Digital Advertising Job Description

Digital Advertising Job Description

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Digital advertising provides ongoing, easy-to-digest digital marketing training for SMR representatives ranging from product/process enhancements, digital advertising news and client centric tools like Google Analytics.

Digital Advertising Duties & Responsibilities

To write an effective digital advertising job description, begin by listing detailed duties, responsibilities and expectations. We have included digital advertising job description templates that you can modify and use.

Sample responsibilities for this position include:

Strong knowledge and expertise in creating Power Point Presentations and advanced Excel worksheets
Global Digital Strategy - concept, develop and manage an innovative and results-focused digital and social ecosystem to drive business objectives, including recommended budget allocations and digital marketing mix to achieve global priorities
Digital Advertising & SEM - Responsible for managing media buys, creative, ROI tracking and ongoing optimization
Liaison as the main point-of-contact for all agencies, internal departments, sites, and third-party vendors
Integrate ad serving and analytics platforms/capabilities with products related to the website
Comprehensive understanding of digital media landscape
Drive PMO best practices, methodologies, processes and policies to deliver on-time and within budget allowances for digital projects
Supervise, coach, and mentor a team of program managers and project leaders that are responsible for leading internet and intranet projects
Collaborate, demonstrate good judgment, and effectively communicate with business leaders and Communications management
Continuously manage priorities and expectations in a dynamic environment

Digital Advertising Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Advertising

List any licenses or certifications required by the position: IAB

Education for Digital Advertising

Typically a job would require a certain level of education.

Employers hiring for the digital advertising job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Advertising, Education, Communications, Communication, Technical, Graduate, Business/Administration, Digital Marketing

Skills for Digital Advertising

Desired skills for digital advertising include:

Google Analytics
Audience segmentation
candidate segments
HTML
Media metrics and ROI
Excel
Common marketing tactics and practices within major digital advertising programs & strategies
DSPs
JavaScript
PowerPoint and other MS Office tools

Desired experience for digital advertising includes:

Ability to work with SOAP, REST based APIs
Must be a team player and have the ability to multitask
BS, MS or PhD in Math, Statistics, Physics, OR, CS, EE
Programming experience (preferably SQL, R, C++, Java, Python)
Professional background involving data mining / machine learning / artificial intelligence / operational research with 2+ years of hands-on experience in this field
Prior experience in a digital media agency or DSP preferred but not required

Digital Advertising Examples

1

Digital Advertising Job Description

Job Description Example
Our growing company is looking for a digital advertising. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital advertising
  • Pull reporting across internal and external systems and manage reporting & analytics with agency partner
  • Build out tracking codes for all display campaigns
  • Assist in gathering relevant ad specs from agency and develop creative briefs to guide creative in the development of assets required for media campaigns
  • Coordinate with business lines and creative services to ensure that all campaigns are run on time and executed to the highest caliber
  • Collaborate with Retail Events teams on planning and execution of all Local Media Campaigns, including supporting traditional local media efforts
  • Work collaboratively to coordinate the work flow and execution of all media plans from internal components to external vendors
  • Communicate effective and ineffective areas of all display programs and provide solutions for continual improvement of the program
  • Process invoices and manage billing reconciliation across all vendors
  • Assist planning & executing Native Custom Programs & Influencer Programs, working closely with internal teams, agency partner, and vendors
  • Explore experiential forms of advertising and present opportunities to upper management
Qualifications for digital advertising
  • Exposure to Hive, RDBMS
  • Experience working with various digital development formats and a strong understanding of ever-evolving permissions and creative possibilities within social media platforms
  • Knowledge of the fashion world, with its key players and newcomers
  • BA/BS in related field with 3+ years of experience or commensurate experience in lieu of degree
  • Knowledge of ad serving systems and the vendor landscape in digital ad operations
  • Knowledge of both publisher and agency ad tags
2

Digital Advertising Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital advertising. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital advertising
  • Assists in executing new campaigns & price promotions (planning with e-biz, JIRA tickets, assets delivery, QA)
  • Pricing (request buy link requests, open JIRA tickets, QA)
  • Forecasting for n.com each Monday (notes, changes)
  • Maintenance & issue fixing (open JIRA tickets for anything that comes up)
  • QBR preparation of commentary
  • Serving as a liaison between advertising agencies, media groups and internal stakeholders
  • Overseeing and managing digital marketing “in-house” evergreen campaigns as needed
  • Providing advertising analytics and analysis support for the digital marketing department and internal stakeholders
  • Exhibit a strong knowledge of digital advertising operations systems and processes, market specific procedures and tools
  • Responsible for assembling the project estimates, project plans and team work assignments, directing and monitoring work efforts on a daily basis, identifying resource needs, performing quality review
Qualifications for digital advertising
  • Curious, sharp self-starter and good organization skills are all essential components of this internship
  • An interest in the music/entertainment business is strongly preferred, interest in digital marketing is a MUST
  • BS/MS in Computer Science or equivalent with 5+ years of experience
  • Knowledge of performance metrics for advertising campaigns
  • Strong interpersonal skills and ability to interact with a wide range of colleagues
  • Comfortable working with numbers and large sets of data
3

