certain level of education.

Employers hiring for the advertising manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Advertising, Business, Communications, Education, Economics, MBA, Statistics, Finance, Technical

Skills for Advertising Manager

Desired skills for advertising manager include:

AB test
User experience
FB PowerEditor
Advertising and analytics tools
Buying process with premium publishers and especially content syndication placements
Conversion of permits and appeals for permit denials
Conversion optimization
Federal and State laws
Landing page
Media planning fundamentals

Desired experience for advertising manager includes:

Working knowledge of K4 magazine workflow
Microsoft Office including Excel Proficiency
Ensure the auto sales team is driving new digital sales along with print and our entire suite of products
Minimum 5 - 7 years' experience in advertising
Subject matter expertise in digital media, with experience in TV, print, radio, out of home
Proactive with effective time management skills

Advertising Manager Examples

1

Advertising Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of advertising manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising manager
  • Perform manager role when there are multiple PMs in the group including day to day management, goal setting and management, conflict resolution, work direction, and career development
  • Act as liaison between the teams stakeholders and technology to ensure that product goals are clearly defined and are being met
  • Work closely with Director of Product to ensure that all business needs are being met
  • Work closely with Dev Lead/Director to ensure that technology constraints such as resourcing issues or tech feasibility issues are being properly communicated to business owners
  • Work closely with Product and Technology leadership to ensure that Project Management has a strong voice at the table
  • Coordinate delivery of vendor copies of features to A/V vendors, both local and UK-based so they can create trailers and TV spots
  • Coordinate delivery of VFX to A/V vendors
  • Work with A/V vendors to create clips for promotional pieces
  • Approve Spanish and FLAC TV spots
  • Approve checkers for English TV spots
Qualifications for advertising manager
  • Bachelor’s degree in marketing, advertising, media or related field
  • A strong working knowledge of advertising, media, brand development, and creative process in the context of EMEA markets
  • A good understanding and experience leveraging the latest trends in paid, owned and earned media/ advertising across Print, TV, Digital and Out of home channels
  • Familiarity with product range, target audience and competitor activities in key markets across EMEA
  • Highly creative and imaginative abilities, being curious about products, propositions and services
  • International profile and strong writing and communication skills
2

Advertising Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of advertising manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for advertising manager
  • Manage an annual volume of 3,000 to 5,000 orders across 30 plus accounts
  • Build world class customer relationships via phone
  • Determine opportunities for the clients to utilize additional zip codes and products to maximize the preprint quantity provided by the client
  • Year over year period reporting on preprint volumes identifying any major changes in zip codes and products and alerting the sales team of these changes
  • Provide monthly communication to clients and agencies on preprint volumes
  • Manages and processes pre-print insertion orders for national and local accounts utilizing the POET system across multiple markets
  • Determine opportunities for clients to utilize additional zip codes and products to maximize the preprint quality
  • Work together with sales teams on any major changes in zip codes and/or products
  • Communicate to client and agencies preprint volume projections
  • Provide opportunity analysis on placing preprints in additional products and zip codes to optimize the quantity provided by the client
Qualifications for advertising manager
  • Prior experience as software developer in SaaS/PaaS/IaaS, or enterprise computing is highly desirable
  • Extremely passionate about the opportunity for digital video advertising and strong understanding of associated video technology
  • Proven experience designing online products used by millions of consumers and dozens of companies
  • Track record as a lead product-manager for at least one product that generated $5MM+ in revenue
  • Experience working at start-up companies with direct involvement at achieving profitability
  • Deep knowledge of the product development life-cycle and an ability to describe in detail the workflow between product management, design, engineering, and test
3

