Marketing Communications Associate Job Description

Marketing Communications Associate Job Description

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Marketing communications associate provides leadership for the development and execution of a multi-channel, fully integrated marketing communications plan inclusive of traditional media, digital communications, sales support materials, social media and more.

Marketing Communications Associate Duties & Responsibilities

To write an effective marketing communications associate job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing communications associate job description templates that you can modify and use.

Sample responsibilities for this position include:

Adding value to the firm’s internal communications program through editorial planning, writing and development of news stories and support for executive briefings
Responsible for planning and execution of assigned cross-Wealth campaigns
Manage event planning and execution to support program objectives
Partner with LOBM to develop, manage, and update marketing plans/toolkits to help loan officers effectively utilize available marketing tools to market to key audiences (FTHB, Realtors, Builders, Wealth, Bank Branch, ), with a strong understanding of client insight research
Support production related to monthly/quarterly fund pages including relationship with the vendor and review/editing and production of quarterly commentaries
Assist in the production/development of deliverables related to marketing initiatives/campaigns that support our direct to investor sales channel
Ensure marketing materials and communication materials are up to date, compliant, and maintained on our web properties
Driving and supporting reputation management and external communications programs such media relations, research and intelligence activities, content development and thought leadership initiatives
Supporting and maintaining the firm’s Australian website, including content development and partnering with global teams
Providing support for the firm’s Australia & New Zealand Corporate Responsibility and philanthropy programs

Marketing Communications Associate Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Marketing Communications Associate

Typically a job would require a certain level of education.

Employers hiring for the marketing communications associate job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Social Media, Business, Design, Journalism, Oral Communication, Education, Advertising, Public Relations

Skills for Marketing Communications Associate

Desired skills for marketing communications associate include:

Editorial process
Microsoft Office and Internet research tools
Traditional and social media environments
Associated Press style
Communications processes and technologies
General marketing process – research
Planning
Promotion and evaluation
HTML

Desired experience for marketing communications associate includes:

Team orientation – can work effectively as part of a team and as an individual contributor
Execution/delivery – the ability to develop credibility and trust through consistent delivery of quality outcomes
Measurement and reporting – an ability to effectively quantify the success of marketing programs
Experience in the use of social media marketing and data visualization tools a plus
Proven experience in the use of web analytics solutions
Some experience in the use of email marketing, social media marketing and data visualization tools

Marketing Communications Associate Examples

1

Marketing Communications Associate Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing communications associate. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing communications associate
  • Production of standard marketing collateral that is updated on a monthly/quarterly cycle
  • Develop and implement annual, seasonal and project based regional men’s strategies and programs
  • Actively engage, cultivate and manage media relationships to ensure and enhance editorial coverage in relevant print and digital media
  • Supervise day-to-day editorial activities and related daily communications functions
  • Participate in the development of national and local advertising strategy, Print, Digital and OOH
  • Retail event management, sourcing and implementing of cross industry partnerships, clienteling efforts, Made to measure events organization, CRM support and development of affinity programs
  • Own the development of assets and seasonal tools for global distribution
  • Establish and maintain relationships with key local influencers, editors, stylists, and publicists
  • Partner with global PR teams on events and celebrity outreach in line with editorial strategies for menswear business
  • Develop comprehensive promotions strategies to generate public interest and local relevance with new collection
Qualifications for marketing communications associate
  • Minimum of 4 years of PR experience
  • Knowledge of social media marketing across channels such as Instagram, Facebook, Twitter and Pinterest
  • Knowledge of affiliate marketing
  • Basic knowledge of monitoring tools such as Cision, HootSuite, Sysomos and Radian 6
  • Ability to understand the BHLDN customer and establish a consistent brand voice
  • Bachelor’s degree or equivalent required (English, journalism, communications, marketing or related major)
2

Marketing Communications Associate Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing communications associate. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing communications associate
  • Liaison between advertising, social, and marketing team with responsibility for overall project management
  • Drives new ideas into the organization
  • Identify and align approvals of campaign metrics, establish tracking reports and collate results of all campaigns with learnings & recommendations, and co-share delivery of online acquisition targets
  • Develop, manage and execute a strategic and comprehensive marketing and communications plan to build brand awareness and recruit top-candidates for the Knight-Hennessy Scholars Program
  • Lead digital marketing efforts by executing integrated communication strategy
  • Establish and maintain the voice for the program the editorial calendar
  • In coordination with the Managing Director, create and implement a high-touch donor stewardship plan that will include annual personalized communications, reports and events
  • Partner with the Dean of Knight-Hennessy Scholar Admissions to develop admission materials, coordinate recruiting events, and leverage Stanford’s network to attract top global talent
  • Define and conduct market research, including benchmarking, identification of market opportunities and communications program analysis
  • Write and produce various communications and marketing pieces as assigned
Qualifications for marketing communications associate
  • Relationship skills – the ability to build strong relationships with Marketing Directors, Marketing Managers, sales and product teams and deliver messages across a matrix within and outside marketing
  • 3-5 years of relevant experience, preferably in a corporate environment
  • Ability to communicate a story successfully at all levels across the organization
  • An eye for what type of creative performs well in a variety of contexts
  • Demonstrated proficiency in Word, Excel, PowerPoint, Adobe PDF
  • Relevant experience in financial services firm (eg
3