Digital Advertising Job Description

Job Description Example
Our company is searching for experienced candidates for the position of digital advertising. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital advertising
  • Identifying and researching proactive approaches whilst also responding to incoming briefs
  • This involves interpreting the brief, brainstorming ideas, gathering supporting information, and creating engaging and persuasive responses
  • Supporting the team in the day-to-day account management of live deals
  • Optimising our external and internal search engine results to ensure maximum visibility of relevant content
  • Configuring our web analytics platforms to capture the data we need and then using that data to identify opportunities for improvement and report on successes
  • Develop deep knowledge of key audiences and segments
  • Develop the digital customer journey for prospects
  • Build test and learn plans and identify appropriate KPIs
  • Become the go-to expert on best practices and help codify best practices for testing and optimization
  • Ensure that pricing discipline maintained and pricing issues identified / communicated as appropriate
Qualifications for digital advertising
  • 3 to 5 years of sales or account management experience selling advertising preferred, with a primary focus on automotive accounts and digital
  • Advertising/marketing agency experience a plus, with a successful track record in a client-facing role
  • Understanding with MS Office products and CRM, preferably using SalesForce
  • Experience in client-facing positions
  • Strong Leadership Skills, experience managing other project managers/leaders
  • Strong Computer Skills and a proficiency with MS Office Suite
4

Digital Advertising Job Description

Job Description Example
Our company is hiring for a digital advertising. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital advertising
  • Working closely with technical account managers (TAM’s) to ensure all campaigns are tracked consistently with minimal discrepancies
  • Designs, develops and produces advertising communications by evaluating needs, designing strategies for target audiences, and crafting effective messaging
  • Manages paid media strategy by authoring and approving digital media briefs, selecting appropriate digital/offline channels, actively monitoring and optimizing in-market programs to improve effectiveness
  • Manages primary advertising agency teams/resources to achieve objectives, authorizing production, digital media purchases and prioritizing projects for development
  • Establishes digital campaign measurement and analytics strategy, reports on campaign diagnostic measures, and other key performance indicators of effectiveness
  • Manages budgets and understands accounting processes, determines resources and allocates funds, monitors expenditures to budget targets and resolves discrepancies
  • Conducts performance appraisals, prepares and monitors development plans for direct reports
  • Identifies, coordinates, and manages internal and external communication integration activities to ensure consistency in UPS advertising messages
  • Lead the development of data-driven advertising product portfolio and grow market share and ad sales revenue
  • Lead product roadmap development and work with cross-functional teams to get alignment and execute effectively on the plan
Qualifications for digital advertising
  • Bachelor’s degree with 1-2 years’ experience in media related industry
  • 10+ years of experience in dealing with Online Advertising, including Search Engine Marketing, Banner Advertising, Online Advertising Networks and Advertising Analytics
  • Knowledge of inventory/contract management/analysis systems
  • The firm welcomes both entry-level and senior level professionals, whom are interested in media
  • A relevant background in advertising and marketing is a benefit
  • Able to effectively penetrate the digital market within Japan
5

Digital Advertising Job Description

Job Description Example
Our growing company is looking to fill the role of digital advertising. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital advertising
  • Manage vendor relationship covering vetting of new ideas, project implementation and on-going post-production engagement
  • Stay informed of new ad tech ideas and products and make sure that our ad business is offering the leading edge features in the market
  • Minimum 5 years of experience managing a portfolio of products in digital advertising with exceptional revenue-driven results
  • Passionate about new ideas and emerging market trends
  • Capacity to think strategically, multitasking across concurrent initiatives, manage tactical tasks to deliver on your goals
  • Collaborates with the sales and marketing team to strategize, plan, and execute digital
  • Advise and define the ad operations workflow process for digital sales activity across the DNI footprint
  • Manage communication with third party advertising technology vendors
  • Work directly with territory sales team including Multimedia Account Executives, Digital Sales Executives, Account Managers, and Account Coordinators to provide leadership in the development and closing of sales opportunities, providing expertise to directly drive revenue
  • Proven ability to secure, sustain and expand high-level connections in the industry
Qualifications for digital advertising
  • A relevant background working for, or with a media agency is preferred
  • Able to communicate bi-culturally in English and Japanese
  • Must be able to work both independently with minimal daily oversight, in a team environment, and be able to interact effectively with other team members, management and customers
  • Responsible for understanding the use cases for the Digital Advertising industry and developing the AWS-based technical solutions that address those needs
  • Demonstrates thought leadership in the Digital Advertising space, and is able to credibly represent us at industry events, conferences, symposiums
  • Relevant degree such as Media, Marketing, Psychology

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