Advertising Specialist Job Description

Advertising Specialist Job Description

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Advertising specialist provides ongoing quality assurance of active media to ensure 100% uptime of pixels and click tracking tags.

Advertising Specialist Duties & Responsibilities

To write an effective advertising specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Direct sales responsibility for new co-op manufacturer and retail accounts
Has responsibility for meeting and exceeding company revenue goals for new accounts
Administer co-op programs and provide information to Daily Press Media Group sales team to maximize print and on line revenue
Maintain complete and accurate record of each account’s performance and take necessary action to improve revenue
Proactively lead the identification and implementation of new co op initiatives to grow revenue
Expand the relationship with the sales team to increase revenue by strategically identifying and selling new programs and strategies
Communicate with the Finance Service Center to ensure prompt payment and efficient resolution to co-op billing transactions
Develop new products/bundles based on the needs of our advertisers
Coordinate and manage special projects as assigned
Campaign Monitoring & Optimization - Utilizes Display Ad Network tools, Central Ad Ops Communications, and DMS tracking systems to monitor the performance of active campaigns

Advertising Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Advertising Specialist

List any licenses or certifications required by the position: II, IB

Education for Advertising Specialist

Typically a job would require a certain level of education.

Employers hiring for the advertising specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Advertising, Business, Education, Communications, Management, Financial Services, Communication, Business/Administration, Finance

Skills for Advertising Specialist

Desired skills for advertising specialist include:

Retail industry and fashion retailing
Online advertising
Tracking pixels
Retail and competitive trends
Tableau and Sequel
Top affiliate networks and affiliation marketing KPI
Trains and communicates enhancements requests and system issues to the IT department
Active participant in social networking
Adobe Illustrator
Adobe Photoshop

Desired experience for advertising specialist includes:

Performance Reports - Works with Account Executives and other departments to tell the story and prove the value of campaigns that drive results for customers
Collaboration - Gains trust and consensus of teammates and works with sales team and other internal departments on campaign performance metrics, tracking, and results-oriented advertising plans for customers
Performs duties and tasks that reflect substantial variety and complexity
Develops and maintains a Compliance Manual, written Supervisory procedures and compliance policies and procedures
Bachelor's degree (BA/BS) and a minimum of five (5) years of financial services industry experience
Bachelor’s degree from accredited four year college or university

Advertising Specialist Examples

1

Advertising Specialist Job Description

Job Description Example
Our growing company is looking for an advertising specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising specialist
  • Consult with Senior Counsel
  • Help draft contracts/agreements in conjunction with marketing/advertising activities as appropriate
  • Exhibit proficiency in the knowledge and skills essential to this role
  • Keep current on evolving legal/contractual, talent residual, brand nomenclature issues and regulations
  • Ensure company adheres to corporate and regulatory guidelines
  • Help maintain database of executed contract/agreements
  • Provide back-up for Contracts Paralegal/Specialist
  • Performs Advertising related financial analysis
  • Determines financial status by comparing and analyzing sales plans and forecasts with actual results
  • Post journal entries to the general ledger and compile appropriate back-up if needed
Qualifications for advertising specialist
  • Experience with 3rd party ad servers such as Doubleclick a definite plus
  • 2+ years in a digital optimization or digital advertising campaign analyst capacity
  • Demonstrated success in delivering client/account management solutions based on identified needs
  • Technical aptitude and ability to converse clearly with internal and external clients, engineering team
  • Reconciliation of weekly cash deposit work
  • Updates and maintains integrity of billing and sales systems
2

Advertising Specialist Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of advertising specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising specialist
  • Consistently strive to exceed client goals and revenue expectations, while also focusing on personal growth and building relationships within the company
  • Assist efforts of Manager of Automotive Sales in identifying opportunities for Sales
  • Processes advertising billing tasks such as but not limited to
  • Update weekly ad creative and campaigns to the PlayStation®Store and additional promotional areas
  • Assisting the Reporting and Inventory team with daily and weekly report delivery and analysis
  • Capturing campaign screenshots across all digital products for all four Divisions and Nationally as needed, submit to strict deadlines
  • PowerPoint, one sheet, and presentation assistance for management
  • Additional projects and responsibilities as they arise
  • Understand marketplace trends and client demand to develop strategies, generate use cases and drive development for cross-platform, digital first advertising products
  • Pinpoint opportunities to intersect data, content and format to create engaging advertising experiences
Qualifications for advertising specialist
  • Knowledge of DoubleClick -- DFP (DoubleClick for Publishers)
  • Knowledge of basic accounting procedures required
  • Technical aptitude and ability to converse clearly with internal and external clients, engineering teams
  • Act as the strategic marketing lead for Audi of America
  • Management of both Venables Bell & Partners for all national advertising creative and budget programs
  • Managing two onsite agency personnel
3