Advertising Manager Job Description

Job Description Example
Our growing company is looking to fill the role of advertising manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for advertising manager
  • Ability to work with large data sets, obtain information, identify trends, and solve complex problems
  • Lead the development - with input from the brand teams, of the creative briefs for all brands (Still Portfolio), ensuring demonstration of brand marketing objectives and positioning, brand business dynamics, competitive dynamics and positioning, consumer mindset in the category/segment, brand equities and aspirations, determination of key brand territory, conceptualization of creative strategic idea territory
  • Leads the breakthrough creative product development (ideation
  • Lead Advertising agencies and consult all other IMC agencies in campaign development based on IMC & creative briefs
  • Ensure production execution excellence through provision of guidance, input and direction into final production of campaign materials, drive for use of innovative production practices (where relevant) to achieve creative output and cut-through
  • Challenge relentless creativity and innovative idea amplification across all IMC disciplines
  • Provides input in the development of Consumer Promotions, Experiential Sampling, Assets, PR, Digital platforms, that reflect the brand’s values, voice, personality and CCIs
  • Obtain and track usage rights for all advertising and digital assets produced and shared with local markets
  • Act as a consultant to the Corporate Integrated and Digital Sales Staffs
  • Generalize results from new accountability tools and develop principles for successful digital campaigns
Qualifications for advertising manager
  • Previous experience managing ROP and preprint insertion
  • Experience in working in the POET and Gensys environments
  • Previous experience managing pre-print insertions a plus, as is working in POET and Gensys environments
  • The ability to work independently while keeping others informed and meeting deadlines is important in this role
  • 5+ years of recruitment advertising sales experience
  • Ability to multitask and work on deadlines
4

Advertising Manager Job Description

Job Description Example
Our growing company is looking to fill the role of advertising manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising manager
  • Provides guidance and support to the legal, compliance and corporate policy issues related to print and online marketing
  • Cultivates strong working relationships with internal clients, outside regulatory agencies, and industry peers
  • Administers a highly credible, knowledgeable, and efficient advertising review process
  • Presents ongoing communication and training to business liaisons
  • Participates in the response to regulatory proposals, attends seminars, and reviews competitive advertising and industry practices/trends to keep abreast of current issues and regulatory changes
  • Leads complex initiatives and projects of medium to large scale
  • 35%-Drives research of advanced or new technologies amongst team and provides recommendations for annual planning and budget allocation, ensures we remain current in all multi-channel publishing technology
  • 10%-Manages annual capital expenditures and software renewals to keep environment current
  • Manage production budgets for all advertising projects to minimize and reduce overages
  • Obtain and track usage rights for all advertising assets produced
Qualifications for advertising manager
  • Western management style
  • Business level English (native Japanese)
  • 4+ years working in digital advertising, with at least 2-3 years in a high performing advertising sales operations group as an Analyst
  • 2 years working with DFP data is a must
  • Strong analytical acumen and advanced user of Excel functions (VLOOKUP, SUMIF, Pivot Tables)
  • Firm understanding of digital ad products in the desktop, mobile, and video space
5

Advertising Manager Job Description

Job Description Example
Our innovative and growing company is hiring for an advertising manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising manager
  • Leads, coaches and motivates research team members on projects that compile, analyze and interpret data
  • Proficient in multiple data resources and methodology in LPM markets, NDM, Fusion, and Diary market methodologies
  • Develops self and research team members to translate research findings into concise and effective advertiser presentations and marketing pieces for key clients
  • Facilitates training in markets for research related products and resources
  • Collaborates with department leads to train and maximize knowledge and usage of all sales research applications
  • Goes beyond internal resources to research trends and seasonal opportunities in top categories to support sales staff with client solutions
  • Receive guidance and training on Product/Solution/Category/Multiscreen initiatives and lead team to roll out to Sales, support campaigns, and provide feedback to division & Corporate
  • Contributes and shares best practices with fellow division managers and division research lead
  • Directs the development of strategic analyses and forecasts in the areas of product preferences, sales coverage, market penetration, market practices and sales trends
  • Identify and address complex issues (conflicting data, client objections, industry trends, ) and offer solutions to client base (internal and external)
Qualifications for advertising manager
  • Responsible for issue layouts for ad intensive journals with complex layout requirements
  • Proactively ensure ad ledger is received from Ad Coordinators according to production schedule deadlines or seek alternative agreed-to delivery date while maintaining production schedules
  • Ensure timely delivery of layouts for ad sales review, APS delivery to vendors, entry into PTS against ad production/journal deadlines
  • Interact with Advertising Sales, Journal Management, Local Supplier Manager, and Vendors as needed to ensure quality on-time delivery of all advertising, especially with regard to late ad space and material requests
  • Passion for youth marketing, fashion, and/or action sports marketing a plus
  • Proficiency in Adobe Creative Suite, Simply Measured, Sysomos, and Percolate strongly preferred

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