Sales Effectiveness Manager Job Description

Sales Effectiveness Manager Job Description

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Sales effectiveness manager provides customer contact analysis combining sales & marketing data (CRM approach) and provide recommendations based on that.

Sales Effectiveness Manager Duties & Responsibilities

To write an effective sales effectiveness manager job description, begin by listing detailed duties, responsibilities and expectations. We have included sales effectiveness manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Champion retailing and acquisition activities
Champion partnering activities and local market activation
Translating business strategies and priorities into executable actives and practices by CB sales forces
Design and develop sales capability tools and enablers to increase sales performance and embed and sustain strategies and initiatives
Design, execute and monitor appropriate test and learns/pilots with clear objectives and performance indicators developed prior to launch
Acts as an advocate for sales leaders/forces with National Office partners including escalating gaps/requirements/quick wins
Represents Sales Practice Management on Retirement Investment Transformation working groups, accountable for the build of related sales enablers, sales process and sales management changes
Provides proactive advice and counsel on strategies and tactics to close business gaps
Provide proactive subject matter expertise of CB Sales and Service Experience and Practice Management to lines of business, the Communication Delivery Gateway and CB Transformational Programs
Represents sales practice management on learning projects, providing content, advice on scenarios, reviews content to ensure alignment to sales management and sales experience practices

Sales Effectiveness Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Sales Effectiveness Manager

Typically a job would require a certain level of education.

Employers hiring for the sales effectiveness manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, Marketing, MBA, Education, Management, Business/Administration, Economics, Finance, Engineering, Graduate

Skills for Sales Effectiveness Manager

Desired skills for sales effectiveness manager include:

Empathy with the buyer experience
Sales development processes
Technology and coaching
Multiple levers that drive performance improvements and sales effectiveness
IT and CRM tools
Analytics: Reporting
BI
CRM and sales tools
Client Contact Center Sales Strategies
Client Contact Center data analysis techniques

Desired experience for sales effectiveness manager includes:

Works collaboratively with product and marketing teams to deliver high impact leads for multiple sales forces
Collaborate with Communication Delivery Gateway partners to asses change management impact and develop launch/embed/sustain plans for optimal knowledge, understanding and action of the sales force
Partner on the creation of communications materials developed by Communication Delivery Gateway partners to ensure alignment to sales processes, and sales experience models
Post-launch, assess adoption and need for further embed/sustain efforts in partnership with Communication Delivery Gateway partners
Build requirements with business/IT partners for new or updated sales capability applications, tools and resources that drive sales outcomes
Identifying all deliverables, activities and dependencies

Sales Effectiveness Manager Examples

1

Sales Effectiveness Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of sales effectiveness manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for sales effectiveness manager
  • Develop and manage Pipeline of communications and Regional Prioritization Calendar
  • Develops Communication, Implementation and Change Management Plans with integrated tactics to support the launch and sustainment of SSE and Partner led initiatives where there is sales force impact
  • Serve as centre of expertise
  • Provide advice and counsel
  • Support crisis management communications by working with business partners and other communication specialists (e.g., Corporate Communications, Global Technology & Operations, Human Resources) across the organization to ensure our sales forces are well-equipped to deal with clients and deliver the expected client experience in the event of crises
  • Responsible for business development efforts, including Statements of Work (SOW), proposal development, client presentations
  • Provide strategic and project management support for OptBlue partner programs, focused primarily on sales engagement and merchant activation
  • Partner with Small Merchant Analytics team to quantify the ROI of partner initiatives and identify sales and activation best practices
  • Lead the enterprise wide business planning process from business review to joint business planning
  • Partner with the US Director Training & Development and HR to deliver a 3 year roadmap to build capabilities of the Sales Force of the Future
Qualifications for sales effectiveness manager
  • Sales and Sales leadership experience
  • Proficiency with Microsoft Office Suite, particularly, PowerPoint
  • Defining the strategic intent, accountabilities & proficiencies for sales & service roles in Commercial & Capital Markets ( C&CM)
  • Support Snr Mgr Sales Strategy & Initiatives to create and sustain roles that deliver shareholder value, engaging careers and a superior client experience
  • Review and design compensation framework for sales leaders & professionals to reward attract & retain top performers
  • Implementation of line of business strategy and the delivery of sales performance transformational initiatives
2

Sales Effectiveness Manager Job Description

Job Description Example
Our growing company is looking for a sales effectiveness manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for sales effectiveness manager
  • Deliver an action plan to deliver against the training objectives identified in the Sales Roadmap inclusive of budgeting
  • Lead the development and implementation of all Sales Policies (Terms & Conditions, unsalables, returns, extended dating, SLOB)
  • Lead the design and strategy behind CANnect
  • Territory Planning (coverage) for seed
  • Sales force development (focused on new sellers) to increase the overall effectiveness of customer service by agencies and field employees, to drive profitable market share and sustainable growth for their assigned areas
  • Guide overall strategies, tactical execution and coordination across functions with the Commercial Unit and ensure strategies are consistent with the overall US/CA strategies
  • Develop and track execution of 5 year plans that support assigned areas
  • Work closely with Commercial Unit Finance on the development and management of New Points of Sale and Equipment Budgets
  • Provide sales training and development for new sales personnel
  • Ensure the delivery of effective and efficient processes
Qualifications for sales effectiveness manager
  • Support the Snr Mgr Sales Strategy & Initiatives with continuum strategy & role map for Commercial & Capital Markets
  • Collaborate with PMC, Operations & Transformation, GRM and other functional partners to support the implementation of change initiatives within C&CM
  • Support the development and review of roles, define strategic intent, accountabilities, activities and proficiencies for all roles
  • Review, design & recommend mandates and goals of all the roles
  • Support the establishment of performance management content and productivity measures for all roles
  • Review, design & recommend sales performance tools to improve sales force capability to increase sales effectiveness and enhance the client experience
3

