Advertising Job Description

Advertising Job Description

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Advertising provides marketplace, customer feedback and requirements on emerging Digital and Advanced Advertising trends to Product, Sales Planning, Production, Operations, Marketing, and Account Planning.

Advertising Duties & Responsibilities

To write an effective advertising job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising job description templates that you can modify and use.

Sample responsibilities for this position include:

Tracks the creation and development of all applicable in-theater trailers, online trailers, TV spots, radio spots, print advertising, Relays the creative direction and production direction of the SVPs to all relevant parties
Supports SVPs in developing all pertinent budgetary systems monitoring the spend on all creative projects and processing of purchase order requests and prepares bi-weekly ABL (above-the-line) spent/committed report
Tracks and monitors the execution of the finishing process for all print materials to ensure creative intention is maintained, high quality, legality and punctuality to deadlines
Works with the SVPs to help facilitate the execution of the finishing process for all A/V materials to ensure creative intention is maintained, high quality, legality and punctuality to deadlines
Creates Wiredrive links, burns DVDs with menus
Review any branch or department communications intended to be distributed to five or more members of the public consistent with FINRA and SEC regulations, company policies and procedures, and company image
Mark and communicate required changes to the materials or offer possible alternative materials, when available, if submitted materials are not approvable
Answer questions from financial advisors, branch managers, and others pertaining to the submitted materials and required changes, as needed
Verify that changes indicated have been made upon resubmit or remark changes still to be made
Approve or reject materials in the form of an e-mail to the financial advisor, branch manager, and any other designated individual in the branch

Advertising Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Advertising

List any licenses or certifications required by the position: PMP, MCSE, LOMA

Education for Advertising

Typically a job would require a certain level of education.

Employers hiring for the advertising job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Advertising, Communications, Education, Business, Journalism, Communication, MBA, Management, Secondary Education

Skills for Advertising

Desired skills for advertising include:

Advertising and CRM software
Ability to apply online digital advertising and identify optimal product mix to meet customer needs
Advertising opportunities among digital platforms & emerging products
Online and digital marketplace:
How advertising works and how great
Targeted advertising can grow your client’s sales and bottom line
Google Analytics
Code reviews
How businesses consume and use social media
Operations

Desired experience for advertising includes:

Ensure that any materials requiring filing with FINRA are submitted for filing in a timely manner
Help maintain communications with the public files and logs as needed to ensure accurate documentation and availability of information
Bachelor’s degree in advertising or marketing and a minimum of 6 to 8 years relevant experience or an equivalent combination of education and experience
Provide general assistance to our clients and employees, in-house and on location
Help our clients to feel at home by providing a first class hospitality service
Ensure that our facilities are kept clean and tidy at all times and that all kitchen areas are maintained

Advertising Examples

1

Advertising Job Description

Job Description Example
Our growing company is looking to fill the role of advertising. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for advertising
  • Be hugely passionate and enthusiastic - always ready to attack each task with a smile
  • Have great attention to detail and be ready to deal with any problem that might come your way (in-house or on-site)
  • Give 110% to the job and be prepared to spend a lot of time pounding the corridors/pavements - this is definitely not a job for a couch potato
  • Anticipate needs and work closely with other members of the running team to problem solve
  • Have a charismatic personality and be able to present yourself professionally and positively to anyone and everyone
  • Have a fabulous sense of humor!
  • A full studio of professional artists, producers and operators alike
  • Online training resources and departmental overview talks/sessions
  • Early access to our Launchpad Internship program applications
  • Ensures alignment on core brand vision and global strategy, working closely with all international brand partners
Qualifications for advertising
  • Maintain a high energy level with customers for sales calls/walk-ins professional, upbeat nature is a must
  • A degree or equivalent qualification in your chosen speciality, which may be technical or general (we also welcome applicants who are qualified through experience within the post-production or advertising industries)
  • Passion, enthusiasm and the desire to succeed
  • Demonstrable ability to use initiative when problem-solving
  • Able to maintain a sense of humor in a sometimes pressurized environment
  • Must have valid driver's license and own personal vehicle
2

