Manager, Marketing Communications Job Description
Manager, marketing communications
provides expertise and leverage industry best practices across digital technology components including Marketing Technology Solutions, Web, and CRM capabilities.
Manager, Marketing Communications Duties & Responsibilities
To write an effective manager, marketing communications job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, marketing communications job description templates that you can modify and use.
Sample responsibilities for this position include:
Conduct necessary market and competitive research for the development of copy in print, web and visual media marketing projects
Research, compose original copy, and edit a wide variety of high-level Institutional communications, including website stories, news releases, fundraising materials, solicitation letters, general development publications, and other documents addressed to the Institution's supporters
Build and maintain knowledge of research and other scholarly activities of Hoover fellows, serving as a central resource for development staff and others
Help promote engagement with donors with "exclusive content" generated by packaging research output and providing "exclusive content" on the Hoover website and other digital properties
Organizes market research activities designed to track customer satisfaction
Mobilize and collaborate with the Communications & Marketing team to ensure the successful development and production of high quality and timely marketing materials
Develop dissemination strategies for communications materials and support fundraising and policy/advocacy efforts by managing outreach activities/campaigns that promote the organization
Lead and manage efforts to ensure strong organizational visibility at key international and domestic conferences
Support the communications and marketing needs of country and global programs, including developing strategy, building skills, and producing collateral materials
Lead efforts to develop and institutionalize standard operating policies and procedures related to communications to ensure efficient and effective collaboration with staff, and support the organization's visibility goals
Manager, Marketing Communications Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Marketing Communications
List any licenses or certifications required by the position: PMP, APR, LA, CAPM, PMI, NAFTA, CISI, ACCA, CTSM
Education for Manager, Marketing Communications
Typically a job would require a certain level of education.
Employers hiring for the manager, marketing communications job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Business, Public Relations, Journalism, Advertising, Business/Administration, English, Education, Hospitality
Skills for Manager, Marketing Communications
Desired skills for manager, marketing communications include:
Future planning
Best practices for traditional and digital marketing
Technology
Telecommunications industry
Ameriprise brand standards and regulatory policies
Research
Digital media and technology marketplaces
Excel
HTML
MS Word
Desired experience for manager, marketing communications includes:
Assist in the development of annual workplans and budgets
Oversee the regular maintenance of the Communications & Marketing intranet site to ensure it has updated information and continues to be a resource for staff across the organization
Bachelor's degree with an emphasis in Journalism, English or Marketing
Identify, write and produce speeches and presentations to reinforce strategic messages and generate visibility for the CMO
Drive internal communications to support initiatives and change management efforts, including milestones and customer feedback
Participation in and support of organizational events
Manager, Marketing Communications Examples
1
Manager, Marketing Communications Job Description
Job Description Example
Our company is hiring for a manager, marketing communications. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, marketing communications
- Responsible for Integrated Marketing Planning (IMP) process for this group
- Developing strategy and setting objectives whilst setting and owning budget
- Executing tactics to deliver set objectives
- Supervision and development of the NA team
- Partner with the marketing team to develop strategies to ensure brand positioning and brand image is managed and communicated effectively across all brand touch points – consumer, customer, key influencer, and internal Milgard
- Collaborates with Sales and Location Marketing to develop and execute marketing programs and tactics
- Hat drive Milgard channel results
- Develops strategies and tactics to improve performance and improve overall customer experience for all Milgard digital assets (websites, lead nurturing campaigns)
- Guides agencies to develop Milgard digital marketing assets (video, websites, white papers)
- Leads management of Milgard consumer & trade media activities
Qualifications for manager, marketing communications
- Must be able to deliver on multiple large scope projects/priorities at the same time
- Strong project management skills and strong attention to detail
- Demonstrated communications and presentation excellence exceptional writing and editing skills
- 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major
- A degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major
- 2-year degree from an accredited university in Marketing, Business Administration, or related major
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Manager, Marketing Communications Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, marketing communications. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, marketing communications
- Share Surgical marketing communications materials across the Americas and with global counterparts as needed
- Manage the creation of primary marketing communications for OSTA that are distributed globally to other sales regions and participates in the creation of plans and materials for global Surgical launches as needed
- Monitor, report and suggest ways to enhance project management tools
- Partner with Endoscopy counterpart to realize benefits from best practices, manage shared resources and align on overlapping projects
- Manage the inventory/fulfilment for Surgical printed collateral and makes reprint recommendations to Marketing based on burn rates the increasing use of digital vehicles as a better alternative
- Perform all other relevant duties as assigned
- Responsible for developing the global marketing communications strategy and for maintaining the positive image of the Company, brand and value proposition in the mind of the customer
- This resource would be responsible for leading the execution of communications and training tasks in support of a system implementation effort
- This could include data analysis, taking notes, managing impacts, customer outreach, Support other Program Management activities as required
