Digital Acquisition Job Description

Digital Acquisition Job Description

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Digital acquisition provides strategic input with digital agencies to develop content, creative and messaging across display, paid search and paid social media channels.

Digital Acquisition Duties & Responsibilities

To write an effective digital acquisition job description, begin by listing detailed duties, responsibilities and expectations. We have included digital acquisition job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage, optimise and improve the performance of all Always-On Paid Search, Display, Retargeting, New Media and Affiliate activity for the division
Support day to day management of digital marketing channels, including paid search (AdWords, Bing, Yahoo), SEO, and affiliates
Effectively hire, develop and retain a highly effective marketing and analytics team
Design content strategy for Talent Acquisition with a focus on digital, social, mobile, and global content
Ensure the employment brand message integrates into digital content strategy and achieves Talent Acquisition goals by maximizing the impact of content
Drive the digital content experience across multiple channels including our career web page
Build and manage the content roadmap for the Talent Acquisition organization
Align impactful content types with specific points of the candidate journey
Identify KPIs and measure content effectiveness and refine strategy
Work with Advanced Analytics team to determine attribution strategy for all acquisition marketing channels and optimize investments accordingly

Digital Acquisition Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Acquisition

List any licenses or certifications required by the position: CXM, PPC, DAWIA, II, CSM, PMP, SEO

Education for Digital Acquisition

Typically a job would require a certain level of education.

Employers hiring for the digital acquisition job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Education, Engineering, Computer Science, Human Resources, Communications, Advertising, Economics

Skills for Digital Acquisition

Desired skills for digital acquisition include:

Development of future project communications deliverables
Effective creative messaging
SQL
Creative messaging
Google Analytics
BMO channels and implications to marketing programs and communications
Digital display and SEM
Digital marketing and media
Hotel/travel industry
Paid search

Desired experience for digital acquisition includes:

Forecast and manage budgets on a weekly basis
Manage one Analyst
Strong organizational, project management, verbal and written communication and presentation skills
Proficiency in Omniture and other 3rd party digital marketing reporting/campaign management platforms
Build and expand relationships with external partners, publishers and traffic sources
Uncover creative and non-traditional means to capitalize on untapped sources of traffic

Digital Acquisition Examples

1

Digital Acquisition Job Description

Job Description Example
Our company is looking to fill the role of digital acquisition. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital acquisition
  • Collaborate with design and development teams
  • Liaison with supporting teams including Legal, Risk, Compliance, Operations, QA/UAT
  • Provide daily/weekly/monthly reporting to the PMO of program status, issues, risks
  • Reports to Client Acquisition & Onboarding Manager
  • Work closely with the Digital Manager, Media and Search agencies to define and implement an integrated customer acquisition strategy for the division’s Always-On Digital activity
  • Work closely with the eCommerce Manager to implement strategic revenue and performance driving initiatives to the division’s eCommerce platform
  • Identify key audiences across the acquisition journey, building bespoke communication approaches tailored to individual consumer need states and user missions
  • Test and trial new programmatic and precision advertising techniques to accelerate performance
  • Work cross-functionally with a wide variety of stakeholders from the Digital & Marketing teams, the international teams and the CMO team
  • Partner with all internal acquisition marketing teams to develop best practices for overlapping media
Qualifications for digital acquisition
  • Experience managing multiple partners/vendors/agencies
  • 5+ years experience in performance-based digital media role (preferably with media agency or ecommerce experience)
  • Proven track record of increasing user acquisition, engagement and retention that exceeds revenue and profitability goals
  • Demonstrated ability with performance-based digital media including display, programmatic, mobile, social and search
  • Experience leading direct response creative and message development across media type
  • 5+ years of work experience in financial services with emphasis on client experience and platforms
2

Digital Acquisition Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital acquisition. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital acquisition
  • Provide day to day ad hoc support of Paid Search program to continue driving growth
  • Responsible for the day-to-day management of both organic and paid search programs
  • Provide digital marketing support for products/services in partnership with the Social Media Director and Ecosystem Director, while leading a team of 7 marketers from a broad range of expertise, including customer acquisition, marketing automation, nurturing and other digital programs, conversion optimization, customer retention, paid search, search engine optimization, performance and analytics
  • Lead the development and execution of acquisition marketing strategies across Paid Search, Paid Social, Display, and Affiliate Marketing channels to accomplish business objectives
  • Detail oriented mind and fixated with data quality
  • Monitoring/reporting of channel and business KPIs
  • Driving ongoing optimization/efficiencies in channels
  • Own ongoing testing strategy/agenda (A/B testing
  • Interface with external agency as necessary to accomplish above
  • Provide training and best practices implementation
Qualifications for digital acquisition
  • Progressive and creative thinker with a solid understanding of the available digital strategies the future of the recruitment digital landscape
  • Demonstrated experience building and executing digital/social media campaigns across Facebook, LinkedIn, Glassdoor, The Muse, Twitter, blogging platforms international and emerging social technologies
  • 5+ years of experience in acquisition marketing with experience in Affiliate marketing and/or Performance Display
  • Strong analytical skills and experience evaluating, creating and presenting campaign reports with exceptional attention to detail and quality assurance capabilities
  • Understanding of account opening, maintenance and funding processes, including SEC/ FINRA, EDD, KYC rules
  • Experience with business process re-engineering and writing detailed requirements
3

