Marketing Communications Manager Job Description

Marketing Communications Manager Job Description

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Marketing communications manager provides support with website content updates, web content audits and optimizing website lead conversions associated with campaigns.

Marketing Communications Manager Duties & Responsibilities

To write an effective marketing communications manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing communications manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Develop, execute, measure and optimize integrated marketing communications plans and tactics to effectively promote new product/technology releases and re-energize products in through their selling cycle
Partner with Product Marketing on the development and maintenance of marketing communications plans including messaging/creative strategy in partnership with Digital & Creative Services and/or external resources, the creation and maintenance of sales training materials & collateral, advertising plans & creative and digital content
Manage, strengthen and develop relationships with Executives and staff
Direct and work with in-house and outside designers, writers and agencies
Ensure compliance and provide direction on appropriate name usage and brand application
Create and provide logos
Provide direction and ongoing support to the marketing team as projects or challenges occur
Act as the main point of contact for all marketing product owners in the execution of promotions
Develop the strategy and yearly calendar for all center-led consumer facing promotions
Evolve consumer marketing communications toolkit and process to be more efficient, drive greater action and better leverage technology

Marketing Communications Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Communications Manager

List any licenses or certifications required by the position: PMP, APR, LA, CAPM, PMI, NAFTA, CISI, ACCA, CTSM

Education for Marketing Communications Manager

Typically a job would require a certain level of education.

Employers hiring for the marketing communications manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Business, Public Relations, Journalism, Advertising, Business/Administration, English, Education, Hospitality

Skills for Marketing Communications Manager

Desired skills for marketing communications manager include:

Future planning
Excel
Commonly used computer software
PowerPoint
Website analytics tools
AP writing style
Microsoft Office and web content management systems experience
Products
Services
Telecommunications industry and terminology

Desired experience for marketing communications manager includes:

Develop and manage internal communication to Business Units and other key internal functions
Work with Global Marketing, International Media Team and Subsidiary Marketing Managers, communicate and implement specific tactics to support product marketing plans, including awareness, demand, brand affinity, purchase intent, forecasts
Work with Xbox Research to establish media campaign success metrics/measurement and learning plans and work with agencies to evaluate campaigns accordingly
Develop and implement public relations and promotional campaigns that enhance the organization's brand and its presence among target audiences
Develop communications strategies and provide counsel and support to the organization's program staff to support their goals and ensure consistent messaging
Oversee and provide strategic input as needed so that the organization continues to maintain a dynamic and engaging social media presence

Marketing Communications Manager Examples

1

Marketing Communications Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing communications manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing communications manager
  • Oversee the management of the MSM Share Point site, sub-sites, and general collaboration tools
  • Work with the Global Marketing team to understand global business strategies and priorities
  • Work with the local Sales teams EMEI marketing teams to understand market priorities
  • Plan, design, test and execute digital marketing campaigns that support strategies and business priorities in each market
  • Plan, design, test and execute digital lead nurturing programs
  • Analyse campaigns and programs and report on outcomes and recommendations for improvements
  • Work with our Microsoft Dynamics team to ensure that all Marketing Qualified Leads flow accurately into CRM
  • Content development suitable for thought leadership, media, marketing social media platforms
  • Serve as a subject matter expert for projects within the Washington National business segment
  • Manage and enforce the Washington National brand standard through creative work
Qualifications for marketing communications manager
  • Additional professional experience in a broker/dealer environment required
  • Excellent conceptual, writing, oral and presentation skills
  • Strong interpersonal skills, able to work in team setting or independently
  • Strong management skills with experience training, developing, supervising and appraising personnel
  • Strong problem solving skills, able to utilize internal and external resources to reach resolution
  • Experience with planning, developing, and implementing marketing/public relations activities, including developing communications plans, strategy, messages, media and tactics as part of an outreach or education campaign
2

Marketing Communications Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing communications manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing communications manager
  • Capable to deliver convincing presentations on products to sales, R&D, marketing and senior staff
  • Supports national big box accounts to drive all aspects of marketing for these key accounts
  • Leads development and execution of key marketing strategies, plans, and tactics to drive Milgard awareness, preference, and loyalty, utilizing the full marketing mix and a strong ROI mindset
  • Develops and manages external marketing and vendor partnerships
  • Champion and facilitate the use of Surgical and MSG marketing platforms such as the web site, iPad platforms, PPT builder and other standardized tools
  • Supervise MSG website, iPad "Engage" application and other platform administration and content changes for Surgical business and other areas as requested
  • Partner with other CMC disciplines on events & public relations
  • Provide writing, editing and creative design support for presentations and promotional communications for Marketing, Sales, Training and Education Groups with regard to MSG & Corporate messaging, branding and product information
  • Oversee project management of annual tradeshows, national sales meeting and other sales events marketing communications deliverables in a timely and cost efficient manner
  • Manage costs and budgets for specific marketing campaigns and tactics
Qualifications for marketing communications manager
  • Support the completion of financial details in support of various projects
  • Bachelor's degree in Marketing, Communications, English or related Liberal Arts concentration
  • 5-7 years of professional experience specifically in marketing with at least 3 years in an insurance, finance, securities or related industry or other highly regulated field
  • Ability to research complex insurance, securities, and financial information and distill down into easy-to-understand point-of-sale and training materials
  • Preference as Marcom Executive experience for at least 2 years in a mid sized international chain hotel
  • Candidate must be of Malaysian nationality/citizenship
3