Sales Effectiveness Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of sales effectiveness manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for sales effectiveness manager
  • Coach & Support sales team in the development of their ISM plans and the ability to lead their sales team in the iterative build-out of the ISM plans
  • Assist the Sales Team in leveraging the ISM plan reviews and deriving value from them
  • Provide feedback to Director-WW Sales Productivity on what is working and not working in the field to ensure ISM remains relevant and effective
  • Lead & coach a dynamic, diverse, world-class team of Sales Effectiveness professionals
  • Invest and develop the Americas Sales Effectiveness team in core Sales Effectiveness domain knowledge and expertise
  • Operate as one-team by establishing deep partnerships within our LTS Sales Leadership base and cross-functional business partners (e.g., Sales Operations, Solutions, Insights, Customer Success Organization) across NAMER & LATAM
  • Establish deep understanding of the LTS business, contributing above and beyond Sales Effectiveness domain
  • Work directly with the Global LTS Sales Effectiveness Director to create 2-3yr strategic roadmap for achieving the sales excellence across the LTS sales organization, hand-in-hand with the LTS Sales Leadership team
  • Drive team engagement and collaboration across region to create and execute upon a global strategy for new hires onboarding, sales leadership development, & ongoing rep development
  • Partner closely with the Global LTS Head of Sales Effectiveness, HR and Global L&D teams to create a holistic approach to talent development for sales, specifically for new sales reps & managers, ongoing sales manager development & ongoing sales rep career development across the Americas
Qualifications for sales effectiveness manager
  • 5 years of progressive experience in personal/commercial banking
  • Solid understanding of the various line of businesses to support role & organization design, sales performance and compensation framework
  • Proven impact & influence skills to engage cross-functional team members and leverage centers of expertise to support key priorities in driving superior client experience
  • Ability to successfully implement profitable role strategies on time and within budget
  • Strong strategic thinker with project management capability
  • University or post-graduate degree, preferably in a communications-related subject or field
4

Sales Effectiveness Manager Job Description

Job Description Example
Our innovative and growing company is looking for a sales effectiveness manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for sales effectiveness manager
  • Implement deep rigor within the Americas to clearly articulate and document key priorities, success metrics, solutions, impact & content
  • Ensure effective change management and communication strategies are established across programs to ensure buy-in is established, accountabilities are clearly defined across the Sales Leadership organization and success/failures are shared consistently and clearly with a clear path forward
  • Lead SFE process including planning, sales team communication and execution tracking
  • Customer strategy development, Channel performance analysis and Strategy development
  • Develop and generate sales performance reports, and share meaningful insights
  • Lead projects to identify and adopt right tools/solutions in meeting stakeholders needs
  • Partner with Senior Management to ensure sales force organization structure, training and incentives are aligned with business strategy
  • Evaluate deployment of sales force and sales management against key performance metrics (e.g., reach and frequency, calls/day, sample utilization, sales manager days in field)
  • Develop the sales force excellence strategy and core measurements to assess the effectiveness and efficiency of the sales team
  • KPI/Sales reporting dashboard development and management
Qualifications for sales effectiveness manager
  • Strong written and verbal communication expertise and skills
  • Exceptional impact and influence to drive communications excellence, transformational change and business results
  • Ability to develop immediate creative solutions and manage multiple complex priorities and personalities in a fast-paced environment
  • Ability to balance high level strategies with the details necessary for successful implementation
  • Previous Experience in a Sales Management role in Retail Banking
  • A broad-based and business-oriented understanding of sales incentive, reporting, planning, quota, territory, forecasting, process and talent issues
5

Sales Effectiveness Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of sales effectiveness manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for sales effectiveness manager
  • Special Projects/ Sales Mobility-Customer Centric Marketing = 20%
  • Lead integration of campaign management to drive efficiency and increase customer satisfaction
  • Interaction with peers, senior & sales management and line employees distribution partners and vendors
  • Setting up the SFE program alongside external and internal experts
  • Developing the process for SFE principles to be introduced whilst supporting the process using the appropriate KPIs
  • Key initial focus will be on the German region alongside Spain and Italy
  • Program Management of all program elements – see section above on focus areas
  • Leading the deep analysis of the current ways of working and effectiveness of the salesforce and opportunities for accelerated improvements
  • Close partnership across the sales organization identifying opportunities for sales enhancement
  • Design of sales territories to drive results
Qualifications for sales effectiveness manager
  • Support the development and implementation of transformational initiatives across C&CM
  • Experience with systems implementation, configuration, integration, and production support
  • Experience with tier one planning and sales compensation software products such as Callidus, Xactly, Anaplan, Oracle Incentive Compensation (OIC) module, Varicent, IBM ICM, Merced
  • 5 years of experience - Line Mgmt (Retail, Bus
  • Strategic thinker with the ability to work through complex business and operational problems and identify clear options and actions
  • Strong influencing and communication skills both internally and with external partners

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