- Creates and standardizes marketing communications processes and materials to enable scalability and maintain message consistency
Qualifications for manager, marketing communications
- Strategic agility – anticipates future
- Drive for results – consistent performer
- Customer focus – seeks and meets customer needs
- A Bachelor's degree in Marketing, Communications, related field and/or equivalent working experience is required
- Must be able to grasp technical details
- Must have a client service mentality
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Manager, Marketing Communications Job Description
Job Description Example
Our innovative and growing company is hiring for a manager, marketing communications. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, marketing communications
- Experience in applications engineering, field installation and/or product management in CCTV / cameras
- Keen curiosity to understand the broader picture of the industry
- Strong understanding of IP networks
- Strong understanding of video analytics
- Design or co-design, facilitate and evaluate stakeholder engagement and training activities
- Develop and own project communication channels
- Partner with and develop relationships with internal functions to enable ongoing, open guidance and feedback related to accurate and fit for purpose change, communications and training content
- Create and manage post implementation communications and training strategies to sustain project success and outcomes
- Provide coaching and support for key stakeholders and leaders on effective messaging of change
- Create and maintain templates and guidance documents for internal project best practices and provide related coaching and training as required
Qualifications for manager, marketing communications
- Experience in adhering to various regulatory requirements for marketing literature
- Work with internal clients to define goals and objectives of the communications piece and gain a better understanding of the products features and benefits
- Serve as a subject matter expert for communication based projects within the Bankers Life business segment
- Project and personnel management experience is required
- Hands on experience with New Product Launch and integrated marketing communications is preferred
- Experience in selecting and managing communications agencies, print vendors, other internal and external resources is essential
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Manager, Marketing Communications Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of manager, marketing communications. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, marketing communications
- Evaluate effectiveness of communication by conducting and developing surveys, inquiries and other elements of the communication performance management, including analytics from CoE partners
- Working with FSS, manage coordination, execution and follow-up analysis of customer events and trade shows, including DistribuTECH and customer events
- Manage relationships with internal counterparts, agencies, suppliers, control quality, delivery and service, and channel feedback as required by specific marketing communications projects, in full alignment with Digital Grid Marketing
- Contribute to and support U.S. messaging, positioning, and communications approach for cross-divisions projects on an assigned and as needed basis
- Create and manage marketing communications materials to support sales and business development activities, including sales documents, application notes, success stories, technical documents, product videos
- Providing on-going strategic and tactical leadership to help develop results-driven trade and end-user direct marketing and sales promotion programs
- Make the owners' newsletter (quarterly) internal communications materials
- Create marketing materials including brochures, advertising, pop up stands, ‘leave behinds’, promotional merchandise
- Oversee branding and sponsorship
- Manage all business trade events
Qualifications for manager, marketing communications
- Experience in US media is required
- 7 years of experience within a Marketing/Communications role within financial services (ideally from an investment management firm or investment management division of a bank, as industry knowledge/understanding is required)
- Exceptional written and verbal communication skills and the ability to communicate complex ideas simply and creatively
- Bachelor’s degree in Business, Communications or/and engineering degree
- 8 plus years’ experience in marketing / corporate communications
- Strong knowledge of marketing communications practices and techniques coupled with a creative and entrepreneurial style and willingness to explore new ideas
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Manager, Marketing Communications Job Description
Job Description Example
Our innovative and growing company is hiring for a manager, marketing communications. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, marketing communications
- Coordinates production of in-house communications materials and works closely with Marketing and Sales groups regarding content and publication of materials
- Demonstrates leadership and initiative in developing communications strategies and plans to fulfill company’s short and long-term communication objectives for marketing and sales activities
- Demonstrates leadership in developing strategy and implementing customer-oriented marketing communications to add value to customer relationships and maintain a competitive advantage
- Proactively identifies and develops appropriate programs for promotional/advertising/publicity/tradeshows/electronic promotions and web page updates to support Sales & Marketing plans
- Authors and creates news releases, advertising, electronic media and brochure content, , selects and oversees the work of outside agencies and other vendors in carrying out marketing communication plans and programs
- Develop and implement tools and processes to evaluate effectiveness of marketing communication activities and programs
- Oversees fulfillment of requests for company information from customers, prospective customers and others in the industry
- Utilizes excellent oral and written communication skills to support participation in technical seminars and industry presentations
- Demonstrates teamwork and communication skills in working with communication team members, keeping them informed, following up on opportunities and sharing responsibilities across functional boundaries
- Ensures consistent company branding
Qualifications for manager, marketing communications
- Marketing experience with a B2B and/or B2C services company
- Knowledge of pharma
- Experienced Marketer and Project Manager – Uses extensive experience in marketing to deliver on objectives
- Working knowledge of PeopleSoft and SLATE
- BA in Communications/Marketing, Journalism, English or related focus
- Prepare press releases on the hotel and its promotions, events, , and arrange for photos to be taken