Digital Acquisition Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of digital acquisition. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital acquisition
  • In line with TA Ops
  • Monitor headcount execution plan and own headcount forecasting ensuring billing and ops
  • Support Capability based assessments and drive full functionality adoption for tools and systems, improving efficiencies through TA Ops
  • Develop & deploy MKTG CRM capabilities globally working closely with IT and internal stakeholders to build and develop the technology infra-structure, analytics platform and other appropriate tools
  • Drive both campaign strategy and marketing analytics
  • Leverage insights from clickstream data to drive websites site optimization and decision making across the global organization
  • Identify business problems, formulate hypotheses, develop analytic plans, conduct the analysis, synthesize conclusions into actionable solutions, and help implement recommendations
  • Bridge between business teams and technical teams
  • Focus on multiple websites and support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis)
  • Work closely with internal and external development teams to identify gaps in the data capture strategy and collaboratively implement enhancements
Qualifications for digital acquisition
  • Knowledge of workflow (BPM), Books & Records, and similar systems
  • Familiarity of Agile development a plus
  • Strong understanding of marketing data, building reports, and summarizing insights in a meaningful way for the goals of the business
  • Direct product experience with analytics applications for ecommerce (e.g., Omniture)
  • Excellent presentation and writing skills are a must
  • Experience supporting/coordinating/analyzing digital performance marketing channels a plus
4

Digital Acquisition Job Description

Job Description Example
Our growing company is looking to fill the role of digital acquisition. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital acquisition
  • Own all tagging, tracking, and tech builds for Search team
  • Identify and evaluate opportunities to drive incremental Cardmember acquisition through enhancements to existing digital products
  • Prioritize and manage items in product backlog, with a focus on efficiency and profitability
  • Monitor and report on key acquisition metrics to identify opportunities for growth
  • Work with Conversion Optimization team to implement winning test variants across markets
  • Develop and maintain strong operational relationships with partner teams including Technologies, Brand, Digital Acquisition Channel Management, Analytics, Personalization, Legal and Compliance, and local market acquisition teams
  • Management of new card acquisition through the Member Get Member program and Own and develop MGM communications for a variety of channels and placements
  • Local project management lead and influencer for internationally-led initiatives involving capabilities and channel enhancement and working to optimise the end to end MGM Customer experience
  • Track campaign effectiveness and overall results against benchmarks to optimise and enhance campaigns as required
  • Profitably grow billed business on the assigned digital acquisition channels through continuous testing, learning and optimizing
Qualifications for digital acquisition
  • Experience of managing campaigns with major advertising partners including Google, Facebook & Twitter
  • 2+ years sales experience with a minimum of 1 year previous digital sales experience
  • Use your market expertise to direct source high potential sales and marketing reps
  • Hold authority over the full 360 degree recruitment process
  • Act as the key point of contact between vendors and HR
  • Work with global HQ to implement global recruiting strategies
5

Digital Acquisition Job Description

Job Description Example
Our company is growing rapidly and is looking for a digital acquisition. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital acquisition
  • Inspire and lead a diverse and talented team of managers and analysts with a focus on their growth
  • Stay abreast of industry trends and formulate innovative strategies to further advance our digital marketing programs
  • Develop a deep understanding of acquisition levers in the local market and influence international digital marketing work streams local product development discussions to ensure local acquisition needs are fulfilled
  • Be a passionate digital thought leader and help grow digital understanding and sophistication in all parts of the organization
  • Be an active member of the Canadian leadership team and contribute to business decisions that go beyond immediate responsibilities in the acquisition space
  • Partner closely with the LAC marketing teams to bring a holistic prospect experience which includes driving digital prospects to dialogue channels
  • Lead projects that are, from time to time, global in nature to support the mandate of the Digital COE
  • Manage global vendors and relationships with other global internal partners including the data insights that can help identify opportunities for growth or optimization
  • Support local markets with expertise where necessary
  • Own the regional performance of Digital Acquisition and ensure continuous dialogue with local markets in the LAC region
Qualifications for digital acquisition
  • Aggressive direct sourcing expertise
  • Experience working in the computer software or IT industries
  • Proven track record of hiring sales and marketing employees
  • Ability to work comfortably with local and global report lines
  • 5 to 7 years of financial service experience in would be a plus
  • A proven successful track record in Digital Marketing

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