Marketing Communications Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing communications manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing communications manager
  • Develop customer-focused messaging and positioning strategies
  • Develop marketing/communications programs - channels, tactics and timing
  • Coordinate media relations, internal, external and/or communications
  • Work with human resources to plan and execute communication strategies surrounding internal initiatives, including intranet updates, employee communications, engagement events
  • Manage/execute external/internal communications strategies including website, email marketing and communications, press releases, social media, photography and video, engaging the organization’s various constituencies and reinforcing brand identity
  • Copywriting for various marketing materials, including product sheets, brochures, banners, fact sheets, email marketing campaigns, promotional emails
  • Manage/execute design and production of various publications and marketing collateral including, e-newsletters
  • Manage content of all social media channels including Twitter, YouTube, Linkedin, Instagram, Pinterest, Tumblr, blogging platforms
  • Monitor trends in social medial channels
  • Work with the Digital Marketing Manager to utilize social media to help optimize search
Qualifications for marketing communications manager
  • Employs both standard marketing techniques new, creative marketing concepts, methods and platforms appropriate for commercial real estate such that it continually raises the bar for our brokers and aids them in business development, including client event planning
  • Must be able to prioritize and handle multiple projects simultaneously, perform in a fast paced environment and maintain a high level of detail and accuracy
  • Works very effectively in a cross-functional team environment, as team member or leader
  • Bachelor’s degree and at least 5 years of marketing experience
  • Bachelor’s Degree in English, Marketing Communications, Advertising or Business is required
  • Minimum of 7 years of hands on experience in writing and or designing executing marketing communications programs at a strategic and tactical level is required
4

Marketing Communications Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing communications manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing communications manager
  • Serve as a resource to peers within the Department to develop and execute effective communications and marketing strategies, in developing skills to tell the story of HFS and promote their programs and services on brand
  • Work closely with the Change Management lead to build broader organizational capability in effective stakeholder management, training and communications
  • Develop, implement and measure a complete communications program as a part of the integrated Digital Grid Marketing and Communications Plan, working in full alignment with Digital Grid Marketing and in support of the business initiatives for the Digital Grid Business Unit and its Segments
  • Develop and implement measures and programs by selecting and effectively using various communication channels, responsible for establishing which elements in the marketing communications mix best fit marketing and communications objectives (elements can include, but not limited to, tradeshows, advertising, public relations, events, promotions, direct mail, brochures, internet, audio-visual productions)
  • Assist in content development to ensure consistency of message in internal and external communications
  • Work with Digital Grid BU president and leadership to identify overarching BU priorities for internal communications
  • Apply relevant governance standards, policies and procedures to -- and ensure consistency, quality, and transparency of – BU communications
  • Collaborate with global and regional segment, business unit and division communication organizations on behalf of the DG business
  • Monitor and manage budget as designated, in full alignment with Digital Grid Marketing and BU Leadership
  • Using the required governance tools
Qualifications for marketing communications manager
  • Medical or technological industry experience is preferred
  • Strong technical skills, including Microsoft Office Suite, Adobe Design Suite, creative design & production knowledge are necessary
  • Must be a self starter, team player with a great can do attitude
  • Ability to interact with all levels of a global organization is necessary
  • Outstanding presentation skills are desired
  • Must possess skills in Business Acumen, Strategic Agility, Developing Others, Problem Solving, Dealing with Ambiguity, Customer Focus, Interpersonal Savvy, Building Effective Teams, Drive for Results
5

Marketing Communications Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing communications manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing communications manager
  • Maintain UK Website and other social media platforms
  • Keep the Senior Management informed of progress & development of all relevant Marketing issues
  • Collaborate with HFS clients and ComMar leadership to develop and implement short- and long-term marketing and communications plans for the Department and HFS units
  • Create or edit communication deliverables such as scripts, white papers, promotional materials, social media postings
  • Developing and executing against a comprehensive executive communications plan that encompasses relevant message platforms, storytelling, event execution, speaker image and personal development and covers both external and internal communications
  • Lead and manage the various work streams and deliverables leading up to major presentations
  • Working with key internal departments (marketing, business management, field) to ensure that we are driving the right internal agenda across the business that inspires and guides our field teams across major corporate events
  • Working across the subsidiary to gather data and content for internal and external communications
  • Measure the effectiveness of your communications
  • The ability to work effectively and gain respect of diverse groups, including executives, other executive staff, content and business owners, and event production teams
Qualifications for marketing communications manager
  • Bachelor degree, preferably in marketing or communications studies
  • Proactive, innovative, creative, positive, articulate and professional
  • Positive, can-do attitude, excited to build something, and confident taking on challenges to achieve objectives
  • Analytical and intellectually curious, seeking to understand root causes
  • Effective communicator, able to synthesize data and information so that it tells a compelling story that resonates with target audiences
  • Minimum of two (2) years with social media and community management experience

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