Marketing Communications Associate Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing communications associate. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing communications associate
  • Develop and maintain relationships with communications and marketing professionals across campus and in industry to stay at the cutting-edge of the craft and keep partners informed and invested
  • Manage vendors or additional staff on specific projects
  • Develop presentations, program overviews, recaps, and other materials for internal meetings and presentations
  • Assists with communication/marketing materials including proofreading/editing/reviewing for brand
  • Manages local Board information within databases, utilizing Microsoft Dynamics, SharePoint and other available tracking and reporting tools, to provide support, in collaboration with the Cincinnati Executive Director, dedicated to tracking board activity, donations, sponsorship and recognition
  • Serves as a member of the Cincinnati administrative team to cover mail, receptionist and other general office support as needed
  • Coordinates event programming and speakers, drafts correspondence, prepares program outlines and briefing documents for all participants
  • Handles invitation lists and registration process
  • Selects vendors with assistance from supervisor
  • Manages vendor payments and budget administration for events and department
Qualifications for marketing communications associate
  • Macro and VBA skills a big plus
  • Minimum 4-6 years of Public Relations and Communications experience with focus on luxury fashion and menswear required
  • Proven commitment to getting projects completed on time
  • Wealth marketing or banking experience would be ideal
  • Experience - 5+ (minimum) years marketing communications experience in financial services or related industry
  • Product knowledge – asset class investment knowledge essential
4

Marketing Communications Associate Job Description

Job Description Example
Our growing company is looking to fill the role of marketing communications associate. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing communications associate
  • Produce creative, compelling content marketing on behalf of the college that both resonates with audiences and addresses strategic goals
  • Research, develop and write news stories for the college’s website and social media accounts
  • Attend key College of Law events and write recaps
  • Assist in writing for other projects such as brochures, newsletters, email marketing campaigns, web pages, and fundraising materials
  • Write press releases about important College of Law news and events
  • Pitch faculty work and expertise and college news to local, regional, and national media outlets
  • Assist with other writing and marketing duties as needed
  • Designs marketing presentations, brochures, and surveys for program information sessions, client meetings, and conferences
  • Serve as the primary liaison for men’s basketball
  • Assist in the development and execution of strategic marketing plans for men’s basketball with a focus on increasing program awareness and attendance, maximizing fan engagement and increasing revenue
Qualifications for marketing communications associate
  • Capacity to multi task – the ability to pivot constantly and efficiently from one initiative to another in a fast-paced environment while maintaining a high level of attention to detail
  • Process design & innovation – capacity to construct efficient processes
  • Communication - outstanding written and verbal communication skills
  • Efficient process - capacity to construct efficient processes
  • Maintain brand identity and consistency through implementation of organization-wide standards, procedures and protocols to protect the use of the mission statement, logo, tag line, brand requirements
  • Demonstrated experience in integrated marketing strategy development and execution across channels including digital
5

Marketing Communications Associate Job Description

Job Description Example
Our innovative and growing company is looking for a marketing communications associate. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing communications associate
  • Serve as athletic representative to student groups, the Colonial Army, the GW Spirit Program and serve as a liaison for the Colonial Brass Pep Band
  • Serve as the primary liaison for select Olympic sports teams to assist with promoting games, camps and special events, increasing program awareness and improving fan engagement
  • Coordinate the development, production and distribution of all print materials for marketing, ticketing and promotions
  • Hire, train, and oversee the Sports Marketing Game-day Intern Program, which assists in the marketing and promotions of all 27-varsity teams, with a focus on the in-game promotions for men’s and women’s basketball
  • Supervises one full-time staff position, two part-time wage hour positions, and 10-15 student interns
  • Manage the IIN Nanotechnology Corporate Partners (NCP) program, (1) research prospects, initiate conversations, organize discovery visits, secure new NCP members, program sponsors, and sponsored research
  • Generate & Drive Deep POE Media Performance Insights & Optimization-- Deliver deep cross-channel insights and embed measurement and optimization capabilities in brand Studio processes
  • Drive strategy and produce all MMC Advantage communications for the Executive Sponsor (Alex Moczarski) and MMC’s Strategic Solutions Group Leader (Greg Sinnott)
  • Develop programmatic campaigns to inform and engage colleagues across operating companies to build adoption of MMC Advantage strategy
  • Measure success to improve and increase engagement
Qualifications for marketing communications associate
  • Education – degree in Marketing with three years experience in financial services or related industry
  • Project management – excellent attention to detail, solid organization skills and the ability to accurately manage large volumes of information and multi-dimensional marketing programs
  • Expertise in leveraging social media as an integral part of the integrated communications strategy and plan
  • Experience and effectiveness in working within a self-managed work team, independently interdependently
  • 2+ years’ experience supporting communications elements of marketing campaigns and product launches
  • Experience developing marketing communications tools (press release statements, sales collateral, mobile apps, graphics, etc)

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