Advertising Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of advertising. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising
  • Leads and oversees execution of all below-the-line marketing
  • Targeting, building and maintaining relationships with new and existing clients, specifically galleries, universities and arts spaces around Manhattan, Brooklyn, and Queens
  • Reviewing final proofs with art director before magazine goes to press
  • Maintaining transparency of the magazine’s underlying commitment to the independence of advertising and editorial content
  • Increases productivity by eliminating duplications
  • Develop and manage campaign project plans with key team members and track and report on key project milestones
  • Manage campaigns across countries and in various languages, working with transcreation/translation services and local market contacts to ensure quality of the end campaign
  • Display media neutrality within campaign delivery – identifying the most effective way of reaching an audience, assessing effectiveness, and driving constant improvement
  • Aggregate all relevant content for a campaign for native opportunities or other advertising opportunities
  • Review any branch or department communications intended to be distributed to 10 or more members of the public consistent with FINRA and SEC regulations, company policies and procedures, and company image
Qualifications for advertising
  • Ability to multi-task while working within fast paced deadline work environments
  • 3-5 years prior work experience in magazine production preferred
  • Work with sales partners to develop strategy and specific sales pitches for important categories and individual advertisers within those categories
  • Working familiarity with syndicated research tools
  • Bachelor’s degree in Advertising or related field
  • Two to three years of experience in sales or sales support within an advertising sales environment
3

Advertising Job Description

Job Description Example
Our growing company is looking to fill the role of advertising. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for advertising
  • Utilze AdMall and other co-op resources to source available revenue opportunities and assign to sales teams
  • Problem solves and ensures efficiency of production applications
  • Administers the advertising systems used to maintain customer information and order entry processing, which includes classified and retail systems
  • Works with IT department to coordinate testing and implementation of new functionality and/or new systems, modifications to current systems
  • Responsible for the technical documentation of rates, product booking, troubleshooting and sales materials
  • Handles daily advertising trouble calls and works through the issue resolution
  • Works as liaison between all teams and IT to facilitate change requests
  • Works with advertising services manager to improve overall process and process facilitation
  • Supports advertising staff with Salesforce setup and training and troubleshooting
  • Works in a team environment to achieve individual and team goals and provide outstanding customer service to internal and external customers
Qualifications for advertising
  • Strong analytics skills, able to interpret web analytics reports and develop actionable improvements that can be applied to campaigns
  • Basic knowledge of HTML and how to implement conversion tags
  • Subject matter expertise in media, including Digital, TV, print, radio and out of home
  • Subject matter expertise in digital media, with experience in print, radio, out of home and social media
  • Should possess a deep knowledge of (and experience with) standard digital advertising including creative
  • Thinks strategically, has a positive attitude and inspires others to the same
4

Advertising Job Description

Job Description Example
Our company is searching for experienced candidates for the position of advertising. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for advertising
  • Manages PIX system
  • Design and produce a wide range of projects—Sponsored Geofilters, Video Advertisements, presentations, swag, and collateral
  • Collaborate with Sales, Creative Strategy and to create the most effective advertising proposals and internal workflow processes
  • Strong Illustration and editorial design chops
  • Attend Sales and Marketing department meetings external brand and agency meetings and share information and expertise about design and marketing trends
  • Collaborate with Client Services and Creative Services teams to produce and edit advertorial copy
  • Facilitate communication with advertisers over the phone and via email
  • Become familiar with the overall style of the brand
  • Contribute to projects for other brands within the company, as needed
  • Create print/digital designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts
Qualifications for advertising
  • Working knowledge of desktop publishing quality reproduction practices and how they pertain to quality newspaper reproduction
  • Expertise in advertising (Google AdWords, Facebook)
  • Experience with various creative disciplines from retail merchandising (online/in-store), web, traditional media and social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Google+)
  • Analyzes segment input, together with background knowledge, field research, channel feedback, , to produce integrated communications plans
  • Assumes the leadership role when presenting communications plans, creative concepts and media plans to the Segment
  • Successful sales experience, preferably on the phone
5

Advertising Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of advertising. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for advertising
  • Maintain and monitor Google Adwords, Yahoo/Bing, Facebook, Google Analytics
  • Review SEO site elements such as Google Analytics, Webmaster Tools, Sitemaps
  • Directs and oversees departmental operations
  • Determine arrangement of illustrative material while adhering to company brand guidelines
  • Confer with Advertising Artwork Coordinators to discuss and determine print/digital ad layout design
  • Complete changes to ads as communicated by Advertising Artwork Coordinators on behalf of advertisers
  • Process artwork and perform cleanup of provided logos, photographs, and other design materials
  • Paginate advertising sections, ensuring cohesiveness and resolving any layout issues
  • Work collaboratively with other Ad Designers to manage workloads
  • Create monthly filler and other creative material for magazine
Qualifications for advertising
  • Comfortable with making numerous phone calls daily
  • Discipline, competitive spirit, and persistence
  • Quick to absorb training and guidance for success in the position
  • Proficiency with Excel, PowerPoint required
  • Karma Softproof
  • Successful studies in Communication or Marketing

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