Advertising Specialist Job Description

Job Description Example
Our company is looking to fill the role of advertising specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising specialist
  • Understand market requirements and trends surrounding the advertising products, and continue to work closely with sales to understand their clients critical metrics
  • Serve as the first point of contact for new vendor evaluation and lead the on-boarding of selected ad product vendors
  • Assess product releases by working with the analytics team to evaluate performance success and revenue driven by new products
  • Create strong connections to our data and audience teams to bring a more powerful offering for direct & programmatic advertisers
  • Maintain in-depth expertise in the fast evolving ad technology landscape and a maintain the grasp of partners' capabilities and roadmaps
  • Contribute to integration efforts with internal business groups across social, programmatic, account management, site product, and technology
  • Assist in managing large ad product portfolio with high level of quality assurance/data integrity, including documentation of protocols, specs, properly associated meta data and integrations with other systems
  • Work directly with Ad Operations teams on new product alignment, deployment, training, and troubleshooting
  • Assist in ad product feasibility reviews for Management, Marketing and Sales as needed
  • You are the type of person who takes risks when looking for novel and creative solutions to complex problems
Qualifications for advertising specialist
  • Work collaboratively with internal and external/agency partners to ensure brand campaign consistency in strategic foundation, tone, feature priorities, Corporate Identity guidelines, look/feel
  • Liaise with legal team and understand all legal implications of ad message
  • Experience running digital advertising banner campaigns and production
  • Must work effectively and professionally with internal cross-functional groups as part of a team, external partners
  • At least 5 years of sales or account management experience at an advertising/marketing agency is preferred
  • Minimum of 4 years experience in a professional advertising position in agency or publisher environment
4

Advertising Specialist Job Description

Job Description Example
Our growing company is hiring for an advertising specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for advertising specialist
  • Creative thinker that is willing to challenge the norm to improve product offerings
  • 5+ years' working in a strategic and/or operational capacity in the conceptualizing, creation and execution of advertising products
  • A strong command of the ad technology landscape and its role in the broader advertising and marketing ecosystem
  • Demonstrated experience using cross-department collaboration to execute and launch new products
  • Familiar with project management (especially Agile) and release management best practices
  • Proven ability to independently build relationships and resolve challenges with internal teams and clients
  • Articulate and comfortable speaking with diverse audiences, including clients, demonstrating the ability to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot
  • Ensures that client issues are dealt with in an efficient manner, informing the Account Executive, Account Manager and Associate Director of any problems that may arise
  • Ensures that all processes and procedures are completed, quality standards are met
  • Review all marketing materials for the investment solutions and services provided
Qualifications for advertising specialist
  • Knowledge/experience with the auto segment preferred
  • Coaching skills and ability to work effectively as part of a team is critical
  • Minimum two years experience in advertising operations/prepress with a newspaper preferred
  • Plan and set up EU performance display operations for adidas and Reebok to deliver profitable campaigns to achieve our KPIs
  • Manage the relationship with Infectious Media and Criteo, our programmatic partners
  • Drive e-shop awareness campaigns for top 6 EMEA markets
5

Advertising Specialist Job Description

Job Description Example
Our innovative and growing company is hiring for an advertising specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for advertising specialist
  • Monitor relevant posts across multiple social media platforms
  • Review profiles, alerts, and post content
  • Monitor the company's social media mailbox
  • Review various reports and notify branch managers of issues detected
  • Review digital and print advertising materials
  • Perform social media and advertising compliance policy training
  • Measure, analyze and report on metrics
  • Manage ongoing on-line advertising accounts through outbound calling and inquiry response
  • Team with sales and ad operations to create on-line sales campaigns and optimize their success
  • Work with advertisers and agencies to manage relationships and address any concerns
Qualifications for advertising specialist
  • Incremental Sale and Cost of Sale
  • Viewability, ROI
  • E-Shop awareness
  • 3+ years of applicable experience in the Securities industry reviewing Sales materials
  • Extensive knowledge of the rules governing Securities Advertising with specific experience with FINRA and the Investment Advisers Act of 1940 Advertising rules
  • Detailed knowledge of various Securities products and a strong understanding of Investment and Economic concepts

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